- Job Title: Director Product Marketing
- Company: Aeris Communications
- Location: Chicago, IL, USA
- Job Type: Full-time, On-site
- Category: Software Development
- Date Posted: July 15, 2025
- Experience Level: 7+ years (3+ years in leadership role)
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for new product launches and feature rollouts.
- Defining clear product positioning and messaging that resonates with target audiences.
- Driving competitive intelligence and market research to inform product strategy and marketing tactics.
- Leading and growing a team of product marketers, providing mentorship and strategic guidance.
ASSUMPTION: This role requires a strategic, data-driven, and customer-obsessed individual who can thrive in a highly collaborative environment. Strong leadership, analytical, and communication skills are essential for success.
📋 Key Responsibilities
- Strategy & Leadership:
- Develop and execute go-to-market strategies for new product launches and feature rollouts.
- Define clear product positioning and messaging that resonates with target audiences.
- Drive competitive intelligence and market research to inform product strategy and marketing tactics.
- Own segmentation and targeting strategies to ensure marketing efforts reach the right audiences.
- Partner with Sales, Product, and Customer Success to align product strategy with business goals.
- Lead and grow a team of product marketers, providing mentorship and strategic guidance.
- Data & Analysis:
- Leverage market data, customer insights, and analytics to refine positioning and inform campaign development.
- Develop pricing and packaging strategies in partnership with Product and Revenue teams.
- Track, measure, and report on the effectiveness of product marketing initiatives using KPIs and performance metrics.
- Marketing Execution:
- Create and manage product launch plans, sales enablement materials, and content that supports the buyer journey.
- Collaborate with demand generation teams on campaigns that drive awareness and adoption.
- Work closely with content and brand teams to ensure consistency across all channels and materials.
- Support customer advocacy efforts by capturing testimonials, use cases, and success stories.
- Cross-Functional Collaboration:
- Enable Sales with training, battlecards, competitive positioning, and customer-facing assets.
- Partner with Product Management to bring the voice of the customer into product development.
- Align with Revenue Operations and Demand Gen teams to drive pipeline growth and customer acquisition.
ASSUMPTION: This role requires strong collaboration skills and the ability to work effectively with various teams to drive product success.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
- Experience: 7+ years of experience in product marketing, including 3+ years in a leadership role. 5+ years of experience supporting channel partner programs.
- Required Skills:
- Proven track record of developing successful go-to-market strategies and product launches.
- Strong strategic thinking and analytical skills; comfortable working with data to inform decisions.
- Excellent verbal and written communication skills, with a knack for storytelling and simplifying complex ideas.
- Experience in B2B SaaS or technology industries strongly preferred.
- Proficiency in tools like Asana, Salesforce, HubSpot, and project management platforms.
Preferred Skills:
- Experience working at or with Carrier Service Providers (CSP) and/or Mobile Network Operators (MNO).
- IoT connectivity technology, solutions, and GTM experience.
- Security Service Edge (SSE) technology, solutions, and GTM experience.
- Partner channel enablement training and related resource development.
- High growth, agile environment, fast-paced experience.
ASSUMPTION: Candidates with experience in the IoT industry and channel partner programs will have a competitive advantage.
💰 Compensation & Benefits
- Salary Range: $175,000 to $215,000 annually. This range may be modified in the future and may not reflect the range for similar roles posted elsewhere.
- Benefits: Comprehensive package including paid time off, medical, dental, and vision insurance, and 401(k) to eligible employees.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles, experience levels, and locations. Actual compensation may vary.
📌 Applicant Insights
🔍 Company Context
- Industry: Aeris Communications operates in the Software Development industry, focusing on IoT solutions and services.
- Company Size: Aeris Communications has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.
- Founded: Aeris Communications was founded in 1992 and has since grown to serve a global ecosystem of 7,000 enterprise customers and 30 mobile network operator partners, with 80 million IoT devices across the world.
- Company Description: Aeris powers today's connected smart world with innovative technologies and borderless connectivity that simplify management, enhance security, optimize performance, and drive growth. Their IoT technology expertise serves a global ecosystem of enterprise customers and mobile network operator partners, enabling big IoT programs and opportunities across various industries.
- Company Specialties: Aeris Communications specializes in Machine to Machine Data Transmission, Internet of Things (IoT), M2M data plans, M2M solutions, Telematics, IoT Security, and Computer and Network Security.
📊 Role Analysis
- Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer (CMO).
- Reporting Structure: The Director of Product Marketing will lead a team of product marketers and collaborate with various teams, including Sales, Product, Customer Success, Revenue, and Demand Gen.
- Work Arrangement: This role is on-site, with the primary office location in Chicago, IL, USA. Flexible work arrangements may be considered for the right candidate.
- Growth Opportunities: As a leadership role within a growing company, this position offers opportunities for career advancement, team expansion, and increased impact on the company's success.
ASSUMPTION: This role provides ample opportunities for professional growth and development within the company.
🌍 Location & Work Environment
- Office Type: Aeris Communications has multiple office locations worldwide, with the primary office for this role in Chicago, IL, USA.
- Office Location(s): 24 E. Washington St., Suite 800, Chicago, IL 60602, US.
- Geographic Context: Chicago, IL, USA, offers a vibrant urban environment with a diverse culture, numerous amenities, and a strong job market. The city is also home to a thriving tech industry, providing ample networking opportunities.
- Work Schedule: The standard work schedule is Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for the right candidate.
ASSUMPTION: The Chicago office location provides a dynamic work environment with easy access to various amenities and a strong tech industry presence.
💼 Interview & Application Insights
- Typical Process: The interview process for this role may include phone screens, video calls, and on-site interviews with various team members, including the hiring manager and other senior leaders.
- Key Assessment Areas: Candidates will be evaluated on their strategic thinking, analytical skills, communication skills, leadership potential, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant experience, skills, and achievements that align with the required qualifications.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and cultural fit.
- Research Aeris Communications and the IoT industry to demonstrate your knowledge and enthusiasm for the role.
ASSUMPTION: Including relevant ATS keywords in your application materials will increase the likelihood of your resume being seen by the hiring manager.
ASSUMPTION: Proficiency in relevant marketing, project management, and analytics tools is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values: Aeris Communications values innovation, collaboration, customer focus, and continuous learning. They seek candidates who embody these values and are passionate about driving IoT solutions and services.
- Work Style: Aeris Communications fosters a dynamic, agile, and fast-paced work environment. They value teamwork, open communication, and a growth mindset.
- Self-Assessment Questions:
- How do you embody Aeris Communications' core values in your daily work?
- How do you thrive in a fast-paced, agile work environment?
- How do you approach collaboration and open communication with various teams?
ASSUMPTION: Candidates who align with Aeris Communications' values and work style will be more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- Balancing multiple priorities and deadlines in a fast-paced environment.
- Collaborating effectively with various teams, including Sales, Product, and Marketing.
- Staying up-to-date with industry trends and competitive landscape in the rapidly evolving IoT market.
ASSUMPTION: Candidates who are organized, adaptable, and strong communicators will be better equipped to overcome these challenges.
📈 Similar Roles Comparison
- Product Marketing Manager: This role is a step below the Director of Product Marketing and focuses on executing product marketing strategies rather than developing them. It may not require leadership experience or the same level of strategic thinking.
- Product Manager: This role focuses on product development and roadmap planning, whereas the Director of Product Marketing focuses on product positioning, go-to-market strategies, and cross-functional alignment.
- Marketing Manager: This role may have a broader scope, encompassing all marketing efforts rather than focusing solely on product marketing. It may not require the same level of industry-specific knowledge or competitive intelligence.
ASSUMPTION: Understanding the differences between these roles will help candidates determine if the Director of Product Marketing role is the right fit for their career goals.
📝 Sample Projects
- Developing a go-to-market strategy for a new IoT product launch, including competitive analysis, positioning, and messaging.
- Creating sales enablement materials, such as battlecards, case studies, and product demos, to support the sales team.
- Conducting market research and customer interviews to inform product positioning and roadmap planning.
- Collaborating with cross-functional teams to develop and execute a product launch campaign, including content marketing, email marketing, and event planning.
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Aeris Communications?
- What are the biggest challenges facing the product marketing team currently, and how can this role address them?
- How does Aeris Communications support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Aeris Communications foster collaboration and communication between its various teams and offices?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://aeriscommunications.applytojob.com/apply/P4hHRs83w5/Director-Product-Marketing).
- Tailor your resume and cover letter to highlight relevant experience, skills, and achievements that align with the required qualifications.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, leadership style, and cultural fit.
- Research Aeris Communications and the IoT industry to demonstrate your knowledge and enthusiasm for the role.
- Follow up with a thank-you note after your interview, reiterating your interest in the position and the company.
⚠️ Disclaimer: This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
