📌 Core Information
🔹 Job Title: Director, Product Marketing
🔹 Company: WP Engine
🔹 Location: WFH - Ireland, Austin
🔹 Job Type: Full-Time
🔹 Category: Information Technology & Services
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market efforts and driving product success from concept to adoption
- Crafting clear, differentiated messaging and positioning for products
- Driving new product launches and feature releases
- Partnering with cross-functional teams to ensure consistent messaging and impactful execution
- Leveraging AI tools to streamline workflows and uncover new opportunities
ASSUMPTION: This role requires a strong strategic mindset, excellent communication skills, and the ability to thrive in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Lead product marketing strategy across the full product lifecycle, from market research and positioning to launch and customer adoption
✅ Craft clear, differentiated messaging and positioning that resonates with core audiences and supports sales, customer success, and brand goals
✅ Drive go-to-market execution for new product launches and feature releases, including enablement, campaign strategy, and content development
✅ Partner with Product Management to bring the voice of the customer into the roadmap and ensure alignment on what we build and why
✅ Own pricing and packaging recommendations for your products
✅ Own competitive intelligence and deliver actionable insights that inform product decisions and market positioning
✅ Manage and mentor a small product marketing team, setting a high bar for creativity, clarity, and results
✅ Collaborate cross-functionally with peers in marketing, sales, product, customer success, and operations to ensure consistent messaging and impactful execution
✅ Leverage analytics to track product performance, measure ROI, and continuously improve marketing initiatives
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in product marketing, with at least 2 years in a leadership role
Required Skills:
- Deep expertise with core product marketing frameworks (tiering, launch planning, positioning, segmentation, personas, buyer journey, messaging architecture, etc.)
- A master storyteller who can distill complexity into clarity—and make people care
- Strong experience in pricing and packaging strategy
- Experience in driving strategic growth initiatives, including identifying and executing market expansion opportunities, and managing product portfolios
- Strong experience partnering with Product and Sales teams to drive alignment and results
- Curious and proactive about using AI tools to work smarter and faster
- Proven ability to lead and develop a small team while collaborating effectively with other senior leaders
- Ability to thrive in a fast-paced, dynamic environment, balancing multiple priorities and adapting strategies as needed
Preferred Skills:
- Experience in SaaS or B2B industries
ASSUMPTION: While not explicitly stated, experience in the SaaS or B2B industries would be highly beneficial for this role due to the company's focus on WordPress-based products and services.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (AI-estimated, based on industry standards for a Director-level role in Ireland)
Benefits:
- Company Stock Options
- Health Benefits (100% Paid Employee Medical, Dental, and Vision)
- Pension Scheme with a match
- Life Insurance and Income Protection (100% Paid)
- Supplemental Maternity & Paternity Pay
- Employee Assistance Program
- Generous Vacation Time
- One-time €460 Home Office Stipend
- Company Wellness Days and wellness allowance
Working Hours: Full-time, with flexible hours and a focus on results
ASSUMPTION: The salary range is an AI-estimate based on industry standards for a Director-level role in Ireland. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: WP Engine operates in the Information Technology & Services industry, focusing on WordPress-based products and services
Company Size: WP Engine has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: WP Engine was founded in 2010, with a history of innovation and growth in the WordPress ecosystem
Company Description:
- WP Engine is a global technology company that provides premium, enterprise-grade solutions, tools, and services for WordPress websites and applications
- The company empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence
- WP Engine serves 1.5 million customers across 150+ countries, with a focus on driving market growth and exploring strategic investments, including M&A opportunities
Company Specialties:
- WordPress-based products and services
- Enterprise-grade solutions
- SaaS-based platforms
- Developer-centric tools
Company Website: wpengine.com
ASSUMPTION: WP Engine's focus on WordPress-based products and services requires applicants to have a strong understanding of the WordPress ecosystem and its users.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Senior Vice President of Marketing
Reporting Structure: The Director of Product Marketing will lead a small product marketing team and collaborate with other Director-level peers across product, marketing, and sales
Work Arrangement: This role is remote-friendly, with a flexible work arrangement that prioritizes results and work-life balance
Growth Opportunities:
- Expanding WP Engine's SaaS-based products and driving market growth
- Exploring strategic investments, including M&A opportunities
- Developing leadership skills by managing and mentoring a small team
ASSUMPTION: This role offers significant growth opportunities, as WP Engine continues to expand its product portfolio and explore strategic investments.
🌍 Location & Work Environment
Office Type: WP Engine has multiple office locations, with a strong focus on remote work and flexible work arrangements
Office Location(s): Austin, Texas; Limerick, Ireland; London, England; Brisbane, Australia
Geographic Context:
- WP Engine's global presence allows for collaboration with team members and customers across various time zones
- The company's remote-friendly culture enables employees to work from home or co-working spaces, with the option to visit offices as needed
- WP Engine's headquarters are in Austin, Texas, with additional offices in Limerick, Ireland; London, England; and Brisbane, Australia
Work Schedule: Full-time, with flexible hours and a focus on results
ASSUMPTION: WP Engine's remote-friendly culture and global presence require strong communication and collaboration skills, as well as the ability to work independently and manage time zones.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the Senior Vice President of Marketing
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and presentation skills
- Cross-functional collaboration and leadership skills
- Alignment with WP Engine's company values and culture
Application Tips:
- Highlight relevant product marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of WP Engine's products and company culture
- Prepare examples of your messaging and positioning work for the interview
ATS Keywords: Product Marketing, Go-to-Market Strategy, Messaging, Positioning, Pricing, Competitive Intelligence, Team Leadership, AI Tools, Analytics, SaaS, B2B, Storytelling, Growth Initiatives, Product Lifecycle
ASSUMPTION: WP Engine's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on product marketing expertise.
🛠️ Tools & Technologies
- AI tools (ChatGPT, Jasper, Notion AI, etc.)
- Product marketing frameworks and tools
- Collaboration and project management tools (e.g., Asana, Trello, Jira)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: WP Engine's use of AI tools and emerging technologies requires candidates to be curious and proactive about leveraging these tools to work smarter and faster.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Innovative
- Authentic
- Humble
- Happiness
Work Style:
- Results-driven and focused on outcomes
- Collaborative and cross-functional
- Adaptable and comfortable with change
- Data-informed and analytical
Self-Assessment Questions:
- Do you have a proven track record of driving product success through strategic marketing initiatives?
- Are you comfortable working in a fast-paced, dynamic environment and adapting strategies as needed?
- Do you thrive in a collaborative, cross-functional environment and enjoy working with diverse teams?
ASSUMPTION: WP Engine's company values and work style require candidates to be customer-focused, innovative, authentic, humble, and results-driven, with a strong ability to collaborate and adapt in a dynamic environment.
⚠️ Potential Challenges
- Balancing multiple priorities and managing a small team in a fast-paced environment
- Working with cross-functional stakeholders to ensure consistent messaging and impactful execution
- Keeping up with the latest trends and best practices in product marketing and AI tools
- Managing time zones and collaborating with global team members
ASSUMPTION: WP Engine's fast-paced, dynamic environment and global presence present unique challenges that require strong project management, communication, and collaboration skills.
📈 Similar Roles Comparison
- This role is unique in its focus on driving market growth and exploring strategic investments, including M&A opportunities
- WP Engine's global presence and remote-friendly culture differentiate it from other companies in the WordPress ecosystem
- This role offers significant growth opportunities, as WP Engine continues to expand its product portfolio and explore strategic investments
ASSUMPTION: WP Engine's unique focus on market growth and strategic investments, combined with its global presence and remote-friendly culture, sets this role apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new WordPress-based product
- Conducting market research and competitive analysis to inform product positioning and pricing
- Creating and delivering product launch presentations to internal and external stakeholders
ASSUMPTION: WP Engine's focus on WordPress-based products and services requires candidates to have a strong understanding of the WordPress ecosystem and its users, as well as the ability to develop and execute strategic marketing initiatives.
❓ Key Questions to Ask During Interview
- Can you describe the current product portfolio and roadmap, and how this role will contribute to its growth and success?
- How does WP Engine support the professional development and growth of its employees, particularly in leadership roles?
- Can you provide examples of how WP Engine's company values are demonstrated in day-to-day work and decision-making?
- How does WPEngine approach and support remote work and work-life balance?
- What are the biggest challenges facing the product marketing team, and how can this role help address them?
ASSUMPTION: WP Engine's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on product marketing expertise and alignment with the company's values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and achievements
- Prepare examples of your messaging and positioning work for the interview
- Be ready to discuss your approach to using AI tools and emerging technologies to work smarter and faster
- Follow up with the hiring manager within one week of submitting your application, expressing your interest in the role and asking any questions you may have
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
