Director, Product Marketing

📌 Core Information

🔹 Job Title: Director, Product Marketing

🔹 Company: Rokt

🔹 Location: New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid (4 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Driving market leadership for mParticle by Rokt’s solutions, particularly within highest-value segments
• Owning positioning, messaging, and go-to-market execution to accelerate product adoption
• Collaborating cross-functionally to ensure consistent and compelling narrative
• Directly impacting revenue and long-term success of product suite

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive market leadership and revenue growth.

📋 Key Responsibilities

✅ Develop verticalized positioning and messaging for mParticle by Rokt’s solutions

✅ Create high-impact product-centric content to accelerate sales and drive inbound interest

✅ Showcase success stories and case studies to demonstrate tangible ROI and incremental revenue gains

✅ Develop training and enablement assets for both internal and external training purposes

✅ Drive product launches and go-to-market strategies in collaboration with Product Management

✅ Lead competitive and win/loss analysis to refine positioning and inform product roadmap

✅ Support analyst relations by nurturing relationships with key industry analysts

ASSUMPTION: This role requires a balance of strategic thinking, strong communication skills, and analytical rigor to effectively execute these responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of Product Marketing or related roles, preferably in B2B SaaS, with experience in CDP, martech, or adtech

Required Skills:

• Strategic mindset with ability to think big-picture and translate complex product capabilities into simple, compelling messages
• Storytelling chops with proven track record in creating engaging narratives, sales materials, and case studies
• Analytical rigor with comfort in data, competitive research, and win/loss analysis
• Collaboration and communication skills with ability to build cross-functional relationships and communicate effectively with executives and peers
• Ownership and initiative with self-starter attitude and ability to run projects end-to-end with minimal oversight

Preferred Skills:

• Experience with mParticle, Rokt, or similar customer data platforms
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in B2B SaaS, CDP, martech, or adtech, and a strong strategic mindset, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $182,000 - $245,000 (fixed annual salary) + equity grants and world-class benefits

Benefits:

• Equity grants
• Catered lunch and healthy snacks in the office
• Generous retirement plans, including a 4% dollar-for-dollar 401K matching plan
• Health benefits for employees and dependents
• Dog-friendly office
• Extra leave, including bonus annual leave and sabbatical leave
• Flexible hours and up to a week of remote work per quarter

Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the New York area. The actual salary may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on customer data management and ecommerce

Company Size: 501-1,000 employees, offering a collaborative and inclusive work environment

Founded: 2012, with a mission to unlock real-time relevance in ecommerce and beyond

Company Description:

• mParticle, an end-to-end customer data platform (CDP), turns customer data into customer joy by seamlessly orchestrating the entirety of the customer data stack in real time
• Rokt is the global leader in ecommerce, unlocking real-time relevance in the moment that matters most
• Together, mParticle by Rokt powers billions of transactions, connecting hundreds of millions of customers, and is trusted by the world’s leading companies

Company Specialties:

• Customer Data Management
• Mobile Data Management
• Customer Segmentation
• Multiscreen Identity Resolution
• Third-Party Data Enrichment
• Developer APIs
• Real-Time Data Streaming

Company Website: https://www.mparticle.com

ASSUMPTION: Rokt and mParticle merged in January 2025, creating a powerful combination of AI and ML-powered Rokt Brain and ecommerce Rokt Network with mParticle’s CDP and solutions.

📊 Role Analysis

Career Level: Senior-level role with significant impact on market leadership and revenue growth

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with cross-functional teams, including Product Management, Sales, and Content Marketing

Work Arrangement: Hybrid, with 4 days in the office and up to a week of remote work per quarter

Growth Opportunities:

• Potential to advance to a VP or C-level role within the marketing organization
• Opportunity to lead a team and mentor junior product marketing managers
• Chance to work on high-impact projects that directly influence the company’s growth and success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization and make a substantial impact on the company’s success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with amenities such as catered lunch and healthy snacks

Office Location(s): 257 Park Ave South, 9th Floor, New York, NY 10010, US and 419 E Atlantic Ave, Delray Beach, FL 33483, US

Geographic Context:

• New York, NY: Vibrant, multicultural city with a thriving tech industry and numerous cultural attractions
• Delray Beach, FL: Coastal city with a subtropical climate, offering a relaxed lifestyle and beautiful beaches

Work Schedule: Full-time, with flexible hours and up to a week of remote work per quarter

ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Recruiting team
• Interview with the hiring manager (CMO)
• Interview with cross-functional stakeholders
• Final interview with the CEO or another executive leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Analytical and data-driven approach
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your product marketing work, such as case studies or success stories, to showcase your abilities
• Research Rokt and mParticle to demonstrate your understanding of the company and its products

ATS Keywords: Product Marketing, B2B SaaS, CDP, Martech, Adtech, Strategic Mindset, Storytelling, Analytical Skills, Collaboration, Communication, Ownership, Initiative

ASSUMPTION: Rokt uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer data platforms (e.g., mParticle, Segment)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with marketing automation platforms, customer data platforms, project management tools, and data visualization tools will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven: Rokt is committed to unlocking real-time relevance in ecommerce and beyond
• Curious explorers: Rokt encourages continuous learning and innovation
• Bias for action: Rokt values a proactive and results-driven approach

Work Style:

• Collaborative: Rokt fosters a team-oriented work environment
• Fast-paced: Rokt operates in a dynamic and ever-changing market
• Data-driven: Rokt uses data and analytics to inform decision-making

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment where you can make a significant impact?
• Are you comfortable working with data and using it to inform your marketing strategies?
• Do you have a proven track record of driving market leadership and revenue growth through product marketing?

ASSUMPTION: Rokt values candidates who are mission-driven, curious, proactive, collaborative, and data-driven, with a strong track record in product marketing.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the fast-paced nature of the ecommerce and martech industries
• Working with complex data and technical concepts
• Balancing remote work and in-office collaboration

ASSUMPTION: These challenges can be overcome with strong communication, time management, and technical skills, as well as a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• Product Marketing Manager: This role has a broader scope and more significant impact on market leadership and revenue growth than a typical Product Marketing Manager position
• Senior Product Marketing Manager: This role offers more strategic and leadership responsibilities than a Senior Product Marketing Manager role, with the potential to manage a team and mentor junior team members
• VP of Marketing: This role is a stepping stone to a VP or C-level role within the marketing organization, with the opportunity to lead a team and drive the company’s marketing strategy

ASSUMPTION: This role offers significant growth potential and is well-suited for experienced product marketing professionals looking to take the next step in their careers.

📝 Sample Projects

• Developing a go-to-market strategy for a new product launch, including positioning, messaging, and launch plan
• Creating a competitive analysis and win/loss report to inform product roadmap and positioning
• Building a customer success story or case study to demonstrate the tangible ROI and incremental revenue gains achieved through mParticle’s CDP and solutions

ASSUMPTION: These sample projects illustrate the strategic, analytical, and creative aspects of the role, as well as the opportunity to work with cross-functional teams and external clients.

❓ Key Questions to Ask During Interview

• What are the most significant challenges facing the product marketing team in the next 6-12 months, and how can this role help address them?
• How does this role collaborate with other marketing teams, such as content marketing and demand generation?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Rokt support the professional development and growth of its employees?
• What is the company’s long-term vision for the product marketing team, and how does this role fit into that vision?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth, while also providing valuable insights into the team’s priorities and dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your product marketing work, such as case studies or success stories, to showcase your abilities
• Research Rokt and mParticle to demonstrate your understanding of the company and its products
• Follow up with the Recruiting team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.