📌 Core Information
🔹 Job Title: Director of Strategic Marketing
🔹 Company: Eaton Corporation
🔹 Location: Woodridge, IL, Raleigh, NC, Cleveland, OH, Pittsburgh, PA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with potential hybrid or remote work for the right candidate)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans to drive brand awareness, customer acquisition, and revenue growth.
- Leading market analysis efforts to identify trends, opportunities, and competitive landscape.
- Overseeing the planning, development, and execution of marketing campaigns across various channels.
- Mentoring and managing a team of marketing professionals to ensure alignment with strategic goals.
- Allocating and managing the marketing budget effectively to maximize ROI.
- Monitoring and analyzing the performance of marketing initiatives to optimize strategies.
- Collaborating with sales, product management, and other marketing departments to ensure cohesive and effective marketing efforts.
- Maintaining and enhancing the company's brand image and reputation through consistent messaging and high-quality marketing materials.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and best practices.
📋 Key Responsibilities
✅ Develop and execute marketing strategies that align with Eaton’s business objectives and drive brand awareness, customer acquisition, and revenue growth.
✅ Lead thorough market analysis efforts to identify trends, opportunities, and competitive landscape.
✅ Oversee the planning, development, and execution of marketing campaigns across various channels, including digital, social media, and traditional media.
✅ Lead and mentor a team of marketing professionals, ensuring alignment with strategic goals and fostering a collaborative environment.
✅ Allocate and manage the marketing budget effectively to maximize ROI.
✅ Monitor and analyze the performance of marketing initiatives, using data to make informed decisions and optimize strategies.
✅ Work closely with sales, product management, and other marketing departments to ensure cohesive and effective marketing efforts.
✅ Maintain and enhance the company's brand image and reputation through consistent messaging and high-quality marketing materials.
ASSUMPION: This role involves a high degree of strategic planning, cross-functional collaboration, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business Administration, or a related field
Experience: 10+ years of experience in management roles with demonstrated ability to recruit and develop high-performing diverse teams to deliver results.
Required Skills:
- Proven ability to develop and execute strategic marketing plans.
- Strong analytical and data interpretation skills.
- Excellent communication, presentation, and interpersonal skills.
- Proven ability to lead and mentor teams.
- Strong project management skills.
- Proficiency in marketing software and tools.
Preferred Skills:
- MBA degree.
- Experience in the electrical or industrial sector.
- Bilingual or multilingual skills.
ASSUMPTION: Candidates with relevant industry experience and a proven track record of successful marketing campaigns will be strongly considered.
💰 Compensation & Benefits
Salary Range: $141,000 - $206,800 a year (based on experience and market conditions)
Benefits:
- Health and Welfare Benefits
- Retirement Benefits
- Paid and Unpaid Time Off
Working Hours: Full-time (40 hours per week, with potential flexibility for the right candidate)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Strategic Marketing role. Actual compensation may vary based on experience, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: 10,001+ employees (Global presence with a significant workforce)
Founded: 1911 (with a rich history and extensive experience in the industry)
Company Description:
- Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere.
- The company operates in over 175 countries and has a diverse product portfolio, including power management solutions, electrical components, and fluid power systems.
- Eaton is committed to sustainable business practices and has set ambitious goals to reduce its environmental impact.
Company Specialties:
- Power Management
- Ethics
- Manufacturing
- Sustainability
- Aerospace
- Electrical
- Filtration
- Automotive
- Truck
- Hybrid Power
- Industrial Clutches and Brakes
- Plastic Extrusion
- eMobility
- and Energy Transition
Company Website: www.eaton.com
ASSUMPTION: Eaton's extensive industry experience, global presence, and commitment to sustainability make it an attractive employer for individuals seeking a challenging and impactful role in a dynamic and innovative environment.
📊 Role Analysis
Career Level: Executive (Director level, reporting directly to the Distributed IT Marketing Director)
Reporting Structure: This role reports directly to the Distributed IT Marketing Director and is responsible for leading a team of marketing professionals.
Work Arrangement: On-site (with potential hybrid or remote work for the right candidate, with a preference for candidates within a 50-mile radius of Woodridge, IL, Raleigh, NC, Cleveland, OH, or Pittsburgh, PA)
Growth Opportunities:
- Potential advancement to a VP or higher-level marketing role within Eaton's organization.
- Expansion of responsibilities based on successful performance and business needs.
- Opportunities to work on high-impact projects and initiatives that drive business growth and innovation.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within Eaton's marketing organization or take on expanded responsibilities based on business needs and individual performance.
🌍 Location & Work Environment
Office Type: Corporate headquarters and regional offices
Office Location(s): Woodridge, IL, Raleigh, NC, Cleveland, OH, Pittsburgh, PA
Geographic Context:
- Woodridge, IL: A suburb of Chicago, offering a mix of urban and suburban living with easy access to the city's amenities.
- Raleigh, NC: A major tech hub with a growing job market and a pleasant year-round climate.
- Cleveland, OH: A historic city with a diverse economy, offering a mix of urban and suburban living with affordable housing options.
- Pittsburgh, PA: A city with a rich history and a strong job market, known for its cultural attractions and outdoor recreation opportunities.
Work Schedule: Full-time (40 hours per week, with potential flexibility for the right candidate)
ASSUMPTION: The location of this role offers candidates the opportunity to live and work in diverse and dynamic urban environments, with access to a range of cultural, recreational, and professional development opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the hiring manager.
- In-depth behavioral and situational interviews with the hiring manager and other team members.
- Final interviews with senior leadership.
- Background check and reference check (if applicable).
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management abilities.
- Communication and interpersonal skills.
- Analytical and data interpretation skills.
- Marketing software and tool proficiency.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and marketing campaign management skills.
- Research Eaton's company culture and values to demonstrate your fit for the organization.
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
ATS Keywords: Strategic Marketing, Marketing Strategy, Brand Awareness, Customer Acquisition, Revenue Growth, Market Analysis, Campaign Management, Team Leadership, Budget Management, Performance Monitoring, Brand Management, Cross-Functional Collaboration, Digital Marketing, Social Media Marketing
ASSUMPTION: Eaton's hiring process is designed to assess candidates' strategic thinking, leadership skills, and marketing expertise, with a focus on finding the best fit for the organization's culture and business needs.
🛠️ Tools & Technologies
- Marketing software and tools (e.g., CRM, marketing automation platforms, analytics tools)
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello, Jira)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Candidates should be proficient in marketing software and tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Safety
- Quality
- Environmental Responsibility
- Ethics
- Innovation
- Diversity, Equity, and Inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Strategic and forward-thinking
- Adaptable and responsive to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with Eaton's commitment to safety and environmental responsibility in your personal and professional life?
- Describe a time when you had to adapt to a significant change in your work environment or strategy. How did you approach this challenge, and what was the outcome?
- How do you ensure that your marketing campaigns are inclusive and respectful of diverse audiences, and how do you measure and address any biases or gaps in your campaigns?
ASSUMPTION: Eaton values candidates who demonstrate a strong cultural fit with the organization's values and work style, as well as a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills.
- Balancing strategic planning with day-to-day tactical tasks, requiring excellent time management and prioritization skills.
- Working in a matrixed organization, requiring strong cross-functional collaboration and stakeholder management skills.
- Keeping up with industry trends and best practices, requiring continuous learning and professional development.
- Managing a marketing budget effectively, requiring strong financial acumen and budget management skills.
ASSUMPTION: This role presents unique challenges that require a strategic mindset, strong leadership skills, and a deep understanding of marketing principles and best practices.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on strategic marketing for Eaton's Distributed IT organization, requiring a strong understanding of Eaton's business objectives and industry-specific knowledge.
- Industry-specific context: The electrical and industrial sector is characterized by a high degree of regulation, long sales cycles, and a focus on technical innovation and sustainability.
- Career path comparison: This role offers a clear path to advancement within Eaton's marketing organization, with opportunities to take on expanded responsibilities or transition to a VP or higher-level marketing role.
ASSUMPTION: Candidates should have a strong understanding of Eaton's business objectives and industry-specific context to succeed in this role and capitalize on its growth opportunities.
📝 Sample Projects
- Developing and executing a comprehensive marketing plan to launch a new product line, including market research, competitive analysis, and campaign development.
- Conducting a thorough analysis of Eaton's brand perception and making data-driven recommendations to improve brand awareness and reputation.
- Leading a cross-functional team to develop and implement a marketing campaign to drive customer acquisition and revenue growth for a specific product or service offering.
ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Director of Strategic Marketing role, requiring strong leadership, analytical, and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Distributed IT organization, and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide examples of how the company fosters a culture of innovation and continuous learning within the marketing department?
- How does the company measure the success of its marketing campaigns, and how are those metrics used to inform future strategies?
- Can you describe the company's approach to diversity, equity, and inclusion in its marketing efforts, and how that is reflected in its hiring and promotional practices?
ASSUMPTION: These key questions help candidates assess the fit of the role and the company culture, as well as their potential for growth and development within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and marketing campaign management abilities.
- Prepare for behavioral and situational interview questions that focus on your leadership, strategic planning, and marketing campaign management skills.
- Research Eaton's company culture and values to demonstrate your fit for the organization.
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
