📌 Core Information
🔹 Job Title: Director of Sales & Marketing
🔹 Company: BEA Inc
🔹 Location: Pittsburgh, PA, United States
🔹 Job Type: Full-time
🔹 Category: Sales & Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with 30-40% travel)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic sales and marketing initiatives to increase market share
- Leading and mentoring a high-performing sales and marketing team
- Collaborating cross-functionally with various departments to align strategies and objectives
- Building and maintaining strong relationships with key customers, partners, and stakeholders
ASSUMPTION: This role requires a balance of strategic thinking, leadership, and relationship-building skills to drive market growth and ensure cohesive execution of strategies.
📋 Key Responsibilities
✅ Developing and executing comprehensive sales and marketing strategies to increase market share through OEMs, distribution, and wholesale partners
✅ Leading, mentoring, and motivating the sales and marketing teams to achieve their performance targets
✅ Conducting thorough market research to identify trends, competitive landscape, and customer needs, translating insights into actionable strategies
✅ Overseeing the sales process, including prospecting, pipeline management, and closing high-value deals with key clients
✅ Building and maintaining strong relationships with key customers, ensuring their needs are met and exceeded
✅ Overseeing brand positioning, messaging, and marketing campaigns to enhance visibility and reputation in the industry
✅ Developing and managing the sales budget to ensure efficient allocation of resources and maximum return on investment
✅ Establishing KPIs for sales and marketing effectiveness, regularly reporting on progress and adjustments needed to strategies
✅ Working closely with R&D, production, and customer service teams to ensure alignment in product offerings and customer satisfaction
✅ Traveling domestically and internationally (30-40%) to meet with clients, partners, and team members
ASSUMPTION: This role involves a significant amount of travel and requires strong communication skills to effectively engage with diverse stakeholders.
🎯 Required Qualifications
Education: Bachelor’s degree in Business, Marketing, Engineering, or a related field
Experience: Minimum of 7 years of experience in sales and marketing, with at least 5 years in a leadership role within the manufacturing sector, preferably related to sensors or electronic components
Required Skills:
- Proven ability to develop and implement effective sales strategies and marketing campaigns
- Strong understanding of selling through OEMs, distribution, and wholesale channels
- Demonstrated experience in building and leading high-performing teams
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making
- Excellent verbal and written communication skills
- Strong negotiation skills and the ability to manage relationships with key stakeholders
- Proficient in using CRM software, marketing automation tools, and Microsoft Office Suite
Preferred Skills:
- Familiarity with data analysis and reporting tools
- Experience working with a global team
ASSUMPTION: Candidates should have a strong background in sales and marketing within the manufacturing sector and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 (based on experience and industry standards for this role and location)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
Working Hours: Full-time (40 hours per week, with flexible scheduling based on business needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 51-200 employees (small to mid-sized, offering a blend of startup agility and established processes)
Founded: 1987 (as BEA Americas, part of the global BEA Group founded in 1965)
Company Description:
- BEA Inc specializes in developing sensors for the safety and activation of automated systems, including pedestrian and industrial automatic doors, vehicle gates, and barriers
- The company is a subsidiary of Halma plc, a global group of life-saving technology companies
- BEA Americas serves an international customer base across North and South America from its US headquarters in Pittsburgh, PA
Company Specialties:
- Sensor Technology for Automatic Doors
- Safety Sensors
- Activation Sensors and Devices
- Industrial and Security Sensors
Company Website: http://us.beasensors.com
ASSUMPTION: BEA Inc operates within a competitive market and values innovation, quality, and customer satisfaction to maintain its position as a global leader in sensor technology.
📊 Role Analysis
Career Level: Mid to Senior-level management role, reporting directly to the CEO or another executive member of the senior management team
Reporting Structure: Oversees the sales and marketing teams, with potential for additional team members based on business growth and expansion
Work Arrangement: Primarily on-site, with 30-40% travel required for client meetings, industry events, and team collaboration
Growth Opportunities:
- Potential for career advancement within the company, as BEA Inc continues to grow and expand its global presence
- Opportunities to work on diverse projects and initiatives, driving strategic growth and innovation
- Chance to develop leadership and mentoring skills, fostering a high-performing and collaborative team environment
ASSUMPTION: This role offers significant growth potential, as BEA Inc continues to expand its market share and global footprint.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): 100 Enterprise Drive, Pittsburgh, PA 15275, US
Geographic Context:
- Pittsburgh, PA, offers a diverse economy with strengths in healthcare, education, technology, and manufacturing
- The city is home to numerous Fortune 500 companies and has a growing startup scene
- Pittsburgh offers a relatively low cost of living compared to other major US cities, with a variety of cultural attractions and outdoor recreation opportunities
Work Schedule: Full-time, with flexible scheduling based on business needs and team collaboration
ASSUMPTION: The work environment at BEA Inc is dynamic and collaborative, with a strong emphasis on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or other team members
- Final interview with the CEO or another executive member of the senior management team
- Background check and reference checks (if applicable)
Key Assessment Areas:
- Sales and marketing strategy development and execution
- Leadership and team management skills
- Cross-functional collaboration and communication
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the company, its products, and the industry by conducting thorough research and incorporating your findings into your application materials
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
ATS Keywords: Sales strategy, marketing campaigns, team leadership, market analysis, cross-functional collaboration, CRM, marketing automation, Microsoft Office Suite
ASSUMPTION: The application process at BEA Inc is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the company's needs and the candidate's career goals.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot CRM)
- Marketing automation tools (e.g., Marketo, Pardot)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and reporting tools (e.g., Tableau, Power BI)
ASSUMPTION: The tools and technologies required for this role are standard in the sales and marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Innovation: BEA Inc encourages creativity and continuous improvement to drive growth and success
- Quality: The company is committed to delivering high-quality products and services that meet or exceed customer expectations
- Customer Focus: BEA Inc prioritizes understanding and addressing the needs of its customers to build strong, lasting relationships
Work Style:
- Collaborative: BEA Inc fosters a team-oriented work environment that values input and ideas from all team members
- Dynamic: The company operates in a fast-paced, ever-changing market and encourages adaptability and resilience
- Results-driven: BEA Inc focuses on achieving measurable outcomes and continuous improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment that prioritizes innovation and results?
- Are you comfortable working with a diverse range of stakeholders, including clients, partners, and team members, to drive strategic growth and success?
- Do you have a proven track record of developing and implementing effective sales strategies and marketing campaigns that drive market share growth?
ASSUMPTION: BEA Inc values candidates who are passionate about their work, committed to delivering high-quality results, and eager to contribute to the company's continued success and growth.
⚠️ Potential Challenges
- Managing a high-performing team in a fast-paced, dynamic environment
- Balancing strategic thinking and execution with day-to-day tactical responsibilities
- Navigating a competitive market and maintaining a strong market position
- Adapting to changing market dynamics and customer needs
ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other sales and marketing leadership positions in its focus on the manufacturing sector and specific industry trends related to sensors and electronic components
- BEA Inc's global presence and commitment to innovation set it apart from other companies in the industry
- Career path opportunities may include advancement within the company or exploration of related roles in the manufacturing, electronics, or technology sectors
ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired industry and functional focus.
📝 Sample Projects
- Developing and executing a comprehensive sales and marketing strategy to increase market share through OEMs, distribution, and wholesale partners
- Conducting market research to identify trends, competitive landscape, and customer needs, translating insights into actionable strategies
- Overseeing the sales process, including prospecting, pipeline management, and closing high-value deals with key clients
ASSUMPTION: These sample projects reflect the core responsibilities and required skills for this role, providing candidates with a clear understanding of the work they will be expected to perform.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term strategic plans for growth and expansion?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the key challenges facing the sales and marketing teams, and how can this role address them?
- How does the company foster a culture of collaboration and innovation, and what role does this position play in maintaining that culture?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your potential fit within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, problem-solving, and communication skills
- Follow up with the hiring manager or HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
