📌 Core Information
🔹 Job Title: Director, Product Marketing
🔹 Company: DoubleVerify
🔹 Location: New York, United States
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and owning a comprehensive competitor program for DoubleVerify's entire product suite
- Gaining market insights to position DoubleVerify as a leader across various market categories
- Creating compelling narratives that showcase the unique differentiation of DoubleVerify's products
- Collaborating with cross-functional teams to ensure effective execution of go-to-market plans
ASSUMPTION: This role requires a strategic mindset and the ability to work well with various teams to drive product marketing initiatives.
📋 Key Responsibilities
✅ Build and own a comprehensive Competitor program at DoubleVerify for existing and new developments
✅ Gain thorough understanding of the dynamics of the market landscape to help position DoubleVerify portfolio as a leader across the market categories that we expand into
✅ Obsessed with customer, align the DV story with existing and new customer needs, navigating complex marketing worlds of the largest brands and agencies
✅ Be a talented storyteller. Drive creation of compelling narratives that showcase the unique differentiation that DoubleVerify offers across their products
✅ Be a passionate advocate for the tech stack that DoubleVerify leverages to drive maximum performance and value to its clients; convert complex technologies and concepts into elegant stories, reflected in internal and external assets, customer communication, training and enablement programs
✅ Enhance the content library with engaging portfolio content effective across the sales cycle
✅ Establish and track key performance indicators (KPIs) to measure the success of product marketing initiatives. Use data-driven insights to optimize and improve.
✅ Partner with teams across Commercial, Marketing, Product, Engineering, Data Science, to ensure alignment and effective execution of GTM plans. Inspire the teams around GTM goals.
ASSUMPTION: This role involves a mix of strategic planning, competitive analysis, customer understanding, and cross-functional collaboration to drive product marketing success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 8+ years of experience in B2B product marketing, product management, or a related field, having mastered the craft of bringing technology products to market
Required Skills:
- Proven experience in B2B product marketing, with a strong focus on competitive analysis and market insights
- Excellent storytelling abilities, including written and verbal communication in every form that a product marketer touches
- Strong technical foundation with the ability to understand and articulate complex product concepts in a complex ecosystem, elegantly
- Demonstrated ability to inspire and organize cross-functional teams with competing priorities
- Proven experience in AdTech or MarTech, with a good understanding of the advertising ecosystem
Preferred Skills:
- Experience with data-driven decision making and analytics
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong background in B2B product marketing, with a focus on competitive analysis and market insights, as well as excellent communication and leadership skills.
💰 Compensation & Benefits
Salary Range: $127,000 - $239,000 USD (estimated based on experience level and industry standards)
Benefits:
- Bonus
- Commission
- Equity
- Benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on the qualifications set forth in the job description. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: DoubleVerify operates in the Advertising Services industry, focusing on impression quality and audience impact of digital advertising.
Company Size: DoubleVerify has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: DoubleVerify was founded in 2008 and has since grown to become a leading software platform for digital media measurement and analytics.
Company Description:
- DoubleVerify powers performance for the world's largest brands, marketplaces, and publishers by bringing transparency and accountability to the digital advertising ecosystem.
- The company's mission is to make the digital advertising ecosystem stronger, safer, and more secure, thereby preserving the fair value exchange between buyers and sellers of digital media.
- Hundreds of Fortune 500 advertisers employ DoubleVerify's unbiased data and analytics to drive campaign quality and effectiveness and maximize return on their digital advertising investments – globally.
Company Specialties:
- Impression Quality and Audience Quality Solutions for Brand Marketers
- Ad Viewability
- Ad Prominence
- Impression Delivery
- Transparency and Accountability to Digital Media
- Brand Safety and Fraud Protection
Company Website: www.doubleverify.com
ASSUMPTION: DoubleVerify is a well-established company in the digital advertising industry, with a strong focus on data-driven solutions and a global client base.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking and leadership to drive product marketing initiatives.
Reporting Structure: The Director of Product Marketing will report directly to the Chief Marketing Officer and collaborate with various teams across the organization.
Work Arrangement: This role is remote-friendly, allowing for flexible work arrangements.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing organization
- Opportunities to work on high-impact projects and drive strategic initiatives
- Exposure to a global client base and diverse teams
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on DoubleVerify's product marketing efforts.
🌍 Location & Work Environment
Office Type: DoubleVerify has multiple offices worldwide, with this role based in New York, United States.
Office Location(s): 28 Crosby St, New York, NY 10013, US
Geographic Context:
- New York City is a major global hub for the advertising industry, providing ample opportunities for networking and collaboration.
- The city offers a diverse range of cultural, entertainment, and dining options.
- New York has a humid subtropical climate, with warm summers and cold winters.
Work Schedule: Full-time (40 hours per week), with flexible work arrangements available.
ASSUMPTION: The New York office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interviews with cross-functional stakeholders
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Competitive analysis and market insights
- Storytelling and communication skills
- Leadership and team collaboration
- Technical acumen and understanding of complex product concepts
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in B2B product marketing, competitive analysis, and market insights.
- Prepare examples of your storytelling abilities and how you've successfully communicated complex product concepts in the past.
- Demonstrate your understanding of DoubleVerify's products and the digital advertising ecosystem.
ATS Keywords: Product Marketing, Competitive Analysis, Market Insights, Storytelling, Cross-Functional Collaboration, Digital Advertising, AdTech, MarTech
ASSUMPTION: DoubleVerify's application process is designed to assess candidates' skills and experience in product marketing, competitive analysis, and market insights, as well as their ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Salesforce
- Marketo
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: DoubleVerify uses a variety of tools and technologies to support its marketing efforts, with a focus on data-driven decision making and analytics.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Accountability
- Customer Focus
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable working with complex data and concepts?
- Are you an effective communicator, able to articulate complex ideas clearly and concisely?
- Do you have a proven track record of driving strategic initiatives and collaborating with cross-functional teams?
ASSUMPTION: DoubleVerify values candidates who are data-driven, collaborative, and results-focused, with a strong commitment to integrity and customer focus.
⚠️ Potential Challenges
- The digital advertising ecosystem is complex and constantly evolving, requiring a strong understanding of market trends and competitive dynamics.
- This role involves working with multiple teams and stakeholders, which can present challenges in terms of prioritization and alignment.
- The competitive landscape in the digital advertising industry is highly dynamic, requiring continuous monitoring and adaptation.
- The role may require occasional travel to attend industry events, conferences, or client meetings.
ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and impact in a dynamic and innovative industry.
📈 Similar Roles Comparison
- Unlike other product marketing roles, this position focuses heavily on competitive analysis and market insights, with a strong emphasis on data-driven decision making.
- The digital advertising industry is unique in its complexity and dynamic nature, requiring a deep understanding of market trends and competitive dynamics.
- This role offers significant growth opportunities, with the potential to advance to a leadership position within the marketing organization.
ASSUMPTION: This role is distinct from other product marketing positions in its focus on competitive analysis and market insights, as well as its potential for career growth and development.
📝 Sample Projects
- Developing a comprehensive competitor program for DoubleVerify's entire product suite
- Conducting market research and analysis to identify trends and opportunities in the digital advertising ecosystem
- Creating compelling narratives and marketing assets that showcase the unique differentiation of DoubleVerify's products
ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they may work on in this role, with a focus on competitive analysis, market insights, and storytelling.
❓ Key Questions to Ask During Interview
- Can you describe the current competitive landscape in the digital advertising industry and how this role will address it?
- How does DoubleVerify support the professional development and growth of its product marketing team members?
- Can you provide an example of a successful product marketing campaign that DoubleVerify has executed in the past, and what made it successful?
- How does DoubleVerify approach collaboration and alignment with cross-functional teams, and what role would I play in driving this process?
- What are the most significant challenges facing the digital advertising industry in the next 1-3 years, and how does DoubleVerify plan to address them?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the industry, as well as to assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in B2B product marketing, competitive analysis, and market insights.
- Prepare examples of your storytelling abilities and how you've successfully communicated complex product concepts in the past.
- Demonstrate your understanding of DoubleVerify's products and the digital advertising ecosystem.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
