📌 Core Information
🔹 Job Title: Director of Sales & Marketing
🔹 Company: IHG Hotels & Resorts
🔹 Location: Australia
🔹 Job Type: On-site, Full-time
🔹 Category: Hospitality
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading and driving sales and marketing strategies to achieve revenue targets
- Collaborating cross-functionally to create a high-performance culture
- Utilizing data-driven insights to optimize pricing and market positioning
- Developing innovative guest engagement strategies
- Aligning commercial strategies with brand standards and owner expectations
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in sales and marketing within the hospitality industry.
📋 Key Responsibilities
✅ Develop and implement sales and marketing strategies to achieve revenue and room night sales goals
✅ Foster a high-performance cross-functional culture by driving collaboration across revenue, marketing, and operations teams
✅ Utilize data-driven insights to optimize pricing strategies, market positioning, and revenue growth
✅ Develop innovative guest engagement strategies to drive repeat business with a focus on personalized experiences across transient segments
✅ Lead and execute the long-term commercial strategy of the hotel, ensuring alignment with brand standards and owner expectations
✅ Collaborate with IHG’s global and regional teams to align strategies with brand objectives
ASSUMPTION: This role requires a hands-on approach to leadership, with a focus on driving results through team collaboration and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: Proven experience in a senior sales & marketing leadership role within the hospitality industry
Required Skills:
- Strong commercial acumen with a track record of achieving revenue targets
- Exceptional leadership skills with the ability to inspire and develop a dynamic team
- Expertise in digital marketing, branding, and strategic partnerships
- Excellent communication and relationship-building skills
Preferred Skills:
- Experience with IHG systems and processes
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in the hospitality industry and a proven track record in sales and marketing leadership are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: AUD 150,000 - 180,000 per annum (Based on industry standards for a Director of Sales & Marketing role in Australia)
Benefits:
- Paid Birthday Leave
- Enhanced Parental Leave
- Flexible Work Options
- Proactive Health Days
- Accommodation Discounts
- Food & Beverage Discounts
- Discount Retail Platform
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and location. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality. IHG Hotels & Resorts is one of the world’s leading hotel companies, with a portfolio of 19 brands and over 6,300 hotels in more than 100 countries.
Company Size: 10,001+ employees. As a large organization, IHG offers extensive resources and opportunities for career growth.
Founded: 2003. IHG was formed through the merger of InterContinental Hotels Group and Six Continents Hotels.
Company Description:
- IHG Hotels & Resorts provides True Hospitality for Good, with a purpose to create great hotels guests love, delivering sustainable value to owners, and to be a force for good in communities around the world.
- The company operates a wide range of hotel brands, from luxury and lifestyle to essentials, catering to various guest preferences and budgets.
- IHG is committed to sustainability and responsible business practices, with initiatives focused on reducing environmental impact and supporting local communities.
Company Specialties:
- Hotels
- Resorts
- Hospitality
- Food & Beverage
Company Website: http://www.ihgplc.com
ASSUMPTION: IHG Hotels & Resorts is a well-established hospitality company with a strong global presence and a diverse portfolio of hotel brands.
📊 Role Analysis
Career Level: Senior Leadership. This role is part of the hotel's senior leadership team, reporting directly to the General Manager.
Reporting Structure: The Director of Sales & Marketing will report to the hotel General Manager and oversee the sales and marketing team.
Work Arrangement: On-site, full-time. This role requires a presence at the hotel to lead the sales and marketing team and collaborate with other departments.
Growth Opportunities:
- Progression to a regional or global sales and marketing role within IHG
- Expansion of responsibilities to include additional departments or hotel properties
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: This role offers significant growth potential within the IHG organization, with opportunities to advance to regional or global positions and expand responsibilities.
🌍 Location & Work Environment
Office Type: Hotel. The Director of Sales & Marketing will be based at the hotel, working closely with the on-site team.
Office Location(s): Australia. The specific hotel location is not specified in the job listing.
Geographic Context:
- The hotel is located in Australia, offering a unique cultural experience and opportunities to engage with international guests.
- The hotel is part of a global hospitality company, providing exposure to diverse markets and international best practices.
- The hotel's location in Australia offers a high quality of life, with a competitive job market and strong economic growth.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility to work additional hours as needed to support events and guest needs.
ASSUMPTION: The hotel's location in Australia provides a unique cultural experience and opportunities for international exposure, while offering a high quality of life and strong economic growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hotel's Human Resources department
- On-site interview with the hotel's General Manager and other senior leaders
- Final interview with the hotel's Regional Vice President
Key Assessment Areas:
- Sales and marketing strategy development
- Leadership and team management skills
- Data-driven decision making and analytics
- Guest engagement and customer service
Application Tips:
- Highlight your proven track record in sales and marketing leadership within the hospitality industry
- Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
- Prepare examples of successful sales and marketing campaigns you have led, focusing on data-driven insights and results
ATS Keywords: Sales Leadership, Marketing Strategy, Revenue Growth, Team Collaboration, Data Analysis, Guest Engagement, Digital Marketing, Branding, Communication, Relationship Building
ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on the candidate's sales and marketing expertise, leadership skills, and cultural fit within the IHG organization.
🛠️ Tools & Technologies
- IHG proprietary sales and marketing systems
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The Director of Sales & Marketing will be expected to have proficiency in IHG's proprietary sales and marketing systems, as well as common office and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- True Hospitality
- We Care
- Integrity
- Innovation
- One IHG
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
- Committed to delivering exceptional guest experiences
Self-Assessment Questions:
- How do you demonstrate IHG's value of True Hospitality in your daily work?
- Can you provide an example of a time when you used data to drive a sales or marketing decision, and what was the outcome?
- How do you approach building and maintaining effective working relationships with diverse teams?
ASSUMPTION: IHG Hotels & Resorts values candidates who align with their company values and demonstrate a strong work ethic, commitment to guest satisfaction, and ability to collaborate effectively with diverse teams.
⚠️ Potential Challenges
- Managing a diverse and dynamic sales and marketing team
- Adapting to changing market conditions and guest preferences
- Balancing the needs of the hotel, brand, and owner stakeholders
- Meeting and exceeding revenue targets in a competitive hospitality market
ASSUMPTION: The Director of Sales & Marketing role presents unique challenges, requiring strong leadership, adaptability, and a results-driven approach to succeed in a dynamic and competitive hospitality market.
📈 Similar Roles Comparison
- Compared to other Director of Sales & Marketing roles in the hospitality industry, this position offers a unique opportunity to work with a global hotel brand and a diverse portfolio of hotel properties
- This role may have more responsibility for cross-functional team collaboration and guest engagement compared to similar roles in other industries
- Career progression in this role could lead to regional or global sales and marketing positions within IHG, offering increased responsibilities and exposure to international markets
ASSUMPTION: This role offers a unique opportunity to work with a global hotel brand and a diverse portfolio of hotel properties, with potential for career progression to regional or global positions within IHG.
📝 Sample Projects
- Developing and implementing a targeted marketing campaign to increase transient segment bookings
- Analyzing customer data to identify trends and opportunities for personalized guest engagement
- Collaborating with the operations team to optimize room inventory and pricing strategies
ASSUMPTION: The Director of Sales & Marketing will be expected to lead and contribute to various projects focused on driving revenue growth, guest engagement, and operational efficiency.
❓ Key Questions to Ask During Interview
- Can you describe the hotel's current sales and marketing strategies, and how this role will contribute to their evolution?
- How does the hotel's leadership team support and empower the sales and marketing department to achieve its goals?
- What opportunities are there for professional development and growth within the IHG organization for this role?
- How does the hotel measure and track progress towards sales and marketing objectives, and how is success defined for this role?
- What are the key priorities for the hotel's sales and marketing department in the first 90 days of this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to driving success for the hotel and IHG organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful sales and marketing campaigns you have led, focusing on data-driven insights and results
- Follow up with the hotel's Human Resources department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
