📌 Core Information
🔹 Job Title: Director - Product Marketing
🔹 Company: Cencora
🔹 Location: Remote, USA
🔹 Job Type: Full-Time
🔹 Category: Healthcare
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing go-to-market strategies for new products and solutions
- Collaborating with cross-functional teams to launch products
- Managing a product marketing team and resources
- Leading the annual Product Showcase event
- Driving revenue and profit growth through marketing projects
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to manage multiple projects simultaneously. It involves close collaboration with various teams and stakeholders.
📋 Key Responsibilities
✅ Lead the product marketing team dedicated to the Global Products and Solutions (GP&S) team
✅ Define and develop marketing launch plans for new products and solutions
✅ Align key stakeholders around marketing objectives and plans
✅ Build go-to-market plans and execute them for new products and solutions
✅ Develop and implement marketing projects to drive revenue and profit growth
✅ Collaborate with product and solutions development teams to ensure marketing programs align with pipeline objectives
✅ Monitor and manage marketing budgets effectively
✅ Regularly measure and draw insights from programs and tactics
✅ Prepare and deliver value proposition training and marketing presentations
✅ Assist in the development and execution of specific projects and tactical plans to support pricing and product positioning strategies
✅ Develop strong relationships with key internal stakeholders and support internal communication and training initiatives
✅ Present to internal stakeholders on marketing initiatives and attend industry-specific conferences as needed
✅ Demonstrate strong financial acumen and logical decision-making in the general business environment
✅ Develop PowerPoint presentations related to key initiatives for internal and external business meetings and conferences
✅ Perform related duties as assigned
✅ Travel up to 15% of the time
ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, organizational, and communication skills. It also demands the ability to manage multiple projects simultaneously and prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, communications, business, or a related field
Experience: At least 10 years of directly related and progressively responsible marketing experience
Required Skills:
- Proven experience in product, service, or solution marketing
- Strong organizational and project management skills
- Excellent communication and presentation skills
- Ability to communicate effectively with sales, customers, and management
- Strong interpersonal, leadership, and relationship-building skills
- Strong computer skills, including Microsoft Office Word, Excel, and PowerPoint
- Ability and willingness to travel
Preferred Skills:
- Experience in the healthcare industry
- Fluency in additional languages
ASSUMPTION: Candidates with experience in product marketing, strategic planning, and tactical execution will be well-suited for this role. Familiarity with the healthcare industry is a plus but not required.
💰 Compensation & Benefits
Salary Range: $121,000 - $186,230 per year
Benefits:
- Medical, dental, and vision care
- Backup dependent care
- Adoption assistance
- Infertility coverage
- Family building support
- Behavioral health solutions
- Paid parental leave
- Paid caregiver leave
- Training programs and professional development resources
- Mentorship programs, employee resource groups, and volunteer activities
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is a national average and may vary based on the candidate's locale. The company offers a comprehensive suite of benefits focused on various aspects of wellness.
📌 Applicant Insights
🔍 Company Context
Industry: Cencora operates in the healthcare industry, specifically in pharmaceutical distribution, supply chain management, and provider efficiency technologies. The company is focused on improving the lives of people and animals worldwide by connecting manufacturers, providers, and patients.
Company Size: Cencora is a large organization with over 26,995 employees globally. This size allows for diverse opportunities and a broad range of resources.
Founded: Cencora was founded as a result of the merger and rebranding of AmerisourceBergen. The company has a long history in the pharmaceutical industry and continues to invest in its core business while growing its platform of pharma and biopharma services.
Company Description:
- Cencora is a leading global pharmaceutical solutions organization centered on improving the lives of people and animals around the world.
- The company connects manufacturers, providers, and patients to ensure that anyone can get the therapies they need, where and when they need them.
- Cencora also helps its partners bring their innovations to patients more efficiently to accelerate positive outcomes.
Company Specialties:
- Pharmaceutical distribution
- Supply chain management
- Pharmaceutical service
- Product commercialization
- Healthcare logistics
- Provider efficiency technologies
- Consulting and business coaching
Company Website: https://www.cencora.com/
ASSUMPTION: Cencora's extensive experience and resources in the pharmaceutical industry make it an attractive employer for professionals seeking to make a significant impact on global healthcare.
📊 Role Analysis
Career Level: This role is at the director level, requiring significant experience and expertise in product marketing.
Reporting Structure: The Director, Product Marketing reports directly to the Vice President, Global Product Marketing and collaborates with the GP&S management team.
Work Arrangement: This role is remote, with up to 15% travel required.
Growth Opportunities:
- Potential to grow within the Global Product Marketing team or explore opportunities within other business units
- Chance to develop leadership and management skills by overseeing a team
- possibility to gain experience in strategic planning and execution across various products and solutions
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Remote
Office Location(s): Remote, USA
Geographic Context:
- The remote work arrangement allows for flexibility and a better work-life balance
- The United States has a well-established healthcare industry, providing ample opportunities for collaboration and growth
- The time zone for this role is Eastern Standard Time (EST), which may require some flexibility in working hours to accommodate global teams
Work Schedule: Full-time, typically 40 hours per week, with the flexibility to work remotely
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance while still collaborating effectively with global teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and skills-based interviews with hiring managers and team members
- Final interview with the Vice President, Global Product Marketing
- Background check and onboarding
Key Assessment Areas:
- Product marketing experience and strategic thinking
- Leadership and team management skills
- Communication and presentation abilities
- Problem-solving and analytical skills
- Cultural fit and alignment with Cencora's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your experience in product marketing, strategic planning, and tactical execution
- Research Cencora's products, services, and industry to demonstrate your enthusiasm and understanding of the role
- Practice presenting your value proposition and marketing strategies for a hypothetical product launch
ATS Keywords: Product Marketing, Strategic Planning, Tactical Execution, Leadership, Team Management, Communication, Presentation, Problem-Solving, Analytical Skills, Cultural Fit, Pharmaceutical Industry
ASSUMPTION: The interview process will focus on assessing the candidate's product marketing experience, strategic thinking, and cultural fit with Cencora's values and work environment.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing, project management, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Inclusive
- Collaborative
- Innovative
- Accountable
Work Style:
- Remote and flexible work arrangements
- Cross-functional team collaboration
- Data-driven decision-making
- Continuous learning and improvement
- Results-oriented and action-oriented
Self-Assessment Questions:
- Do you align with Cencora's patient-centered approach to healthcare?
- Are you comfortable working remotely and collaborating with global teams?
- Can you thrive in a fast-paced, dynamic work environment that emphasizes results and continuous improvement?
ASSUMPTION: Cencora values candidates who are patient-centered, inclusive, collaborative, and results-oriented, with a strong work ethic and a growth mindset.
⚠️ Potential Challenges
- Managing a team and resources dedicated to the GP&S team, with workload influenced by the innovation pipeline
- Balancing multiple projects and priorities simultaneously
- Travel requirements up to 15% of the time
- Working in a fast-paced, dynamic environment that demands strong organizational and time management skills
ASSUMPTION: This role requires strong leadership, organizational, and time management skills to balance multiple projects and priorities effectively.
📈 Similar Roles Comparison
- Compared to related roles in product marketing, this position requires a higher level of experience and leadership, with a focus on strategic planning and tactical execution
- The healthcare industry is highly competitive and regulated, presenting unique challenges and opportunities for product marketing professionals
- Career paths in product marketing can vary depending on the industry, company size, and individual goals. This role offers opportunities for growth within a large, established organization
ASSUMPTION: This role offers unique challenges and opportunities compared to similar roles in other industries, with a focus on strategic planning, tactical execution, and leadership within the healthcare industry.
📝 Sample Projects
- Developing a go-to-market strategy and launch plan for a new pharmaceutical product, including market research, competitive analysis, and stakeholder alignment
- Managing a team to execute a successful annual Product Showcase event, featuring new products and solutions from the GP&S team
- Collaborating with cross-functional teams to create sales enablement assets, such as pitch decks and case studies, to support new product launches
ASSUMPTION: These sample projects illustrate the strategic planning, tactical execution, and leadership aspects of the Director, Product Marketing role within Cencora.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Global Product Marketing team?
- How does the GP&S team collaborate with other business units and functions within Cencora?
- What are the most significant challenges facing the product marketing team, and how can this role address them?
- How does Cencora support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your experience in product marketing, strategic planning, and tactical execution
- Research Cencora's products, services, and industry to demonstrate your enthusiasm and understanding of the role
- Practice presenting your value proposition and marketing strategies for a hypothetical product launch
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
