📌 Core Information
🔹 Job Title: Director Product Marketing
🔹 Company: Aeris Communications
🔹 Location: Hammersmith and Fulham, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Software Development
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new product launches and feature rollouts
- Defining clear product positioning and messaging that resonates with target audiences and differentiates Aeris in the market
- Driving competitive intelligence and market research to inform product strategy and marketing tactics
- Leading and growing a team of product marketers, providing mentorship and strategic guidance
- Collaborating with cross-functional teams to align product strategy with business goals
ASSUMPTION: This role requires a strategic, data-driven, and customer-obsessed individual who can thrive in a highly collaborative environment.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for new product launches and feature rollouts
✅ Define clear product positioning and messaging that resonates with target audiences and differentiates Aeris in the market
✅ Drive competitive intelligence and market research to inform product strategy and marketing tactics
✅ Own segmentation and targeting strategies to ensure marketing efforts reach the right audiences
✅ Partner with Sales, Product, and Customer Success to align product strategy with business goals
✅ Lead and grow a team of product marketers, providing mentorship and strategic guidance
✅ Leverage market data, customer insights, and analytics to refine positioning and inform campaign development
✅ Develop pricing and packaging strategies in partnership with Product and Revenue teams
✅ Create and manage product launch plans, sales enablement materials, and content that supports the buyer journey
✅ Collaborate with demand generation teams on campaigns that drive awareness and adoption
✅ Enable Sales with training, battlecards, competitive positioning, and customer-facing assets
✅ Partner with Product Management to bring the voice of the customer into product development
✅ Track, measure, and report on the effectiveness of product marketing initiatives using KPIs and performance metrics
ASSUMPTION: This role requires strong strategic thinking, analytical skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of experience in product marketing, including 3+ years in a leadership role
Required Skills:
- Proven track record of developing successful go-to-market strategies and product launches
- Strong strategic thinking and analytical skills; comfortable working with data to inform decisions
- Excellent verbal and written communication skills, with a knack for storytelling and simplifying complex ideas
- Experience in B2B SaaS or technology industries strongly preferred
- Proficiency in tools like Asana, Salesforce, HubSpot, and project management platforms
Preferred Skills:
- Experience working at or with Carrier Service Providers (CSP) and/or Mobile Network Operators (MNO)
- IoT connectivity technology, solutions and GTM experience
- Security Service Edge (SSE) technology, solutions and GTM experience
- Partner channel enablement training and related resource development
- High growth, agile environment, fast-paced
ASSUMPTION: Candidates with experience in the IoT industry and relevant technology backgrounds will be particularly well-suited for this role.
💰 Compensation & Benefits
Salary Range: £80,000 - £120,000 per year (Estimated based on market research and company size)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible time off
- Professional development opportunities
- Employee referral program
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The salary range provided is an estimate based on market research and company size. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Aeris Communications operates in the Software Development industry, focusing on IoT technology and connectivity solutions.
Company Size: Aeris Communications has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Aeris Communications was founded in 1992 and has since grown to become a trusted cellular IoT leader, enabling the biggest IoT programs and opportunities across various industries.
Company Description:
- Aeris Communications enables the biggest IoT programs and opportunities across Automotive, Utilities and Energy, Fleet Management and Logistics, Medical Devices, and Manufacturing.
- The company's IoT technology expertise serves a global ecosystem of 7,000 enterprise customers and 30 mobile network operator partners, and 80 million IoT devices across the world.
- Aeris powers today’s connected smart world with innovative technologies and borderless connectivity that simplify management, enhance security, optimize performance, and drive growth.
Company Specialties:
- Machine to Machine Data Transmission
- Internet of Things (IoT)
- M2M data plans
- M2M solutions
- Telematics
- IoT Security
- and Computer and Network Security
Company Website: http://www.aeris.com/
ASSUMPTION: Aeris Communications is a well-established company with a strong focus on innovation and growth in the IoT industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a strategic mindset and proven leadership skills.
Reporting Structure: The Director of Product Marketing will report directly to the Chief Marketing Officer and will lead a team of product marketers.
Work Arrangement: This is an on-site position, requiring regular presence at the Hammersmith office in London.
Growth Opportunities:
- Potential to grow within the marketing department or explore other leadership roles within the organization
- Opportunities to work on cutting-edge IoT technology and contribute to the company's growth and success
- Chance to collaborate with cross-functional teams and gain a broad understanding of the business
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Aeris Communications has a modern, collaborative office space in Hammersmith, London.
Office Location(s): 20 Hammersmith Broadway, 1st Floor, Hammersmith, London, UK W6 7AB
Geographic Context:
- Hammersmith is a vibrant, multicultural neighborhood in West London, known for its shops, restaurants, and entertainment venues.
- The area is well-connected by public transportation, with easy access to Central London and other parts of the city.
- Hammersmith is home to a diverse range of businesses, providing a dynamic work environment.
Work Schedule: The standard work schedule is Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for remote work as needed.
ASSUMPTION: The work environment at Aeris Communications is collaborative, innovative, and fast-paced, with a strong focus on teamwork and growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site interview with the hiring manager and other team members
- Case study or project presentation
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Understanding of IoT technology and market trends
- Leadership and team management abilities
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with go-to-market strategies, product launches, and competitive intelligence
- Showcase your understanding of the IoT industry and Aeris Communications' offerings
- Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills
ATS Keywords: Product Marketing, Go-To-Market Strategies, Competitive Intelligence, Market Research, Sales Enablement, Data Analysis, Pricing Strategies, Campaign Development, Cross-Functional Collaboration, Customer Insights, Team Leadership, B2B SaaS, IoT Connectivity
ASSUMPTION: The interview process at Aeris Communications is designed to assess your strategic thinking, leadership skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Asana
- Salesforce
- HubSpot
- Project management platforms
- IoT connectivity and security tools (specific tools may vary based on the role)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the candidate's background and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Fast-paced and agile
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Aeris Communications' company values, particularly innovation and customer-centricity?
- How comfortable are you working in a fast-paced, collaborative environment with frequent changes and tight deadlines?
- How do you approach data-driven decision-making, and how have you applied this in previous roles?
ASSUMPTION: Aeris Communications values candidates who are innovative, customer-focused, and adaptable, with a strong ability to work effectively in a collaborative environment.
⚠️ Potential Challenges
- Managing a team in a fast-paced, dynamic environment with frequent changes and tight deadlines
- Balancing strategic thinking with day-to-day tactical execution
- Navigating a complex, multi-stakeholder environment with diverse priorities and perspectives
- Keeping up with the rapidly evolving IoT technology landscape and market trends
ASSUMPTION: These challenges can be overcome with strong leadership, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- This role is similar to other Director of Product Marketing positions, but with a specific focus on the IoT industry and Aeris Communications' offerings
- Compared to other marketing roles, this position requires a strong understanding of IoT technology and market trends, as well as experience with go-to-market strategies and product launches
- Career progression may involve moving into other leadership roles within the marketing department or exploring opportunities in other areas of the business
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on IoT technology and Aeris Communications' offerings.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new IoT product launch, including competitive analysis, positioning, and messaging
- Conducting market research and customer segmentation to inform product strategy and marketing tactics
- Creating sales enablement materials, such as battlecards, competitive positioning documents, and customer-facing assets
ASSUMPTION: These sample projects illustrate the strategic, cross-functional nature of the Director of Product Marketing role at Aeris Communications.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and organization at Aeris Communications?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aeris Communications support the professional development and growth of its employees?
- What are the most significant challenges facing the IoT industry, and how is Aeris Communications positioned to address them?
- How does Aeris Communications approach collaboration and cross-functional teamwork, particularly between marketing, sales, and product teams?
ASSUMPTION: These questions are designed to help you better understand the role, the company, and the industry, and to demonstrate your strategic thinking and interest in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership, collaboration, and problem-solving skills
- Research Aeris Communications and the IoT industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
