Director of Sales & Marketing

📌 Core Information

🔹 Job Title: Director of Sales & Marketing

🔹 Company: ASM Global

🔹 Location: Stockton, California, United States

🔹 Job Type: On-site

🔹 Category: 🚀 Sales & Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Overseeing marketing campaigns and ticket sales strategies
• Coordinating with internal staff and external partners to promote events
• Managing public relations and media relations for the facility
• Supervising the marketing team and ensuring alignment with business goals

ASSUMPTION: Since specific marketing tools and channels are not mentioned, it is assumed that the job involves using a variety of marketing platforms including social media, traditional media, and direct marketing strategies to maximize outreach.

📋 Key Responsibilities

✅ Maximize ticket sales for all events using available assets

✅ Create and supervise marketing plans for events and special projects

✅ Direct the public relations image and maintain media relationships

✅ Manage the premium services department and contract renewals

✅ Act as a creative director for marketing collateral

✅ Aggressively seek new contacts and maintain existing relationships

✅ Develop marketing materials and procedures to function as an in-house agency

✅ Produce annual collateral like marketing plans and event recaps

✅ Evaluate and optimize current marketing and sponsorships

✅ Develop and grow new programming for Stockton Arena and Bob Hope Theatre

✅ Assist in monitoring and maintaining the booking calendar

ASSUMPTION: The role likely requires proficiency in digital marketing strategies as no specific platforms are mentioned; it is assumed digital efforts will complement traditional methods.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Public Relations, or related field preferred

Experience: Minimum of four years of experience in marketing, public relations, or sales within the entertainment industry

Required Skills:

• Excellent written and verbal communication skills
• Ability to supervise and motivate a team
• Project management and multitasking ability

Preferred Skills:

• Photoshop and Illustrator design experience
• Advanced knowledge of Microsoft Office

ASSUMPTION: While the primary qualifications suggest a strong leadership role, the emphasis on creative direction implies a need for design and innovation skills.

💰 Compensation & Benefits

Salary Range: $105,000 - $110,000 annually plus sales commission, bonus eligible

Benefits:

• Comprehensive health benefits
• Sales commission opportunities
• Performance bonuses

Working Hours: 40 hours per week, with a requirement for flexible and extended hours, including nights, weekends, and holidays

ASSUMPTION: It is assumed that benefits such as health insurance and retirement plans are included, though specifics are not provided.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment - Leading the global venue management sector

Company Size: 10,001+ employees, providing resources and potential for career growth

Founded: 2019, combining years of experience with modern innovation

Company Description:

• World's leader in venue management and live event production
• Operates over 400 premier venues globally
• Commitment to community, sustainability, and innovation

Company Specialties:

• Entertainment and events management
• Global content programming
• Revenue optimization and guest experience

Company Website: http://www.asmglobal.com

ASSUMPTION: The company's large size and global reach imply robust opportunities for career growth and development.

📊 Role Analysis

Career Level: Senior level with direct reporting responsibilities

Reporting Structure: Reports to senior management with oversight over the marketing team

Work Arrangement: On-site role with potential for occasional travel

Growth Opportunities:

• Opportunities to innovate in marketing strategies
• Advancement into higher executive roles
• Engagement with global industry leaders

ASSUMPTION: Given the strategic and leadership nature of the role, growth is anticipated in both skills development and career trajectory.

🌍 Location & Work Environment

Office Type: On-site at a major entertainment venue

Office Location(s): Stockton, California, United States

Geographic Context:

• Located in a vibrant entertainment district
• Proximity to major Californian cities
• Dynamic community setting with a focus on cultural events

Work Schedule: Primarily weekdays, but flexible to accommodate event schedules

ASSUMPTION: The on-site setting indicates a lively work environment focused around event schedules, necessitating flexibility.

💼 Interview & Application Insights

Typical Process:

• Submit application via company portal
• Initial phone screening with HR
• In-person interview with management
• Final interview with the senior leadership team

Key Assessment Areas:

• Leadership and team management skills
• Marketing strategy development
• Communication and negotiation abilities

Application Tips:

• Highlight leadership and creative capabilities in your resume
• Prepare examples of successful past campaigns
• Discuss familiarity with digital and traditional marketing channels

ATS Keywords: Marketing, Public Relations, Sales, Event Planning, Creative Direction

ASSUMPTION: The process heavily weighs on proven experience and strategic thought, hence the emphasis on detailed examples during interviews.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Photoshop and Illustrator
• Basic HTML knowledge

ASSUMPTION: While specific marketing platforms are not detailed, it is presumed that a variety of digital tools will be utilized given the marketing focus.

👔 Cultural Fit Considerations

Company Values:

• Commitment to social equity and sustainability
• Focus on community engagement and innovation
• Dedication to exceptional guest experiences

Work Style:

• Dynamic and fast-paced environment
• Collaboration across departments and with external partners
• Proactive and change-averse mindset

Self-Assessment Questions:

• Are you comfortable with overseeing large-scale marketing projects?
• Can you thrive in a fast-paced and ever-changing environment?
• Are you capable of leading a diverse and multi-disciplinary team?

ASSUMPTION: Potential candidates should be adaptable and forward-thinking, aligning with ASM Global's values of innovation and community focus.

⚠️ Potential Challenges

• Balancing large-scale event management with day-to-day operations
• Ensuring the consistent application of brand standards across all venues
• Developing effective marketing strategies in a competitive landscape
• Maintaining cutting-edge status with rapid advancements in marketing technologies

ASSUMPTION: Given the dynamic nature of the entertainment industry, challenges could stem from both internal operations and external market changes.

📈 Similar Roles Comparison

• Similar roles in global entertainment firms also emphasize cross-departmental collaboration and strategic marketing initiatives.
• Roles require adaptability and the capacity to work with diverse stakeholders.
• These roles also focus on driving revenue and enhancing customer experiences.

ASSUMPTION: Differences in role responsibilities may depend on the scope of events managed and the size of the facilities involved.

📝 Sample Projects

• Developing a multi-channel marketing campaign for a major concert series
• Establishing strategic partnerships with local and national media
• Leading a team to produce an annual festival at Stockton Arena

ASSUMPTION: Projects likely vary in scale and scope but focus on integrating cross-platform marketing initiatives effectively.

❓ Key Questions to Ask During Interview

• What are the biggest marketing challenges currently facing the facility?
• How does the company support professional growth for this role?
• What are the key metrics of success for this position?
• How does the role interface with other departments at ASM Global?
• Can you describe an upcoming project I might work on?

ASSUMPTION: These questions are aligned with expectations for strategic leadership, market positioning, and role integration within ASM Global.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Update your resume to emphasize relevant industry experience
• Prepare a portfolio showcasing successful marketing campaigns
• Research ASM Global and understand their market impact
• Be ready for a potential video interview component

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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