Director, Partner Marketing

📌 Core Information

🔹 Job Title: Director, Partner Marketing

🔹 Company: BeyondTrust

🔹 Location: Remote United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing partner marketing strategy for the Americas
• Collaborating with sales, channel, alliances, and product marketing teams
• Driving partner pipeline and accelerating joint GTM efforts
• Building a strong regional partner brand

ASSUMPTION: This role requires a strategic mindset and strong collaboration skills to succeed in a channel-first go-to-market environment.

📋 Key Responsibilities

✅ Develop and execute partner marketing strategy aligned to regional growth objectives and partner business plans

✅ Segment and prioritize marketing programs by partner type (VARs, GSIs, Cloud Hyperscalers, Distributors)

✅ Build and manage scalable marketing programs and campaigns that drive awareness, pipeline, and revenue through and with partners

✅ Oversee MDF planning, approval, and ROI tracking

✅ Collaborate with Partner Enablement and Sales teams to launch new campaigns, playbooks, and tools that improve partner self-sufficiency and productivity

✅ Work closely with Channel Sales, Regional Sales, and Product Marketing to build integrated campaigns and field-ready assets

✅ Define and report KPIs, and continuously optimize programs based on performance data and partner feedback

ASSUMPTION: This role involves a mix of strategic planning, program execution, and stakeholder collaboration, with a focus on driving measurable results.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, Business, or related field. MBA is a plus.

Experience: 8–10+ years in B2B partner or channel marketing, preferably in cybersecurity or enterprise tech.

Required Skills:

• Strong understanding of channel ecosystems
• Proven success in building and scaling regional partner marketing programs
• Deep experience in demand generation, digital marketing, and field activation
• Strong collaboration skills with sales, channel, and marketing stakeholders
• Data-driven mindset with experience using marketing automation, CRM, and analytics tools
• Excellent written, verbal, and presentation skills

Preferred Skills:

• Experience working with cloud marketplaces
• Fluency in Spanish or Portuguese

ASSUMPTION: Candidates with experience in B2B partner marketing and a strong understanding of channel ecosystems are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Director of Partner Marketing with 10+ years of experience in cybersecurity or enterprise tech)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible time off
• Employee stock purchase plan
• Tuition reimbursement

Working Hours: Full-time, with flexible hours and a focus on results

ASSUMPTION: The salary range is estimated based on industry standards for a Director of Partner Marketing role with the given experience level and location. Benefits may vary based on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Cybersecurity Software

Company Size: 1,001-5,000 employees

Founded: 1985

Company Description:

• BeyondTrust is a global leader in identity security, protecting Paths to Privilege™
• Offers an identity-centric approach to manage the entire identity attack surface and neutralize threats
• Trusted by 20,000 customers, including 75 of the Fortune 100, and a global ecosystem of partners

Company Specialties:

• Privileged Access Management
• Privileged Account Management
• Session Monitoring
• Privileged Password Management
• Windows Privilege Management
• Sudo
• Unix & Linux Privilege Management
• SSH Key Management
• AD Bridge
• Threat Analytics
• Least Privilege
• AD Auditing
• Remote Support
• Privileged Remote Access

Company Website: http://www.beyondtrust.com/

ASSUMPTION: BeyondTrust is a well-established company in the cybersecurity industry, with a strong focus on identity security and a global customer base.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: This role reports directly to the Senior Vice President of Marketing and works closely with various teams, including sales, channel, alliances, and product marketing.

Work Arrangement: Remote OK, with flexible hours and a focus on results

Growth Opportunities:

• Potential to grow into a global leadership role within the partner marketing organization
• Opportunities to work with and learn from experienced marketing and sales leaders
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to learn, develop, and advance within the organization.

🌍 Location & Work Environment

Office Type: Remote (with no physical office location specified)

Office Location(s): N/A (Remote position)

Geographic Context:

• The role is remote, allowing for flexibility in location within the United States
• BeyondTrust has its headquarters in Johns Creek, Georgia, with employees located worldwide
• The company's global presence may offer opportunities for international collaboration and travel

Work Schedule: Full-time, with flexible hours and a focus on results

ASSUMPTION: This remote role offers flexibility in location and work schedule, with a focus on delivering results and collaborating with team members worldwide.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• Interview with the hiring manager (Senior Vice President of Marketing)
• Interview with key stakeholders (e.g., sales, channel, or product marketing team members)
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Strategic thinking and planning
• Collaboration and communication skills
• Understanding of channel ecosystems and partner marketing
• Data-driven mindset and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience in B2B partner or channel marketing, with a focus on driving results and collaborating with cross-functional teams
• Tailor your resume and cover letter to emphasize your understanding of channel ecosystems and partner marketing strategies
• Prepare examples of successful partner marketing campaigns and their outcomes
• Research BeyondTrust's products, customers, and market position to demonstrate your interest and understanding of the company

ATS Keywords: B2B Partner Marketing, Channel Marketing, Demand Generation, Digital Marketing, Field Activation, Collaboration Skills, Data-Driven Mindset, Marketing Automation, CRM, Analytics Tools, Written Communication, Verbal Communication, Presentation Skills, Strategic Planning, Program Execution, Partner Enablement

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on strategic thinking, collaboration, and relevant experience in partner marketing.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce)
• Analytics tools (e.g., Tableau)
• Project management tools (e.g., Asana, Trello)
• Collaboration tools (e.g., Microsoft Teams, Slack)

ASSUMPTION: The specific tools and technologies used may vary based on the candidate's location and the company's standard technology stack.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Results-driven and focused on delivering measurable outcomes
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Adaptable and open to feedback, with a growth mindset

Self-Assessment Questions:

• Do you have a proven track record of driving results in a B2B partner or channel marketing role?
• Are you comfortable working remotely and collaborating with team members worldwide?
• Do you thrive in a fast-paced, dynamic environment and enjoy working with cross-functional teams?

ASSUMPTION: BeyondTrust values candidates who are customer-centric, innovative, collaborative, accountable, and inclusive, with a strong focus on delivering results and working well with others.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
• Adapting to a remote work arrangement and collaborating effectively with team members worldwide
• Keeping up with the latest trends and best practices in partner marketing and cybersecurity
• Balancing strategic planning and execution with day-to-day tactical tasks

ASSUMPTION: This role may present challenges related to managing multiple priorities, adapting to a remote work environment, and staying current with industry trends and best practices.

📈 Similar Roles Comparison

• Compared to other Director of Partner Marketing roles, this position may have a stronger focus on driving results and collaborating with cross-functional teams
• BeyondTrust's channel-first go-to-market model may require a more strategic and collaborative approach to partner marketing
• This role may offer stronger growth potential and international exposure compared to similar roles at smaller or less-established companies

ASSUMPTION: This role may differ from similar positions at other companies due to BeyondTrust's channel-first go-to-market model and global presence, offering unique opportunities and challenges.

📝 Sample Projects

• Developing and executing a regional partner marketing strategy that drives partner pipeline and revenue growth
• Collaborating with sales and product marketing teams to launch integrated campaigns and field-ready assets
• Optimizing MDF utilization and ROI tracking to maximize partner marketing investments

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the Director of Partner Marketing role at BeyondTrust.

❓ Key Questions to Ask During Interview

• Can you describe the company's partner ecosystem and how this role will contribute to its growth and success?
• How does BeyondTrust support the professional development and growth of its partner marketing team members?
• Can you provide examples of how the company's values are demonstrated in day-to-day work and decision-making processes?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does BeyondTrust measure the success of its partner marketing efforts, and how will this role contribute to those metrics?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team dynamics, allowing them to make a more informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B partner or channel marketing, with a focus on driving results and collaborating with cross-functional teams
• Prepare examples of successful partner marketing campaigns and their outcomes
• Research BeyondTrust's products, customers, and market position to demonstrate your interest and understanding of the company
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.