📌 Core Information
🔹 Job Title: Director of Sales & Marketing
🔹 Company: AccorHotel
🔹 Location: Oxford, Oxfordshire, United Kingdom
🔹 Job Type: Part-time
🔹 Category: Hospitality
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic sales and marketing leadership
- Creative storytelling and brand amplification
- Social media management and online campaign optimization
- Stakeholder relationship building and market analysis
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills to drive revenue growth and enhance brand presence.
📋 Key Responsibilities
✅ Develop and implement comprehensive sales, PR, and marketing strategies
✅ Craft compelling social media content and manage online campaigns
✅ Build strong relationships with media, influencers, and key stakeholders
✅ Conduct market analysis and optimize strategies for competitive positioning
✅ Manage advertising, promotional activities, and annual marketing budgets
✅ Mentor and empower sales, reservations, and business development teams
✅ Collaborate on pricing, revenue management, and forecasting with hotel leadership
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership to achieve sales and marketing objectives.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience
Experience: Proven track record in hospitality sales and marketing at a leadership level
Required Skills:
- Excellent knowledge of hotel market, MICE, agencies, and social media & PR campaigns
- Ability to drive new initiatives and campaigns to maximize revenue potential
- Confident leadership and team development skills
- Proven track record of achieving sales targets
- Strong organizational and time management skills
- Excellent communication skills
- Proficiency in Microsoft Office and online platforms
- Customer-focused mindset
- Attention to detail
- Strong team player
- Professional and committed
Preferred Skills:
- Bilingual or multilingual
ASSUMPTION: Candidates should have a strong background in hospitality sales and marketing, with a proven ability to lead teams and drive revenue growth.
💰 Compensation & Benefits
Salary Range: £45,000 to £50,000 per annum
Benefits:
- 28 holiday days (bank holidays included)
- Employee benefit card offering discounted rates in Accor Hotels worldwide
- Learning programs by Academy Accor
- Bonus Breaks Voucher
- Friends & Family Rates
- Eye Test Vouchers
- Opportunity to grow within the property and across the world
- Friendly working environment
- Ability to contribute to local community and make a difference through CSR activities
Working Hours: Full-time, on-site
ASSUMPTION: The salary range is based on industry standards for a Director of Sales & Marketing role in the hospitality sector in the UK.
📌 Applicant Insights
🔍 Company Context
Industry: AccorHotel operates in the hospitality industry, with a focus on luxury hotels and resorts.
Company Size: AccorHotel is a large organization with over 10,000 employees worldwide. This size offers opportunities for growth and career advancement.
Founded: AccorHotel was founded in 1967 and has since grown into a global leader in the hospitality industry.
Company Description:
- AccorHotel offers a wide range of hotel brands, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
- The company is committed to sustainable development and responsible tourism.
- AccorHotel places people at the heart of what they do, creating emotion for guests, and nurturing passion for service and achievement beyond limits.
Company Specialties:
Company Website: https://www.group.accor.com
ASSUMPTION: AccorHotel's extensive global presence and diverse range of brands offer unique opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a senior leadership position, requiring a high level of experience and expertise in hospitality sales and marketing.
Reporting Structure: The Director of Sales & Marketing reports directly to the hotel leadership and oversees sales, reservations, and business development teams.
Work Arrangement: This is a full-time, on-site position, with the possibility of occasional remote work for specific tasks.
Growth Opportunities:
- Progression to regional or global sales and marketing roles within AccorHotel
- Expansion of responsibilities to include additional properties or brands
- Development of leadership and management skills through mentoring and training programs
ASSUMPTION: This role offers significant growth potential within AccorHotel's extensive global network of properties and brands.
🌍 Location & Work Environment
Office Type: Mercure Oxford Hawkwell House is a 4-star hotel located in the quiet village of Iffley, Oxford.
Office Location(s): Oxford, United Kingdom
Geographic Context:
- Oxford is a historic university city in the UK, known for its rich cultural heritage and vibrant atmosphere.
- The hotel is situated in a quiet village, offering a peaceful work environment while being close to the city center.
- The UK hospitality industry is thriving, with a diverse range of opportunities for career growth and development.
Work Schedule: Full-time, with flexible hours to accommodate business needs
ASSUMPTION: The quiet village setting of the hotel offers a peaceful work environment, while the city of Oxford provides ample opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video interview with the HR department
- On-site interview with the hotel leadership team
- Final interview with the regional sales and marketing director
Key Assessment Areas:
- Sales and marketing expertise
- Leadership and team management skills
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume to highlight your relevant experience in hospitality sales and marketing
- Prepare examples of successful sales and marketing campaigns you have led
- Demonstrate your understanding of the UK hospitality industry and AccorHotel's brand
ATS Keywords: Hospitality, Sales & Marketing, Leadership, Social Media, Public Relations, Market Analysis, Advertising Management, Budget Management, Team Mentoring, Revenue Management, Customer Focused, Attention to Detail, Team Player, Professionalism
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' sales and marketing expertise and leadership potential.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Social media platforms (e.g., LinkedIn, Facebook, Instagram)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Mailchimp, Hootsuite)
ASSUMPTION: The required tools and technologies for this role are standard in the hospitality industry and can be easily adapted to by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- People
- Performance
- Innovation
- Spirit of Conquest
- Service
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving targets
- Adaptable and responsive to change
- Creative and innovative in approach to sales and marketing
Self-Assessment Questions:
- How do you align with AccorHotel's company values, particularly 'People' and 'Performance'?
- How comfortable are you working in a collaborative, team-oriented environment?
- How do you approach setting and achieving sales targets, and how do you adapt your strategies when faced with change?
ASSUMPTION: AccorHotel values a collaborative, results-driven work environment, with a focus on innovation and customer service.
⚠️ Potential Challenges
- Managing a diverse team with varying levels of experience and expertise
- Adapting to the unique needs and preferences of different hotel brands and properties
- Balancing the demands of strategic planning with day-to-day sales and marketing tasks
- Keeping up with the latest trends and developments in the hospitality industry
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong leadership and adaptability.
📈 Similar Roles Comparison
- Compared to other Director of Sales & Marketing roles in the hospitality industry, this role may offer more responsibility for strategic planning and brand amplification
- In the UK hospitality industry, this role may require a greater focus on social media management and online campaign optimization
- Career progression in this role may involve expanding responsibilities to include additional properties or brands, or moving into regional or global sales and marketing roles
ASSUMPTION: This role offers unique opportunities for growth and development within AccorHotel's extensive global network of properties and brands.
📝 Sample Projects
- Developing and implementing a comprehensive social media strategy to enhance brand visibility and engagement
- Conducting market analysis to identify trends and optimize sales strategies for competitive positioning
- Managing advertising and promotional activities to maximize revenue potential within the annual marketing budget
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall sales and marketing strategy for AccorHotel?
- What are the key priorities for this role in the first 90 days?
- How does AccorHotel support the professional development and growth of its employees?
- What are the most significant challenges facing the hospitality industry in the UK, and how can this role address them?
- How does AccorHotel foster a culture of innovation and creativity in its sales and marketing efforts?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, the company's culture, and the industry's challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in hospitality sales and marketing
- Prepare examples of successful sales and marketing campaigns you have led
- Demonstrate your understanding of the UK hospitality industry and AccorHotel's brand
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
