📌 Core Information
🔹 Job Title: Director of Strategy, Social & Content
🔹 Company: Daniel J. Edelman Holdings
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership across multiple client accounts, driving business impact through social-first strategies
- Collaboration with the VP of Strategy to manage team resources, workload balance, and operational health
- Mentorship of junior talent to foster professional growth and development
- Contribution to thought leadership pieces and internal operations
- Growth and innovation focus, including new business opportunities and AI adoption
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and adaptability to thrive in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Lead strategy development across multiple accounts, ensuring high-quality thinking and execution
✅ Apply skills across multiple sectors, with a growing focus on tech, healthcare, and corporate brands
✅ Develop insight-driven, channel-smart, social-first strategies that deliver business results
✅ Author and publish thought leadership pieces on emerging trends, client challenges, or industry perspectives
✅ Act as second-in-command to the VP of Strategy, helping to manage team resourcing, workload balance, and operational health
✅ Mentor one junior or mid-level strategist or community manager each fiscal year
✅ Support internal operations, including weekly resource planning and recruitment decisions
✅ Drive growth by identifying and converting new business opportunities
✅ Strengthen client relationships by consistently bringing strategic insight that builds trust and unlocks long-term value
✅ Partner with client leads to grow the S&C portfolio, organically and through new business pitching
✅ Help scale the Agile model by delivering three or more Agile Content Pieces per quarter
✅ Be a positive driver and leader in AI adoption
ASSUMPTION: This role requires a strong balance of strategic, leadership, and operational skills to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 7+ years of strategy experience in social, content, or digital roles, with a strong preference for agency experience
Required Skills:
- Proven ability to lead multi-platform strategy for large-scale clients with diverse needs
- Strong social-first storytelling and presentation skills
- High-level problem-solving, critical thinking, and decision-making ability
- Deep knowledge of digital and social media platforms, emerging technologies, and cultural trends
- Experience mentoring or managing junior talent and contributing to a strong team culture
- Entrepreneurial mindset and commitment to inclusive thinking
- Medium to high capability for AI usage to drive efficiencies, innovation, and upskilling
- Digital strategy experience, including user journey mapping and ecosystem development (advantage)
Preferred Skills:
- Experience working with tech, healthcare, and corporate brands
- Fluency in additional languages
ASSUMPTION: Candidates with a strong blend of strategic, leadership, and operational skills, as well as a passion for AI and digital strategy, will excel in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - CAD 160,000 per year (Based on industry standards for a Director-level role in Toronto)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time-off policies, including vacation, sick leave, and holidays
- Professional development opportunities and tuition reimbursement
- Employee discounts and perks
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in Toronto, with consideration for the candidate's experience and the role's requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Edelman is a global communications firm that specializes in public relations, marketing, and brand strategy. They operate in various industries, including tech, healthcare, and corporate communications.
Company Size: Edelman is a large, global organization with over 6,000 employees worldwide. This role is part of their growing Social & Content team, which focuses on digital and social media strategies.
Founded: Edelman was founded in 1952 by Daniel J. Edelman and has since grown into one of the world's largest and most respected communications firms.
Company Description:
- Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action.
- Their culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
- They are committed to diversity, equity, inclusion, and belonging (DEIB) and foster an inspiring workplace that reflects and represents the world in which we live.
Company Specialties:
- Public Relations
- Marketing & Brand Strategy
- Digital & Social Media Strategy
- Crisis Communications
Company Website: edelman.com
ASSUMPTION: Edelman's large size and global presence offer candidates the opportunity to work on diverse, high-profile projects and collaborate with talented professionals from various backgrounds.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the VP of Strategy. It is a senior leadership position with significant influence on the team's direction and client strategies.
Reporting Structure: The Director of Strategy, Social & Content will report to the VP of Strategy and work closely with client leads, account managers, and other strategists within the team.
Work Arrangement: This role is on-site, with a focus on collaboration and teamwork within the Toronto office. However, some flexibility for remote work may be available for the right candidate.
Growth Opportunities:
- Progression to a VP or SVP role within the Social & Content team or related departments
- Expansion of responsibilities to include additional markets or practice areas
- Opportunities to lead high-profile client accounts or strategic initiatives
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within Edelman's global organization.
🌍 Location & Work Environment
Office Type: Edelman's Toronto office is a collaborative, modern workspace designed to foster creativity and innovation.
Office Location(s): 5900 Wilshire Blvd, Los Angeles, California 90036, USA (Headquarters); Toronto, Ontario, Canada (This role)
Geographic Context:
- Toronto is a multicultural city with a vibrant tech and startup scene, offering a diverse range of industries and opportunities.
- The city is known for its high quality of life, with a strong focus on arts, culture, and recreation.
- Toronto has a humid continental climate, with warm summers and cold, snowy winters.
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project needs and client deadlines.
ASSUMPTION: The Toronto office offers a dynamic and engaging work environment, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the Talent Acquisition team
- First-round interview with the hiring manager and/or team members
- Second-round interview with senior leadership, potentially including a case study or presentation
- Final-round interview with the VP of Strategy and/or other stakeholders
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Presentation and communication skills
- Cultural fit and alignment with Edelman's values
- Leadership and mentoring abilities
- Technical skills in digital and social media strategy
Application Tips:
- Tailor your resume and cover letter to highlight your strategic, leadership, and operational skills, as well as your passion for AI and digital strategy.
- Prepare examples of your thought leadership and strategic thinking to discuss during the interview.
- Research Edelman's values and company culture to demonstrate your alignment and enthusiasm for the role.
ATS Keywords: Strategy, Social Media, Content, Digital, Leadership, Mentoring, AI, Edelman, Toronto, Marketing, Communications, Thought Leadership, Client Relationships, New Business
ASSUMPTION: Edelman's interview process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit, with a strong focus on their ability to drive business impact through social-first strategies.
🛠️ Tools & Technologies
- Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- AI and machine learning tools (e.g., IBM Watson, Google Cloud AI, AWS Machine Learning)
ASSUMPTION: Candidates should have a strong working knowledge of social media platforms, content management systems, and project management tools. Familiarity with AI and machine learning tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Boldness is possibility
- Empathy is progress
- Curiosity is momentum
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and strategic in decision-making
Self-Assessment Questions:
- How do you embody Edelman's values in your work and personal life?
- Describe a time when you had to adapt to a significant change in your role or team dynamics. How did you handle it, and what was the outcome?
- How do you approach mentoring and supporting the professional growth of your team members?
ASSUMPTION: Candidates who align with Edelman's values and work style will thrive in this role and contribute to the team's success.
⚠️ Potential Challenges
- Managing multiple client accounts with diverse needs and priorities
- Balancing strategic thinking with operational tasks and team management
- Keeping up with the fast-paced and ever-evolving digital and social media landscape
- Adapting to a large, global organization with a complex structure and multiple stakeholders
ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate their ability to thrive in a dynamic, fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on social and content strategy within Edelman's organization, but it shares similarities with other Director-level strategy roles in marketing and communications agencies.
- Compared to other strategy roles, this position places a stronger emphasis on social-first storytelling, presentation skills, and AI adoption.
- Career progression in this role may follow a similar path to other Director-level positions, with opportunities to advance to VP or SVP roles within Edelman or related agencies.
ASSUMPTION: Candidates should research similar roles in marketing and communications agencies to better understand the unique aspects of this position and its potential career growth opportunities.
📝 Sample Projects
- Developing a comprehensive social media strategy for a tech client, including platform-specific content pillars, engagement tactics, and KPIs
- Creating a thought leadership piece on the intersection of AI and social media trends, targeted at corporate communications professionals
- Leading a team to create an Agile Content Piece for a healthcare client, focusing on rapid response and real-time content optimization
ASSUMPTION: These sample projects illustrate the strategic, creative, and operational aspects of the role, showcasing the candidate's ability to drive business impact through social-first strategies.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader Social & Content team and Edelman's global organization?
- What are the most significant challenges facing the team or clients in the near future, and how can this role address them?
- How does Edelman support the professional growth and development of its employees, particularly in the areas of AI and digital strategy?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Edelman measure the success of its social and content strategies, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions demonstrate the candidate's curiosity, strategic thinking, and commitment to driving business impact through social-first strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Edelman careers page
- Tailor your resume and cover letter to highlight your strategic, leadership, and operational skills, as well as your passion for AI and digital strategy.
- Prepare examples of your thought leadership and strategic thinking to discuss during the interview.
- Research Edelman's values and company culture to demonstrate your alignment and enthusiasm for the role.
- Follow up with the Talent Acquisition team one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
