📌 Core Information
🔹 Job Title: Director of Social Media
🔹 Company: Hard Rock Digital
🔹 Location: Hollywood, Florida, United States (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive social media strategy for Hard Rock Bet's sportsbook and casino products.
- Measuring and optimizing social media performance to drive customer growth, engagement, and revenue.
- Overseeing content creation, community management, and influencer partnerships to enhance brand identity.
- Collaborating cross-functionally with teams such as Product, CRM, Performance Marketing, Creative, PR, and Compliance.
- Managing a team of social strategists, creators, and analysts to foster a culture of creativity and data-driven iteration.
ASSUMPTION: This role requires a strategic thinker with a strong creative instinct and a data-obsessed mindset, as well as proven leadership experience in fast-moving, highly regulated industries.
📋 Key Responsibilities
✅ Define, develop, and execute a comprehensive, multi-platform social media strategy that advances Hard Rock Bet’s brand identity and commercial objectives for both sportsbook and casino products.
✅ Design and own a robust measurement framework—including OKRs, leading/lagging KPIs, attribution models, and ROI dashboards—that connects social efforts to customer growth, engagement, and revenue; present insights and recommendations to senior leadership.
✅ Oversee end-to-end content creation, ensuring every asset embodies our brand ethos; implementing experimentation and data-driven creative iteration.
✅ Establish best practices for real-time engagement, customer care, and reputation management, fostering authentic relationships with bettors and players while upholding responsible-gaming standards.
✅ Identify, negotiate, and activate creator, athlete, musician, and brand partnerships that expand reach and credibility, tracking performance against acquisition and revenue targets.
✅ Recruit, mentor, and inspire a high-performing team of social strategists, creators, and analysts, fostering a culture of creativity, inclusivity, and data-driven iteration.
✅ Partner closely with Product, CRM, Performance Marketing, Creative, PR, and Compliance teams to ensure social initiatives support broader company objectives and regulatory requirements.
✅ Own the social media budget, allocating resources across channels, tools, agencies, and talent for maximum efficiency and business impact.
✅ Stay at the forefront of platform updates, emerging channels, sports-betting moments, and cultural trends, ensuring Hard Rock Bet remains an innovator in social storytelling and fan engagement.
ASSUMPTION: This role requires a deep understanding of major and emerging social media platforms, their algorithms, and community standards, as well as the ability to adapt to rapid changes in the industry.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).
Experience: 8+ years of social media marketing experience, with 5+ years leading sizable or distributed teams in consumer-facing industries (gaming, sports, entertainment, or similarly regulated fields preferred).
Required Skills:
- Proven success designing and scaling data-driven social strategies that deliver measurable lifts in acquisition, retention, and revenue for sportsbook and/or casino products.
- Expertise in building and presenting attribution models, incrementality tests, and executive-level ROI dashboards that translate social metrics into clear business outcomes.
- Deep knowledge of major and emerging platforms (TikTok, Instagram, YouTube, X, Threads, Twitch, Discord, Snapchat, etc.) and their evolving algorithms, ad products, and community standards.
- Demonstrable success in influencer marketing, including scouting, contract negotiation, co-creation, activation, and performance analysis.
- Experience managing budgets, external agencies, and MarTech vendors with a proven ROI mindset.
- Exceptional written and verbal communication skills, with the ability to distill complex data into compelling narratives for C-suite stakeholders and cross-functional partners.
- Excellent project-management skills—adept at prioritizing, multitasking, and thriving in a fast-paced, ever-changing environment.
- Strategic thinker with a proactive, collaborative, and solution-oriented mindset, eager to create legendary social experiences and prove their business impact.
Preferred Skills:
- Experience working in the sports betting or gaming industry.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in highly regulated industries and a strong understanding of responsible gaming practices will be particularly valuable in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director of Social Media role with 10+ years of experience in the United States)
Benefits:
- Competitive pay
- Flexible vacation allowance
- Flexible work from home or office hours
- Startup culture backed by a secure, global brand
- Opportunity to help shape the future strategy of the Sportsbook and Casino Product
Working Hours: Full-time (40 hours per week), with flexibility to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and the level of experience required for this role. The actual salary may vary depending on factors such as the candidate's specific experience and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Gaming and Hospitality
Company Size: Startup with the backing of a global brand (Hard Rock International)
Founded: 2023 (as Hard Rock Digital)
Company Description:
- Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world.
- The company is rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, bringing the success of the Hard Rock brand to the digital space.
- Hard Rock Digital is committed to acting authentically and caring about each customer interaction, experience, behavior, and insight.
Company Specialties:
- Online Sportsbook
- Online Casino
- Social Gaming
- Brand Partnerships
Company Website: Hard Rock Digital
ASSUMPTION: Hard Rock Digital is a growing company with a strong focus on innovation and customer experience, offering applicants the opportunity to shape the future of the online gaming industry.
📊 Role Analysis
Career Level: Director/Manager
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and oversees a team of social strategists, creators, and analysts.
Work Arrangement: Hybrid (remote work with occasional on-site meetings and events)
Growth Opportunities:
- As the company grows, there may be opportunities for the Director of Social Media to expand their team or take on additional responsibilities.
- The company's startup culture offers the chance to make a significant impact on the business and grow professionally.
ASSUMPTION: This role offers a unique opportunity for an experienced social media professional to lead a critical function within a growing company and make a significant impact on its success.
🌍 Location & Work Environment
Office Type: Hybrid (remote work with occasional on-site meetings and events)
Office Location(s): Hollywood, Florida, United States (with remote work flexibility)
Geographic Context:
- The Hollywood, Florida area offers a mix of urban and suburban living, with a vibrant entertainment scene and a diverse population.
- Florida is home to a growing number of technology and gaming companies, providing ample networking opportunities.
- The state has no personal income tax, which may be beneficial for some applicants.
Work Schedule: Full-time (40 hours per week), with flexibility to work remotely
ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds, allowing them to work remotely while also having the opportunity to collaborate and build relationships with team members in person.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Virtual interview with the hiring manager (CMO)
- Virtual case study or presentation to assess strategic thinking and communication skills
- Final interview with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Communication and presentation skills
- Leadership and team management skills
- Cultural fit and alignment with Hard Rock Digital's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to social media strategy, content creation, and community management, as well as your experience with influencer marketing and performance measurement.
- Showcase your ability to think strategically and make data-driven decisions by preparing a case study or presentation that demonstrates your approach to a social media challenge or opportunity.
ATS Keywords: Social Media Strategy, Content Creation, Community Management, Influencer Marketing, Performance Measurement, Data-Driven Decision Making, Team Leadership
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data-driven approach, and leadership skills, as well as their cultural fit with Hard Rock Digital.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Sprout Social, Buffer)
- Analytics tools (e.g., Google Analytics, Facebook Insights, Twitter Analytics)
- Content creation tools (e.g., Canva, Adobe Creative Suite, iMovie)
- Project management tools (e.g., Asana, Trello, Monday.com)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The ideal candidate will have experience with a variety of social media management, analytics, and content creation tools, as well as familiarity with project management and communication platforms.
👔 Cultural Fit Considerations
Company Values:
- Authenticity
- Creativity
- Innovation
- Customer-centricity
- Collaboration
Work Style:
- Data-driven and results-oriented
- Fast-paced and adaptable
- Collaborative and inclusive
- Startup mindset with a focus on growth and impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, ever-changing environment, and are you comfortable making data-driven decisions under uncertainty?
- Are you able to balance creativity and innovation with a strong focus on performance and results?
- Do you have experience working in a highly regulated industry, and are you comfortable navigating complex compliance requirements?
- Are you a strong communicator, able to distill complex data into compelling narratives for a variety of stakeholders?
- Do you have experience managing and mentoring a team, and are you able to foster a culture of creativity, inclusivity, and data-driven iteration?
ASSUMPTION: Hard Rock Digital values candidates who are authentic, creative, and data-driven, with a strong focus on customer-centricity and collaboration. The ideal candidate will be comfortable working in a fast-paced, ever-changing environment and be able to balance creativity and innovation with a strong focus on performance and results.
⚠️ Potential Challenges
- The role requires a deep understanding of major and emerging social media platforms, their algorithms, and community standards, as well as the ability to adapt to rapid changes in the industry.
- The role involves managing a team of social strategists, creators, and analysts, requiring strong leadership and mentoring skills.
- The role requires a strong focus on performance measurement and data-driven decision-making, which can be challenging in a fast-paced, ever-changing environment.
- The role is based in Hollywood, Florida, which may require relocation for some candidates.
ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, ever-changing environment and be able to balance creativity and innovation with a strong focus on performance and results. They will also have experience managing a team and be comfortable working with complex data and analytics.
📈 Similar Roles Comparison
- This role is unique in its focus on the social media strategy for a growing online sportsbook and casino company, offering the opportunity to make a significant impact on the business.
- Similar roles in the gaming and hospitality industry may focus more on marketing or customer acquisition, rather than social media strategy and community engagement.
- This role offers a unique opportunity to lead a critical function within a growing company and make a significant impact on its success, with potential for growth and expansion as the company continues to grow.
ASSUMPTION: This role offers a unique opportunity for an experienced social media professional to lead a critical function within a growing company and make a significant impact on its success. While similar roles may exist in the gaming and hospitality industry, this role is unique in its focus on social media strategy and community engagement for an online sportsbook and casino company.
📝 Sample Projects
- Developing and executing a comprehensive social media strategy for a major sports event, including content creation, influencer partnerships, and real-time engagement.
- Analyzing and optimizing social media performance for a new casino product launch, using data-driven insights to inform strategy and improve results.
- Managing a team to create and execute a viral social media campaign, driving brand awareness and customer acquisition for a sportsbook product.
ASSUMPTION: The ideal candidate will have experience with a variety of social media projects, from strategy and content creation to performance measurement and optimization. They will be able to demonstrate their ability to lead a team and make data-driven decisions to improve results.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to social media and how this role fits into the broader marketing strategy?
- How does the company measure the success of its social media efforts, and how will this role contribute to improving those metrics?
- What are the key priorities for this role in the first 90 days, and how will the company support the new hire in achieving those goals?
- How does the company approach influencer marketing, and what opportunities exist for growth and innovation in this area?
- What is the company's culture like, and how does this role fit into the broader organizational structure?
ASSUMPTION: The ideal candidate will be curious and proactive, asking insightful questions about the company's approach to social media and its plans for growth and innovation. They will also be interested in understanding the company's culture and how the role fits into the broader organizational structure.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including specific examples of your experience with social media strategy, content creation, and performance measurement.
- Prepare a case study or presentation that demonstrates your approach to a social media challenge or opportunity, showcasing your strategic thinking and data-driven decision-making skills.
- If you are selected for an interview, be prepared to discuss your approach to social media strategy, content creation, and community management, as well as your experience with influencer marketing and performance measurement.
- Follow up with the HR team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
