📌 Core Information
🔹 Job Title: Director, Partner Marketing
🔹 Company: Webflow
🔹 Location: U.S. Remote
🔹 Job Type: Full-time, Permanent
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote-first (United States; BC & ON, Canada)
🚀 Job Overview
Key aspects of this role include:
- Developing and leading the partner marketing strategy to grow Webflow’s agency ecosystem
- Creating and scaling a co-marketing engine to drive shared demand and elevate both Webflow and partner brands
- Collaborating closely with content, brand, comms, and growth teams to ensure partner marketing efforts are integrated into broader go-to-market motions
- Designing and optimizing the partner marketing funnel, using data to drive prioritization and investment
- Serving as the voice of the agency partner within marketing, advocating for their success while advancing Webflow’s mission and category leadership
ASSUMPTION: This role requires a strategic mindset, understanding of agency ecosystems, and strong collaboration skills to succeed.
📋 Key Responsibilities
✅ Developing and leading the partner marketing strategy to grow Webflow’s agency ecosystem through targeted acquisition and high-impact engagement programs
✅ Creating and scaling a co-marketing engine that delivers compelling joint campaigns, case studies, and events to drive shared demand and elevate both Webflow and partner brands
✅ Collaborating closely with content, brand, comms, and growth teams to ensure partner marketing efforts are integrated into broader go-to-market motions
✅ Designing and optimizing the partner marketing funnel, from awareness to onboarding to ongoing engagement, using data to drive prioritization and investment
✅ Measuring and reporting on the impact of partner marketing, aligning efforts to pipeline, influence, and partner-sourced revenue goals
✅ Serving as the voice of the agency partner within marketing, advocating for their success while advancing Webflow’s mission and category leadership
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to achieve partner marketing goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in partner marketing, agency marketing, or a related role
Required Skills:
- Strategic marketing and operational mindset
- Deep understanding of agency ecosystems
- Proven track record of building and scaling partner-led go-to-market motions
- Strong collaboration skills, especially with brand, content, comms, growth, and product marketing teams
- Clear and influential communication style
- Fluency in emerging technologies like AI
Preferred Skills:
- Experience with Website Experience Platform (WXP) or similar technologies
- Familiarity with Webflow's products and services
ASSUMPTION: A strong background in partner marketing, agency marketing, or a related field is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $177,300 - $258,300 USD (United States) or $222,300 - $291,600 CAD (ON & BC, Canada)
Benefits:
- Equity ownership (RSUs) in a growing, privately-owned company
- 100% employer-paid healthcare, vision, and dental insurance coverage
- 12 weeks of paid parental leave and additional pregnancy disability leave
- Flexible PTO and sabbatical program
- Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
- Monthly stipends to support work and wellness
- 401k plan or pension schemes (in countries where statutorily required)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is tailored to align with the cost of labor in different geographic markets and is subject to change based on the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Webflow operates in the Website Experience Platform (WXP) category, redefining how teams build, manage, and optimize for the web
Company Size: Medium (501-1,000 employees)
Founded: 2012, San Francisco, California
Company Description:
- Webflow is the world’s first Website Experience Platform (WXP), bringing development superpowers to everyone
- Offers visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform
- Empowers independent designers, creative agencies, and global enterprises to turn ideas into reality and power what’s possible on the web
Company Specialties:
- Responsive Web Design
- Content Management System
- Prototyping
Company Website: webflow.com
ASSUMPTION: Webflow's mission and products make it an attractive place for marketing professionals looking to make an impact in the WXP category.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with potential for growth and impact
Reporting Structure: Reports directly to the VP, Growth Marketing
Work Arrangement: Remote-first, with flexibility to work from various locations in the United States, British Columbia, and Ontario
Growth Opportunities:
- Potential to scale the agency partner program and expand Webflow's reach
- Chance to work on high-impact campaigns and events that drive shared demand
- Opportunity to collaborate with cross-functional teams and influence Webflow's go-to-market strategy
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with ample opportunity for growth and impact.
🌍 Location & Work Environment
Office Type: Remote-first, with no physical office requirement
Office Location(s): U.S. Remote (United States; BC & ON, Canada)
Geographic Context:
- Webflow's remote-first culture allows for flexibility and work-life balance
- The company's global presence enables collaboration with team members across different time zones
- Webflow's commitment to diversity, equity, and inclusion fosters an inclusive work environment
Work Schedule: Full-time, with flexible hours and the ability to work asynchronously
ASSUMPTION: Webflow's remote-first culture and global presence offer unique opportunities for collaboration and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with a recruiter
- Behavioral and skills-based interviews with hiring managers and team members
- Final interview with the VP, Growth Marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of agency ecosystems and partner marketing strategies
- Collaboration and communication skills
- Data-driven decision-making and analytical skills
- Alignment with Webflow's mission, values, and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your strategic thinking, problem-solving, and collaboration skills
- Research Webflow's products, services, and company culture to demonstrate your enthusiasm and fit for the role
- Follow up with the recruiter after your interview to express your interest and reiterate your qualifications
ATS Keywords: Partner Marketing, Agency Marketing, Strategic Marketing, Go-To-Market Strategy, Campaign Management, Data Analysis, Collaboration, Communication, Webflow, WXP
ASSUMPTION: Webflow's interview process is designed to assess candidates' strategic thinking, problem-solving, and collaboration skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., HubSpot, Marketo)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Slack, Google Workspace)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with marketing automation, project management, collaboration, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Obsess over customer experience
- Move with heartfelt urgency
- Say the hard thing with care
- Make your mark
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you balance strategic thinking with tactical execution in your work?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you approach data-driven decision-making, and can you share a relevant example from your past experiences?
ASSUMPTION: Webflow's company values and work style emphasize collaboration, data-driven decision-making, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple partner relationships and campaigns simultaneously
- Balancing strategic planning with tactical execution
- Adapting to Webflow's fast-paced, dynamic work environment
- Working effectively in a remote-first, global team
ASSUMPTION: These challenges require strong organizational skills, adaptability, and effective communication to overcome.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on partner marketing and requires a deep understanding of agency ecosystems
- Webflow's unique product offering and market position necessitate a strategic approach to partner marketing that drives shared demand and elevates both Webflow and partner brands
- This role offers a blend of strategic and tactical responsibilities, with ample opportunity for growth and impact within Webflow's growing agency partner program
ASSUMPTION: This role is distinct from traditional marketing positions and requires a strategic mindset tailored to the partner marketing space.
📝 Sample Projects
- Developing and executing a targeted acquisition campaign to attract high-potential agencies to Webflow's partner program
- Creating and optimizing a co-marketing engine that delivers compelling joint campaigns, case studies, and events to drive shared demand
- Designing and implementing a partner onboarding process that ensures a seamless and positive experience for new agency partners
ASSUMPTION: These projects reflect the strategic and tactical responsibilities of the Director, Partner Marketing role at Webflow.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Webflow's agency partner program, and what are the key priorities for growth in the next 12-24 months?
- How does the partner marketing team collaborate with other marketing functions, such as brand, content, and growth, to ensure alignment and integration with broader go-to-market motions?
- What are the key performance indicators (KPIs) used to measure the success of Webflow's partner marketing efforts, and how are they tracked and reported?
- How does Webflow support the professional development and growth of its partner marketing team members, and what opportunities exist for career advancement within the function?
- What is the work-life balance like for remote team members at Webflow, and how does the company foster a positive and inclusive work environment?
ASSUMPTION: These questions help assess the strategic direction, cross-functional collaboration, performance metrics, career growth opportunities, and work-life balance at Webflow.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that assess your strategic thinking, problem-solving, and collaboration skills
- Research Webflow's products, services, and company culture to demonstrate your enthusiasm and fit for the role
- Follow up with the recruiter after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
