S

Manager, Product Marketing

Samsung Electronics
Full-time
On-site
Thailand
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Product Marketing

πŸ”Ή Company: Samsung Electronics

πŸ”Ή Location: Bangkok, Thailand (Remote)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 1, 2025

πŸ”Ή Experience Level: 10+ years

πŸ”Ή Remote Status: On-site (with remote flexibility)

πŸš€ Job Overview

Key aspects of this role include:

  • Driving product line-up operation plans to expand market coverage
  • Maximizing sales and minimizing loss through lifecycle management and pricing strategy
  • Collaborating with cross-functional teams for successful product launches
  • Managing product discontinuations to minimize leftover materials

ASSUMPTION: This role requires a strategic mindset, with a focus on both long-term planning and day-to-day execution. Strong collaboration skills are essential for working with various teams across the organization.

πŸ“‹ Key Responsibilities

βœ… Line-up Management: Oversee development and management of product line-up portfolio, efficiency improvement efforts, and market issue response

βœ… Launch Management: Manage product/service launch timelines by analyzing new model target quantity, profit, and loss, and working with the marketing department

βœ… Pricing Operation: Devise pricing operation strategy for each segment and model

βœ… Discontinuation Management: Manage plans to minimize leftover materials when a product is discontinued by setting appropriate discontinuation timelines and plans for leftover material utilization

ASSUMPTION: This role involves a mix of strategic planning and tactical execution. The ideal candidate will be comfortable balancing both high-level strategy and detailed, day-to-day tasks.

🎯 Required Qualifications

Education: Bachelor's degree or higher

Experience: 8+ years of related experience

Required Skills:

  • Proven experience in product lifecycle management
  • Strong analytical and data-driven decision-making skills
  • Excellent communication and collaboration skills
  • Familiarity with pricing strategies and market analysis
  • Ability to manage multiple projects and deadlines

Preferred Skills:

  • Experience in the electronics or tech industry
  • Fluency in multiple languages
  • Knowledge of Samsung's product portfolio

ASSUMPTION: Given the complexity of the role, candidates should have a strong track record in product marketing or a related field. Familiarity with Samsung's products and industry trends is a plus.

πŸ’° Compensation & Benefits

Salary Range: THB 250,000 - 350,000 per month (based on industry standards for a senior marketing role in Bangkok)

Benefits:

  • Competitive health, dental, and vision insurance
  • Retirement savings plan with company match
  • Generous vacation and sick leave policies
  • Employee discounts on Samsung products
  • Opportunities for professional development and training

Working Hours: Full-time (40 hours/week), with flexible remote work options available

ASSUMPTION: Salary range is estimated based on industry standards for a senior marketing role in Bangkok. Actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Samsung Electronics operates in the highly competitive electronics and technology industry, with a focus on innovation and market leadership

Company Size: Samsung Electronics is a large, multinational corporation with over 500 employees in France alone. This role is part of a global marketing team, offering ample opportunities for collaboration and growth

Founded: Samsung Electronics was founded in 1938 and has since grown into a global leader in consumer electronics, semiconductors, and telecommunications

Company Description:

  • Samsung Electronics is a multinational electronics company headquartered in South Korea
  • The company offers a wide range of products, including smartphones, tablets, TVs, appliances, and semiconductors
  • Samsung is committed to innovation, sustainability, and creating meaningful experiences for its customers

Company Specialties:

  • Consumer electronics
  • Semiconductors
  • Telecommunications
  • Display technology

Company Website: Samsung Electronics France

ASSUMPTION: Samsung Electronics is a well-established company with a strong global presence. This role offers the opportunity to work for a recognized brand and contribute to its continued success.

πŸ“Š Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports directly to the Head of Product Marketing and oversees a team of product marketing managers

Work Arrangement: This role is primarily on-site, with flexible remote work options available. The ideal candidate will be comfortable working in a hybrid environment and collaborating with remote team members

Growth Opportunities:

  • Potential to lead a team of product marketing managers
  • Opportunities to work on high-profile, global marketing campaigns
  • Chance to gain experience in a large, multinational corporation and develop leadership skills

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead teams, work on high-profile projects, and gain experience in a global organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with state-of-the-art technology and amenities

Office Location(s): Empire Tower, Bangkok, Thailand

Geographic Context:

  • Bangkok is a vibrant, multicultural city with a cost of living that is generally lower than other major Asian cities
  • The office is located in the heart of Bangkok's business district, with easy access to public transportation and amenities
  • Thailand offers a tropical climate, with warm weather year-round

Work Schedule: Standard office hours (8:00 AM - 5:30 PM, Monday - Friday), with flexible remote work options available

ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, multicultural environment and thrive in a fast-paced, collaborative setting.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • In-depth interview with the marketing team
  • Case study presentation or assignment
  • Final interview with the Head of Product Marketing

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Communication and presentation skills
  • Cultural fit and alignment with Samsung's values
  • Industry knowledge and understanding of Samsung's product portfolio

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills
  • Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership experience
  • Be ready to discuss your understanding of Samsung's products and market position

ATS Keywords: Product lifecycle management, pricing strategy, market analysis, portfolio management, launch management, discontinuation management, strategic planning, team management, cross-functional collaboration

ASSUMPTION: The interview process for this role is likely to be competitive and thorough, with a focus on assessing the candidate's strategic thinking, communication skills, and cultural fit.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • CRM software (e.g., Salesforce, HubSpot)
  • Marketing automation tools (e.g., Marketo, Pardot)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will be comfortable using a range of marketing and data analysis tools to inform their decision-making and drive results.

πŸ‘” Cultural Fit Considerations

Company Values:

  • People
  • Excellence
  • Change
  • Integrity

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on execution
  • Adaptable and open to change
  • Transparent and ethical in decision-making

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you comfortable working in a fast-paced, dynamic setting?
  • Do you embrace change and adapt easily to new situations?
  • Are you committed to acting with integrity and transparency in your decision-making?

ASSUMPTION: Samsung Electronics values a collaborative, results-driven work environment. Candidates who are comfortable working in a team-oriented setting and embrace change will likely be a good fit for this role.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with cross-functional teams and stakeholders to align on product marketing strategies
  • Adapting to changes in the market and product portfolio
  • Balancing strategic planning with day-to-day execution

ASSUMPTION: This role presents several challenges, including managing multiple projects, working with cross-functional teams, and balancing strategic planning with tactical execution. The ideal candidate will be comfortable managing complexity and ambiguity.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing roles, this position focuses specifically on product marketing and lifecycle management
  • This role offers the opportunity to work for a global electronics company with a strong brand and extensive product portfolio
  • Career progression in this role could lead to leadership positions within the marketing department or other functions within Samsung Electronics

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions. Candidates should consider their interest in product marketing and the potential for career growth within Samsung Electronics.

πŸ“ Sample Projects

  • Developing a product line-up operation plan to expand market coverage for a new product launch
  • Conducting market analysis and competitive benchmarking to inform pricing strategy for an existing product
  • Managing a product discontinuation and leftover material utilization plan to minimize loss and maximize sales

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges the ideal candidate might face in this role. Candidates should be prepared to discuss their relevant experience and how it applies to these types of projects.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader marketing organization?
  • How does Samsung support the professional development and growth of its marketing employees?
  • What are the key priorities for this role in the first 90 days?
  • How does Samsung approach cross-functional collaboration and stakeholder management in product marketing?
  • What are the most challenging aspects of this role, and how has the previous incumbent approached them?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company culture. Candidates should prepare thoughtful questions that demonstrate their interest in the position and the organization.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Samsung Careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills, using the ATS keywords provided above
  • Prepare for behavioral and situational interview questions by reflecting on your past experiences and how they demonstrate your problem-solving skills and leadership abilities
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.