Director - Product Marketing

📌 Core Information

🔹 Job Title: Director - Product Marketing

🔹 Company: Freshworks

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: 2025-06-27

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth and adoption of Freshservice, Freshworks' flagship ITSM offering
• Leading a team of 8 product marketers to develop and execute go-to-market strategies
• Crafting compelling messaging and positioning to differentiate Freshservice in the market
• Conducting market research and competitive analysis to inform product strategy
• Managing and mentoring a team of product marketing professionals

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of buyer personas to succeed.

📋 Key Responsibilities

✅ Develop and execute product marketing strategies to drive revenue and adoption for Freshservice

✅ Lead go-to-market planning to align with corporate revenue and retention goals

✅ Craft compelling messaging to differentiate Freshservice in the market and ensure consistent narratives across campaigns and customer communications

✅ Deeply understand buyer personas to tailor marketing strategies and conduct market research and competitive analysis to inform product strategy

✅ Oversee creation of marketing collateral and sales tools to support the sales team and develop case studies and narratives showcasing Freshservice’s value

✅ Manage and mentor a team of product marketing professionals, fostering a culture of innovation and collaboration

✅ Track KPIs such as revenue growth and campaign effectiveness, using insights to refine strategies and optimize results

ASSUMPTION: This role involves a mix of strategic planning, creative messaging, and team management, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus

Experience: 14-16 years in B2B product marketing, with 3+ years in leadership roles. Experience marketing IT or other technical products is preferred.

Required Skills:

• Strong storytelling, communication, and leadership skills
• Proven expertise in building go-to-market strategies for mid-market and enterprise audiences
• Ability to analyze competitors and understand buyer personas

Preferred Skills:

• Experience with ITSM or other technical products
• Familiarity with AI-powered solutions

ASSUMPTION: Candidates with a strong background in B2B product marketing and experience in the IT industry will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for a Director-level role in Bangalore)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off and parental leave policies
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in Bangalore, with benefits packages varying by location and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, with a focus on customer experience (CX) and employee experience (EX) software

Company Size: 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration

Founded: 2010, with over 15 years of experience providing enterprise-grade service software to customers worldwide

Company Description:

• Freshworks builds uncomplicated service software that delivers exceptional customer and employee experiences
• Offers enterprise-grade solutions that are powerful, yet easy to use, and quick to deliver results
• Committed to providing equal opportunity for all, fostering a diverse and inclusive work environment

Company Specialties:

• Customer Support Software
• Helpdesk
• Web 2.0
• SaaS
• Support Ticket System
• Web-Based Support Ticket System
• CRM
• ITSM
• Applicant Tracking System
• Conversion Optimization Suite

Company Website: Freshworks

ASSUMPTION: Freshworks is a well-established company in the software development industry, with a strong focus on customer and employee experiences.

📊 Role Analysis

Career Level: Director, reporting directly to the Senior Director of Product Marketing

Reporting Structure: This role involves leading a team of 8 product marketers, with opportunities for further team expansion

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to expand the team and take on additional responsibilities
• Opportunities to work on enterprise-level projects and drive significant business impact
• Access to professional development resources and mentorship opportunities

ASSUMPTION: This role offers strong growth potential, with opportunities to expand the team and take on additional responsibilities as the company continues to grow.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Bangalore, with additional offices in San Mateo (CA), Chennai, London, Sydney, Berlin, and other locations worldwide

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the second-fastest-growing major metropolis in India
• Known for its vibrant tech industry, with a strong focus on software development and IT services
• Offers a mix of traditional Indian culture and modern urban living, with numerous cultural attractions and recreational opportunities

Work Schedule: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: Bangalore offers a dynamic and vibrant work environment, with a strong focus on technology and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interviews with cross-functional stakeholders
• Final round with the Senior Director of Product Marketing

Key Assessment Areas:

• Strategic thinking and go-to-market planning
• Communication and presentation skills
• Leadership and team management abilities
• Market understanding and competitive analysis

Application Tips:

• Highlight relevant experience in B2B product marketing and IT or technical products
• Demonstrate a strong understanding of buyer personas and market research
• Showcase leadership skills and experience managing and mentoring teams
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Product Marketing, Go-to-Market Strategies, Storytelling, Communication, Leadership, Market Research, Competitive Analysis, Content Creation, Sales Enablement, Team Management, Innovation, Collaboration, KPI Tracking, Buyer Personas, ITSM, Technical Products

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on strategic thinking, leadership, and market understanding.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: Familiarity with marketing automation platforms, CRM software, and project management tools will be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Transparency and collaboration
• Continuous learning and improvement
• Inclusivity and diversity

Work Style:

• Fast-paced and dynamic work environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous learning

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong data-driven mindset and a commitment to continuous learning?

ASSUMPTION: Freshworks values a customer-centric, collaborative, and data-driven work environment, with a strong commitment to inclusivity and diversity.

⚠️ Potential Challenges

• Managing a team of 8 product marketers, requiring strong leadership and mentoring skills
• Balancing strategic planning and execution with day-to-day team management
• Keeping up with the fast-paced and dynamic nature of the IT industry
• Adapting to a diverse and global work environment, with offices worldwide

ASSUMPTION: This role presents unique challenges, including team management, strategic planning, and adaptation to a global work environment.

📈 Similar Roles Comparison

• Compared to other Director-level product marketing roles, this position offers a strong focus on ITSM and enterprise-level projects
• Freshworks' commitment to customer-centricity and data-driven decision-making sets it apart from other companies in the industry
• This role provides opportunities for growth and team expansion, with a clear path for career progression

ASSUMPTION: This role offers unique opportunities for growth and enterprise-level project experience, with a strong focus on customer-centricity and data-driven decision-making.

📝 Sample Projects

• Developing and executing go-to-market strategies for new ITSM features or product launches
• Conducting market research and competitive analysis to inform product strategy and messaging
• Creating marketing collateral and sales tools to support the sales team and drive revenue growth

ASSUMPTION: Sample projects for this role involve strategic planning, market research, and content creation to drive revenue growth and product adoption.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader product marketing organization?
• How does Freshworks support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Freshworks approach collaboration and communication across its global offices?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Key questions to ask during the interview focus on team structure, professional development, role priorities, and challenges specific to this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B product marketing and IT or technical products
• Prepare for interviews by brushing up on your market research and competitive analysis skills, as well as your leadership and team management abilities
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.