Director, Policy and Trust Communications

📌 Core Information

🔹 Job Title: Director, Policy and Trust Communications

🔹 Company: Hims & Hers

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Communications, Policy

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing proactive communications strategies to elevate Hims & Hers' voice in policy conversations
• Crafting narratives that make the company's business model, clinical approach, and regulatory position clear and credible to press, policymakers, and the public
• Leading high-stakes issue management and crisis response planning
• Serving as a strategic communications partner to the government affairs and safety teams
• Supporting executive communications and visibility efforts

ASSUMPTION: This role requires a strong understanding of policy, regulatory, and communications landscapes, as well as the ability to work effectively with various stakeholders.

📋 Key Responsibilities

✅ Build and lead an integrated policy communications strategy that supports Hims & Hers’ regulatory, legal, and government affairs goals

✅ Craft narratives that make the company's business model, clinical approach, and regulatory position clear and credible to press, policymakers, and the public

✅ Lead proactive campaigns that educate, influence, and shape the conversation around telehealth, safety, access to care, and the future of healthcare

✅ Develop high-impact communications materials including messaging frameworks, press statements, policy blogs, executive remarks, and op-eds

✅ Serve as a strategic communications partner to the government affairs and safety teams on emerging issues and regulatory challenges

✅ Support executive communications and visibility efforts, particularly in high-stakes public policy, safety, and industry forums

✅ Manage high-pressure, high-stakes issues and support real-time crisis response planning and execution

ASSUMPTION: This role involves managing complex, high-stakes communications and requires strong judgment, adaptability, and the ability to work under pressure.

🎯 Required Qualifications

Education: Bachelor's Degree in communications, journalism, legal, or a related field is often preferred

Experience: 10+ years of experience in policy, corporate, or regulatory communications, ideally in highly regulated, consumer-facing, or healthcare-related industries

Required Skills:

• Proven ability to communicate complex legal, regulatory, safety, and policy concepts to non-expert audiences in a compelling and accessible way
• Track record of managing high-stakes issues and crafting proactive strategies that build trust, mitigate risk, and shape public perception
• Exceptional written and verbal communication skills, with strong editorial judgment and a high bar for quality and clarity
• Comfortable working closely with legal, government affairs, and executive leadership in fast-moving, nuanced environments
• Experience working across both traditional and new media, with a deep understanding of the landscape and strong relationships across the policy press

Preferred Skills:

• Familiarity and presence in the policy and regulatory landscape of Washington, D.C., or San Francisco

ASSUMPTION: This role requires a strong understanding of policy, regulatory, and communications landscapes, as well as the ability to work effectively with various stakeholders.

💰 Compensation & Benefits

Salary Range: $190,000 - $225,000 per year (Based on industry standards for a Director-level role in communications, policy, and regulatory fields)

Benefits:

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services, with a focus on telehealth and personalized healthcare

Company Size: 501-1,000 employees (Mid-size company)

Founded: 2017

Company Description:

• Hims & Hers is a multi-specialty telehealth platform that connects consumers to licensed healthcare professionals for various conditions
• The company offers products and services across all 50 states and Washington, D.C., focusing on sexual health, hair care, mental health, skincare, primary care, and more
• Hims & Hers is committed to normalizing health & wellness challenges and innovating on their solutions to make feeling happy and healthy easy to achieve

Company Specialties:

• Telehealth services
• Personalized healthcare
• Consumer-focused wellness and fitness

Company Website: hims.com

ASSUMPTION: Hims & Hers is a well-established company in the telehealth industry, with a strong focus on personalized healthcare and consumer well-being.

📊 Role Analysis

Career Level: Director-level role, reporting directly to the Chief Communications Officer or a similar executive

Reporting Structure: This role will likely report to the Chief Communications Officer or a similar executive and may have team members reporting to them

Work Arrangement: Remote OK, with a preference for candidates based in Washington, D.C., or San Francisco

Growth Opportunities:

• Potential to grow into a more senior role within the communications or policy departments
• Opportunities to work on high-impact projects and campaigns that shape the company's public image and policy stance
• Chance to collaborate with and learn from experienced professionals in various departments

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's communications and policy strategies.

🌍 Location & Work Environment

Office Type: Remote-first company with no physical headquarters

Office Location(s): N/A (Remote work environment)

Geographic Context:

• The United States, with a focus on Washington, D.C., and San Francisco
• Remote work allows for flexibility in location, with a preference for candidates based in the mentioned cities
• Opportunities to work with and influence policy and regulatory stakeholders across the country

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work with a diverse range of stakeholders across the United States.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager or a member of the HR team
• In-depth phone or video interview with the Chief Communications Officer or a senior member of the communications team
• Final interview with key stakeholders, including members of the government affairs, legal, and executive teams

Key Assessment Areas:

• Communication skills, both written and verbal
• Understanding of policy, regulatory, and communications landscapes
• Ability to work effectively with various stakeholders
• Cultural fit and alignment with the company's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the company's mission, values, and the specific challenges facing the telehealth industry
• Prepare examples of your past work that showcase your ability to communicate complex concepts to non-expert audiences and manage high-stakes issues

ATS Keywords: Policy Communications, Regulatory Communications, Strategic Storytelling, Crisis Management, Public Relations, Executive Communications, Media Relations, Narrative Development, Stakeholder Engagement, Healthcare Policy, Telehealth, Communication Strategy, Writing Skills, Cross-Functional Collaboration, Trust Building, Issue Management

ASSUMPTION: The application process for this role will focus on assessing the candidate's communication skills, understanding of the relevant landscapes, and ability to work effectively with various stakeholders.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Media monitoring and analytics tools (e.g., Mention, Brand24, Hootsuite)
• Crisis communication software (e.g., Agility PR Solutions, Onclusive)

ASSUMPTION: The tools and technologies required for this role are standard for communications and public relations professionals, with a focus on crisis management and media monitoring.

👔 Cultural Fit Considerations

Company Values:

• Patient-centric: Prioritizing the needs and well-being of the company's users
• Inclusive: Fostering a diverse and inclusive work environment that welcomes and supports people of all backgrounds
• Innovative: Encouraging creativity, continuous learning, and a growth mindset

Work Style:

• Collaborative: Working closely with various departments and stakeholders to achieve common goals
• Adaptable: Embracing change and responding effectively to new challenges and opportunities
• Results-driven: Focusing on delivering high-quality work that drives meaningful impact

Self-Assessment Questions:

• Do you share Hims & Hers' commitment to patient-centric care and prioritizing the needs of the company's users?
• Are you comfortable working in a fast-paced, collaborative environment with various stakeholders?
• Do you have a proven track record of delivering high-quality work that drives meaningful impact in high-stakes situations?

ASSUMPTION: Hims & Hers values a diverse and inclusive work environment that prioritizes the needs of its users and fosters a culture of collaboration, adaptability, and results-driven innovation.

⚠️ Potential Challenges

• Managing high-stakes issues and crises in a fast-paced, dynamic environment
• Balancing the needs and expectations of various stakeholders, including users, policymakers, and industry peers
• Navigating the complexities of the regulatory and policy landscapes in the telehealth industry
• Adapting to the evolving nature of the company's business model and growth strategies

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring strong communication skills, adaptability, and the ability to work effectively with various stakeholders.

📈 Similar Roles Comparison

• Compared to other Director-level communications roles, this position places a greater emphasis on policy and regulatory communications, as well as crisis management
• In the telehealth industry, this role requires a strong understanding of healthcare policy, regulatory frameworks, and the unique challenges facing virtual care providers
• Career progression in this role may lead to senior-level positions in communications, policy, or regulatory departments within the company or other organizations in the telehealth industry

ASSUMPTION: This role offers a unique blend of communications, policy, and crisis management responsibilities, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a proactive communications campaign to educate policymakers and the public about the benefits of telehealth for improving access to care and reducing healthcare disparities
• Crafting a comprehensive narrative framework to explain the company's regulatory position and address misinformation or criticism from industry stakeholders or the public
• Managing a high-stakes crisis situation, such as a data breach or product recall, and coordinating with internal and external stakeholders to mitigate risk and protect the company's reputation

ASSUMPTION: The projects and responsibilities associated with this role require strong communication skills, strategic thinking, and the ability to work effectively with various stakeholders in high-stakes situations.

❓ Key Questions to Ask During Interview

• Can you describe the most significant policy or regulatory challenges facing the company in the near future, and how this role will contribute to addressing them?
• How does the communications team collaborate with other departments, such as government affairs, legal, and medical, to develop and execute strategic communications initiatives?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my success be measured in these areas?
• How does the company support the professional development and growth of its employees, particularly in the communications and policy departments?
• What steps is the company taking to ensure the security and privacy of user data, and how does this role contribute to these efforts?

ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and commitment to understanding the company's priorities and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your ability to communicate complex concepts to non-expert audiences and manage high-stakes issues
• Prepare examples of your past work that showcase your ability to craft narratives, manage crises, and work effectively with various stakeholders
• Follow up with the hiring manager or a member of the HR team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.