Director, Performance Marketing

📌 Core Information

🔹 Job Title: Director, Performance Marketing

🔹 Company: Medical Group Management Association (MGMA)

🔹 Location: Denver, Colorado, United States (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading performance marketing efforts to drive measurable growth
• Developing and executing multi-channel campaigns
• Managing and optimizing marketing budgets
• Leading and mentoring a team of marketers
• Collaborating cross-functionally to align marketing goals with business objectives

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven leadership experience in performance marketing.

📋 Key Responsibilities

✅ Own the overall performance marketing strategy, setting clear goals for customer acquisition, retention, and revenue growth across all digital channels.

✅ Develop channel-specific strategies for email, paid social, paid search, programmatic, display, and emerging channels.

✅ Partner with executive leadership to align marketing goals with broader business objectives and provide strategic recommendations based on performance data.

✅ Identify new growth opportunities, such as emerging platforms, market segments, and untapped audiences.

✅ Oversee the planning, execution, and optimization of conversion-focused marketing campaigns across all channels.

✅ Build test-and-learn frameworks for creative, audience segmentation, bidding strategies, and landing page performance to maximize ROI.

✅ Own, develop, and manage the performance marketing budget, ensuring efficient allocation of spend based on historical data, growth targets, and market dynamics.

✅ Lead and mentor a team of performance marketers; support their professional growth through coaching and development.

✅ Foster a high-performance culture of experimentation, continuous learning, and data-driven decision-making.

✅ Collaborate with the product, finance, IT, and sales teams to ensure a cohesive and consistent customer acquisition and retention strategy.

✅ Partner with web experience and CX teams to improve landing page performance and reduce friction in the user journey.

✅ Ensure all campaigns adhere to data privacy regulations (e.g., GDPR, CCPA) and platform policies.

✅ Stay up to date on the latest changes in ad platform algorithms, tracking technologies, and audience targeting capabilities.

ASSUMPTION: This role requires a strong understanding of performance marketing channels, budget management, and team leadership, as well as the ability to collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Business, Business Analytics, or a related field is required. A Master’s degree in any of the related fields stated is preferred.

Experience: Seven (7) or more years of experience in marketing, including three years of leading a marketing department function. Four (4) years of supervisory or leadership experience. Healthcare or Association experience is preferred.

Required Skills:

• Strategic leadership and consulting skills
• Strong analytical skills and data-driven decision-making
• Proven experience in performance marketing channels (email, paid social, paid search, programmatic, display)
• Budget management and forecasting skills
• Team leadership and mentoring skills
• Cross-functional collaboration and stakeholder management
• Strong project management skills
• Ambitious and continuous learner mindset

Preferred Skills:

• Experience with marketing automation platforms such as Marketo
• CRM integrations experience (e.g., Microsoft Dynamics)
• Healthcare or association industry experience

ASSUMPTION: Candidates with a strong background in performance marketing, proven leadership experience, and a strategic mindset are ideal for this role.

💰 Compensation & Benefits

Salary Range: $125,000 - $172,000 per year, depending on the skills, education, and experience of the candidate.

Benefits:

• Medical, Dental, and Vision Coverage
• Life Insurance and Disability Coverage
• 401(k) Plan with Company Match and Profit-Sharing
• Professional Development Opportunities
• Work-Life Balance with Hybrid Work Schedule and Generous Time Off
• Employee Assistance Program
• Flexible Spending Account and On-Site Fitness Center
• Volunteer Opportunities and Tuition Assistance

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM with flexibility for the right candidate.

ASSUMPTION: The salary range provided is based on industry standards for a Director-level role in performance marketing, with consideration for the candidate's skills, education, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: MGMA is a nonprofit organization focused on advancing the business of healthcare through data, people, insights, and advocacy. They represent more than 55,000 medical practice administrators and executives in practices of all sizes, types, structures, and specialties.

Company Size: MGMA has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: MGMA was founded in 1926 and is headquartered in Englewood, Colorado, with a Government Affairs office in Washington, D.C.

Company Description:

• MGMA helps create successful medical practices that deliver the highest-quality patient care.
• They provide exclusive member benefits, education, resources, news, information, advocacy, and networking opportunities.
• MGMA produces credible and robust medical practice economic data and data solutions in the industry.

Company Specialties:

• Medical group practice
• Association
• Healthcare
• Medical practice data benchmarks
• Medical practice consulting
• Healthcare-focused career center
• MGMA membership
• Board Certification ACMPE
• Government Advocacy

Company Website: mgma.com

ASSUMPTION: MGMA's focus on healthcare and association management provides a unique context for this role, requiring an understanding of the healthcare industry and association dynamics.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the Senior Vice President of Marketing and Communications.

Reporting Structure: The Director of Performance Marketing will oversee a team of performance marketers and collaborate with various departments, including product, finance, IT, and sales.

Work Arrangement: This role is hybrid, with a combination of on-site and remote work. The specific office schedule may vary based on the candidate's needs and the team's requirements.

Growth Opportunities:

• MGMA's mid-sized company environment offers opportunities for career advancement within the marketing department or across the organization.
• The Director of Performance Marketing can grow into a VP or C-level role as the organization expands.
• MGMA's focus on professional development provides opportunities for skill-building and career growth.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and influence the organization's marketing strategy.

🌍 Location & Work Environment

Office Type: MGMA's headquarters in Englewood, Colorado, offers a professional, collaborative work environment with on-site amenities such as a fitness center.

Office Location(s): Englewood, Colorado, and Washington, D.C.

Geographic Context:

• Englewood is a suburb of Denver, providing easy access to the city's amenities and a lower cost of living compared to downtown Denver.
• Colorado offers a high quality of life with outdoor recreation, a vibrant cultural scene, and a strong job market.
• The hybrid work arrangement allows for flexibility in work-life balance.

Work Schedule: The hybrid work schedule offers flexibility, with the specific office schedule determined based on the candidate's needs and the team's requirements.

ASSUMPTION: The hybrid work arrangement and Englewood's convenient location provide an attractive work-life balance for the right candidate.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR department
• In-depth interview with the hiring manager and other team members
• Final interview with the Senior Vice President of Marketing and Communications
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Leadership and team management skills
• Cross-functional collaboration and stakeholder management
• Industry-specific knowledge of healthcare and association management

Application Tips:

• Highlight your relevant experience in performance marketing, team leadership, and cross-functional collaboration.
• Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and industry knowledge.
• Research MGMA's mission, values, and culture to demonstrate your fit for the organization.

ATS Keywords: Performance Marketing, Director, Strategic Leadership, Budget Management, Team Leadership, Cross-Functional Collaboration, Data-Driven Decision Making, Healthcare, Association Management

ASSUMPTION: MGMA's interview process focuses on assessing the candidate's strategic thinking, leadership skills, and industry knowledge, with a strong emphasis on cultural fit.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo)
• CRM integrations (e.g., Microsoft Dynamics)
• Performance marketing channels (email, paid social, paid search, programmatic, display)
• Budget management and forecasting tools
• Data analysis and visualization tools (e.g., Google Analytics, Looker, Power BI)

ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in performance marketing.

👔 Cultural Fit Considerations

Company Values:

• Advancing the business of healthcare
• Collaboration and teamwork
• Excellence in all we do
• Innovation and continuous learning
• Integrity and accountability

Work Style:

• Data-driven and analytical
• Strategic and forward-thinking
• Collaborative and team-oriented
• Adaptable and responsive to change
• Committed to personal and professional growth

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in performance marketing?
• Can you provide an example of a time when you led a team through a significant change or challenge, and what was the outcome?
• How do you approach cross-functional collaboration and stakeholder management in a dynamic work environment?

ASSUMPTION: MGMA's values and work style emphasize strategic thinking, collaboration, and continuous learning, requiring candidates who can thrive in a dynamic, data-driven environment.

⚠️ Potential Challenges

• The hybrid work arrangement may require occasional on-site presence for team meetings and collaboration.
• The role may involve working with tight deadlines and managing multiple projects simultaneously.
• MGMA's focus on healthcare and association management may require a learning curve for candidates from other industries.
• The role may require occasional travel for conferences and MGMA events.

ASSUMPTION: These challenges are inherent to the role and can be managed effectively by a strong candidate with the right skills and mindset.

📈 Similar Roles Comparison

• Compared to other Director-level roles in performance marketing, this role offers a unique focus on the healthcare industry and association management.
• MGMA's mid-sized company environment provides opportunities for growth and collaboration not typically found in larger organizations.
• Career paths in this role may lead to VP or C-level positions as the organization expands.

ASSUMPTION: This role offers a unique blend of industry focus, company size, and growth potential, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive new customer acquisition for a new healthcare product or service
• Optimizing an existing email marketing campaign to improve open rates, click-through rates, and conversions
• Conducting a comprehensive analysis of MGMA's marketing funnel to identify bottlenecks and opportunities for improvement

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Director of Performance Marketing role at MGMA.

❓ Key Questions to Ask During Interview

• How does MGMA support the professional growth and development of its employees?
• Can you describe the team structure and dynamics within the marketing department?
• How does MGMA measure the success of its performance marketing campaigns, and how are these metrics used to inform strategy?
• What are the biggest challenges facing the healthcare industry, and how does MGMA plan to address them through its marketing efforts?
• How does MGMA foster a culture of innovation and continuous learning within the organization?

ASSUMPTION: These interview questions help candidates better understand MGMA's culture, priorities, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your skills and experience in the required qualifications.
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and industry knowledge.
• Research MGMA's mission, values, and culture to demonstrate your fit for the organization.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.