Director - Product Marketing

📌 Core Information

🔹 Job Title: Director - Product Marketing

🔹 Company: Validity

🔹 Location: Boston, Massachusetts, United States

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing effective product marketing strategies to drive product awareness and adoption
• Collaborating cross-functionally with product management, sales, and marketing teams to define, develop, and communicate product marketing strategy
• Crafting differentiated and engaging messaging, and refining product positioning within the market
• Driving go-to-market planning and execution for new products and features
• Tracking key performance indicators (KPIs) related to product adoption, customer engagement, and revenue generation

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Collaborate cross-functionally to define, develop, and communicate the product marketing strategy

✅ Collaborate with product management to leverage key market, buyer, and competitive insights to inform the product roadmap

✅ Develop value-based messaging and positioning that communicates how Validity products uniquely address customer challenges

✅ Develop effective campaigns that drive brand awareness and customer interest to generate sales leads and grow revenue

✅ Track key performance indicators (KPIs) related to product adoption, customer engagement, and revenue generation to assess the effectiveness of product marketing strategies

✅ Drive go-to-market planning and execution for new products and features, working cross-functionally to ensure a successful launch and reporting on post-launch KPIs

✅ Ensure competitive intelligence is up-to-date and ensure sales, marketing, and product teams are well-informed and have accurate and actionable information to support their needs

✅ Maintain and evangelize a deep understanding of our products, customers, prospects, competition, and market to internal teams and external audiences

ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in business, sales management, marketing, computer science, engineering, or a related field

Experience: 8-year minimum experience in Product Marketing for an Enterprise B2B organization

Required Skills:

• Deep understanding of product marketing principles, strategies, and best practices
• Domain expertise within marketing success platforms, customer data management solutions, digital marketing, and email technologies
• Strong messaging/positioning skills and solid writing skills for creating documents, presentations, articles, and compelling copy
• Data-driven and results-focused, with the ability to both develop strategy and deliver hands-on, tactical execution
• Excellent communication, presentation, and storytelling skills, with the ability to articulate complex ideas clearly and persuasively to both internal and external audiences
• Experience launching new products
• Experience working in a high-velocity SaaS company focused on rapid growth and continuous innovation

Preferred Skills:

• Experience managing and scaling teams

ASSUMPTION: Given the strategic nature of this role, candidates should have a proven track record of driving business results through effective product marketing strategies.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director of Product Marketing role in Boston with 8+ years of experience)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Product Marketing role in Boston with the required experience level. Actual compensation may vary based on factors such as skills, experience, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on marketing success platforms, customer data management, and email technologies

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2018, with a brief history of rapid growth and acquisitions

Company Description:

• Validity offers a suite of highly-rated solutions for sales and marketing professionals, including Everest, DemandTools, BriteVerify, and GridBuddy Connect
• The company focuses on helping organizations target, contact, engage, and retain customers using trustworthy data
• Validity is known for its strong company culture, fostering hard work, trust, and fun

Company Specialties:

• CRM
• Data Validation
• Salesforce
• Deduplication
• Software-as-a-Service
• Email Verification
• Data Merge
• Data Quality
• Data-as-a-Service
• API
• Cloud
• File Verification
• List Imports
• Data Cleanse
• Data Compliance
• Email Marketing

Company Website: Validity

ASSUMPTION: Validity's focus on data-driven solutions and commitment to customer success make it an attractive employer for candidates interested in the data management and marketing technology spaces.

📊 Role Analysis

Career Level: Director-level role, providing significant strategic influence and leadership opportunities

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and is responsible for leading the product marketing team

Work Arrangement: On-site, with some flexibility for remote work

Growth Opportunities:

• Potential to expand the product marketing team and manage additional team members
• Opportunities to collaborate with cross-functional teams and contribute to overall company strategy
• Potential to grow into a more senior leadership role within the marketing organization

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in downtown Boston

Office Location(s): 100 Summer St, Suite 2900, Boston, Massachusetts 02110, US

Geographic Context:

• Boston is a major tech hub with a thriving startup scene and numerous networking opportunities
• The office is conveniently located near public transportation, restaurants, and other amenities
• The city offers a diverse range of cultural, recreational, and entertainment options

Work Schedule: Full-time, with some flexibility for remote work

ASSUMPTION: The Boston office provides a dynamic and collaborative work environment, with easy access to the city's many resources and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss qualifications and fit
• On-site or virtual interview with the hiring manager and other team members
• Final interview with the CMO
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation skills
• Domain expertise in marketing success platforms and customer data management
• Ability to work effectively with cross-functional teams
• Cultural fit and alignment with Validity's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of your product marketing work, including messaging frameworks, campaign plans, and KPI reports
• Be ready to discuss your approach to competitive intelligence and market research
• Follow up with the HR team one week after submitting your application to express your continued interest in the role

ATS Keywords: Product Marketing, B2B Marketing, Messaging, Positioning, Campaign Development, KPI Tracking, Go-to-market Strategy, Competitive Intelligence, Customer Engagement, Sales Enablement, Content Creation, Communication, Presentation Skills, SaaS Experience, Team Management, Data-driven Strategy

ASSUMPTION: Validity's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Marketo
• Salesforce
• Google Analytics
• Asana
• Slack

ASSUMPTION: This role requires proficiency in marketing automation, CRM, and project management tools, as well as strong data analysis skills.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Trustworthy

Work Style:

• Fast-paced and dynamic, with a focus on rapid growth and continuous innovation
• Collaborative and team-oriented, with a strong emphasis on cross-functional teamwork
• Data-driven and results-focused, with a commitment to using data to inform decision-making

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and are you comfortable with rapid change and continuous innovation?
• Are you an effective communicator and collaborator, able to work well with cross-functional teams?
• Do you have a strong data-driven mindset, and are you comfortable using data to inform your decision-making?

ASSUMPTION: Validity's culture is fast-paced, collaborative, and data-driven, with a strong emphasis on innovation and customer success.

⚠️ Potential Challenges

• Working in a fast-paced, high-growth environment may require long hours and quick decision-making
• Collaborating effectively with cross-functional teams may require strong communication and project management skills
• Keeping up with the latest trends and best practices in product marketing may require continuous learning and adaptation
• Working in a competitive market may require a strong understanding of competitors and market dynamics

ASSUMPTION: These challenges are inherent to working in a high-growth, dynamic environment and can be overcome with strong skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to other Director of Product Marketing roles, this position offers a unique opportunity to work in a high-growth, dynamic environment with a strong focus on innovation and customer success
• In the broader marketing technology landscape, Validity's focus on data-driven solutions and customer success sets it apart from other companies in the space
• Career-wise, this role offers significant growth potential, with opportunities to expand the product marketing team and contribute to overall company strategy

ASSUMPTION: This role offers a unique combination of growth, impact, and strategic influence, making it an attractive opportunity for the right candidate.

📝 Sample Projects

• Developing a comprehensive messaging framework for a new product launch, including positioning, value propositions, and key messaging points
• Creating a go-to-market plan for an existing product, including target audience segmentation, campaign strategy, and channel mix
• Analyzing market data and customer feedback to inform product roadmap and feature prioritization

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the need for both strong analytical skills and creative problem-solving.

❓ Key Questions to Ask During Interview

• Can you describe the current product roadmap and how this role will contribute to its development and execution?
• How does the product marketing team collaborate with other departments, such as product management and sales, to ensure alignment and success?
• What are the most pressing challenges facing the product marketing team, and how can this role help address them?
• What opportunities exist for growth and development within the product marketing team and the broader marketing organization?
• How does Validity support work-life balance, and what resources are available to help employees manage their workload and maintain a healthy work-life balance?

ASSUMPTION: These questions are designed to provide insight into the role's strategic priorities, team dynamics, and growth opportunities, as well as Validity's commitment to employee well-being and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your product marketing work, including messaging frameworks, campaign plans, and KPI reports
• Follow up with the HR team one week after submitting your application to express your continued interest in the role
• Prepare for interviews by researching Validity's products, market, and competitive landscape, and practicing your responses to common interview questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.