Director, Organic Growth- CRO focus

📌 Core Information

🔹 Job Title: Director, Organic Growth - CRO focus

🔹 Company: WarnerMedia

🔹 Location: London, UK

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing & Growth

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading CRO and SEO strategy for Max.com across EMEA markets
• Scaling experimentation and performance to drive user journey improvements
• Collaborating with cross-functional teams to execute high-impact tests
• Enabling regional teams with frameworks and best practices for test ideation and optimization
• Championing a test-and-learn culture across marketing

ASSUMPTION: This role requires a strong background in digital growth, with a focus on CRO and SEO, and the ability to influence cross-functional stakeholders.

📋 Key Responsibilities

✅ Define and lead a CRO strategy across the Max.com user journey

✅ Partner with product and UX teams to plan and execute high-impact A/B and multivariate tests

✅ Enable regional teams with guidance and tools for test ideation and optimization

✅ Champion a test-and-learn culture across marketing, with a focus on iterative improvement

✅ Translate test results into actionable insights and scale winning variants globally

✅ Track performance against targets and ensure learnings are shared and applied consistently

✅ Lead the marketing strategy for SEO to support organic traffic growth across EMEA

✅ Collaborate with technical SEO teams and regional marketers on on-site optimization

✅ Set performance benchmarks and monitor ongoing SEO effectiveness to support long-term visibility

✅ Shape and maintain the organic performance roadmap aligned with acquisition goals

✅ Act as a key marketing stakeholder in cross-functional forums, representing CRO and SEO priorities

✅ Ensure alignment across regional and global teams to support effective execution of initiatives

ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong leadership and influencing skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years in digital growth roles, with deep expertise in CRO and strong understanding of SEO

Required Skills:

• Proven track record driving growth through experimentation and user journey optimization
• Strong analytical and performance measurement skills, with hands-on experience using testing tools
• Experience partnering with product, engineering, and UX teams to deliver impactful change
• Ability to lead and influence across complex organizations and multiple regional stakeholders

Preferred Skills:

• Experience working in the entertainment industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the entertainment industry and/or additional language skills may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: £80,000 - £120,000 per year (based on industry standards for a Director-level role in London)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off, including vacation, sick, and holiday leave
• Employee discounts on WarnerMedia products and services
• Opportunities for professional development and career growth

Working Hours: Full-time, Hybrid (2-3 days per week on-site)

ASSUMPTION: Salary range is estimated based on industry standards for a Director-level role in London, with a focus on digital growth and marketing.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees (Global), 2164 employees (LinkedIn)

Founded: 1995 (as Time Warner, now WarnerMedia)

Company Description:

• WarnerMedia is a leading media and entertainment company that creates and distributes premium and popular content from a diverse array of talented storytellers and journalists to global audiences through its consumer brands including: HBO, HBO Max, Warner Bros., TNT, TBS, CNN, DC Entertainment, Wizarding World, and others.
• The company is a leader in the creation, production, and distribution of content for various platforms and languages across the globe.
• WarnerMedia is committed to creating a diverse and inclusive workplace.

Company Specialties:

• Media and Entertainment

Company Website: www.wbd.com

ASSUMPTION: WarnerMedia is a large, global company with a strong focus on creating and distributing premium content across various platforms.

📊 Role Analysis

Career Level: Director

Reporting Structure: This role reports directly to the SVP of Organic Growth and works closely with regional marketing teams, product, and UX teams.

Work Arrangement: Hybrid (2-3 days per week on-site)

Growth Opportunities:

• Potential to expand the role's scope as the organic growth team grows and evolves
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Chance to develop leadership and influencing skills by managing regional stakeholders

ASSUMPTION: This role offers opportunities for growth and development within the organic growth team and WarnerMedia as a whole.

🌍 Location & Work Environment

Office Type: Hybrid (30 Hudson Yards, New York, NY 10001, US - London office location not specified)

Office Location(s): New York, NY (headquarters); London, UK (not specified)

Geographic Context:

• London is a major global city with a vibrant entertainment industry
• The London office is part of a global network of WarnerMedia offices
• The hybrid work arrangement allows for flexibility and a better work-life balance

Work Schedule: Full-time, with flexible hours and the ability to work remotely 2-3 days per week

ASSUMPTION: The hybrid work arrangement provides a good balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• Virtual or in-person interview with the hiring manager and/or team members
• Final interview with senior leadership

Key Assessment Areas:

• CRO and SEO expertise
• Leadership and influencing skills
• Cross-functional collaboration and stakeholder management
• Alignment with WarnerMedia's values and culture

Application Tips:

• Highlight relevant experience and achievements in CRO, SEO, and digital growth
• Tailor your resume and cover letter to emphasize your fit for this role and WarnerMedia's values
• Prepare examples of successful CRO and SEO campaigns you've led or contributed to
• Research WarnerMedia's recent projects and initiatives to demonstrate your enthusiasm and understanding of the company

ATS Keywords: CRO, SEO, digital growth, experimentation, user journey optimization, A/B testing, multivariate testing, leadership, stakeholder management, organic traffic growth, WarnerMedia

ASSUMPTION: WarnerMedia uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being seen by the hiring team.

🛠️ Tools & Technologies

• Google Analytics
• Optimizely or other A/B testing platforms
• SEMrush or other SEO tools
• Microsoft Office Suite
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: This role requires proficiency in tools and technologies commonly used in CRO, SEO, and digital growth, as well as project management and collaboration tools.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Creativity
• Integrity
• Excellence
• Respect

Work Style:

• Data-driven and analytical
• Test-and-learn mindset
• Cross-functional and collaborative
• Adaptable and responsive to change

Self-Assessment Questions:

• How have you demonstrated creativity in your approach to CRO and SEO in previous roles?
• Can you provide an example of a time when you had to influence stakeholders to drive change, and how did you approach it?
• How do you stay organized and manage your time when working on multiple projects or priorities?

ASSUMPTION: WarnerMedia values candidates who align with their core values and demonstrate a strong work ethic, creativity, and adaptability.

⚠️ Potential Challenges

• Managing multiple regional stakeholders with varying levels of CRO and SEO expertise
• Balancing short-term performance targets with long-term strategic goals
• Keeping up with the latest trends and best practices in CRO and SEO
• Navigating a large, global organization with diverse teams and priorities

ASSUMPTION: This role presents unique challenges that require strong leadership, influencing skills, and the ability to manage multiple priorities and stakeholders.

📈 Similar Roles Comparison

• This role is unique in its focus on CRO and SEO for a streaming service within the entertainment industry
• Compared to other CRO and SEO roles, this position offers the opportunity to work on a high-traffic, global platform with a strong brand
• Career progression may involve moving into a more senior role within WarnerMedia or exploring opportunities in other areas of the business

ASSUMPTION: This role offers a unique opportunity to work on a high-impact, global project within the entertainment industry, with potential for career growth and development.

📝 Sample Projects

• Developing and executing a comprehensive CRO strategy for a key user flow on Max.com, resulting in a 15% increase in conversions
• Collaborating with regional marketing teams to optimize on-site SEO elements, leading to a 20% increase in organic traffic
• Partnering with product and UX teams to A/B test new features and designs, improving user experience and driving engagement

ASSUMPTION: These sample projects demonstrate the types of high-impact initiatives the successful candidate will be expected to lead and contribute to in this role.

❓ Key Questions to Ask During Interview

• Can you describe the current state of CRO and SEO for Max.com, and what are the biggest opportunities for growth?
• How does this role fit into the broader organic growth strategy for WarnerMedia, and what are the key priorities for the first 90 days?
• What are the most important qualities and skills you're looking for in a candidate for this role?
• How does WarnerMedia support the professional development and growth of its employees, particularly in this role?
• What is the company's approach to work-life balance, and how does this role fit into that philosophy?

ASSUMPTION: These questions demonstrate a strong interest in the role, WarnerMedia's strategy, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://careers.wbd.com/global/en/job/R000094934/Director-Organic-Growth-CRO-focus
• Tailor your resume and cover letter to highlight your relevant experience and skills, emphasizing your fit for this role and WarnerMedia's values
• Prepare examples of successful CRO and SEO campaigns you've led or contributed to, and be ready to discuss them during the interview
• Research WarnerMedia's recent projects and initiatives to demonstrate your enthusiasm and understanding of the company
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.