Director - Product Marketing

📌 Core Information

🔹 Job Title: Director - Product Marketing

🔹 Company: StepStone Group

🔹 Location: Fredericton, New Brunswick, Canada

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Appcast's products
• Creating compelling messaging and content that resonates with target audiences
• Collaborating cross-functionally with teams such as Product, Sales, and Strategy
• Mentoring and developing marketing team members

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive successful product launches and market positioning.

📋 Key Responsibilities

✅ Owning messaging and driving go-to-market product launches

✅ Developing high-quality, market-facing materials with strong value messaging and storytelling

✅ Overseeing the completion of case studies, testimonials, buyer personas, and competitor matrices

✅ Mentoring and supporting the growth of marketing team members

✅ Managing collateral asset lifecycle and repositories

✅ Collaborating with internal stakeholders to build deep product knowledge and leverage it in marketing strategies

✅ Assessing the effectiveness of product marketing programs, tools, and technology

✅ Developing a deep understanding of customers' needs and challenges, and applying data-driven insights to guide strategic marketing decisions

ASSUMPTION: This role requires a balance of strategic thinking, hands-on content creation, and cross-functional leadership to ensure Appcast's solutions are effectively positioned in the market.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 10+ years of prior product marketing leadership experience

Required Skills:

• Proven ability to create messaging and collateral that resonates with target audiences
• Proven experience creating sales materials that drive engagement and are consistently adopted by sales teams
• Strong leadership and management skills with the ability to motivate and develop a high-performing team
• Excellent written and verbal communication skills
• Ability to think strategically and develop long-term plans while managing day-to-day execution
• Strong leadership and management skills with the ability to motivate and develop a high-performing team
• Proven ability to build and maintain strong, collaborative relationships with internal leadership and external stakeholders
• High level of positive energy, drive, enthusiasm, and commitment

Preferred Skills:

• Experience in the recruitment technology industry
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, experience in the recruitment technology industry and fluency in additional languages could provide a competitive edge for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 USD per year (based on industry standards for a Director-level role in product marketing)

Benefits:

• Competitive compensation
• Comprehensive benefits

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for meetings and project deadlines)

ASSUMPTION: The salary range is estimated based on industry standards for a Director-level role in product marketing, with consideration for the company's size and location. Benefits are assumed to be competitive and comprehensive based on the company's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: StepStone Group operates in the online recruitment and job search industry, with a focus on connecting companies with the right talent and helping people find the right job.

Company Size: With 1,001-5,000 employees, StepStone Group is a mid-sized company that offers opportunities for growth and collaboration across various teams and brands.

Founded: The StepStone Group was founded in 1996 and has since grown into one of the world's leading job platforms, active in over 30 countries worldwide.

Company Description:

• At The Stepstone Group, we have a simple but very important mission: The right job for everyone.
• We are one of the world's leading job platforms, active in over 30 countries worldwide.
• Our aim is to disrupt the job market and to make it work properly by creating opportunities at scale for job seekers and companies.

Company Specialties:

• Online Recruiting and Job Search

Company Website: http://www.thestepstonegroup.com

ASSUMPTION: StepStone Group's mission and focus on creating opportunities at scale for job seekers and companies make it an attractive employer for individuals passionate about connecting talent with the right job opportunities.

📊 Role Analysis

Career Level: This role is at the Director level, reporting directly to the VP of Marketing and overseeing the marketing team's product marketing efforts.

Reporting Structure: The Director - Product Marketing will manage and support direct reports in the Marketing team.

Work Arrangement: This role is on-site, with quarterly travel required for internal and external meetings.

Growth Opportunities:

• Potential to grow within the marketing team or across other departments within the StepStone Group
• Opportunities to work on high-impact projects and drive strategic initiatives
• Chance to mentor and develop team members, contributing to the overall growth of the marketing team

ASSUMPTION: As a mid-sized company with a global presence, StepStone Group offers growth opportunities for individuals looking to advance their careers in product marketing or explore other areas of the business.

🌍 Location & Work Environment

Office Type: The StepStone Group's Fredericton office is a professional, collaborative workspace designed to foster productivity and innovation.

Office Location(s): 744 McLeod Avenue, Fredericton, New Brunswick, Canada E3B 0V7

Geographic Context:

• Fredericton is the capital city of New Brunswick, Canada, with a population of approximately 58,000 people
• The city is known for its vibrant arts and culture scene, historic architecture, and outdoor recreation opportunities
• Fredericton offers a high quality of life, with affordable housing, a low crime rate, and a strong sense of community

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for meetings and project deadlines)

ASSUMPTION: Fredericton's combination of urban amenities, historic charm, and outdoor recreation makes it an attractive location for professionals seeking a high quality of life in a mid-sized city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with the hiring manager and other team members
• Final interview with the VP of Marketing

Key Assessment Areas:

• Product marketing expertise and strategic thinking
• Communication and presentation skills
• Leadership and team management abilities
• Alignment with StepStone Group's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your past product marketing successes and challenges overcome
• Research StepStone Group's mission, values, and company culture to demonstrate your fit and enthusiasm for the role

ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Cross-Functional Leadership, Messaging Development, Content Creation, Buyer Personas, Customer Insights, Team Development, Collaboration, Strategic Planning, Communication, Relationship Management, Data-Driven Insights, Project Management

ASSUMPTION: StepStone Group's interview process is designed to assess candidates' product marketing expertise, communication skills, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Asana
• Google Workspace (G Suite)

ASSUMPTION: As a mid-sized company with a global presence, StepStone Group uses a variety of tools and technologies to support its marketing efforts and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Data-driven
• Accountable

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Data-driven and results-oriented
• Flexible and adaptable

Self-Assessment Questions:

• How have you demonstrated a customer-centric approach in your past product marketing roles?
• Can you provide an example of a time when you drove innovation in product marketing to achieve significant results?
• How do you approach collaboration and cross-functional leadership in a dynamic, fast-paced work environment?

ASSUMPTION: StepStone Group's values and work style emphasize a customer-centric, innovative, and collaborative approach, making it an attractive employer for individuals who thrive in dynamic, data-driven environments.

⚠️ Potential Challenges

• Managing a team remotely or across different time zones
• Balancing strategic planning with day-to-day execution
• Keeping up with industry trends and competitor activities
• Navigating a mid-sized company's organizational structure and politics

ASSUMPTION: While StepStone Group offers numerous opportunities for growth and success, candidates should be prepared to face challenges such as managing remote teams, balancing strategic and tactical work, and navigating a mid-sized company's organizational dynamics.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position places a greater emphasis on cross-functional leadership and collaboration
• In the recruitment technology industry, this role offers the opportunity to work on a global scale and drive strategic initiatives
• Career progression in this role could lead to senior marketing leadership positions within StepStone Group or other organizations

ASSUMPTION: When compared to similar roles, this position offers unique opportunities for cross-functional leadership, global impact, and career growth within a mid-sized company with a global presence.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including messaging, content creation, and sales enablement
• Conducting customer interviews and market research to inform product positioning and messaging
• Managing a team to create and maintain a comprehensive library of sales collateral, case studies, and other marketing materials

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and hands-on nature of the Director - Product Marketing role at StepStone Group.

❓ Key Questions to Ask During Interview

• Can you describe the most significant product marketing challenge you've faced in the past, and how you overcame it?
• How does the marketing team collaborate with other departments, such as Product and Sales, to ensure our solutions are effectively positioned in the market?
• What opportunities exist for professional development and growth within the marketing team and across the StepStone Group?
• How does StepStone Group support work-life balance for its employees?
• What are the most important qualities you look for in a Director - Product Marketing candidate?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company's culture, and the hiring manager's priorities, helping candidates make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare examples of your past product marketing successes and challenges overcome
• Research StepStone Group's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after your final interview to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.