Product Marketing Lead for Compute & FinOps

📌 Core Information

🔹 Job Title: Product Marketing Lead for Compute & FinOps

🔹 Company: Snowflake

🔹 Location: Menlo Park, California, United States (Hybrid role, 3 days per week in office)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 12+ years

🔹 Remote Status: Hybrid (3 days per week in office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Snowflake's Compute and FinOps capabilities
• Collaborating cross-functionally with sales, product, marketing, and partner teams
• Creating compelling messaging, content, and sales enablement materials
• Driving hands-on usage and customer engagement
• Communicating customer requirements and providing input to product management

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and strong communication skills to succeed in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Build and execute go-to-market strategies and innovative programs that position Snowflake as the leading data and AI platform

✅ Create crisp and compelling messaging, content assets, sales enablement, and more for Snowflake marketing and sales teams, as well as partner teams

✅ Collaborate cross-functionally with demand generation, content marketing, sales, product management, and other teams to build alignment around go-to-market plans

✅ Partner with the Developer Relations team to help drive hands-on usage

✅ Execute and be accountable for the success of go-to-market campaigns

✅ Communicate customer requirements and provide input to product management on product enhancements and future product direction

✅ Develop market/competitive intelligence, acting as our thought leader and expert

ASSUMPTION: This role requires a strong understanding of data management, analytics, and emerging data technologies, as well as the ability to synthesize complex information into clear and concise presentations and plans.

🎯 Required Qualifications

Education: Bachelor's degree (BS/BA) required, MBA preferred

Experience: 12+ years of proven product marketing experience, ideally related to data management or analytics. Experience with databases preferred.

Required Skills:

• Cross-functional team management and organizational skills, influence without authority, including senior management
• Excellent communication skills, and can engage internal leaders/teams across functions and external stakeholders
• Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans
• Demonstrated track record of building and executing successful go-to-market programs and campaigns
• Analytical mindset, interpreting and summarizing data with actionable insights
• Technical- and business-benefit understanding of prevailing and emerging data technologies, on-premises and in the cloud

Preferred Skills:

• Experience with Snowflake or similar data platforms
• Familiarity with Compute and FinOps capabilities

ASSUMPTION: Candidates with experience in data management or analytics, as well as a proven track record in product marketing, are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: The estimated base salary range for this role is $175,000 - $249,900. Additionally, this role is eligible to participate in Snowflake’s bonus and equity plan.

Benefits:

• Medical, dental, vision, life, and disability insurance
• 401(k) retirement plan
• Flexible spending and health savings account
• At least 12 paid holidays
• Paid time off
• Parental leave
• Employee assistance program

Working Hours: Full-time position with a hybrid work arrangement, requiring 3 days per week in the office. Standard work hours are Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on skills, experience, and geographic location.

📌 Applicant Insights

🔍 Company Context

Industry: Snowflake operates in the Software Development industry, specifically focusing on data warehousing, cloud, analytics, data lakes, marketing analytics, data applications, data engineering, data science, and data exchange.

Company Size: Snowflake is a large organization with 5,001-10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Snowflake was founded in 2012 and is headquartered in the cloud, with offices worldwide.

Company Description:

• Snowflake delivers the AI Data Cloud, a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance.
• Inside the AI Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads.
• Snowflake's platform is the engine that powers and provides access to the AI Data Cloud, creating a solution for data warehousing, data lakes, data engineering, data science, data application development, and data sharing.

Company Specialties:

• Data Warehousing
• Cloud
• Analytics
• Data Lake
• Marketing Analytics
• Data Applications
• Data Engineering
• Data Science
• Data Exchange

Company Website: www.snowflake.com

ASSUMPTION: Snowflake's focus on data management and analytics, as well as its commitment to innovation and growth, makes it an attractive employer for professionals in these fields.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring extensive experience and a proven track record in product marketing.

Reporting Structure: The Product Marketing Lead for Compute & FinOps will report directly to the Senior Director of Product Marketing and work closely with cross-functional teams.

Work Arrangement: This is a hybrid role, requiring 3 days per week in the office (Menlo Park, CA or Bellevue, WA).

Growth Opportunities:

• Potential to grow into a leadership role within the product marketing team
• Opportunities to work on high-impact projects and drive strategic initiatives
• Exposure to a wide range of data and analytics technologies, fostering continuous learning and skill development

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Snowflake's product marketing efforts.

🌍 Location & Work Environment

Office Type: Snowflake's offices are modern, collaborative workspaces designed to foster innovation and productivity.

Office Location(s): Menlo Park, CA or Bellevue, WA

Geographic Context:

• Menlo Park, CA: Located in the heart of Silicon Valley, Menlo Park offers a vibrant tech industry, diverse culture, and easy access to outdoor activities and entertainment.
• Bellevue, WA: A thriving city near Seattle, Bellevue provides a mix of urban and natural environments, with a strong tech industry and high quality of life.

Work Schedule: Standard work hours are Monday through Friday, 9:00 AM to 5:00 PM, with flexibility for the right candidate.

ASSUMPTION: Snowflake's offices provide a dynamic and collaborative work environment, with ample opportunities for growth and professional development.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with a member of the HR team
• Technical assessment or case study presentation
• On-site or virtual interview with the hiring manager and cross-functional team members
• Final interview with the Senior Director of Product Marketing

Key Assessment Areas:

• Strategic thinking and go-to-market planning
• Cross-functional collaboration and communication skills
• Technical understanding of data management and analytics
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your product marketing experience, go-to-market successes, and relevant skills
• Prepare a case study or presentation demonstrating your ability to develop and execute a go-to-market strategy
• Be ready to discuss your understanding of Snowflake's Compute and FinOps capabilities and how you would position them in the market

ATS Keywords: Product Marketing, Go-to-Market, Data Management, Analytics, Compute, FinOps, Snowflake, Strategic Planning, Cross-Functional Collaboration, Communication Skills, Technical Understanding

ASSUMPTION: Snowflake's interview process is designed to assess candidates' strategic thinking, technical expertise, and cultural fit, with a focus on finding the best fit for both the candidate and the organization.

🛠️ Tools & Technologies

• Snowflake's platform and related tools
• Marketing automation and analytics tools (e.g., Marketo, Salesforce, Google Analytics)
• Collaboration and productivity suites (e.g., Microsoft Office, Google Workspace)
• Project management and workflow tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with Snowflake's platform and relevant marketing tools is preferred, but not required, as training will be provided.

👔 Cultural Fit Considerations

Company Values:

• Customer Success
• Integrity
• Innovation
• Performance
• Inclusion

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment, and enjoy working cross-functionally with various teams?
• Are you comfortable with ambiguity and able to drive strategic initiatives with limited guidance?
• Do you have a proven track record of building and executing successful go-to-market programs and campaigns?

ASSUMPTION: Snowflake values candidates who are strategic thinkers, strong communicators, and able to thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Balancing cross-functional collaboration with independent decision-making and execution
• Keeping up with the latest data management and analytics technologies and trends
• Navigating a large, distributed organization with a diverse range of stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, strategic thinking, and a commitment to continuous learning and growth.

📈 Similar Roles Comparison

• Unlike traditional product marketing roles, this position focuses specifically on Snowflake's Compute and FinOps capabilities, requiring a deep understanding of these areas
• Snowflake's focus on data management and analytics sets it apart from other tech companies, offering unique opportunities for professionals in these fields
• Career progression in product marketing at Snowflake may involve moving into leadership roles or specializing in specific areas of the business

ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on Snowflake's Compute and FinOps capabilities and the company's unique approach to data management and analytics make it a distinct opportunity.

📝 Sample Projects

• Developing and executing a go-to-market strategy for Snowflake's new Compute capability, positioning it as a competitive advantage in the market
• Creating a comprehensive content marketing campaign to educate customers on the benefits of FinOps and how Snowflake's platform can help optimize their cloud costs
• Collaborating with the product team to define the product roadmap for Compute and FinOps, based on customer feedback and market trends

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and customer-focused nature of the Product Marketing Lead for Compute & FinOps role at Snowflake.

❓ Key Questions to Ask During Interview

• Can you describe the current go-to-market strategy for Snowflake's Compute and FinOps capabilities, and how this role would contribute to its evolution?
• How does the product marketing team collaborate with other departments, such as sales, product, and engineering, to ensure alignment and successful execution of go-to-market plans?
• What are the most significant challenges facing Snowflake's Compute and FinOps capabilities, and how can this role help address them?
• How does Snowflake support the professional development and growth of its product marketing team members?
• What is the company's long-term vision for its Compute and FinOps capabilities, and how does this role fit into that strategy?

ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into Snowflake's product marketing efforts and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: careers.snowflake.com
• Tailor your resume and cover letter to highlight your product marketing experience, go-to-market successes, and relevant skills
• Prepare a case study or presentation demonstrating your ability to develop and execute a go-to-market strategy
• Be ready to discuss your understanding of Snowflake's Compute and FinOps capabilities and how you would position them in the market
• Follow up with the Snowflake HR team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.