Director, Product and Technology Communications

📌 Core Information

🔹 Job Title: Director, Product and Technology Communications

🔹 Company: Hims & Hers

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Communications, Public Relations

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading storytelling around Hims & Hers' specialties, products, platform, and AI initiatives.
• Developing integrated communications strategies and high-impact materials to elevate understanding of the company's innovations.
• Collaborating with cross-functional teams to shape narratives that resonate with customers, partners, and the press.
• Serving as a strategic partner to the CTO and other product and technology leaders to elevate their voice and point of view externally.

ASSUMPTION: This role requires a high level of strategic thinking, strong communication skills, and experience working with diverse teams in a fast-paced, high-impact environment.

📋 Key Responsibilities

✅ Build and lead an integrated communications strategy that elevates understanding of Hims & Hers’ products, platform, and long-term technology vision.

✅ Shape compelling narratives that make our product innovation and customer impact clear to media, investors, and the broader public.

✅ Lead communications around product launches, from positioning and messaging to press strategy and media execution, ensuring consistency across channels.

✅ Develop high-impact communications materials including messaging frameworks, press releases, blog posts, executive remarks, and media statements.

✅ Build and maintain relationships with key journalists, analysts, and industry influencers across tech, business, and healthcare.

✅ Serve as a strategic partner to the CTO and other product and technology leaders to elevate their voice and point of view externally.

ASSUMPTION: This role involves a mix of strategic planning, creative writing, and relationship-building, with a focus on driving awareness and understanding of Hims & Hers' innovative products and technologies.

🎯 Required Qualifications

Education: Bachelor's Degree in communications, journalism, public relations, or a related field is often preferred.

Experience: 10+ years of experience in product and technology communications, ideally in fast-paced, consumer-facing, public companies.

Required Skills:

• Proven ability to lead strategic communications for product launches, platform milestones, and executive initiatives, from messaging to execution.
• Strong track record of shaping compelling narratives that drive awareness, understanding, and adoption of innovative consumer products and technologies.
• Exceptional written and verbal communication skills, with a knack for simplifying complex ideas and telling stories that resonate across audiences.
• Comfortable working closely with executives, product and engineering leads, and legal teams to shape strategy and manage sensitive or high-impact announcements.

Preferred Skills:

• Experience working across both traditional and new media, with a deep understanding of the landscape and strong relationships across tech, business, and consumer press.

ASSUMPTION: Candidates with a strong background in product and technology communications, a proven track record of driving awareness and understanding, and exceptional communication skills are well-suited for this role.

💰 Compensation & Benefits

Salary Range: $190,000 - $225,000 per year (based on industry standards for a Director-level role in communications, public relations, and similar fields in the United States)

Benefits:

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats

Working Hours: Full-time, with flexible hours and a remote-friendly work arrangement.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services. Hims & Hers is a multi-specialty telehealth platform that connects consumers to licensed healthcare professionals for various conditions related to sexual health, hair care, mental health, skincare, primary care, and more.

Company Size: 501-1,000 employees. As a mid-sized company, Hims & Hers offers a balance between the agility of a startup and the resources of a larger organization.

Founded: 2017. Hims & Hers was founded with a mission to help the world feel great through the power of better health, focusing on accessibility, personalization, and normalization of health and wellness challenges.

Company Description:

• Hims & Hers is a multi-specialty telehealth platform that connects consumers to licensed healthcare professionals for various conditions.
• The company offers a wide range of products and services across all 50 states and Washington, D.C.
• Hims & Hers is committed to normalizing health and wellness challenges and innovating on their solutions to make feeling happy and healthy easy to achieve.

Company Specialties:

• Telehealth platform
• Multi-specialty healthcare services
• Innovative product offerings
• Accessible and personalized care

Company Website: hims.com

ASSUMPTION: Hims & Hers' focus on accessibility, personalization, and normalization of health and wellness challenges sets it apart in the wellness and fitness services industry.

📊 Role Analysis

Career Level: Director level. This role is a senior leadership position within the Communications department, reporting directly to the Chief Communications Officer.

Reporting Structure: The Director of Product and Technology Communications will report to the Chief Communications Officer and collaborate with various teams, including product, engineering, design, legal, medical, and marketing.

Work Arrangement: Remote OK. This role offers a flexible, remote-friendly work arrangement, allowing employees to work from anywhere in the United States.

Growth Opportunities:

• As a growing company, Hims & Hers offers opportunities for career advancement and professional development.
• This role provides the opportunity to work closely with senior leadership and influence the company's communications strategy.
• Hims & Hers' focus on innovation and expansion creates potential for growth and new challenges.

ASSUMPTION: The Director of Product and Technology Communications will play a critical role in shaping Hims & Hers' communications strategy and driving awareness of its innovative products and technologies.

🌍 Location & Work Environment

Office Type: Remote-friendly. Hims & Hers offers a flexible, remote-friendly work arrangement, allowing employees to work from anywhere in the United States.

Office Location(s): San Francisco, California (Headquarters)

Geographic Context:

• Hims & Hers is headquartered in San Francisco, California, with a presence across the United States.
• The company's remote-friendly work arrangement allows employees to work from anywhere in the United States.
• Hims & Hers serves customers across all 50 states and Washington, D.C.

Work Schedule: Full-time, with flexible hours and a remote-friendly work arrangement.

ASSUMPTION: The Director of Product and Technology Communications will work closely with teams across the United States, requiring strong communication and collaboration skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the Hiring Manager and other team members
• Final interview with the Chief Communications Officer
• Background check and offer extension

Key Assessment Areas:

• Communication skills and storytelling ability
• Strategic thinking and planning
• Relationship-building and collaboration
• Experience with product and technology communications

Application Tips:

• Tailor your resume and cover letter to highlight your experience in product and technology communications, as well as your ability to shape compelling narratives and drive awareness.
• Prepare examples of your past work that demonstrate your ability to lead strategic communications for product launches, platform milestones, and executive initiatives.
• Research Hims & Hers' mission, values, and recent press coverage to show your understanding of the company and its goals.

ATS Keywords: Product Communications, Technology Communications, Storytelling, Strategic Communications, Media Relations, Messaging Frameworks, Press Strategy, Narrative Development, Executive Communications, Collaboration, Simplifying Complex Ideas, High-Growth Companies, Consumer-Facing, Public Relations, Written Communication, Verbal Communication

ASSUMPTION: The application process for this role will focus on assessing the candidate's communication skills, strategic thinking, and relevant experience in product and technology communications.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Project management tools (Asana, Trello, Jira)
• Communication and collaboration tools (Slack, Microsoft Teams)
• Media monitoring and analytics tools (Mention, Brand24, Hootsuite)

ASSUMPTION: The Director of Product and Technology Communications will use a combination of communication, project management, and media monitoring tools to effectively manage their responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our customers first and strive to understand their unique needs and preferences.
• Innovative: We embrace change and continuously seek new ways to improve our products, services, and processes.
• Collaborative: We work together to achieve our goals and support each other's growth and success.

Work Style:

• Flexible and adaptable: We prioritize results and encourage employees to work in a way that suits their unique needs and preferences.
• Data-driven: We make decisions based on data and insights, continuously monitoring and optimizing our approach.
• Open and transparent: We foster a culture of open communication and encourage employees to share their ideas and feedback.

Self-Assessment Questions:

• Do you have experience leading strategic communications for product launches, platform milestones, and executive initiatives?
• Are you comfortable working with diverse teams and stakeholders to shape narratives that resonate across audiences?
• Do you thrive in a fast-paced, high-impact environment and enjoy the challenge of simplifying complex ideas?

ASSUMPTION: The ideal candidate for this role will be a strong communicator, strategic thinker, and collaborative team player with a proven track record in product and technology communications.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, high-impact environment.
• Balancing the needs and perspectives of various stakeholders, including customers, partners, and the press.
• Adapting to changes in the company's communications strategy and priorities.
• Working remotely and collaborating with teams across different time zones.

ASSUMPTION: The Director of Product and Technology Communications will need to be adaptable, organized, and effective at managing multiple priorities and stakeholders in a remote work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on product and technology communications within the wellness and fitness services industry.
• Compared to similar roles in other industries, this position offers the opportunity to work with a innovative, customer-centric company at the forefront of telehealth and wellness services.
• Career paths in this role may include advancement to Vice President or Chief Communications Officer, as well as opportunities to transition into other senior leadership roles within the company.

ASSUMPTION: The Director of Product and Technology Communications will have the opportunity to shape the company's communications strategy and drive awareness of its innovative products and technologies, positioning them for long-term success.

📝 Sample Projects

• Developing a comprehensive communications plan for the launch of a new product or service, including messaging frameworks, press strategy, and media execution.
• Creating a narrative that explains the benefits and unique features of a specific product or service, making it accessible and appealing to a broad audience.
• Managing a crisis communications situation, such as a product recall or negative press coverage, to protect the company's reputation and maintain customer trust.

ASSUMPTION: The Director of Product and Technology Communications will work on a variety of projects that require strategic thinking, creativity, and strong communication skills.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for its product and technology communications, and how this role fits into that strategy?
• How does the Communications team collaborate with other departments, such as Product, Engineering, and Marketing, to shape the company's narrative and drive adoption of its innovations?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the growth and development of its employees, particularly in this role?
• What is the company's approach to work-life balance, and how does it support employees working remotely?

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, strategic thinking, and cultural fit within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.ashbyhq.com/hims-and-hers/f499ecbc-ebb4-4086-bc6d-1180345a75be
• Tailor your resume and cover letter to highlight your experience in product and technology communications, as well as your ability to shape compelling narratives and drive awareness.
• Prepare examples of your past work that demonstrate your ability to lead strategic communications for product launches, platform milestones, and executive initiatives.
• Research Hims & Hers' mission, values, and recent press coverage to show your understanding of the company and its goals.
• Follow up with the Hiring Manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.