Product Marketing Manager - Partner Chains

📌 Core Information

🔹 Job Title: Product Marketing Manager - Partner Chains

🔹 Company: IO Global

🔹 Location: United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 5, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with cross-functional teams to develop product positioning and messaging
• Defining and driving go-to-market strategies for new products and features
• Conducting market intelligence and competitive analysis to inform decision-making
• Creating engaging content and delivering persuasive presentations
• Representing IOG at events and conferences as a knowledgeable spokesperson

ASSUMPTION: This role requires a strong understanding of blockchain technology and experience in marketing high-tech or disruptive technologies. A bachelor's degree in marketing or a related field and proven product marketing experience are essential.

📋 Key Responsibilities

✅ Collaborate with Product Management and Marketing Communications to develop and maintain compelling product positioning and messaging

✅ Define and drive go-to-market strategies, partnering with Product Managers and Marketing teams to craft a cohesive narrative and ensure alignment

✅ Lead the development of market intelligence by becoming an expert on buyer personas, purchase behavior, key buying criteria, and decision-making processes

✅ Monitor and analyze the competitive landscape, including regulatory and legal aspects, and use insights to inform cross-functional decision-making

✅ Deliver globally consistent product feature positioning and benefit messaging adaptable for localization

✅ Plan and execute impactful global launches for new products and feature releases, collaborating with in-house agencies and external partners

✅ Develop and maintain robust marketing assets and sales enablement tools, including presentations, guides, infographics, videos, and competitive positioning frameworks

✅ Act as a product marketing expert for IOHK core technologies, supporting PR, social media, customer communications, events, and other marketing initiatives

✅ Partner with regional marketing managers to deliver awareness and demand-generation campaigns

ASSUMPTION: This role involves working closely with various teams, including Product Management, Product Engineering, Research, Communications, and Creative teams. Strong collaboration and communication skills are crucial for success in this position.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent experience in marketing, business, or a related field

Experience: Proven product marketing experience with a deep understanding of international markets. Demonstrated success in marketing high-tech, emerging, or disruptive technologies in B2B and B2C environments. Start-up experience is a plus.

Required Skills:

• Strong foundational knowledge of blockchain technology, including its core components such as consensus mechanisms, smart contracts, and tokenomics
• Familiarity with dApp ecosystems, decentralized finance (DeFi), and decentralized identifiers (DIDs)
• Experience in communicating value propositions related to token-based ecosystems and gamified incentive structures
• Understanding of how to leverage decentralized communities and platforms for product marketing and audience engagement
• Process-oriented with a history of establishing collaborative workflows and driving operational efficiencies
• Exceptional verbal and written communication skills, with experience engaging with diverse stakeholders and customers
• Proficient in leveraging marketing technology tools to drive results
• Strong interpersonal and cross-functional collaboration skills, especially in a remote team environment
• Excellent ability to distill complex technical concepts into clear, accessible, and compelling messaging for diverse audiences
• Results-driven with a proven ability to set and meet measurable goals, leveraging data and analytics to inform decisions
• Skilled in creating engaging, audience-focused content and delivering persuasive presentations
• Adaptable to emerging technologies, trends, and tools in marketing and communication
• Strategic thinker with the ability to translate future trends and IOHK’s vision into actionable marketing strategies

Preferred Skills:

• Familiarity with open-source marketing

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of the company and the need to communicate effectively with diverse stakeholders.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Product Marketing Manager role with 5-10 years of experience in the blockchain industry, the estimated salary range is £70,000 - £90,000 GBP per year. This estimate takes into account the company's size, location, and the level of experience required for the role.

Benefits:

• Remote work
• Laptop reimbursement
• New starter package to buy hardware essentials (headphones, monitor, etc.)
• Learning & Development opportunities
• Competitive PTO

Working Hours: Full-time (40 hours per week) with flexible working hours and a results-driven work environment

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience. The company offers a competitive benefits package to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on blockchain research and development

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration

Founded: 2014, with a history of innovation and growth in the blockchain industry

Company Description:

• IO Global (IOG) is a technology company focused on blockchain research and development
• Renowned for its scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability
• Projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally

Company Specialties:

• Blockchain research and development
• Decentralized finance (DeFi)
• Governance and identity management
• Interoperable and scalable blockchain solutions

Company Website: iohk.io

ASSUMPTION: IOG values diversity and treats all employees and job applicants based on merit, qualifications, competence, and talent. It does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

📊 Role Analysis

Career Level: Mid-level to senior, with the opportunity for growth and development within the company

Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with cross-functional teams, including Product Management, Product Engineering, Research, Communications, and Creative teams

Work Arrangement: Remote (solely), with the opportunity to work from anywhere in the world

Growth Opportunities:

• Potential to grow within the Product Marketing team or explore other roles within the company as it continues to expand and innovate
• Opportunities to work on cutting-edge blockchain projects and contribute to the company's mission of advancing the capabilities and adoption of blockchain technology
• Chance to develop skills in blockchain technology, marketing, and cross-functional collaboration

ASSUMPTION: This role offers a unique opportunity to work at the intersection of technology and marketing, with the potential for significant growth and impact within the company and the broader blockchain industry.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location required for this role

Office Location(s): N/A (remote work)

Geographic Context:

• The United Kingdom has a thriving blockchain ecosystem, with numerous startups, enterprises, and research institutions contributing to the growth and development of the industry
• The UK's time zone (GMT) allows for effective collaboration with team members and stakeholders located in various parts of the world
• The country offers a high quality of life, with access to excellent education, healthcare, and cultural attractions

Work Schedule: Full-time (40 hours per week) with flexible working hours and a results-driven work environment

ASSUMPTION: While the role is remote, the successful candidate should be comfortable working in a distributed team environment and be able to manage their time effectively to meet project deadlines and deliverables.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team
• Background check and offer

Key Assessment Areas:

• Technical knowledge of blockchain technology and marketing strategies
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with IOG's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of blockchain technology and its applications in your application materials
• Prepare for the interview by researching IOG's projects and mission, and be ready to discuss your ideas for driving product marketing success in the blockchain industry

ATS Keywords: Blockchain, Product Marketing, B2B Marketing, B2C Marketing, Market Intelligence, Competitive Analysis, Community Engagement, Tokenomics, Decentralized Applications, Communication Skills, Collaboration, Content Creation, Strategic Thinking, Data Analysis, Sales Enablement, Project Management

ASSUMPTION: IOG uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Marketing technology tools (e.g., CRM, analytics, and content management platforms)
• Project management tools (e.g., Asana, Trello, or Jira)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)
• Design and content creation tools (e.g., Canva, Adobe Creative Suite, or Google Docs)

ASSUMPTION: The successful candidate should be proficient in using marketing technology tools and other relevant software to drive results and collaborate effectively with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Curiosity and a desire for positive change
• Collaboration and open communication
• Continuous learning and growth
• Innovation and a focus on emerging technologies

Work Style:

• Remote and distributed team environment
• Results-driven and focused on delivering measurable outcomes
• Collaborative and cross-functional, with a focus on working together to achieve shared goals
• Adaptable and open to new ideas and ways of working

Self-Assessment Questions:

• Do you thrive in a remote and distributed team environment, and are you comfortable managing your time and priorities independently?
• Are you curious and driven by a desire to make a positive impact in the blockchain industry?
• Do you enjoy collaborating with cross-functional teams and working together to achieve shared goals?
• Are you open to new ideas and adaptable to emerging technologies and trends in marketing and communication?

ASSUMPTION: IOG values diversity and treats all employees and job applicants based on merit, qualifications, competence, and talent. It does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

⚠️ Potential Challenges

• The fast-paced and evolving nature of the blockchain industry can present unique challenges and require adaptability and continuous learning
• Working remotely can require strong self-motivation and time management skills to maintain productivity and focus
• Collaborating with cross-functional teams in a remote environment may present communication and coordination challenges that require proactive management
• The competitive landscape in the blockchain industry can be dynamic and rapidly changing, requiring constant monitoring and analysis to inform decision-making

ASSUMPTION: The successful candidate should be comfortable working in a fast-paced and dynamic environment, and be able to adapt to change and manage multiple priorities effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on blockchain technology and its applications within the product marketing function
• Compared to traditional product marketing roles, this position requires a deeper understanding of blockchain technology and its ecosystem, as well as the ability to translate complex technical concepts into marketing messages that engage non-technical audiences
• Career paths in the blockchain industry can be diverse and varied, with opportunities for growth and development in both technical and non-technical roles

ASSUMPTION: This role offers a unique opportunity to work at the intersection of technology and marketing, with the potential for significant growth and impact within the company and the broader blockchain industry.

📝 Sample Projects

• Developing a comprehensive product positioning and messaging framework for a new blockchain-based product or service
• Conducting market research and competitive analysis to inform go-to-market strategies and product development
• Creating engaging content and delivering persuasive presentations to stakeholders, including investors, partners, and customers
• Planning and executing global product launches, including event management, PR, and marketing communications

ASSUMPTION: The successful candidate should have experience working on similar projects and be able to demonstrate their ability to deliver results in a fast-paced and dynamic environment.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Product Marketing team and how this role fits into the broader organization?
• How does IOG support the professional development and growth of its employees, particularly in the Product Marketing team?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does IOG approach collaboration and communication in a remote and distributed team environment, and what tools and processes are in place to support this?
• What are the most challenging aspects of working in the blockchain industry, and how does IOG approach these challenges as a company?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and provide valuable information about the company and its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your understanding of blockchain technology and its applications
• Prepare for the interview by researching IOG's projects and mission, and be ready to discuss your ideas for driving product marketing success in the blockchain industry
• If selected for an interview, be prepared to participate in a technical assessment or case study to demonstrate your skills and knowledge
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.