Director of Sector Marketing

📌 Core Information

🔹 Job Title: Director of Sector Marketing

🔹 Company: HGA

🔹 Location: Minneapolis, MN (with remote work options for other locations)

🔹 Job Type: On-site (with remote flexibility)

🔹 Category: Marketing & Communications

🔹 Date Posted: June 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (on-site in Minneapolis, with remote work options for other locations)

🚀 Job Overview

Key aspects of this role include:

• Strategic marketing leadership to build the future of the built environment
• Cross-functional collaboration with marketing, communications, business development, and sector leaders
• Development and execution of integrated marketing strategies across various practice groups and departments
• Team management and mentoring, fostering a culture of high performance and professional development
• Performance tracking and reporting, ensuring marketing efforts align with national sector goals and deliver ROI

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing disciplines to drive success in a complex, matrixed environment.

📋 Key Responsibilities

✅ Lead a team of sector marketers, ensuring high performance, alignment, and professional development

✅ Coordinate with national marketing teams to execute sector strategies effectively

✅ Collaborate with marketing, business development, and sector leadership, sharing knowledge and best practices

✅ Identify knowledge gaps and facilitate training initiatives, in partnership with sector leadership

✅ Coach, mentor, and guide teammates to develop or level up marketing skill sets as needed

✅ Provide support on strategic marketing plan development tied to national sector goals

✅ Serve as an advisor to MSLs, providing guidance and direction on marketing efforts, team performance, and team make-up

✅ Advance sector adoption of organization-wide initiatives, including key accounts, client feedback, branding, and marketing technology

✅ Develop and oversee budgets for the marketing group and approve any marketing-related expenses/hours charged firm-wide in conjunction with the CMO

✅ Hold reports accountable for execution of strategic plan and collaboration on national team initiatives

✅ Define KPIs and regularly measure the effectiveness of sector marketing efforts

✅ Report on marketing performance and ROI to marketing and sector leaders

✅ Conduct performance reviews and regular check-ins with reports

ASSUMPTION: This role involves a wide range of responsibilities, requiring strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Architecture, Engineering, or related field (Master’s preferred)

Experience: 10+ years of experience in marketing or business development, with at least 5 years focused on the architecture, engineering, or construction (AEC) or other professional services industry

Required Skills:

• Proven experience in strategic marketing, team management, and collaboration
• Strong analytical, critical thinking, and creative problem-solving skills
• Excellent written and oral communication skills, with strong presentation skills
• Proficient in CRM systems (e.g., Deltek Vantagepoint)
• Working knowledge of Microsoft Office Suite, Adobe Creative Suite, and other relevant software

Preferred Skills:

• Knowledge of AIA, SMPS, or other industry organizations and certifications (e.g., CPSM)
• Experience working with technical teams and translating complex systems into clear user value

ASSUMPTION: Given the complexity of the role and the industry, candidates with a strong background in marketing, business development, or a related field, along with relevant experience in the AEC industry, are most likely to succeed.

💰 Compensation & Benefits

Salary Range: $150,000 - $186,100 (based on location and experience)

Benefits:

• Annual Bonus
• Success Sharing Bonus Program
• 401(k) Guaranteed Contribution
• Paid Parental Leave
• Medical Insurance
• Dental Insurance
• Life Insurance
• PTO
• Short-Term Disability
• Long-Term Disability

Working Hours: Full-time (40 hours/week), with flexible remote work options

ASSUMPTION: The salary range provided is based on the location of the office for which this position is posted. Actual compensation will be based upon work experience, education, licensure requirements, and/or skill level and will be finalized at the time of offer.

📌 Applicant Insights

🔍 Company Context

Industry: Architecture, Engineering, and Construction (AEC)

Company Size: HGA is a national award-winning interdisciplinary design firm rooted in architecture and engineering, with multiple locations across the United States. This role offers the opportunity to work in a mid-sized firm with a strong reputation and a focus on innovation and sustainability.

Founded: HGA was founded in 1953 and has since grown to become a leader in the AEC industry, known for its enduring, impactful design and commitment to creating a culture of inclusivity and diversity.

Company Description:

• HGA is a national award-winning interdisciplinary design firm rooted in architecture and engineering
• The firm values empathy, is fueled by curiosity, and embraces the hard work that leads to innovation
• HGA is committed to creating a culture of inclusivity and diversity, where every employee brings their authentic self to work and feels a sense of belonging

Company Specialties:

• Architecture
• Engineering
• Interior Design
• Planning
• Sustainability

Company Website: https://www.hga.com/

ASSUMPTION: HGA's focus on sustainability, innovation, and employee well-being makes it an attractive employer for professionals seeking to make a positive impact in the built environment.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) and serving as a member of the Marketing Leadership Team.

Reporting Structure: The Director of Sector Marketing will oversee a team of sector marketers and collaborate with national marketing teams, business development, and sector leaders.

Work Arrangement: This role offers a hybrid work arrangement, with on-site work required in Minneapolis and remote work options for other locations.

Growth Opportunities:

• Potential to advance to a VP or C-level role within the marketing department
• Opportunities to work on high-profile projects and contribute to the firm's strategic growth
• Chance to mentor and develop junior marketing team members

ASSUMPTION: Given HGA's commitment to employee development and growth, this role offers strong potential for career advancement and professional growth.

🌍 Location & Work Environment

Office Type: HGA's offices are modern, collaborative workspaces designed to foster creativity and innovation.

Office Location(s): Minneapolis, MN (with remote work options for other locations, including Boston, MA; Milwaukee, WI; Washington, DC; Santa Monica, CA; and San Francisco, CA)

Geographic Context:

• Minneapolis, MN: Known for its vibrant arts scene, robust economy, and high quality of life
• Other locations: Offer remote work flexibility and the opportunity to work in diverse urban environments

Work Schedule: Full-time (40 hours/week), with flexible remote work options and a focus on work-life balance

ASSUMPTION: The hybrid work arrangement and focus on work-life balance make this role an attractive option for professionals seeking a flexible, modern work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager
• In-person or virtual interview with the Hiring Manager and a member of the Marketing Leadership Team
• Final interview with the CMO and/or other senior leaders
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Knowledge of marketing disciplines and AEC industry trends
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, team management, and strategic marketing experience
• Research HGA's company culture and values to ensure a strong fit

ATS Keywords: Strategic Marketing, Team Management, Collaboration, Brand Messaging, Digital Marketing, Content Management, Social Media, Client Presentations, Coaching, Market Intelligence, Project Management, Analytical Skills, Communication Skills, Problem-Solving, Organizational Skills, Leadership, AEC Industry, Professional Services

ASSUMPTION: Given the competitive nature of the AEC industry and the senior-level nature of this role, applicants should be prepared for a thorough interview process that focuses on their strategic marketing leadership skills and industry knowledge.

🛠️ Tools & Technologies

• CRM: Deltek Vantagepoint
• Microsoft Office Suite: Word, Excel, PowerPoint, Outlook
• Adobe Creative Suite: Photoshop, InDesign, Illustrator
• Project Management: Asana, Trello, or similar tools
• Marketing Automation: HubSpot, Marketo, or similar tools

ASSUMPTION: The tools and technologies listed are commonly used in the AEC industry and are likely to be familiar to experienced marketing professionals.

👔 Cultural Fit Considerations

Company Values:

• Empathy
• Curiosity
• Innovation
• Inclusivity
• Diversity
• Collaboration

Work Style:

• Collaborative and team-oriented
• Fast-paced and deadline-driven
• Focused on work-life balance and employee well-being

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working in a matrixed organization with multiple stakeholders?
• Do you embrace a culture of inclusivity and diversity, and are you committed to fostering a positive work environment?

ASSUMPTION: HGA's culture emphasizes empathy, curiosity, and innovation, making it an attractive employer for professionals who value a collaborative, inclusive work environment.

⚠️ Potential Challenges

• Managing a team of sector marketers across multiple locations
• Balancing strategic marketing leadership with day-to-day tactical responsibilities
• Navigating a complex, matrixed organization with multiple stakeholders
• Keeping up with industry trends and best practices in a rapidly evolving marketing landscape

ASSUMPTION: The Director of Sector Marketing role presents unique challenges that require strong leadership, strategic thinking, and adaptability.

📈 Similar Roles Comparison

• Compared to other sector marketing roles in the AEC industry, this role offers a unique blend of strategic leadership, team management, and hands-on marketing responsibilities
• HGA's focus on sustainability and innovation sets it apart from other firms in the industry
• Career progression in this role may lead to VP or C-level positions within the marketing department

ASSUMPTION: Applicants should consider the unique aspects of this role and HGA's company culture when comparing it to similar roles in the industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new sector or practice area
• Managing a team to create and implement a successful RFP response or client presentation

• Collaborating with business development and sector leadership to identify and pursue strategic growth opportunities

ASSUMPTION: The sample projects listed are representative of the types of initiatives the Director of Sector Marketing may lead or contribute to at HGA.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?
• How does HGA support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 90 days?
• How does HGA measure the success of its marketing efforts, and how will my performance be evaluated?
• What are the most significant challenges facing the marketing department, and how can this role help address them?

ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the role, the team, and the company culture, and to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, team management, and strategic marketing experience
• Research HGA's company culture and values to ensure a strong fit
• Follow up with the HGA HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.