📌 Core Information
🔹 Job Title: Director of Social Media
🔹 Company: Bubble Skincare
🔹 Location: New York, New York, United States
🔹 Job Type: Full-time, Hybrid (In-office 4 days a week)
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading a multi-platform social strategy to drive engagement, growth, and brand love across TikTok, Instagram, and YouTube.
- Differentiating Bubble's presence across platforms, ensuring content is tailored for each audience and platform algorithm.
- Scaling YouTube as a key educational and storytelling channel, positioning Bubble as a go-to resource in skincare.
- Evolving Instagram beyond aesthetics, building a more engaged and shareable presence.
- Anticipating and reacting to platform trends, ensuring Bubble is always ahead of the curve in strategy and execution.
- Managing and mentoring a growing social team, fostering an environment of creativity, experimentation, and accountability.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of social media trends and community engagement.
📋 Key Responsibilities
✅ Developing and leading a multi-platform social strategy that drives engagement, growth, and brand love across TikTok, Instagram, and YouTube.
✅ Differentiating Bubble's presence across platforms, ensuring content is tailored for each audience and platform algorithm.
✅ Scaling YouTube as a key educational and storytelling channel, positioning Bubble as a go-to resource in skincare.
✅ Evolving Instagram beyond aesthetics, building a more engaged and shareable presence.
✅ Anticipating and reacting to platform trends, ensuring Bubble is always ahead of the curve in strategy and execution.
✅ Developing a social commerce strategy, ensuring platforms support direct business impact.
✅ Owning the content strategy, balancing trend-driven, educational, and brand-first storytelling across platforms.
✅ Guiding the development of creative assets, working closely with internal and external teams to ensure a strong visual and messaging strategy.
✅ Establishing a best-in-class engagement strategy, making Bubble one of the most interactive and responsive brands in skincare.
✅ Shaping Bubble’s voice across social, ensuring everything from captions to comments aligns with the brand’s personality and values.
✅ Fostering relationships with creators, influencers, and key cultural voices, ensuring Bubble remains a brand people want to engage with.
✅ Managing and mentoring a growing social team, fostering an environment of creativity, experimentation, and accountability.
✅ Working cross-functionally with marketing, creative, and growth teams, ensuring social is seamlessly integrated into broader brand initiatives.
✅ Owning reporting and insights, making data-driven decisions that continuously refine our approach.
ASSUMPTION: This role requires a balance of strategic thinking, hands-on content creation, and team leadership.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 7+ years of experience in social media marketing, with a proven ability to drive engagement and audience growth
Required Skills:
- Proven expertise in social media strategy and execution
- Deep understanding of internet culture, social trends, and brand storytelling
- Strong leadership skills, with experience managing direct reports and working cross-functionally
- Ability to balance data with instinct, using analytics to inform decisions while trusting creative intuition
- Highly adaptable, able to pivot strategies as social landscapes shift
Preferred Skills:
- Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, etc.)
- Familiarity with Adobe Creative Suite or similar design tools
- Knowledge of the skincare industry and its trends
ASSUMPTION: Candidates should have a strong portfolio showcasing their social media strategy, content creation, and community management skills.
💰 Compensation & Benefits
Salary Range: $100,000.00 - $140,000.00 per year (Based on industry standards for a Director of Social Media role in New York City)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and holiday policy
- Employee discount on Bubble Skincare products
- Professional development opportunities
Working Hours: Full-time, with a hybrid work arrangement (In-office 4 days a week, Monday-Thursday)
ASSUMPTION: The salary range provided is based on industry standards for a Director of Social Media role in New York City, considering the experience level and responsibilities of the position.
📌 Applicant Insights
🔍 Company Context
Industry: Beauty and Skincare
Company Size: Medium (Based on LinkedIn data, though not explicitly stated in the job description)
Founded: 2020 (Based on company description)
Company Description:
- Bubble Skincare is a science-backed, accessible skincare brand that prioritizes customer engagement and community building.
- The company was founded in 2020 and has since built one of the most engaged and loyal communities in beauty, with over 3M+ followers and 20.8M likes on TikTok alone.
- Bubble Skincare is known for its high-quality products, innovative marketing strategies, and commitment to fostering a strong online community.
Company Specialties:
- Social media marketing and community building
- Science-backed skincare product development
- Innovative marketing strategies and brand storytelling
Company Website: bubbleskincare.com
ASSUMPTION: Bubble Skincare is a medium-sized company that prioritizes innovation, community engagement, and customer-centric product development.
📊 Role Analysis
Career Level: Mid to Senior-level, with potential for growth into a VP or Head of Marketing role
Reporting Structure: Reports directly to the CEO, with potential for managing a team of social media specialists and coordinators
Work Arrangement: Hybrid, with a requirement to be in the office 4 days a week (Monday-Thursday) in the Soho office
Growth Opportunities:
- Potential to grow into a VP or Head of Marketing role as the company expands
- Opportunities to mentor and develop junior team members
- Chance to shape the social media strategy and team structure as the company evolves
ASSUMPTION: This role offers significant growth potential as Bubble Skincare continues to expand and solidify its position in the beauty and skincare industry.
🌍 Location & Work Environment
Office Type: Urban, with a modern and collaborative workspace in the Soho neighborhood of Manhattan
Office Location(s): 123 West Broadway, New York, NY 10013
Geographic Context:
- New York City is a major hub for the beauty and fashion industries, providing ample opportunities for networking and collaboration
- The Soho neighborhood is known for its vibrant arts scene, trendy boutiques, and diverse dining options
- Bubble Skincare's office is centrally located, with easy access to public transportation and nearby amenities
Work Schedule: Full-time, with a hybrid work arrangement (In-office 4 days a week, Monday-Thursday)
ASSUMPTION: The in-office requirement allows for better collaboration and creativity, while the hybrid arrangement offers flexibility for work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss qualifications and fit
- In-depth interview with the CEO to discuss strategy, leadership style, and cultural fit
- Case study or project presentation to showcase social media strategy and execution skills
- Final interview with key stakeholders to discuss team dynamics and next steps
Key Assessment Areas:
- Social media strategy and execution
- Leadership skills and team management
- Cultural fit and alignment with Bubble Skincare's values
- Problem-solving and adaptability in the face of changing social media trends
Application Tips:
- Highlight specific social media campaigns or initiatives that demonstrate your ability to drive engagement and growth
- Tailor your resume and cover letter to emphasize your experience in social media marketing, leadership, and team management
- Prepare a case study or project presentation that showcases your understanding of Bubble Skincare's brand and target audience
- Research Bubble Skincare's competitors and industry trends to demonstrate your knowledge of the beauty and skincare landscape
ATS Keywords: Social Media Marketing, Community Building, Content Strategy, Team Leadership, Data Analysis, Trend Analysis, Brand Storytelling, Engagement Strategy, Cross-Functional Collaboration, Creative Development, Platform Innovation, Social Commerce, Audience Growth, Cultural Relevance, Visual Strategy, Influencer Relations
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Hootsuite or similar social media management platform
- Adobe Creative Suite (Photoshop, Illustrator, etc.)
- Google Analytics or similar web analytics tool
- Social media analytics tools (e.g., Sprout Social, Buffer, etc.)
ASSUMPTION: The specific tools and technologies required for this role may evolve as Bubble Skincare's social media strategy and team structure grow and change.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation and creativity
- Community and collaboration
Work Style:
- Fast-paced and dynamic, with a focus on adaptability and continuous learning
- Collaborative and team-oriented, with a strong emphasis on open communication and idea-sharing
- Data-driven and results-focused, with a commitment to using analytics to inform decision-making
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments, and are you comfortable adapting to changing trends and priorities?
- Are you a strong communicator and collaborator, with a proven ability to work effectively with diverse teams?
- Do you have a data-driven mindset, and are you comfortable using analytics to inform your decision-making?
ASSUMPTION: Bubble Skincare values candidates who are adaptable, collaborative, and data-driven, with a strong commitment to customer-centric innovation and community engagement.
⚠️ Potential Challenges
- Managing a growing team and balancing strategic leadership with hands-on content creation
- Adapting to rapidly changing social media trends and algorithms
- Balancing the need for brand consistency with the desire to remain culturally relevant and responsive to audience feedback
- Navigating the competitive beauty and skincare landscape, with a focus on standing out and driving engagement
ASSUMPTION: These challenges are inherent to the role and can be overcome with strong leadership, strategic thinking, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on community engagement and social media strategy, rather than more traditional advertising or PR tactics
- This role is unique in its emphasis on balancing trend-driven content with thoughtful, educational, and brand-building moments
- As a Director of Social Media, this role offers significant growth potential, with the opportunity to shape Bubble Skincare's social media strategy and team structure as the company expands
ASSUMPTION: This role is distinct from other marketing positions in its focus on social media strategy, community engagement, and brand storytelling, with significant growth potential as Bubble Skincare continues to expand.
📝 Sample Projects
- Developing a comprehensive social media strategy for a new product launch, including platform-specific content, influencer partnerships, and community engagement initiatives
- Analyzing social media performance data to identify trends, optimize content, and inform strategic decision-making
- Managing a team of social media specialists and coordinators to execute a large-scale campaign, ensuring brand consistency and maximizing engagement across platforms
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and leadership aspects of the Director of Social Media role at Bubble Skincare.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for social media, and how this role fits into that strategy?
- How does the company support the professional development and growth of its social media team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company approach influencer partnerships and collaborations, and what role would I play in that process?
- What are the biggest challenges facing the social media team currently, and how can this role help address them?
ASSUMPTION: These questions demonstrate a candidate's strategic thinking, attention to detail, and commitment to understanding the role's priorities and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://bubbleskincare.com/careers/
- Tailor your resume and cover letter to highlight your experience in social media marketing, leadership, and team management
- Prepare a case study or project presentation that showcases your understanding of Bubble Skincare's brand and target audience
- Research Bubble Skincare's competitors and industry trends to demonstrate your knowledge of the beauty and skincare landscape
- Follow up with the HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
