Director of Sales & Marketing

📌 Core Information

🔹 Job Title: Director of Sales & Marketing

🔹 Company: AccorHotel

🔹 Location: Lexington, Kentucky, United States

🔹 Job Type: On-site

🔹 Category: 🚀 Sales & Marketing

🔹 Date Posted: April 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Maximizing property revenues while ensuring excellent customer service
• Managing and training the sales team effectively
• Overseeing advertising, outreach, and public relations efforts
• Conducting analysis and reporting on sales metrics

ASSUMPTION: The role combines strategic oversight with direct involvement in sales initiatives, requiring a balanced focus on both leadership and execution. This assumption is based on the detailed responsibilities outlined that include direct and indirect sales methodologies and strategies.

📋 Key Responsibilities

✅ Achieve hotel revenues including Rooms and Banquet & Catering

✅ Develop and execute transient account strategies

✅ Execute integrated sales & marketing plans

✅ Analyze market trends to guide pricing and inventory

✅ Build and maintain key client relationships

✅ Prepare timely weekly, monthly, and quarterly financial reports

✅ Develop and oversee annual Strategic Sales & Marketing Plan

✅ Maintain sales & marketing expenses within profitability targets

✅ Engage with community organizations for business growth

✅ Support a collaborative team environment

ASSUMPTION: These responsibilities suggest a highly strategic role focused on both day-to-day sales activities and long-term planning. Interaction with community organizations implies local business development is significant.

🎯 Required Qualifications

Education: Bachelor's Degree preferred

Experience: Hotel sales and management experience required

Required Skills:

• Sales techniques and ability to up-sell
• Strong team leadership and collaboration skills
• Proficiency in Microsoft Office and database management

Preferred Skills:

• Knowledge in Food and Beverage operations
• Experience in developing marketing strategies

ASSUMPTION: Given the focus on both sales and marketing, broad expertise in the hospitality sector is critical. Emphasis on team leadership suggests a role with substantial supervisory components.

💰 Compensation & Benefits

Salary Range: Not specified; likely competitive due to industry standards

Benefits:

• Health insurance
• Retirement savings plan
• Paid time off

Working Hours: 40 hours per week, with flexibility for some nights and weekends

ASSUMPTION: While specifics aren't provided, standard benefits in the hospitality industry often include comprehensive health coverage and time off policies. The mention of evening or weekend work suggests a need for availability outside regular business hours.

📌 Applicant Insights

🔍 Company Context

Industry: Hospitality

Company Size: Over 10,001+ employees, creating diverse opportunities for networking and career growth

Founded: Not specified

Company Description:

• Focus on creating unique guest experiences through art and hospitality
• Operates a multi-venue contemporary art museum and boutique hotel
• Combines art, design, and culinary excellence in its service model

Company Specialties:

• Hospitality expertise in diverse markets
• Emphasis on integrating art into guest experiences
• Global presence with localized service strategies

Company Website: https://www.group.accor.com

ASSUMPTION: The company's global scale and focus on art suggest innovative approaches to hospitality, potentially offering unique professional development pathways.

📊 Role Analysis

Career Level: Director level, overseeing substantial strategic and operational areas within the sales and marketing departments

Reporting Structure: Reports directly to the General Manager, indicating senior status with significant decision-making authority

Work Arrangement: Primarily on-site

Growth Opportunities:

• Opportunity to shape strategic directions
• Potential to enhance leadership skills by managing a diverse team
• Chance to engage directly with community and industry leaders

ASSUMPTION: The multifaceted responsibilities and senior title suggest potential for upward mobility into greater strategic roles within the organization.

🌍 Location & Work Environment

Office Type: In-person, likely within a hotel setting

Office Location(s): Lexington, Kentucky, with a possibility for occasional travel

Geographic Context:

• Located in a city known for its vibrant cultural scene
• Strategically positioned in Kentucky for broad regional outreach
• Close proximity to various community organizations

Work Schedule: Full-time; requires flexibility for non-standard hours

ASSUMPTION: The work environment is likely dynamic given the hotel setting, with regular interactions with diverse guest demographics.

💼 Interview & Application Insights

Typical Process:

• Initial application submission
• Screening interviews
• Panel interviews with department heads

Key Assessment Areas:

• Leadership and management experience
• Sales strategy and execution ability
• Cultural alignment with company values

Application Tips:

• Highlight any relevant sales and marketing achievements
• Provide examples of leadership success and teamwork
• Research the company’s art-based hospitality model before applying

ATS Keywords: Sales Leadership, Marketing Strategy, Hotel Management

ASSUMPTION: With significant responsibilities, the selection process will emphasize prior achievements and cultural fit, likely incorporating behavioral interview techniques.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Database Management Software
• Hospitality Management Systems

ASSUMPTION: Proficiency in widespread office and industry-specific software is assumed as critical for managing complex data and communication tasks.

👔 Cultural Fit Considerations

Company Values:

• Commitment to guest experience excellence
• Innovation through art integration
• Community engagement and support

Work Style:

• Collaborative and team-oriented
• Proactive and self-motivated
• Adaptable to varying schedules and tasks

Self-Assessment Questions:

• Do you thrive in dynamic and creative environments?
• Can you effectively lead a team to achieve strategic goals?
• Are you comfortable with extensive public relations tasks?

ASSUMPTION: The cultural attributes reflect an environment where creativity and structured execution are both valued, suggesting a need for flexible yet organized leaders.

⚠️ Potential Challenges

• Balancing strategic initiatives with hands-on management tasks
• Adapting to fast-paced hospitality demands
• Ensuring alignment between sales and artistic brand goals
• Maintaining guest satisfaction while pursuing revenue goals

ASSUMPTION: Challenges identified suggest a balance between sales targets and maintaining the creative brand ethos, highlighting the role's complexity.

📈 Similar Roles Comparison

• Emphasizes both sales and marketing unlike some similar roles which may focus solely on one
• Integration of a unique art perspective
• Requires more community and guest engagement than typical director roles

ASSUMPTION: The inclusion of art and hospitality indicates a role distinct from standard hospitality sales positions, with creative and customer-oriented facets.

📝 Sample Projects

• Development of an innovative gallery space event to drive room bookings
• Execution of a marketing campaign incorporating local artists
• Collaboration with culinary team to develop a promotional tasting event

ASSUMPTION: Projects likely integrate hospitality services with artistic elements, based on the company's unique offering.

❓ Key Questions to Ask During Interview

• How does the company measure success for this role?
• What is the expected relationship between the sales team and the art exhibitions?
• What support does the hotel provide for professional development?
• How does the role integrate community engagement and sales objectives?
• What are some immediate challenges to address upon starting?

ASSUMPTION: Questions are designed to uncover the balance of sales with brand identity and to understand the strategic priorities of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare a cover letter that highlights relevant experience
• Gather references and testimonials to validate sales achievements
• Be ready for an initial phone interview
• Research 21c Museum Hotels' prior initiatives

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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