Director-Product Marketing

📌 Core Information

🔹 Job Title: Director-Product Marketing

🔹 Company: AT&T

🔹 Location: Dallas, Texas

🔹 Job Type: On-site

🔹 Category: Telecommunications

🔹 Date Posted: 2025-05-06

🔹 Experience Level: 10+ years

🔹 Remote Status: No

🚀 Job Overview

Key aspects of this role include:

• Overseeing product marketing strategies and campaigns
• Collaborating with cross-functional teams to drive product adoption and revenue growth
• Developing and executing go-to-market strategies and product positioning
• Managing a team of marketers and creative professionals
• Analyzing campaign performance and optimizing marketing efforts

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration. It's ideal for an experienced product marketing professional looking to lead a team and drive significant business impact.

📋 Key Responsibilities

✅ Developing and leading integrated marketing strategies and narratives aligned with overall business objectives and customer needs

✅ Guiding the marketing team in creating cohesive campaigns that combine digital, social media, content marketing, public relations, events, and other channels

✅ Collaborating with senior leadership and cross-functional teams to ensure alignment of marketing priorities and goals

✅ Developing and executing product positioning and go-to-market strategies

✅ Crafting and refining clear, differentiated product messaging that resonates with target audiences

✅ Overseeing end-to-end campaign planning, ensuring integration and reinforcement of the brand’s message

✅ Managing the integration and activation of Brand Partnerships into marketing initiatives

✅ Leading end-to-end product launch planning and execution

✅ Building relationships with commercialization and sales teams to develop case studies and testimonials

✅ Leading, mentoring, and managing a diverse team of marketers and creative professionals

✅ Establishing key performance indicators (KPIs) to assess the effectiveness of marketing initiatives and campaigns

✅ Reporting on campaign performance, ROI, and overall marketing impact to senior leadership

✅ Staying up-to-date on emerging marketing trends, technologies, and industry best practices

ASSUMPTION: This role involves a high degree of strategic planning, team management, and cross-functional collaboration. It requires a strong understanding of B2B marketing, product positioning, and campaign execution.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field. MBA or advanced degree preferred.

Experience: 10+ years of experience in product marketing within B2B technology, preferably in cybersecurity with progressive experience in integrated marketing, with at least 5 years in a leadership role.

Required Skills:

• Proven expertise in developing go-to-market strategies and product positioning
• Strong storytelling skills, with the ability to translate technical concepts into compelling, customer-focused narratives
• Experience leading and managing high-performing marketing teams
• Excellent communication, presentation, and interpersonal skills
• Strong analytical and data-driven mindset

Preferred Skills:

• Experience in the telecommunications industry
• Fluency in Spanish

ASSUMPTION: This role requires a high level of experience in product marketing, with a strong focus on integrated marketing, go-to-market strategies, and team leadership. A background in cybersecurity or related fields is preferred.

💰 Compensation & Benefits

Salary Range: $191,400.00 - $287,200.00 USD Annual

Benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on the information given in the job listing. It is subject to change and may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: AT&T operates in the competitive telecommunications industry, providing a wide range of services, including wireless, internet, and television services, as well as enterprise solutions.

Company Size: AT&T is a large corporation with over 10,000 employees, providing ample opportunities for career growth and development.

Founded: AT&T was founded in 1877 and has since grown to become one of the largest telecommunications companies in the world.

Company Description:

• AT&T is committed to providing innovative and reliable technology solutions to power differentiated, simplified customer experiences.
• The company is focused on delivering the human benefits of technology in ways that defy the imaginable.
• AT&T offers a range of benefits and perks to its employees, including medical coverage, retirement plans, and employee discounts.

Company Specialties:

• Wireless Services
• U-Verse
• Enterprise Applications & Managed Hosting Solutions

Company Website: http://www.att.com

ASSUMPTION: AT&T is a well-established company with a strong brand and a diverse range of products and services. It offers numerous opportunities for career growth and development within the telecommunications industry.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and team management.

Reporting Structure: The Director-Product Marketing reports directly to the Senior Vice President of Marketing.

Work Arrangement: This role requires office presence of a minimum of 5 days per week and is only located in the location(s) posted.

Growth Opportunities:

• Potential to advance to a Vice President or higher-level role within the marketing organization
• Opportunities to lead high-impact projects and initiatives
• Chance to work with and learn from senior leadership within the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the marketing organization and take on more strategic responsibilities.

🌍 Location & Work Environment

Office Type: AT&T's headquarters is located in Dallas, Texas, with additional offices across the United States.

Office Location(s): 208 S. Akard Street, Dallas, TX 75202, US

Geographic Context:

• Dallas, Texas, is a major metropolitan area with a diverse economy and a thriving job market.
• The cost of living in Dallas is generally lower than in other major metropolitan areas, such as New York or San Francisco.
• Dallas offers a range of cultural attractions, including museums, sports teams, and entertainment venues.

Work Schedule: This role requires office presence of a minimum of 5 days per week, with the possibility of occasional remote work.

ASSUMPTION: The location of this role in Dallas, Texas, offers a unique blend of urban and suburban living, with a lower cost of living compared to other major metropolitan areas. The work environment is fast-paced and dynamic, with a focus on collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with a member of the HR team
• On-site or virtual interview with the hiring manager and other team members
• Final interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Industry knowledge and understanding of AT&T's products and services

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with integrated marketing, go-to-market strategies, and team leadership
• Research AT&T's products and services, as well as the telecommunications industry, to demonstrate your knowledge and enthusiasm for the role

ATS Keywords: Product Marketing, Integrated Marketing, Go-to-Market Strategies, Cybersecurity, Telecommunications, Team Leadership, Campaign Development, Performance Measurement, Stakeholder Collaboration

ASSUMPTION: The application process for this role is competitive, with a focus on identifying candidates with strong strategic thinking, leadership, and team management skills. Demonstrating a deep understanding of AT&T's products and services, as well as the telecommunications industry, is crucial for success.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: This role requires proficiency in marketing automation, CRM, project management, and data analysis tools. Familiarity with industry-specific tools and technologies is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Inspire our customers
• Win together
• Innovate with purpose
• Act with integrity
• Deliver on promises

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Data-driven and analytical
• Innovative and creative
• Results-focused and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable leading and managing a team of marketers and creative professionals?
• Do you have a strong understanding of B2B marketing, product positioning, and campaign execution?
• Are you able to translate technical concepts into compelling, customer-focused narratives?
• Do you have a proven track record of driving revenue growth and market differentiation through go-to-market strategies?

ASSUMPTION: AT&T values candidates who are collaborative, innovative, and results-driven. A strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

• Managing a team of marketers and creative professionals in a fast-paced, dynamic environment
• Balancing multiple priorities and deadlines while maintaining a high level of strategic thinking and innovation
• Navigating a large, complex organization with multiple stakeholders
• Adapting to changes in the telecommunications industry and AT&T's product portfolio

ASSUMPTION: This role presents unique challenges, including managing a team in a fast-paced environment, balancing multiple priorities, and navigating a large organization. Successful candidates will be able to adapt to change and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on product marketing within the telecommunications industry, with a specific emphasis on cybersecurity and voice & collaboration services.
• Compared to other product marketing roles, this position requires a higher level of strategic thinking, leadership, and team management.
• Career paths for this role may include advancement to Vice President or higher-level roles within the marketing organization, as well as opportunities to transition into other senior leadership positions within AT&T.

ASSUMPTION: This role is unique in its focus on product marketing within the telecommunications industry, with a specific emphasis on cybersecurity and voice & collaboration services. It offers significant growth opportunities for the right candidate, with the potential to advance within the marketing organization and take on more strategic responsibilities.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new cybersecurity product, including product positioning, messaging, and launch planning
• Creating and implementing a comprehensive integrated marketing campaign for AT&T's voice & collaboration services, targeting enterprise customers
• Conducting market research and analysis to inform product development and marketing strategies for AT&T's portfolio of products and services

ASSUMPTION: These sample projects are designed to illustrate the types of initiatives a Director-Product Marketing might lead at AT&T. They are not exhaustive and may vary based on the specific needs and priorities of the organization.

❓ Key Questions to Ask During Interview

• Can you describe the current product portfolio and roadmap for AT&T's cybersecurity and voice & collaboration services?
• How does the marketing team collaborate with other departments, such as product, sales, and customer success, to drive business growth?
• What are the key priorities for the marketing team in the next 12-24 months, and how does this role contribute to those objectives?
• How does AT&T support the professional development and growth of its employees, particularly within the marketing organization?
• What is the company's approach to innovation and staying ahead of emerging trends in the telecommunications industry?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company's priorities and culture. They are not exhaustive and may vary based on the specific needs and interests of the candidate.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on integrated marketing, go-to-market strategies, and team leadership
• Prepare for your interview by researching AT&T's products and services, as well as the telecommunications industry, to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager within 24 hours of your interview to express your appreciation and reiterate your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.