📌 Core Information
🔹 Job Title: Director, Product Marketing
🔹 Company: Mastercard
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, On-Site
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of the Product Marketing discipline
- Development and execution of annual Product Marketing plans
- Leadership of the Lead Generation framework
- Management of sales enablement materials and B2B event strategy
- Collaboration with global and regional marketing and product teams
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and project management skills to successfully drive multiple projects and teams.
📋 Key Responsibilities
✅ Establish and deliver strategic vision for the Product Marketing discipline
✅ Develop and execute annual Product Marketing plans
✅ Lead the Lead Generation framework, planning, implementation, execution, and optimization
✅ Manage sales enablement materials and B2B event strategy
✅ Collaborate with global and regional marketing and product teams
✅ Manage a team of three marketing professionals, providing mentorship and career development
✅ Manage BTL agencies scope, including priority projects, annual retainer, staffing, and spend monitoring
✅ Develop and execute Sonic branding and Passion Cards go-to-market strategies
✅ Collaborate with the Americas, driving synergies and sharing best practices
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong interpersonal and communication skills to build and maintain effective relationships.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 10 years of relevant experience in B2B marketing
Required Skills:
- Proven proficiency in strategically designing and executing B2B lead gen strategies
- Strong leadership and people management skills
- Experience in agency management
- Excellent interpersonal and communication skills
- Strong presentation and proposal formulation skills
- Well-developed financial and general analytical skills
- Strong ability to manage senior audiences
Preferred Skills:
- Experience with event management
ASSUMPTION: Candidates with a proven track record in B2B marketing, strong leadership skills, and experience managing teams and agencies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: CAD 150,000 - 200,000 per year (Estimated, based on industry standards for a Director-level role in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Mastercard products and services
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in Toronto. Actual compensation may vary based on factors such as experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Mastercard operates in the global IT Services and IT Consulting industry, focusing on digital payments, technology, and innovative mobile payment solutions.
Company Size: Mastercard is a large enterprise with over 10,000 employees worldwide, offering extensive resources and opportunities for career growth.
Founded: 1966, with a rich history and established brand in the global payments industry.
Company Description:
- Mastercard powers economies and empowers people in over 200 countries and territories worldwide
- Supports a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
- Emphasizes innovation, partnerships, and networks to deliver unique products and services
Company Specialties:
- Global digital payments and commerce
- Technology and innovative mobile payment solutions
- Processing and network services
Company Website: http://www.mastercard.com
ASSUMPTION: Mastercard's extensive global presence and resources provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Vice President, B2B & Product Marketing.
Reporting Structure: The Director, Product Marketing will manage a team of three marketing professionals and collaborate with global and regional marketing and product teams.
Work Arrangement: This role is on-site, with occasional flexibility for remote work.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities
- Opportunities to collaborate with global teams and gain international experience
- Access to professional development and training programs
ASSUMPTION: This role offers strong growth potential within Mastercard's global organization, with opportunities to expand the team, collaborate with international teams, and access professional development resources.
🌍 Location & Work Environment
Office Type: Mastercard's Toronto office is a modern, collaborative workspace with on-site amenities.
Office Location(s): 121 Bloor St E, Toronto, ON M4W 3M5, Canada
Geographic Context:
- Toronto is a multicultural, vibrant city with a strong tech industry
- Close proximity to public transportation, shopping, and dining options
- Access to various cultural attractions, including museums, theaters, and sports events
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: Mastercard's Toronto office offers a modern, collaborative work environment with easy access to urban amenities and cultural attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the Vice President, B2B & Product Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Communication and interpersonal skills
- Understanding of B2B marketing principles and trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of your strategic thinking, leadership, and project management skills
- Research Mastercard's products, services, and competition to demonstrate your industry knowledge
ATS Keywords: B2B Marketing, Lead Generation, Product Marketing, Strategic Planning, Team Management, Agency Management, Interpersonal Skills, Communication Skills, Presentation Skills, Analytical Skills, Event Management, Creative Thinking, Multitasking, Attention to Detail, Collaboration, Mentorship
ASSUMPTION: Mastercard's interview process is designed to assess candidates' strategic thinking, leadership, and communication skills, as well as their understanding of B2B marketing principles and trends.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Mastercard uses industry-standard marketing, project management, data analysis, and collaboration tools to support its global operations.
👔 Cultural Fit Considerations
Company Values:
- Doing what's right
- Staying curious
- Making a difference
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Agile and adaptable
Self-Assessment Questions:
- How do you embody Mastercard's core values in your daily work?
- Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it?
- Can you provide an example of a successful marketing campaign you led, and how you measured its impact?
ASSUMPTION: Mastercard values candidates who align with their core values, demonstrate a collaborative work style, and can provide concrete examples of their skills and experiences.
⚠️ Potential Challenges
- Managing multiple projects and teams simultaneously, requiring strong prioritization and time management skills
- Navigating a large, global organization with diverse stakeholders, requiring strong communication and interpersonal skills
- Keeping up with industry trends and technological advancements, requiring continuous learning and adaptation
- Occasional travel requirements for international collaboration and events
ASSUMPTION: This role presents unique challenges that require strong leadership, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Compared to other Director-level Product Marketing roles, this position offers a broader scope of responsibilities, including lead generation, event management, and agency management
- Mastercard's global presence provides opportunities for international collaboration and exposure
- Career progression may involve expanding the team, taking on additional responsibilities, or transitioning to a more senior role within the organization
ASSUMPTION: This role offers a unique combination of responsibilities, global exposure, and career growth opportunities compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive lead generation strategy for a new product launch
- Managing a team to create and deliver sales enablement materials for a global product marketing campaign
- Collaborating with global teams to plan and execute a series of international B2B events
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and project management skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing discipline?
- How does Mastercard support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Mastercard measure the success of its Product Marketing initiatives?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
ASSUMPTION: These interview questions help candidates better understand the role, team dynamics, and career growth opportunities within Mastercard.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your strategic thinking, leadership, and project management skills
- Research Mastercard's products, services, and competition to demonstrate your industry knowledge
- Follow up with the hiring manager two weeks after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
