📌 Core Information
🔹 Job Title: Director of Sports Information, Communication, and Marketing
🔹 Company: Salem Academy and College
🔹 Location: Winston-Salem, North Carolina, United States
🔹 Job Type: Full Time
🔹 Category: Other
🔹 Date Posted: May 11, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing athletic communications, sports information, and marketing strategies
- Managing media relations and creating promotional content
- Enhancing the visibility of student-athletes and promoting the Athletics Department
- Collaborating with the College’s Office of Communications and Marketing
- Attending home games and traveling for postseason events
ASSUMPTION: This role requires a dynamic and highly motivated individual with strong communication skills and experience in athletic communications or marketing.
📋 Key Responsibilities
✅ Serve as the primary media contact for all athletic programs
✅ Manage and maintain the Athletics Department website and all team pages with accurate and updated content
✅ Create and distribute game recaps, press releases, and feature stories to promote Salem College Athletics
✅ Maintain statistical records for all NCAA-sponsored sports and ensure timely reporting
✅ Coordinate live-streaming and video production efforts for home athletic contests
✅ Serve as official scorer and/or designate personnel for home athletic events
✅ Develop and maintain relationships with local, regional, and national media outlets to enhance coverage of Salem Athletics
✅ Manage the dissemination of information via email newsletters, media alerts, and social media platforms
✅ Oversee content creation, graphic design, and video production for social media, including game highlights, promotional materials, and special features
✅ Create and implement marketing campaigns to increase game attendance, student engagement, and campus and community involvement
✅ Develop branded content consistent with Salem College’s mission and the Athletics Department’s vision
✅ Design promotional materials to support athletic events and initiatives, including posters, flyers, digital graphics, and video content
✅ Collaborate with the College’s Office of Communications and Marketing to ensure brand alignment across all platforms
✅ Manage the athletic communications and marketing budget responsibly
✅ Serve as a member of the Athletics Department leadership team, contributing to overall department planning and decision-making
✅ Attend all home games and travel as needed for postseason events
ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively under pressure, especially during athletic events and deadlines.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, journalism, sports management, marketing, or a related field
Experience: 1-3 years of experience in athletic communications, sports information, marketing, or a related role, preferably at the collegiate level
Required Skills:
- Strong knowledge of NCAA Division III rules and regulations
- Excellent writing, editing, and verbal communication skills
- Proficiency with statistical software (such as NCAA Live Stats, StatCrew, or PrestoStats)
- Familiarity with website management (e.g., Sidearm Sports, PrestoSports) and social media management
- Ability to work evenings, weekends, and travel as needed
Preferred Skills:
- Experience in graphic design (Adobe Creative Suite: Photoshop, InDesign, Premiere Pro)
- Knowledge of web streaming, live production equipment, and software
- Experience with digital marketing, content strategy, and branding initiatives
- Photography and video editing skills
ASSUMPTION: Candidates with experience in graphic design and video production will have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Undisclosed (Industry standard for similar roles in Winston-Salem, NC: $45,000 - $60,000 per year)
Benefits:
- Health, dental, and vision insurance
- Retirement plan with employer contribution
- Paid time off (vacation, sick, and holidays)
- Tuition remission for employees and dependents
- Professional development opportunities
Working Hours: Full-time, with evening, weekend, and travel requirements during athletic seasons
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Winston-Salem, NC. Actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Education, specifically higher education and collegiate athletics
Company Size: Small (approximately 500 students and 150 staff members)
Founded: 1772 (Salem Academy) and 1956 (Salem College), with a rich 252-year-old history and a long-standing track record of educating students who are prepared to make a bold impact locally, nationally, and globally through liberal arts education.
Company Description:
- Salem Academy and College is the oldest continuously operating educational institution for girls and women in the country
- Founded with the mission of making education accessible to all, Salem has a rich 252-year-old history and a long-standing track record of innovating women’s education
- Salem Academy is a boarding and day college preparatory school with a focus on interdisciplinary learning using STEAM, wellness, and leadership
- Salem College is the nation’s only liberal arts college exclusively dedicated to developing the next generation of health leaders
- Salem College has more than 40 full-time faculty and over 150 staff members who support approximately 500 students, including full-time undergraduates, part-time students, and graduate students
- In 2023, Salem received a second $5M anonymous philanthropic gift equaling its largest in history, focused on enabling its health leadership transformation
- Salem Academy is recognized as the No. 1 boarding school in North Carolina and the No. 5 college prep high school in North Carolina, as well as the No. 1 college prep school in the Greensboro/High Point/Winston-Salem, NC area
- Salem Academy has students from more than 10 states and 5 countries, with over 85% of the faculty and staff having a master’s degree or higher
- Recognized by the U.S. News & World Report, Washington Monthly, and the New York Times Magazine as a top liberal arts college in the nation, Salem College continues to lead among liberal arts colleges in social mobility and economic diversity
Company Specialties:
- Providing a high-quality education to a diverse student body
- Fostering an inclusive environment that values diversity and promotes social mobility
- Offering a unique partnership and shared campus with Salem College, allowing for collaboration with college faculty and staff on curriculum ideas, club activities, and more
- Excelling in collegiate athletics as a member of NCAA Division III and the USA South Athletic Conference
Company Website: https://www.salem.edu/
ASSUMPTION: Salem Academy and College is committed to providing a high-quality education to a diverse student body, fostering an inclusive environment, and excelling in collegiate athletics.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Director of Athletics and works closely with the Athletics Department leadership team, college faculty, and staff
Work Arrangement: On-site, with evening, weekend, and travel requirements during athletic seasons
Growth Opportunities:
- Potential advancement within the Athletics Department or the College
- Opportunities to gain experience in various aspects of athletic communications, marketing, and event management
- Possibility to work with a diverse student body and collaborate with college faculty and staff
ASSUMPTION: This role offers opportunities for professional growth and development within the Athletics Department and the College.
🌍 Location & Work Environment
Office Type: On-site, with a standard office setting and frequent standing, walking, and event setup at athletic venues
Office Location(s): Salem Academy and College - Winston-Salem, NC
Geographic Context:
- Winston-Salem is a vibrant college town known as the “City of Arts and Innovation”
- Winston-Salem is home to six institutions of higher education and more than 26,000 students
- Winston Salem has a collaborative and engaged academic community with strong private and public schools, excellent healthcare systems, and affordable housing
- The Winston-Salem area offers a rich variety of cultural opportunities and has a vibrant art and restaurant scene
- Within a few hours of campus are mountains for skiing, camping, or hiking; rivers for whitewater rafting; and the beautiful ports and beaches of North and South Carolina
Work Schedule: Full-time, with evening, weekend, and travel requirements during athletic seasons
ASSUMPTION: Winston-Salem offers a rich variety of cultural opportunities and a vibrant academic community, providing an excellent work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Submission of application materials (resume, cover letter, and references)
- Phone or video screening with the Director of Athletics
- On-campus interview with the Director of Athletics and other Athletics Department staff
- Final interview with the Vice President for Student Affairs and Dean of Students
- Background check and offer of employment
Key Assessment Areas:
- Communication skills, both written and verbal
- Knowledge of NCAA Division III rules and regulations
- Experience with athletic communications, marketing, or related fields
- Ability to work evenings, weekends, and travel as needed
- Cultural fit with Salem Academy and College
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Salem Academy and College’s mission and values
- Showcase your ability to work effectively under pressure and manage multiple tasks
- Prepare questions to ask during the interview to demonstrate your interest in the role and the College
ATS Keywords: Athletic communications, sports information, marketing, media relations, graphic design, video production, social media management, statistical software, website management, digital marketing, content strategy, branding initiatives, photography, video editing, collegiate athletics, NCAA Division III, USA South Athletic Conference
ASSUMPTION: Applicants should tailor their application materials to highlight relevant experience and skills, and prepare for interview questions that assess their communication skills, knowledge of NCAA rules, and ability to work effectively under pressure.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, InDesign, Premiere Pro)
- Statistical software (NCAA Live Stats, StatCrew, or PrestoStats)
- Website management platforms (Sidearm Sports, PrestoSports)
- Social media management tools
- Live streaming and video production equipment and software
ASSUMPTION: Familiarity with these tools and technologies is preferred for this role, as they are essential for managing athletic communications, marketing, and event production.
👔 Cultural Fit Considerations
Company Values:
- Excellence in education and athletics
- Diversity, equity, and inclusion
- Collaboration and teamwork
- Integrity and ethical decision-making
- Student-centered approach
Work Style:
- Dynamic and highly motivated
- Strong communication skills
- Ability to work effectively under pressure
- Collaborative and team-oriented
- Adaptable and flexible, with the ability to manage multiple tasks and prioritize workloads
Self-Assessment Questions:
- How do you align with Salem Academy and College’s commitment to diversity, equity, and inclusion?
- How do you handle working evenings, weekends, and traveling as needed during athletic seasons?
- Can you provide an example of a time when you successfully managed multiple tasks and prioritized workloads under pressure?
ASSUMPTION: Applicants should assess their alignment with Salem Academy and College’s values and work style, and be prepared to provide specific examples of their skills and experiences during the interview process.
⚠️ Potential Challenges
- Managing multiple responsibilities and deadlines during athletic events and seasons
- Working evenings, weekends, and traveling as needed
- Adapting to changes in the Athletics Department or the College
- Balancing the demands of the role with personal responsibilities
ASSUMPTION: Applicants should be aware of the potential challenges associated with this role and be prepared to manage their time and priorities effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on athletic communications, marketing, and event management within a collegiate athletics setting
- Similar roles may include Athletic Communications Director, Sports Information Director, or Marketing Coordinator within collegiate athletics or professional sports organizations
- Career paths may include advancement within the Athletics Department or the College, or transitioning to roles in professional sports, event management, or public relations
ASSUMPTION: Applicants should research similar roles and career paths to understand the unique aspects of this position and the potential for growth and development.
📝 Sample Projects
- Creating a comprehensive media guide for Salem College Athletics
- Developing a social media strategy to increase engagement and followers
- Producing a promotional video series highlighting student-athlete achievements and campus life
- Managing a live-streaming event, including technical setup, on-air talent, and post-production
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and their approach to managing athletic communications, marketing, and event production.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Athletics Department, and how can this role address them?
- How does this role collaborate with the College’s Office of Communications and Marketing, and what are the expectations for maintaining brand alignment?
- What opportunities are there for professional development and growth within the Athletics Department or the College?
- How does the College support work-life balance for employees, especially during athletic seasons?
- What are the most important qualities and skills for success in this role, according to the Director of Athletics?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the College, and their understanding of the responsibilities and challenges associated with the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for interview questions that assess your communication skills, knowledge of NCAA rules, and ability to work effectively under pressure
- Research Salem Academy and College’s mission, values, and culture to demonstrate your fit with the institution
- Prepare questions to ask during the interview to demonstrate your interest in the role and the College
- Follow up with the Director of Athletics after your interview to reiterate your interest in the position and the College
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
