📌 Core Information
🔹 Job Title: Director Product Marketing
🔹 Company: Infineon Technologies
🔹 Location: San Jose, CA & Sanger, CA
🔹 Job Type: Full-Time
🔹 Category: Semiconductor Manufacturing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and driving differentiated product definition and business plans for IoT Wi-Fi solutions
- Collaborating with engineering and sales teams to guide product execution and engage customers
- Defining and driving development of hardware/software/system solutions that are easy to use and leverage scalable ecosystems
- Translating customer needs into use case and technical requirements for R&D
ASSUMPTION: This role requires a high level of technical expertise and market knowledge, as well as strong communication and collaboration skills. The ideal candidate will have a proven track record in product marketing or a related field and be comfortable working in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Develop and drive differentiated product definition and business plans with target markets, customers, applications, partners, and relevant go-to-market strategies for IoT Wi-Fi solutions
✅ Define and drive development of hardware/software/system solutions that are easy to use and leverage scalable ecosystems to support product development and growth with target customers of any size
✅ Translate customer needs into use case and technical requirements for R&D
✅ Create marketing content including competitive positioning, product updates, sales trainings, webinars, white papers, etc.
✅ Collaborate with engineering, project management, and operations to guide product execution, priorities, and delivery
✅ Work closely with global sales and regional marketing teams to engage customers and design in IoT solutions
✅ Periodic domestic and international travel required to global sites and key customers in North America, Europe, and Asia
ASSUMPTION: This role involves a high degree of cross-functional collaboration and may require working with teams across different time zones and cultures.
🎯 Required Qualifications
Education: Master's/Bachelor’s in Electrical or Computer Engineering, MBA preferred
Experience: 12+ years of experience in Wi-Fi/Bluetooth combo or Wi-Fi Microcontroller product marketing, applications, or engineering role
Required Skills:
- Proven track record of defining and delivering successful products to market
- Strong understanding of IoT markets across consumer and industrial verticals, and wireless connectivity use cases
- Strong knowledge of embedded systems, including MCU, software, tools, and wireless connectivity technology (Wi-Fi, Bluetooth, 15.4, Thread, Matter, and others)
- Solid understanding of product marketing and product definition processes
- Exceptional communication and presentation skills
- Ability to motivate and excite people and influence customers and internal stakeholders
- Self-driving, self-motivated, enthusiastic, dynamic, adaptable, organized with attention to detail
Preferred Skills:
- Experience working with global teams
- Fluency in additional languages
ASSUMPTION: Given the global nature of the role, experience working with international teams and fluency in additional languages may be beneficial but are not strictly required.
💰 Compensation & Benefits
Salary Range: $201,100 - $276,500 per year
Benefits:
- Incentive plan for full-time employees
- Competitive benefits package (not specified)
Working Hours: Full-time, with periodic travel required
ASSUMPTION: The salary range provided is an estimate based on industry standards for a director-level role in semiconductor manufacturing. The actual salary may vary depending on factors such as experience, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Infineon Technologies operates in the semiconductor manufacturing industry, focusing on power systems and IoT. The company plays a crucial role in driving decarbonization and digitalization by enabling game-changing solutions for green and efficient energy, clean and safe mobility, and smart and secure IoT.
Company Size: Infineon Technologies has 10,001+ employees, making it a large organization with significant resources and opportunities for career growth.
Founded: Infineon Technologies was founded in 1999 and has since grown into a global leader in its industry.
Company Description:
- Infineon Technologies is committed to actively driving decarbonization and digitalization through its semiconductor solutions
- The company enables game-changing solutions for green and efficient energy, clean and safe mobility, and smart and secure IoT
- Infineon offers a supportive work environment with a focus on work-life balance, long-term growth, and individuality
Company Specialties:
- Energy Efficiency
- Mobility
- Security
- Decarbonization and digitalization
- Internet of Things
Company Website: www.infineon.com
ASSUMPTION: Infineon Technologies is a well-established company with a strong reputation in the semiconductor industry. The company's focus on driving decarbonization and digitalization makes it an attractive employer for candidates interested in making a positive impact on the world.
📊 Role Analysis
Career Level: This role is at the director level, indicating a high degree of responsibility and strategic decision-making.
Reporting Structure: The director will likely report directly to the vice president or senior vice president of marketing and work closely with various teams, including engineering, sales, and marketing.
Work Arrangement: This role is on-site, with periodic domestic and international travel required to global sites and key customers.
Growth Opportunities:
- Potential to move into a senior leadership role within the marketing organization
- Opportunities to work on high-impact projects and drive significant business growth
- Chance to gain experience working with global teams and expand professional network
ASSUMPTION: Given the large size of the company and its global presence, there are ample opportunities for career growth and development within Infineon Technologies.
🌍 Location & Work Environment
Office Type: Infineon Technologies has multiple office locations, including in San Jose and Sanger, CA.
Office Location(s): San Jose, CA & Sanger, CA
Geographic Context:
- San Jose is located in the heart of Silicon Valley, offering a vibrant tech industry and numerous networking opportunities
- Sanger is a smaller city located in the Central Valley, providing a more laid-back atmosphere with a lower cost of living compared to San Jose
- Both locations offer a diverse range of cultural attractions, outdoor activities, and dining options
Work Schedule: Full-time, with periodic travel required
ASSUMPTION: The location of this role may be flexible, depending on the company's specific needs and the candidate's preferences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- On-site or virtual interview with hiring manager and/or team members to discuss role-specific requirements and company culture
- Final interview with senior leadership to evaluate fit for the organization
Key Assessment Areas:
- Technical expertise in wireless connectivity and embedded systems
- Product marketing skills and experience
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in Wi-Fi/Bluetooth combo or Wi-Fi Microcontroller product marketing, applications, or engineering roles
- Demonstrate a strong understanding of IoT markets and wireless connectivity use cases
- Tailor your resume and cover letter to emphasize your technical expertise and product marketing skills
- Prepare examples of successful products you've defined and delivered to market
ATS Keywords: Wi-Fi, Bluetooth, IoT, product marketing, embedded systems, MCU, wireless connectivity, technical requirements, marketing content creation, collaboration, sales engagement, travel
ASSUMPTION: The application process for this role may involve multiple interviews and assessments to ensure the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Product marketing tools (e.g., product management software, market research tools)
- Wireless connectivity technologies (Wi-Fi, Bluetooth, 15.4, Thread, Matter, etc.)
- Embedded systems tools (e.g., IDEs, debuggers, simulators)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's product portfolio and marketing strategies.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Responsibility
- Performance
- Trust
- Teamwork
Work Style:
- Collaborative and cross-functional
- Dynamic and fast-paced
- Results-driven and focused on delivering high-quality products
Self-Assessment Questions:
- How do you approach defining and driving product definition and business plans in a dynamic market?
- Can you provide an example of a successful product you've defined and delivered to market, and how you engaged customers and partners throughout the process?
- How do you balance the need for innovation with the requirement to deliver products on time and within budget?
ASSUMPTION: Infineon Technologies values candidates who are innovative, responsible, and results-driven, with a strong focus on collaboration and teamwork.
⚠️ Potential Challenges
- Working in a dynamic and fast-paced environment may require adaptability and the ability to manage multiple priorities
- Periodic travel may be required, which could disrupt personal or family plans
- The role may involve working with global teams, which could present cultural and time zone challenges
- Keeping up with the latest wireless connectivity technologies and market trends may require continuous learning and development
ASSUMPTION: These challenges can be mitigated by strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- Compared to other director-level product marketing roles, this position may require a deeper technical expertise in wireless connectivity and embedded systems
- Infineon Technologies operates in a highly competitive and fast-paced industry, which may present unique challenges and opportunities
- Career progression in this role may involve moving into a senior leadership position within the marketing organization or transitioning into a general management role
ASSUMPTION: This role may be more technically focused than other director-level product marketing positions, but it also offers the opportunity to work on cutting-edge wireless connectivity solutions and drive significant business impact.
📝 Sample Projects
- Developing a go-to-market strategy for a new IoT Wi-Fi solution, including customer segmentation, competitive analysis, and positioning
- Creating marketing content, including competitive positioning, product updates, sales trainings, webinars, and white papers, for a portfolio of IoT Wi-Fi solutions
- Collaborating with engineering and operations teams to define and drive the development of hardware/software/system solutions that are easy to use and leverage scalable ecosystems
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the director of product marketing may be responsible for, but the specific projects may vary depending on the company's product portfolio and market needs.
❓ Key Questions to Ask During Interview
- Can you describe the current product portfolio and roadmap for IoT Wi-Fi solutions, and how this role will contribute to their success?
- How does Infineon Technologies support the professional development and growth of its employees, particularly in marketing roles?
- Can you provide an example of a successful product launch or marketing campaign at Infineon Technologies, and how the director of product marketing contributed to its success?
- How does Infineon Technologies approach collaboration and communication across global teams, and what tools or processes are in place to facilitate this?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: These questions are intended to help the candidate better understand the role, the company, and the expectations for success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in Wi-Fi/Bluetooth combo or Wi-Fi Microcontroller product marketing, applications, or engineering roles
- Prepare examples of successful products you've defined and delivered to market, and how you engaged customers and partners throughout the process
- Research Infineon Technologies and the semiconductor industry to demonstrate your understanding of the company and its market
- Follow up with the hiring manager or recruiter one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
