🔹 Job Title: Director, Product Marketing - Go To Market
🔹 Company: Insulet Corporation
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Medical Equipment Manufacturing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (up to 30% travel)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across multiple functions and geographies.
✅ Drive and execute the International Go-To-Market (GTM) strategy for product launch, ensuring alignment with customer needs and company mission.
✅ Lead a small team of International Product Marketers.
✅ Lead cross-functional alignment across International Marketing, Market Access, Training, Customer Care, and Sales Ops to ensure seamless planning, execution, and market readiness.
✅ Collaborate with Product Marketing leads, including the Global Product Marketing team, to provide input to compelling and differentiated messaging frameworks based on customer insights and market trends.
✅ Develop integrated internal and external communication plans in collaboration with International Marketing and Corporate Communications.
✅ Partner with International Sales Excellence and Training to ensure product positioning, messaging, and competitive differentiation are effectively communicated and embedded in training programs.
✅ Gather and synthesize International customer insights, sharing actionable feedback with Global Product Marketing and International Product Management to inform roadmap prioritization and customer journey optimization.
✅ Lead communication efforts to cross-functional teams and customers for new product releases, updates, and critical product-related communications.
✅ Collaborate with Product Management and Global Product Marketing to identify and execute primary and secondary market research, ensuring customer voice is embedded throughout the product lifecycle.
✅ Own post-launch tracking, assessing launch effectiveness and driving optimization based on learnings.
✅ Partner with Customer Success team to identify customer journey pain points and identify solutions for implementation.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management and stakeholder communication skills.
Education: Bachelor’s degree in a relevant field
Experience: 3+ years of proven success in a leadership role within Product Marketing in the medical device or pharmaceutical industry
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in medical device or diabetes industry and additional language skills may have an advantage in this role.
Salary Range: £80,000 - £120,000 per annum (based on industry standards for a Director-level role in London)
Benefits:
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in London. Actual compensation may vary based on experience, skills, and other factors.
Industry: Medical Equipment Manufacturing, focused on diabetes management solutions
Company Size: 1,001-5,000 employees (mid-size)
Founded: 2000
Company Description:
Company Specialties:
Company Website: http://www.insulet.com/
ASSUMPTION: Insulet Corporation is a well-established company in the medical device industry, with a strong focus on innovation and improving the lives of people with diabetes.
Career Level: Director level, with potential for growth and development within the organization
Reporting Structure: Reports directly to the Senior Director, Omnipod 5 Product Marketing International
Work Arrangement: Hybrid, with up to 30% travel required
Growth Opportunities:
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's international expansion.
Office Type: Hybrid, with an on-site office in London
Office Location(s): 1 King Street, London, England, GB
Geographic Context:
Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for the right candidate
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Product Marketing, Go To Market Strategy, International Launch, Cross-Functional Leadership, Customer Insights, Market Research, Medical Device, Diabetes, Pharmaceutical
ASSUMPTION: Insulet's hiring process is designed to assess candidates' strategic thinking, leadership skills, and cultural fit for the organization.
ASSUMPTION: Familiarity with these tools and technologies is expected for this role, as they are commonly used in product marketing and cross-functional collaboration.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Insulet values candidates who are patient-centric, innovative, collaborative, accountable, and passionate about improving the lives of people with diabetes.
ASSUMPTION: These challenges require strong leadership, project management, and communication skills, as well as the ability to adapt and thrive in a dynamic environment.
ASSUMPTION: This role offers a unique opportunity to drive international product marketing strategy and make a significant impact on the company's growth and success.
ASSUMPTION: These sample projects illustrate the strategic and cross-functional nature of the role, as well as the opportunity to drive meaningful impact on the company's success.
ASSUMPTION: These questions demonstrate your interest in the company's long-term success and your commitment to driving meaningful impact in the role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.