📌 Core Information
🔹 Job Title: Director, Omni Shopper Marketing
🔹 Company: Campbell's
🔹 Location: Camden, New Jersey, United States
🔹 Job Type: Full-Time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and executing integrated digital and in-store shopper marketing plans for the Meals & Beverages division.
- Managing a shopper agency team of 30+ and leading a direct team of 3.
- Collaborating with sales, marketing, and customers to build effective marketing strategies and digital partnerships.
- Establishing analytical rigor through regular campaign reporting to optimize plans in real-time and for the future.
- Creating and executing a learning agenda to educate the commercial team on the changing landscape of shopper marketing.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams and external partners.
📋 Key Responsibilities
✅ Build bold and disruptive shopper marketing campaigns that are a win for the company, customers, and consumers.
✅ Lead omni-channel activation across 10 base brands at 15+ customers in Mass, Grocery, Club, Natural, and Pure Play.
✅ Collaborate with sales leadership and customer vice presidents to build effective marketing strategies for each customer.
✅ Engage with key customers to build partnerships in the fast-growing digital marketing space.
✅ Partner closely with integrated marketing and brand marketing to identify brand-level priorities and define the role of the shopper marketing channel in the integrated communication plan.
✅ Establish analytical rigor via regular cadence of shopper marketing campaign reporting at top customers to continuously optimize plans both in real-time and for the future.
✅ Lead and develop a direct team of 3; manage shopper agency team of 30+.
✅ Create and execute a learning agenda across the commercial team to educate on the changing landscape of Shopper Marketing, industry best practices, and team capabilities.
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and strategic planning.
🎯 Required Qualifications
Education: Bachelor’s degree required/Master’s degree or MBA preferred
Experience: 10+ years of experience in Marketing/Sales, 5 years of commerce, shopper, digital, or retail media experience
Required Skills:
- Strategic planning and business acumen
- Analytical skills with the ability to link disparate pieces of information
- Strong interpersonal and communication skills
- Ability to work independently, multi-task, and prioritize/work effectively under pressure
Preferred Skills:
- Knowledge of consumables retail and its trade customer base and Campbell’s M&B categories
- Knowledge of Digital Technology and Content Syndicators
- People management experience
- Self-starter, independent thinker, action-oriented, and passionate about brand/shopper marketing
ASSUMPTION: Candidates with experience in the consumables retail industry and familiarity with Campbell’s Meals & Beverages categories may have an advantage.
💰 Compensation & Benefits
Salary Range: $163,200 - $234,600 (target base salary range for this full-time, salaried position)
Benefits:
- Medical, dental, short and long-term disability, AD&D, and life insurance
- 401(k) matching
- Unlimited sick time, paid time off, and holiday pay
- Free fitness center access (if in WHQ)
- On-site day care (operated by Bright Horizons) and company store (if in WHQ)
- Giving back to communities through Campbell’s Cares program
- Employee Resource Groups (ERGs)
Working Hours: 40 hours per week, with travel requirements of 25-50%
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in the Marketing field, with experience level and location considered.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Manufacturing
Company Size: 10,001+ employees (Large enterprise)
Founded: 1869
Company Description:
- Since 1869, Campbell's has been connecting people through food they love.
- The company is a steward of amazing brands, with a focused strategy and leading brands in its Meals & Beverages and Snacks divisions.
- Campbell's fosters a culture of belonging where people come first and lives its values, always, showing great care for the communities it calls home.
Company Specialties:
- Consumer Packaged Goods
- Food & Beverage
- CPG
- Food Production
- Foodservice
- and Snacks
Company Website: https://www.thecampbellscompany.com/
ASSUMPTION: Campbell's is a well-established, large enterprise with a diverse portfolio of brands and a strong focus on its culture and values.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Vice President of Shopper Marketing
Reporting Structure: Manages a direct team of 3 and a shopper agency team of 30+
Work Arrangement: Hybrid, with 3 days in the office and travel requirements of 25-50%
Growth Opportunities:
- Potential career progression within the Marketing or broader organization
- Opportunities to develop leadership and management skills through team management and cross-functional collaboration
- Chance to gain experience working with key customers and external partners
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in office)
Office Location(s): One Campbell Place, Camden, NJ 08103, US
Geographic Context:
- Camden, New Jersey, is located near Philadelphia, offering a mix of urban and suburban living options.
- The area provides access to various cultural attractions, sports teams, and outdoor activities.
- Camden is home to Campbell's headquarters and offers a diverse and inclusive community.
Work Schedule: Standard business hours with flexibility for remote work on non-office days
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- First-round interview with the hiring manager
- Second-round interview with key stakeholders
- Final interview with the Vice President of Shopper Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and interpersonal skills
- Leadership and team management capabilities
- Industry knowledge and familiarity with Campbell's brands
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on shopper marketing, digital marketing, and retail media experience.
- Tailor your cover letter to demonstrate your understanding of the role, Campbell's brands, and the company's culture.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and cultural fit.
ATS Keywords: Shopper Marketing, Digital Marketing, Retail Media, Strategic Planning, Analytical Skills, Marketing Strategy, Customer Engagement, Brand Marketing, Campaign Reporting, Team Management, Agency Management
ASSUMPTION: Campbell's uses an Applicant Tracking System (ATS) to manage and screen applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data visualization tools (e.g., Tableau, Power BI)
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Marketing Cloud)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training may be provided.
👔 Cultural Fit Considerations
Company Values:
- Act with Integrity
- Put People First
- Win with Character
- Be Bold
- Perform with Excellence
Work Style:
- Collaborative and cross-functional team environment
- Data-driven and analytical approach
- Fast-paced and dynamic work setting
Self-Assessment Questions:
- Do you align with Campbell's core values, particularly "Act with Integrity" and "Put People First"?
- Are you comfortable working in a hybrid environment with a mix of on-site and remote work?
- Do you thrive in a fast-paced, dynamic work setting and enjoy collaborating with cross-functional teams?
ASSUMPTION: Campbell's values a strong cultural fit and seeks candidates who align with its core values and work style.
⚠️ Potential Challenges
- Managing a large agency team and ensuring consistent, high-quality work
- Balancing multiple priorities and stakeholders in a fast-paced environment
- Keeping up with the evolving landscape of shopper marketing and digital retail media
- Travel requirements of 25-50%, which may impact work-life balance
ASSUMPTION: These challenges are inherent to the role and require strong leadership, organizational, and time management skills to overcome.
📈 Similar Roles Comparison
- This role is unique in its focus on omni-channel shopper marketing activation across multiple customer segments and brands.
- Compared to other shopper marketing roles, this position offers a broader scope of responsibility and influence across Campbell's Meals & Beverages division.
- Career progression opportunities may include moving into a vice president role or exploring other marketing or commercial leadership positions within the organization.
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities within the shopper marketing field.
📝 Sample Projects
- Developing and executing a comprehensive omni-channel shopper marketing campaign for a key customer, driving measurable results and optimizing performance in real-time.
- Collaborating with brand marketing and integrated marketing teams to define the role of shopper marketing in the integrated communication plan for a major product launch.
- Building and maintaining strong relationships with key customers, understanding their priorities and tensions, and developing tailored marketing strategies to drive growth and market share.
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and analytical nature of the role and the impact it can have on Campbell's brands and customers.
❓ Key Questions to Ask During Interview
- Can you describe the current state of shopper marketing within Campbell's and the priorities for this role in the first 90 days?
- How does this role collaborate with other marketing functions, such as brand marketing and integrated marketing, to drive overall marketing strategy?
- What are the key challenges facing the shopper marketing team, and how can this role help address them?
- How does Campbell's support the professional development and growth of its employees, particularly in this role?
- What is the company's approach to work-life balance, and how does this role fit into that framework?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and its culture, while also providing valuable insights into the position and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, including keywords such as Shopper Marketing, Digital Marketing, Retail Media, and Strategic Planning.
- Write a compelling cover letter that demonstrates your understanding of the role, Campbell's brands, and the company's culture.
- Prepare for interviews by researching Campbell's, its brands, and industry trends in shopper marketing and digital retail media.
- Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
