Director, PR & Events

📌 Core Information

🔹 Job Title: Director, PR & Events

🔹 Company: Book of the Month

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and executing press initiatives to elevate the brand
• Developing and nurturing relationships with key industry players
• Conceptualizing and securing high-profile media placements
• Project managing and executing brand-building events

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on building relationships and generating press coverage.

📋 Key Responsibilities

✅ Lead and execute press initiatives that elevate the brand through culturally relevant and strategic media relations, earned coverage, and more.

✅ Develop and nurture relationships with key players in the lifestyle, fashion, media, entertainment, and book industries, including journalists, influencers, editors, publishers, authors, and agents.

✅ Conceptualize and secure high-profile media placements that elevate brand awareness.

✅ Create and tailor compelling press materials, such as pitches, media kits, profiles, and talking points, for various audiences.

✅ Ideate and develop opportunities that will raise awareness and achieve other business objectives.

✅ Act as the primary point of contact between the internal BOTM team and various external parties, providing seamless and effective coordination on projects.

✅ Conceptualize events that could generate meaningful press impressions and then actually make those events happen.

✅ Project manage and execute all aspects of brand-building events at a very high level of detail.

ASSUMPTION: This role involves a mix of strategic planning, relationship-building, and hands-on event management, with a strong focus on generating press coverage and raising brand awareness.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 7+ years of experience in publicity, events, or special projects-related roles in entertainment, fashion, media, or consumer technology.

Required Skills:

• Exceptional networking and relationship-building skills
• Strong project management skills
• Strong creative communication skillset, both writing and speaking
• Comfortable using data to inform decision making
• Financial acumen required to execute within designated budgets
• A flair for details and hospitality
• Ability to sense what makes an activation distinctive, relevant, and successful

Preferred Skills:

• Experience with event planning software
• Fluency in a second language

ASSUMPTION: Candidates should have a proven track record in building brand equity through events and PR, with strong project management and communication skills.

💰 Compensation & Benefits

Salary Range: $100,000 - $200,000 per year

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Generous PTO and company holidays
• Flexible work arrangements
• Employee discounts on Book of the Month products

Working Hours: Full-time, Monday-Friday, with occasional evening and weekend events

ASSUMPTION: The salary range is based on industry standards for similar roles and experience levels in the New York area. Benefits are typical for a company of this size in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Book subscription and online retail

Company Size: Small to medium (51-200 employees)

Founded: 1926, with a rich history of supporting emerging authors and iconic works of American fiction

Company Description:

• Book of the Month is a subscription service that selects and delivers high-quality, curated books to its members
• The company aims to bring the best new fiction forward and provide readers with books they might not have found elsewhere
• Book of the Month is known for choosing many unknown books that later became iconic works of American fiction

Company Specialties:

• Book subscription service
• Online and mail order retail
• Publishing and literary scouting

Company Website: app.bookofthemonth.com/join-our-team

ASSUMPTION: Book of the Month is a well-established company with a strong focus on supporting emerging authors and providing readers with unique, high-quality books.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for growth within the marketing and communications department

Reporting Structure: This role reports directly to the Head of Marketing & Communications

Work Arrangement: On-site, with occasional remote work for events and press initiatives

Growth Opportunities:

• Potential to expand the role and team as the company grows
• Opportunities to work on special projects and events
• Possibility to transition into a more senior role within the marketing and communications department

ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and creative team.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in New York City

Office Location(s): 34 W 27th St., Floor 10, New York, NY 10001, US

Geographic Context:

• New York City offers a vibrant cultural scene, with numerous events, galleries, and museums
• The office is located in the Flatiron District, with easy access to public transportation and nearby amenities
• The city's diverse and dynamic environment provides ample opportunities for networking and relationship-building

Work Schedule: Full-time, with occasional evening and weekend events

ASSUMPTION: The office environment is collaborative and creative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-person or virtual interview with the hiring manager and a member of the marketing team
• Final interview with the Head of Marketing & Communications

Key Assessment Areas:

• Cultural fit and alignment with company values
• Strategic thinking and creativity in press initiatives and event planning
• Relationship-building skills and industry connections
• Project management and organizational skills
• Communication skills, both written and verbal

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Include specific examples of successful press initiatives and events you've managed
• Demonstrate your understanding of the book industry and Book of the Month's mission
• Prepare thoughtful questions to ask during the interview, showing your interest in the role and the company

ATS Keywords: Publicity, Events Management, Project Management, Networking, Relationship Building, Creative Communication, Data Analysis, Financial Acumen, Attention to Detail, Hospitality, Brand Equity Building, Media Relations, Press Initiatives, Event Conceptualization, Press Materials Creation, Cultural Awareness

ASSUMPTION: The interview process will focus on assessing your strategic thinking, creativity, and cultural fit, as well as your relevant experience and skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management software (e.g., Asana, Trello, or Monday.com)
• Event planning software (e.g., Eventbrite, Cvent, or AllSeated)
• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Social media platforms (e.g., Twitter, Instagram, Facebook)

ASSUMPTION: Proficiency in relevant software and tools is essential for this role, as it involves project management, event planning, and relationship-building.

👔 Cultural Fit Considerations

Company Values:

• Cultural awareness and curiosity
• Collaboration and teamwork
• Innovation and adaptability
• Passion for books and literature

Work Style:

• Creative and strategic thinking
• Strong communication and interpersonal skills
• Ability to work independently and in a team environment
• Adaptability and flexibility in a fast-paced, dynamic work environment

Self-Assessment Questions:

• How do you stay up-to-date with cultural trends and industry developments?
• Can you provide an example of a successful press initiative or event you've managed, and how you handled any challenges that arose?
• How do you approach building and maintaining relationships with key industry players?

ASSUMPTION: Book of the Month values candidates who are passionate about books, culturally aware, and able to thrive in a collaborative, innovative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with tight budgets and resource constraints
• Navigating a fast-paced, dynamic work environment
• Dealing with unexpected changes or cancellations in events and press initiatives

ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on press initiatives and event management
• Compared to other event planning roles, this position places a greater emphasis on generating press coverage and raising brand awareness
• Career progression in this role may involve expanding the team and taking on more strategic responsibilities within the marketing and communications department

ASSUMPTION: This role offers a unique blend of marketing, communications, and event planning responsibilities, with a strong focus on generating press coverage and raising brand awareness.

📝 Sample Projects

• Planning and executing a book launch event, including invitations, logistics, and press outreach
• Developing and implementing a targeted media campaign to promote a new book release
• Managing a press tour for an author, coordinating interviews, and ensuring smooth logistics

ASSUMPTION: These sample projects illustrate the strategic, creative, and logistical aspects of the role, with a focus on generating press coverage and raising brand awareness.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing and communications department, and how can this role help address them?
• How does the company support the professional growth and development of its employees?
• What are the most successful press initiatives and events the company has hosted, and what made them successful?
• How does the company measure the success of press initiatives and events, and how can this role contribute to improving those metrics?
• What is the company's long-term vision for the marketing and communications department, and how can this role contribute to achieving that vision?

ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in the role and the company, and helps you better understand the opportunities and challenges that lie ahead.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or examples of successful press initiatives and events you've managed
• Prepare thoughtful questions to ask during the interview, showing your interest in the role and the company
• Follow up with the hiring manager one week after your interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.