📌 Core Information
🔹 Job Title: Director, Product Marketing - Direct Response
🔹 Company: Snap Inc.
🔹 Location: Los Angeles, California
🔹 Job Type: Full-Time, Hybrid (4+ days in office)
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading product marketing for Snapchat’s Direct Response (DR) & Apps focused advertising solutions
- Managing a team of Product Marketing Managers focused on Snapchat’s DR/Apps advertising products
- Collaborating with cross-functional partners to drive revenue growth and influence product strategy
- Delivering DR/Apps product revenue through internal and external marketing efforts
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of Direct Response Advertising to drive success in a dynamic and competitive market.
📋 Key Responsibilities
✅ Lead Product Marketing for Snapchat’s Direct Response & Apps focused advertising solutions
✅ Manage a team of Product Marketing Managers focused on Snapchat’s DR/Apps advertising products
✅ Collaborate with cross-functional partners to drive revenue growth and influence product strategy
✅ Deliver DR/Apps product revenue through internal and external marketing efforts
✅ Collect, synthesize, and share advertiser feedback to influence product strategy and roadmap
✅ Meet regularly with Sales, Advertisers, Marketing Science, Solution Engineers, and Customer Support to share product updates and insights
ASSUMPTION: This role involves a high degree of collaboration, strategic thinking, and adaptability to thrive in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent years of experience
Experience: 12+ years of experience in product marketing, product strategy, or other relevant digital marketing/sales work
Required Skills:
- Deep understanding of Direct Response Advertising
- Proven ability to set product & business vertical strategies
- Exceptional analytical and problem-solving skills
- Excellent verbal and written communication skills
- Expertise in cross-functional collaboration
- Self-directed with ownership mentality and bias towards action
Preferred Skills:
- Direct experience in Product Marketing or leading product strategy for advertising products at scale in a tech company
- Direct experience in the digital advertising industry, preferably with Direct Response and performance-based advertising experience
- Global scope
- Advanced Degree (e.g., MBA) in Business or related field
ASSUMPTION: Candidates should have a strong background in product marketing, with a focus on Direct Response Advertising and a proven track record of driving results through cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: $258,000 - $455,000 annually (based on work location pay zones)
Benefits:
- Paid Parental Leave
- Comprehensive Medical Coverage
- Emotional and Mental Health Support Programs
- Compensation Packages
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (4+ days in office)
ASSUMPTION: The salary range is based on Snap Inc.'s pay zones and may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 5,001-10,000 employees
Founded: 2011
Company Description:
- Snap is a technology company that believes the camera presents the greatest opportunity to improve the way people live and communicate.
- The company contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.
- Snap’s three core products are Snapchat, Lens Studio, and Spectacles.
Company Specialties:
- Augmented reality and technology
Company Website: careers.snap.com
ASSUMPTION: Snap Inc. is a well-established tech company with a strong focus on innovation and user experience, making it an attractive place for professionals seeking to grow in the tech industry.
📊 Role Analysis
Career Level: Executive/Managerial
Reporting Structure: This role reports directly to the Head of Product Marketing and oversees a team of Product Marketing Managers.
Work Arrangement: Hybrid (4+ days in office)
Growth Opportunities:
- Potential to grow within the Product Marketing team or explore other leadership roles within Snap Inc.
- Opportunity to work on high-impact projects and influence the company's product strategy
- Chance to develop leadership and management skills by overseeing a team of Product Marketing Managers
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on Snap Inc.'s product marketing efforts.
🌍 Location & Work Environment
Office Type: Hybrid (4+ days in office)
Office Location(s): Santa Monica, California
Geographic Context:
- Los Angeles is a large, diverse city with a vibrant tech industry and a high cost of living.
- The Santa Monica office is located near the beach, offering a pleasant work environment with easy access to amenities.
- The hybrid work arrangement allows for flexibility while encouraging in-person collaboration.
Work Schedule: Full-time, with flexible hours
ASSUMPTION: The hybrid work arrangement and central office location provide a good balance between work-life integration and collaboration opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone/Video Screen: 30-45 minutes
- On-site Interview: 2-3 hours, including meetings with cross-functional stakeholders
- Final Interview: 1 hour with the hiring manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and management capabilities
- Cross-functional collaboration and communication skills
- Industry knowledge and understanding of Direct Response Advertising
Application Tips:
- Tailor your resume and cover letter to highlight your experience in product marketing, with a focus on Direct Response Advertising and cross-functional collaboration.
- Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and communication skills.
- Research Snap Inc.'s products, company culture, and recent news to demonstrate your enthusiasm and understanding of the role.
ATS Keywords: Product Marketing, Direct Response Advertising, Advertising Solutions, Revenue Growth, Cross-Functional Collaboration, Team Management, Market Research
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a strong focus on assessing the candidate's strategic thinking, leadership, and cross-functional collaboration skills.
🛠️ Tools & Technologies
- Snapchat advertising platform
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Jira)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard for the tech industry and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Default Together: Snap Inc. prioritizes in-person collaboration to build culture faster and reinforce its values.
- Be the Customer: Snap Inc. focuses on understanding and serving its users to create meaningful experiences.
- Snap Originality: Snap Inc. encourages creativity, innovation, and thinking outside the box.
Work Style:
- Collaborative: Snap Inc. values teamwork and cross-functional collaboration.
- Fast-paced: Snap Inc. operates in a dynamic and ever-changing market, requiring adaptability and quick decision-making.
- Data-driven: Snap Inc. uses data and insights to inform its product and marketing strategies.
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable making data-driven decisions and pivoting strategies as needed?
- Do you have strong leadership and management skills, with a proven track record of driving results through cross-functional collaboration?
ASSUMPTION: Snap Inc. values candidates who are comfortable working in a fast-paced, collaborative environment and have strong leadership and management skills.
⚠️ Potential Challenges
- Managing a team of Product Marketing Managers in a fast-paced, dynamic environment
- Balancing the need for strategic thinking with the need for quick decision-making and adaptability
- Navigating a large, complex organization with multiple stakeholders
- Working in a highly competitive market with constant industry changes
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on Snapchat’s Direct Response and Apps advertising solutions, requiring a deep understanding of Direct Response Advertising and a strategic mindset.
- Compared to other product marketing roles, this position offers a high degree of responsibility and the opportunity to make a significant impact on Snap Inc.’s advertising revenue.
- Career progression in this role could lead to broader leadership opportunities within Snap Inc.’s product marketing organization or other areas of the business.
ASSUMPTION: This role offers a unique opportunity to specialize in Direct Response Advertising and drive significant revenue growth for Snap Inc.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new DR/Apps advertising product
- Conducting market research and analysis to identify opportunities for product improvement and expansion
- Collaborating with cross-functional teams to launch a major advertising campaign, driving significant revenue growth
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role and the impact it can have on Snap Inc.’s advertising revenue.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the DR/Apps advertising products, and how can this role address them?
- How does this role collaborate with other teams within Snap Inc. and with external partners?
- What are the key priorities for this role in the first 90 days?
- How does Snap Inc. support the growth and development of its employees in this role?
- What is the company’s long-term vision for the DR/Apps advertising products, and how does this role contribute to that vision?
ASSUMPTION: These questions help assess the role’s responsibilities, priorities, and growth opportunities, as well as the company’s long-term vision and commitment to employee development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in product marketing, with a focus on Direct Response Advertising and cross-functional collaboration.
- Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and communication skills.
- Research Snap Inc.’s products, company culture, and recent news to demonstrate your enthusiasm and understanding of the role.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
