📌 Core Information
🔹 Job Title: Director, Product Marketing
🔹 Company: DIRECTV
🔹 Location: New York, NY
🔹 Job Type: Full-Time, Hybrid (2 days/week in-office)
🔹 Category: Entertainment
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading cross-functional launch initiatives for new products and features
- Defining product positioning and value propositions for DIRECTV Advertising’s digital suite
- Collaborating with various teams to create compelling marketing materials and training sessions
- Analyzing data and industry trends to inform product strategy and messaging
ASSUMPTION: This role requires a strong understanding of the digital media and programmatic advertising ecosystem, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Lead cross-functional launch initiatives to drive internal and external readiness and successful adoption of new products and features
✅ Bring a deep understanding and point of view of the digital video industry, trends, competitive landscape, and work to create value propositions for DIRECTV Advertising’s digital suite
✅ Work with Product leadership and stakeholders in identifying and developing short and long-term strategy
✅ Define product positioning, value propositions, and key selling points for CTV and programmatic solutions
✅ Synthesize product information into digestible foundational narratives delivering a clear and concise value proposition for advertisers
✅ Create and maintain compelling marketing materials including foundational product narratives, sales collateral, case studies, product training documents, and competitive analysis
✅ Collaborate with research in analyzing data and distilling insights around digital media products
✅ Lead training sessions to enhance the understanding of our solutions and improve the ability to sell these solutions effectively
ASSUMPTION: This role involves working with multiple teams and stakeholders, requiring strong collaboration and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5 – 7+ years of experience in Product Marketing, Marketing, or similar field
Required Skills:
- Proven knowledge and understanding of digital media, OTT video, the CTV marketplace, and the programmatic advertising ecosystem
- Demonstrated capability in managing multiple projects simultaneously and delivering against tight deadlines
- Top-notch presentation and communication skills to convey complex products in an easily understandable way
- Passion for the evolving advertising industry and keeping up with relevant news and innovations
- Proficiency within PowerPoint, Excel, and Word with a high level of aesthetic and organization
- Strong attention to detail in a fast-paced, multi-task necessary environment
- Comfortable working in a cross-functional environment to ensure work gets done efficiently
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Spanish or another language
ASSUMPTION: Candidates with experience in the entertainment industry or digital advertising will have a strong advantage.
💰 Compensation & Benefits
Salary Range: $154,905 - $232,415 USD per year (based on DIRECTV's wage zone N4)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on DIRECTV services
Working Hours: Full-time, typically 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on DIRECTV's wage zone and may vary depending on individual factors such as skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment, specifically satellite and streaming television services
Company Size: 10,001+ employees (according to LinkedIn)
Founded: 1994
Company Description:
- DIRECTV offers satellite television services, streaming TV, live sports, and entertainment content
- Emphasizes providing an exceptional entertainment experience and advocating for excellence on behalf of customers
- Focuses on innovation and embracing emerging technologies to enhance its products and services
Company Specialties:
- The DIRECTV Remote
- Satellite TV
- Streaming TV
- Live Sports
- Entertainment
- Reality TV
- Local Sports
Company Website: http://direc.tv/about
ASSUMPTION: DIRECTV's large size and extensive offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior, with potential for growth into a management or leadership role
Reporting Structure: This role reports directly to the Senior Director of Product Marketing and may oversee junior product marketing managers or specialists
Work Arrangement: Hybrid, with 2 days per week in the New York office and the remainder of the time working remotely
Growth Opportunities:
- Potential to advance to a senior or management role within the product marketing team
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Chance to gain experience in the entertainment industry and digital advertising
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills.
🌍 Location & Work Environment
Office Type: Hybrid, with a modern and collaborative workspace in New York, NY
Office Location(s): 2230 E Imperial Hwy, El Segundo, CA 90245, US; 5454 Garton Road, Castle Rock, CO 80104, US; 1 Rockerfeller Plaza, New York, New York 10020, US
Geographic Context:
- New York, NY is a major hub for the entertainment industry, offering numerous networking and professional development opportunities
- The city's vibrant culture and diverse population provide a rich environment for creativity and innovation
- New York's competitive job market may present more opportunities for career advancement
Work Schedule: Full-time, with flexible hours and the ability to work remotely some of the time
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral and skills-based interview with the hiring manager
- Case study or presentation preparation and presentation to the team
- Final interview with senior leadership
Key Assessment Areas:
- Industry knowledge and understanding of the digital media landscape
- Communication and presentation skills
- Project management and organizational skills
- Cultural fit and alignment with DIRECTV's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a case study or presentation demonstrating your understanding of the role and industry
- Research DIRECTV's products, services, and company culture to show your enthusiasm and preparation
ATS Keywords: Product Marketing, Digital Media, OTT Video, CTV Marketplace, Programmatic Advertising, Project Management, Presentation Skills, Communication Skills, Data Analysis, Team Building, Problem Solving, Attention to Detail, Cross-Functional Collaboration, Marketing Materials, Training, Market Trends
ASSUMPTION: DIRECTV's hiring process is thorough and designed to assess candidates' skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and strategic
- Adaptable and responsive to change
Self-Assessment Questions:
- Do I have a strong passion for the entertainment industry and staying up-to-date with market trends?
- Am I comfortable working in a fast-paced, cross-functional environment with tight deadlines?
- Do I possess excellent communication and presentation skills, with the ability to simplify complex information?
ASSUMPTION: DIRECTV values candidates who are passionate, innovative, and collaborative, with a strong customer focus and a data-driven approach.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Keeping up with the fast-paced and evolving digital media landscape
- Working effectively in a cross-functional and collaborative environment
- Adapting to changes in the industry and company priorities
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a customer-focused mindset.
📈 Similar Roles Comparison
- This role is similar to a Senior Product Marketing Manager in the digital media industry, but with a focus on the CTV and programmatic advertising space
- Unlike other roles, this position requires a strong understanding of the digital video industry and competitive landscape
- Career progression in this role could lead to senior or management positions within the product marketing team or related functions
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new CTV advertising product
- Creating a competitive analysis and value proposition for DIRECTV Advertising's digital suite
- Designing and delivering a training session to enhance the sales team's understanding of DIRECTV's digital advertising solutions
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader organization?
- How does DIRECTV support the professional development and growth of its employees?
- What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
- How does DIRECTV approach innovation and staying ahead of the competition in the digital media landscape?
- What is the company's long-term vision for its digital advertising products and services?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company's priorities and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through
