π Core Information
πΉ Job Title: Director, Product Marketing
πΉ Company: Torq
πΉ Location: United States
πΉ Job Type: Full-time, Hybrid
πΉ Category: Computer and Network Security
πΉ Date Posted: 2025-07-17
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site/Hybrid
π Job Overview
Key aspects of this role include:
- Owning Torqβs positioning, messaging, and go-to-market strategy
- Leading a growing team of product marketers
- Partnering closely with Product, Sales, and Enablement teams
- Driving go-to-market strategy for product and feature launches
- Defining and evolving Torqβs category in cybersecurity and agentic AI
- Overseeing the development of high-impact content
- Translating market trends, customer insights, and competitive intelligence into actionable GTM strategies
ASSUMPTION: This role requires a strategic thinker with strong operational skills and a deep understanding of both marketing and cybersecurity to drive Torqβs growth and category leadership.
π Key Responsibilities
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Own positioning, messaging, and storytelling across products, personas, and verticals
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Build and lead a high-performing product marketing team
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Partner closely with Product, Sales, and Enablement to shape roadmap prioritization and ensure launches are tightly aligned to market needs
β
Drive go-to-market strategy for product and feature launches β from positioning to internal enablement to external campaigns
β
Define and evolve Torqβs category in cybersecurity and agentic AI, establishing clear narrative leadership
β
Oversee the development of high-impact content, including web presence, sales decks, case studies, analyst reports, and executive narratives
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Translate market trends, customer insights, and competitive intelligence into actionable GTM strategies and differentiated messaging
ASSUMPTION: This role requires a strong balance of strategic thinking, operational execution, and cross-functional collaboration to succeed.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-10 years of product marketing experience, including 5+ years in cybersecurity or complex, enterprise B2B SaaS
Required Skills:
- Proven ability to craft positioning, messaging, and go-to-market strategies
- Track record of launching successful products and features in fast-moving, high-growth environments
- Experience leading, mentoring, or managing other marketers and cross-functional initiatives
- Deep understanding of security buyers, from SOC analysts to CISOs, and the enterprise buying cycle
- Strong partnership mindset with a history of collaborating closely with Product, Sales, and Enablement teams
- Outstanding communication and storytelling skills, both written and verbal
- Strong executive presence and ability to influence across teams
- Bias for action, comfort with ambiguity, and passion for building
Preferred Skills:
- Experience with category creation, PLG motions, or AI-powered products
ASSUMPTION: Candidates with experience in cybersecurity or related industries, as well as those with a proven track record in product marketing, are strongly encouraged to apply.
π° Compensation & Benefits
Salary Range: $150,000 - $220,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Attractive coverage of Private and family healthcare plans
- Comprehensive life and disability insurance
- Equity in options
- Company-sponsored 401K matching
- Individualized career development, rewards, and recognition
- Flexible hybrid work
- Phone and home Internet allowance
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Torq operates in the competitive and rapidly evolving field of computer and network security, focusing on hyperautomation to deliver unparalleled protection and productivity.
Company Size: Torq is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: Torq was founded in 2020, making it a relatively young and fast-growing company.
Company Description:
- Torq is a cybersecurity company specializing in hyperautomation to unify and automate security infrastructure
- The company aims to deliver unparalleled protection and productivity for its customers
- Torq is known for its strong culture of gratitude, hard work, and fun, with attractive benefits and rewards
Company Specialties:
Company Website: https://torq.io/
ASSUMPTION: Torq's focus on hyperautomation and its commitment to a strong company culture make it an attractive employer in the cybersecurity industry.
π Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or another senior executive.
Reporting Structure: The Director of Product Marketing will lead a growing team of product marketers and collaborate closely with Product, Sales, and Enablement teams.
Work Arrangement: This role is a hybrid position, requiring on-site work in the New York, NY headquarters and remote work flexibility.
Growth Opportunities:
- As Torq continues to grow, there will be opportunities for the Director of Product Marketing to expand their team and take on additional responsibilities
- This role offers the chance to shape Torqβs category leadership and make a significant impact on the companyβs growth
- With experience and strong performance, candidates may have the opportunity to advance to a VP or C-level role in the future
ASSUMPTION: This role presents a unique opportunity for a strategic and operational leader to drive Torqβs growth and category leadership in the cybersecurity industry.
π Location & Work Environment
Office Type: Torqβs headquarters is located in New York, NY, with a hybrid work arrangement that combines on-site and remote work.
Office Location(s): New York, NY
Geographic Context:
- New York, NY is a major hub for the technology and cybersecurity industries, providing ample opportunities for networking and collaboration
- The city offers a diverse range of cultural, recreational, and dining options
- New York, NY has a competitive job market, with many opportunities for professional growth and development
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work
ASSUMPTION: The hybrid work arrangement at Torq offers candidates the best of both worlds β the opportunity to collaborate and build relationships in an office environment, along with the flexibility to work remotely.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with cross-functional stakeholders, including Product, Sales, and Enablement team members
- Final interview with the Chief Marketing Officer (CMO) or another senior executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and storytelling abilities
- Leadership and team-building capabilities
- Understanding of cybersecurity and security buyers
- Alignment with Torqβs company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Torqβs products, market position, and competitive landscape in your application materials
- Prepare examples of your past successes in product marketing, go-to-market strategy, and category creation
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: Product Marketing, Go-To-Market Strategy, Positioning, Messaging, Storytelling, Team Leadership, Market Trends Analysis, Customer Insights, Competitive Intelligence, Communication Skills, Executive Presence, Influencing Skills, Action Orientation, Ambiguity Management, Category Creation, AI-Powered Products
ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, operational execution, and cross-functional collaboration skills throughout the interview process.
π οΈ Tools & Technologies
- Marketo
- Salesforce
- Google Workspace
- Asana
ASSUMPTION: The Director of Product Marketing will be expected to leverage these tools and technologies to manage their team, collaborate with cross-functional stakeholders, and drive go-to-market strategies.
π Cultural Fit Considerations
Company Values:
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on driving results and making an impact
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you comfortable with ambiguity and able to drive results in dynamic situations?
- Do you have a strong bias for action and a passion for building?
ASSUMPTION: Candidates who align with Torqβs values and work style will be most successful in this role.
β οΈ Potential Challenges
- Managing a growing team in a fast-paced, dynamic environment
- Balancing strategic thinking with operational execution
- Navigating a competitive and rapidly evolving cybersecurity landscape
- Collaborating effectively with cross-functional stakeholders, including Product, Sales, and Enablement teams
ASSUMPTION: The Director of Product Marketing must be able to adapt to change, manage ambiguity, and drive results in a fast-paced environment to succeed in this role.
π Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a deep understanding of cybersecurity and security buyers
- This role offers the unique opportunity to shape Torqβs category leadership in agentic AI and cybersecurity
- Candidates with experience in category creation, PLG motions, or AI-powered products may find this role particularly appealing
ASSUMPTION: Applicants should consider their long-term career goals and how this role fits into their professional development plan when comparing it to similar positions.
π Sample Projects
- Developing and executing a go-to-market strategy for a new AI-powered product
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating and delivering sales enablement materials, such as battle cards and case studies, to support the sales team
ASSUMPTION: These sample projects illustrate the strategic and operational nature of the Director of Product Marketing role at Torq.
β Key Questions to Ask During Interview
- How does this role fit into Torqβs long-term growth and category leadership plans?
- What are the most pressing challenges facing the product marketing team, and how can I address them?
- How does Torq support the professional development and growth of its employees?
- What is the expected timeline for growing the product marketing team, and how will that impact my role and responsibilities?
- How does Torq foster a culture of collaboration and innovation, and what are some examples of cross-functional initiatives?
ASSUMPTION: These questions demonstrate the candidateβs strategic thinking, interest in Torqβs growth and success, and commitment to driving results in a collaborative environment.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past successes in product marketing, go-to-market strategy, and category creation
- Be ready to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the Torq HR team one week after submitting your application to confirm receipt and express your interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.