📌 Core Information
🔹 Job Title: Director, Product Marketing
🔹 Company: TigerConnect
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Healthcare, SaaS
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving cohesive go-to-market positioning strategy for TigerConnect's product portfolio across various healthcare audiences.
- Managing and mentoring a high-performing team of product marketers.
- Collaborating cross-functionally with Product, Sales, and other teams to develop and execute product launches and marketing campaigns.
- Gathering and analyzing market intelligence to inform product roadmaps and marketing strategies.
- Building and maintaining relationships with industry thought leaders, influencers, and strategic customers.
ASSUMPTION: This role requires a strategic thinker with a strong understanding of the healthcare industry and its technology landscape, as well as proven experience in product marketing and team management.
📋 Key Responsibilities
✅ Develop and execute a comprehensive product marketing strategy for TigerConnect's entire product portfolio, aligning with the company's overall business objectives.
✅ Define and communicate the value proposition of each product and its role in the broader platform ecosystem.
✅ Influence the roadmap based on customer, market, and competitive insights; partner with Product Management to develop public-facing messaging on vision and roadmap.
✅ Collaborate with Brand and Communications teams to translate product-centric value propositions into corporate and segment-based messaging.
✅ Own release marketing from end to end—architecting a streamlined process, developing a strategy, and executing product launches and product-focused events to maximize market impact and adoption.
✅ Lead the development of enablement content and strategy, including case studies, videos, solution briefs, web content, presentations, data sheets, whitepapers, and sales playbooks for the GTM team.
✅ Own the GTM strategy for new product lines, including ideal customer profiles, personas, buyer journey, messaging & positioning, use cases, competitive intelligence, win/loss reporting, and launch strategy.
✅ Support full-funnel marketing initiatives as a subject matter expert for product lines, from awareness and acquisition to retention and advocacy.
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and the ability to manage multiple projects and priorities simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.
Experience: 10-15 years in Enterprise B2B SaaS Product Marketing within the healthcare industry, with at least 8 years in team management.
Required Skills:
- Proven experience in product marketing, with a strong track record of driving business results.
- Excellent communication, presentation, and interpersonal skills.
- Strong analytical and data-driven decision-making skills.
- Proven ability to manage and mentor high-performing teams.
- Experience working with cross-functional teams, including Product, Sales, and Marketing.
- Familiarity with the healthcare industry and its technology landscape.
Preferred Skills:
- Experience with marketing automation tools and CRM systems.
- Familiarity with agile development methodologies.
- Knowledge of clinical communication and collaboration solutions.
ASSUMPTION: Candidates with a strong background in B2B SaaS product marketing and team management, as well as a deep understanding of the healthcare industry, will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (based on industry standards for a Director of Product Marketing role in the United States)
Benefits:
- Remote flexibility with teams across the US and globally, plus prime office space in Santa Monica, California.
- Excellent Medical, Dental, and Vision insurance for you and your family plus a 401k match.
- Focus on your well-being through our wellness reimbursement program and company-wide wellness days (extra days off to rest and recharge).
- Our flexible time off lets you work hard and play hard—on your schedule.
- Join a mission-driven team committed to making a real impact in the world of healthcare.
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Product Marketing role in the United States. Actual compensation may vary based on factors such as experience, skills, and company performance.
📌 Applicant Insights
🔍 Company Context
Industry: TigerConnect operates in the Healthcare and Healthcare IT industries, focusing on clinical communication and collaboration solutions.
Company Size: TigerConnect is a mid-sized company with 201-500 employees, providing a dynamic and collaborative work environment.
Founded: TigerConnect was founded in 2010 and has since grown to become a leading provider of clinical communication and collaboration solutions.
Company Description:
- TigerConnect transforms healthcare with the industry’s most widely adopted clinical collaboration platform, modernizing the way doctors, nurses, care teams, patients, and information connect.
- The company’s solutions span care team communication, scheduling automation, alarm management and event notifications, nurse call, patient engagement, and more, accelerating productivity, reducing costs, and improving patient outcomes safely and securely.
- TigerConnect has been recognized as one of the Best Places to Work in Los Angeles (2022, 2023, 2024, 2025) and has been named to Inc. 5000’s list of Fastest Growing Companies (2023).
Company Specialties:
- Clinical Communication & Collaboration
- Healthcare Technology
- Healthcare IT
- Secure Communication
- Unified Communications
- Physician Scheduling
- Alarm Management
- Patient Engagement
- Pre-Hospital Communication
Company Website: http://tigerconnect.com
ASSUMPTION: TigerConnect's focus on clinical communication and collaboration solutions sets it apart in the healthcare technology landscape, providing unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Chief Marketing Officer or another senior marketing leader within the organization.
Reporting Structure: The Director of Product Marketing will manage a team of product marketers, with the potential to grow the team based on business needs and performance.
Work Arrangement: This role offers remote work flexibility, with the option to work from TigerConnect's prime office space in Santa Monica, California, or another approved location.
Growth Opportunities:
- As TigerConnect continues to grow and expand its product portfolio, there will be opportunities for the Director of Product Marketing to take on additional responsibilities and advance their career within the organization.
- This role provides the opportunity to work closely with senior leadership and influence the company's go-to-market strategy, positioning the Director for future leadership roles.
- TigerConnect's focus on employee development and growth provides ample opportunities for professional growth and skill-building.
ASSUMPTION: The Director of Product Marketing role offers a unique opportunity to drive strategic initiatives and make a significant impact on TigerConnect's go-to-market strategy and overall business success.
🌍 Location & Work Environment
Office Type: TigerConnect offers a hybrid work environment, with remote work flexibility and prime office space in Santa Monica, California.
Office Location(s): 2110 Broadway, Santa Monica, California, US
Geographic Context:
- Santa Monica, California, is a coastal city in the Los Angeles metropolitan area, known for its beaches, parks, and vibrant arts and culture scene.
- The city offers a high quality of life, with a diverse population, excellent dining, and numerous recreational opportunities.
- Santa Monica is centrally located, with easy access to Los Angeles International Airport (LAX) and major transportation networks.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work.
ASSUMPTION: TigerConnect's hybrid work environment offers the best of both worlds, providing employees with the flexibility to work remotely while also having access to a collaborative and engaging office space.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team.
- In-depth behavioral and skills-based interviews with the hiring manager and other team members.
- Final interview with the Chief Marketing Officer or another senior leader within the organization.
- Background and reference checks.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Cross-functional collaboration and communication skills.
- Experience with product marketing and team management in the B2B SaaS industry.
- Industry knowledge and understanding of the healthcare technology landscape.
- Alignment with TigerConnect's mission and values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your experience with product marketing, team management, and the healthcare industry in detail.
- Research TigerConnect's products, competitors, and market positioning to demonstrate your understanding of the company and its offerings.
- Prepare thoughtful questions to ask during the interview to showcase your interest in the role and the company.
ATS Keywords: Product Marketing, Team Management, Healthcare Industry, B2B SaaS, Go-To-Market Strategy, Product Launch, Market Intelligence, Competitive Analysis, Cross-Functional Collaboration
ASSUMPTION: TigerConnect's interview process is designed to assess candidates' strategic thinking, communication skills, and industry knowledge, as well as their cultural fit with the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- Analytics and data visualization tools (e.g., Google Analytics, Tableau, Power BI)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The Director of Product Marketing will be expected to have experience with marketing automation tools, CRM systems, and other relevant technologies to effectively manage and execute product marketing campaigns.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric: We put patients and their care teams at the center of everything we do.
- Innovative: We continuously seek new ways to improve and transform clinical communication.
- Collaborative: We work together to achieve our goals and support each other's success.
- Accountable: We take ownership of our responsibilities and deliver on our commitments.
- Respectful: We treat everyone with kindness, empathy, and respect.
Work Style:
- Dynamic and fast-paced, with a focus on execution and results.
- Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration.
- Data-driven and analytical, with a focus on making informed decisions based on data insights.
- Adaptable and flexible, with a willingness to pivot and adjust as needed.
Self-Assessment Questions:
- Do you thrive in dynamic, fast-paced environments and enjoy working on multiple projects simultaneously?
- Are you comfortable working remotely and managing a team across different time zones?
- Do you have a proven track record of driving business results through strategic thinking and execution?
- Are you passionate about the healthcare industry and committed to improving patient outcomes through technology?
ASSUMPTION: TigerConnect's culture values collaboration, innovation, and a patient-centric approach, making it an ideal fit for candidates who are passionate about improving healthcare communication and driving business results.
⚠️ Potential Challenges
- The fast-paced and dynamic nature of the role may require candidates to manage multiple priorities and work on tight deadlines.
- Working remotely may present challenges in maintaining a healthy work-life balance and staying connected with the team.
- The competitive landscape in the healthcare technology industry may require candidates to stay up-to-date with market trends and adapt quickly to changes.
- The need to travel occasionally for events and customer meetings may be required, depending on the candidate's location and the company's travel policies.
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in a fast-paced and dynamic work environment.
📈 Similar Roles Comparison
- Compared to other Director of Product Marketing roles in the B2B SaaS industry, this role offers a unique focus on the healthcare industry and clinical communication and collaboration solutions.
- TigerConnect's mid-sized company structure provides a more agile and collaborative work environment compared to larger enterprise organizations, offering more opportunities for growth and impact.
- Career paths within TigerConnect may vary depending on the individual's skills, interests, and performance, with opportunities for advancement into senior leadership roles.
ASSUMPTION: Candidates should consider their career goals and preferences when evaluating this role compared to similar positions in the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product line, including ideal customer profiles, personas, buyer journey, messaging & positioning, use cases, competitive intelligence, win/loss reporting, and launch strategy.
- Managing a product launch event, including coordinating with cross-functional teams, developing enablement content, and measuring launch performance to inform future improvements.
- Conducting market research and competitive analysis to identify market opportunities and inform product roadmaps and marketing strategies.
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the Director of Product Marketing role, showcasing the breadth of responsibilities and the impact this role can have on TigerConnect's go-to-market strategy and overall business success.
❓ Key Questions to Ask During Interview
- How does TigerConnect differentiate its clinical communication and collaboration solutions from competitors in the market?
- What are the key priorities for the first 90 days in this role, and how can I make the most significant impact on TigerConnect's go-to-market strategy?
- How does TigerConnect support the professional growth and development of its employees, particularly in the marketing organization?
- What are the most significant challenges facing the healthcare technology industry, and how is TigerConnect positioned to address these challenges?
- How does TigerConnect measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision about your career.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, product marketing, and team management expertise.
- Prepare for your interviews by researching TigerConnect's products, competitors, and market positioning, as well as the healthcare technology industry as a whole.
- Practice your presentation skills and be prepared to discuss your experience with product marketing, team management, and the healthcare industry in detail.
- Follow up with the hiring manager or the Talent Acquisition team after your interviews to express your interest in the role and ask any remaining questions you may have.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
