T

Director, Product Marketing

Torq
Full-time
On-site
United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Director, Product Marketing

πŸ”Ή Company: Torq

πŸ”Ή Location: United States

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Computer and Network Security

πŸ”Ή Date Posted: 2025-07-17

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Owning Torq’s positioning, messaging, and go-to-market strategy
  • Leading a growing team of product marketers
  • Partnering closely with Product, Sales, and Enablement teams
  • Driving go-to-market strategy for product and feature launches
  • Defining and evolving Torq’s category in cybersecurity and agentic AI
  • Overseeing the development of high-impact content
  • Translating market trends, customer insights, and competitive intelligence into actionable GTM strategies

ASSUMPTION: This role requires a strategic thinker with strong operational skills and a deep understanding of both marketing and cybersecurity to drive Torq’s growth and category leadership.

πŸ“‹ Key Responsibilities

βœ… Own positioning, messaging, and storytelling across products, personas, and verticals

βœ… Build and lead a high-performing product marketing team

βœ… Partner closely with Product, Sales, and Enablement to shape roadmap prioritization and ensure launches are tightly aligned to market needs

βœ… Drive go-to-market strategy for product and feature launches – from positioning to internal enablement to external campaigns

βœ… Define and evolve Torq’s category in cybersecurity and agentic AI, establishing clear narrative leadership

βœ… Oversee the development of high-impact content, including web presence, sales decks, case studies, analyst reports, and executive narratives

βœ… Translate market trends, customer insights, and competitive intelligence into actionable GTM strategies and differentiated messaging

ASSUMPTION: This role requires a strong balance of strategic thinking, operational execution, and cross-functional collaboration to succeed.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7-10 years of product marketing experience, including 5+ years in cybersecurity or complex, enterprise B2B SaaS

Required Skills:

  • Proven ability to craft positioning, messaging, and go-to-market strategies
  • Track record of launching successful products and features in fast-moving, high-growth environments
  • Experience leading, mentoring, or managing other marketers and cross-functional initiatives
  • Deep understanding of security buyers, from SOC analysts to CISOs, and the enterprise buying cycle
  • Strong partnership mindset with a history of collaborating closely with Product, Sales, and Enablement teams
  • Outstanding communication and storytelling skills, both written and verbal
  • Strong executive presence and ability to influence across teams
  • Bias for action, comfort with ambiguity, and passion for building

Preferred Skills:

  • Experience with category creation, PLG motions, or AI-powered products

ASSUMPTION: Candidates with experience in cybersecurity or related industries, as well as those with a proven track record in product marketing, are strongly encouraged to apply.

πŸ’° Compensation & Benefits

Salary Range: $150,000 - $220,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

  • Attractive coverage of Private and family healthcare plans
  • Comprehensive life and disability insurance
  • Equity in options
  • Company-sponsored 401K matching
  • Individualized career development, rewards, and recognition
  • Flexible hybrid work
  • Phone and home Internet allowance

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Torq operates in the competitive and rapidly evolving field of computer and network security, focusing on hyperautomation to deliver unparalleled protection and productivity.

Company Size: Torq is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.

Founded: Torq was founded in 2020, making it a relatively young and fast-growing company.

Company Description:

  • Torq is a cybersecurity company specializing in hyperautomation to unify and automate security infrastructure
  • The company aims to deliver unparalleled protection and productivity for its customers
  • Torq is known for its strong culture of gratitude, hard work, and fun, with attractive benefits and rewards

Company Specialties:

  • Hyperautomation

Company Website: https://torq.io/

ASSUMPTION: Torq's focus on hyperautomation and its commitment to a strong company culture make it an attractive employer in the cybersecurity industry.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or another senior executive.

Reporting Structure: The Director of Product Marketing will lead a growing team of product marketers and collaborate closely with Product, Sales, and Enablement teams.

Work Arrangement: This role is a hybrid position, requiring on-site work in the New York, NY headquarters and remote work flexibility.

Growth Opportunities:

  • As Torq continues to grow, there will be opportunities for the Director of Product Marketing to expand their team and take on additional responsibilities
  • This role offers the chance to shape Torq’s category leadership and make a significant impact on the company’s growth
  • With experience and strong performance, candidates may have the opportunity to advance to a VP or C-level role in the future

ASSUMPTION: This role presents a unique opportunity for a strategic and operational leader to drive Torq’s growth and category leadership in the cybersecurity industry.

🌍 Location & Work Environment

Office Type: Torq’s headquarters is located in New York, NY, with a hybrid work arrangement that combines on-site and remote work.

Office Location(s): New York, NY

Geographic Context:

  • New York, NY is a major hub for the technology and cybersecurity industries, providing ample opportunities for networking and collaboration
  • The city offers a diverse range of cultural, recreational, and dining options
  • New York, NY has a competitive job market, with many opportunities for professional growth and development

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work

ASSUMPTION: The hybrid work arrangement at Torq offers candidates the best of both worlds – the opportunity to collaborate and build relationships in an office environment, along with the flexibility to work remotely.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR team
  • In-depth interviews with cross-functional stakeholders, including Product, Sales, and Enablement team members
  • Final interview with the Chief Marketing Officer (CMO) or another senior executive

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and storytelling abilities
  • Leadership and team-building capabilities
  • Understanding of cybersecurity and security buyers
  • Alignment with Torq’s company culture and values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your understanding of Torq’s products, market position, and competitive landscape in your application materials
  • Prepare examples of your past successes in product marketing, go-to-market strategy, and category creation
  • Be ready to discuss your long-term career goals and how this role fits into your professional development plan

ATS Keywords: Product Marketing, Go-To-Market Strategy, Positioning, Messaging, Storytelling, Team Leadership, Market Trends Analysis, Customer Insights, Competitive Intelligence, Communication Skills, Executive Presence, Influencing Skills, Action Orientation, Ambiguity Management, Category Creation, AI-Powered Products

ASSUMPTION: Applicants should focus on demonstrating their strategic thinking, operational execution, and cross-functional collaboration skills throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Marketo
  • Salesforce
  • Google Workspace
  • Asana

ASSUMPTION: The Director of Product Marketing will be expected to leverage these tools and technologies to manage their team, collaborate with cross-functional stakeholders, and drive go-to-market strategies.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Gratitude
  • Hard Work
  • Fun

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and dynamic
  • Focused on driving results and making an impact

Self-Assessment Questions:

  • Do you thrive in fast-paced, collaborative environments?
  • Are you comfortable with ambiguity and able to drive results in dynamic situations?
  • Do you have a strong bias for action and a passion for building?

ASSUMPTION: Candidates who align with Torq’s values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Managing a growing team in a fast-paced, dynamic environment
  • Balancing strategic thinking with operational execution
  • Navigating a competitive and rapidly evolving cybersecurity landscape
  • Collaborating effectively with cross-functional stakeholders, including Product, Sales, and Enablement teams

ASSUMPTION: The Director of Product Marketing must be able to adapt to change, manage ambiguity, and drive results in a fast-paced environment to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional product marketing roles, this position requires a deep understanding of cybersecurity and security buyers
  • This role offers the unique opportunity to shape Torq’s category leadership in agentic AI and cybersecurity
  • Candidates with experience in category creation, PLG motions, or AI-powered products may find this role particularly appealing

ASSUMPTION: Applicants should consider their long-term career goals and how this role fits into their professional development plan when comparing it to similar positions.

πŸ“ Sample Projects

  • Developing and executing a go-to-market strategy for a new AI-powered product
  • Conducting market research and competitive analysis to inform product positioning and messaging
  • Creating and delivering sales enablement materials, such as battle cards and case studies, to support the sales team

ASSUMPTION: These sample projects illustrate the strategic and operational nature of the Director of Product Marketing role at Torq.

❓ Key Questions to Ask During Interview

  • How does this role fit into Torq’s long-term growth and category leadership plans?
  • What are the most pressing challenges facing the product marketing team, and how can I address them?
  • How does Torq support the professional development and growth of its employees?
  • What is the expected timeline for growing the product marketing team, and how will that impact my role and responsibilities?
  • How does Torq foster a culture of collaboration and innovation, and what are some examples of cross-functional initiatives?

ASSUMPTION: These questions demonstrate the candidate’s strategic thinking, interest in Torq’s growth and success, and commitment to driving results in a collaborative environment.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your past successes in product marketing, go-to-market strategy, and category creation
  • Be ready to discuss your long-term career goals and how this role fits into your professional development plan
  • Follow up with the Torq HR team one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.