Director, Product Marketing (RapidScale)

📌 Core Information

🔹 Job Title: Director, Product Marketing (RapidScale)

🔹 Company: Cox Communications

🔹 Location: Raleigh, NC - 301 Hillsborough St Suite 1300 (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK (Can work remotely anywhere in the specified country)

🚀 Job Overview

Key aspects of this role include:

• Building and scaling a high-impact product marketing function to support revenue growth and sales enablement
• Repositioning the brand and product narrative for enterprise buyers in the hybrid cloud services space
• Collaborating with cross-functional teams to drive go-to-market strategies and improve sales readiness
• Developing value-driven messaging and content that resonates with technical and business audiences
• Growing and mentoring a high-performing product marketing team

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B hybrid cloud services or SaaS. The ideal candidate will have experience in enterprise sales cycles and aligning marketing strategies with buyer journeys.

📋 Key Responsibilities

✅ Partner with the CMO and executive leadership to define and evangelize a unified go-to-market strategy that elevates RapidScale’s relevance in the enterprise space

✅ Drive a shift from transactional, feature-led selling to insight-led marketing that speaks to CIOs, CFOs, and business unit leaders

✅ Establish a repeatable framework for value proposition design, segment differentiation, and vertical storytelling

✅ Define the vision, charter, and roadmap for the Product Marketing team in alignment with evolving business needs

✅ Develop career paths and mentorship models to grow a high-performing team with specialization across solution areas, industries, and buyer personas

✅ Lead product positioning and messaging frameworks focused on business value, not technical features

✅ Drive the creation of content and collateral that supports the full buyer journey, including solution briefs, customer stories, presentations, and battle cards

✅ Establish and manage the launch process for new offers and feature enhancements

✅ Act as the marketing lead in cross-functional go-to-market initiatives with Sales, Product, Operations, and Customer Success

✅ Build and contribute to scalable sales enablement programs that improve sales readiness, win rates, and deal velocity

✅ Partner closely with Sales leadership to define enablement priorities, develop training materials, and deliver field-facing resources

✅ Own the creation and evolution of RapidScale’s hybrid cloud positioning

✅ Collaborate with Product and Solution Architects to translate technical capabilities into differentiated, outcome-focused narratives

✅ Enable field teams to clearly articulate the hybrid cloud value proposition across buyer personas

✅ Lead persona and segment research to deepen understanding of buying triggers, challenges, and decision criteria in target industries

✅ Use customer data, win/loss insights, and market analysis to continuously refine positioning and messaging

✅ Build a systematic approach to gathering customer insights, market trends, and competitive intelligence

✅ Translate market data into actionable recommendations for Product, Sales, and Marketing

ASSUMPTION: This role requires a strong understanding of enterprise sales cycles and the ability to align marketing strategies with buyer journeys. The ideal candidate will have experience in developing sales enablement programs and building go-to-market motions for technical solutions.

🎯 Required Qualifications

Education: Bachelor’s degree in a related discipline

Experience: 10+ years of experience in a related field, with at least 5 years in a management or leadership role

Required Skills:

• Proven success marketing complex cloud, managed services, or hybrid IT solutions
• Strong understanding of enterprise sales cycles and the ability to align marketing strategies with buyer journeys
• Exceptional communication skills with a track record of creating high-impact messaging that resonates with technical and business audiences
• Experience developing sales enablement programs that support direct and partner-led selling motions
• Experience building GTM motions for technical solutions and translating them for business buyers
• Demonstrated ability to build structure, processes, and teams from the ground up in fast-growing environments
• Knowledge of hybrid cloud, IaaS, security, and digital transformation trends preferred

Preferred Skills:

• Master's degree or Ph.D. in a related field
• Experience working in a startup or fast-growing environment
• Fluency in multiple languages

ASSUMPTION: The ideal candidate will have a strong background in marketing complex cloud or managed services and a proven track record of driving revenue growth and sales enablement through strategic product marketing.

💰 Compensation & Benefits

Salary Range: $131,600.00 - $219,400.00 per year

Benefits:

• Flexible vacation time
• Paid holidays
• Paid wellness time (up to 160 hours per year)
• Health care insurance (medical, dental, vision)
• Retirement planning (401(k))
• Paid time off (sick leave, parental leave, bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave)

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the information given in the job listing. However, it is essential to verify this information directly with the employer before making decisions.

📌 Applicant Insights

🔍 Company Context

Industry: Cox Communications is a leading provider of technology solutions for businesses of all sizes, offering a wide range of products and services tailored to unique needs. With a focus on reliability, scalability, and personalized support, Cox Business empowers businesses to succeed in today's fast-paced digital world.

Company Size: Cox Communications is a large company with 10,000+ employees, providing ample opportunities for career growth and collaboration.

Founded: 1898, Cox Communications has a rich history and extensive experience in the technology industry.

Company Description:

• Cox Business provides a wide range of technology solutions for businesses of all sizes
• Offers reliable, scalable products and services tailored to unique needs
• Delivers personalized support and proactive solutions

Company Specialties:

• Voice
• Data
• TV
• Cloud
• Fiber
• Internet
• Private Networks
• Hospitality
• Small Business
• SMB
• Enterprise
• B2B
• Healthcare
• Retail
• Managed IT
• SD-WAN
• Cybersecurity
• Education
• and Government

Company Website: https://www.coxbusiness.com

ASSUMPTION: Cox Communications is a well-established company with a strong reputation in the technology industry. Working for Cox Business offers opportunities to collaborate with a diverse team and contribute to innovative solutions for businesses.

📊 Role Analysis

Career Level: This role is at the senior leadership level, requiring a strategic mindset and proven experience in product marketing.

Reporting Structure: The Director of Product Marketing will report directly to the CMO and collaborate closely with cross-functional teams, including Sales, Product, Operations, and Customer Success.

Work Arrangement: This role is remote OK, allowing for flexible work arrangements and the ability to work remotely anywhere in the specified country.

Growth Opportunities:

• Potential to grow and mentor a high-performing product marketing team
• Opportunity to make a significant impact on the company's go-to-market strategy and revenue growth
• Possibility to expand the role's scope and responsibilities based on performance and business needs

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on the company's success and advance their career in product marketing.

🌍 Location & Work Environment

Office Type: Cox Communications has a physical office location in Raleigh, NC, but this role is remote OK, allowing for flexible work arrangements.

Office Location(s): 301 Hillsborough St Suite 1300, Raleigh, NC 27603

Geographic Context:

• Raleigh, NC, is a vibrant, mid-sized city with a growing tech industry and a cost of living slightly below the national average
• The Research Triangle Park (RTP) area, where Cox Communications is based, is a major hub for technology, healthcare, and education, home to numerous Fortune 500 companies and world-class research institutions
• The region offers a high quality of life, with a diverse range of cultural attractions, outdoor recreation, and a mild climate

Work Schedule: Full-time (40 hours per week), with the flexibility to work remotely anywhere in the specified country

ASSUMPTION: Working for Cox Communications in Raleigh, NC, offers a unique blend of urban and suburban living, with easy access to the amenities and opportunities of a major metropolitan area and the charm of a mid-sized city.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a member of the HR team
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final interview with the hiring manager or executive leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team-building abilities
• Communication and presentation skills
• Industry knowledge and understanding of enterprise sales cycles
• Experience with sales enablement and go-to-market strategies

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your approach to product marketing, sales enablement, and go-to-market strategies
• Showcase your ability to align marketing strategies with buyer journeys and drive revenue growth
• Demonstrate your understanding of the hybrid cloud services space and enterprise buyer personas
• Prepare questions to ask the interviewer about the company's goals, team dynamics, and growth opportunities

ATS Keywords: Product Marketing, B2B Marketing, Sales Enablement, Go-to-Market Strategy, Cloud Services, Hybrid Cloud, Messaging, Leadership, Market Analysis, Customer Insights, Team Building, Value Proposition, Content Creation, Enterprise Sales, Collaboration, Strategic Planning

ASSUMPTION: The application process for this role is likely to be competitive, so it is essential to tailor your application materials and prepare thoroughly for interviews to demonstrate your qualifications and fit for the position.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Cloud-based collaboration and communication tools (e.g., Microsoft 365, Google Workspace)

ASSUMPTION: The ideal candidate will have experience with relevant marketing automation, CRM, and project management tools, as well as a strong understanding of data analysis and visualization techniques.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation
• Integrity
• Collaboration
• Accountability
• Diversity, Equity, and Inclusion

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making
• Focus on continuous improvement and growth
• Strong emphasis on customer satisfaction and success

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments, and enjoy working collaboratively with cross-functional teams?
• Are you comfortable making data-driven decisions and continuously improving processes?
• Do you have a strong customer focus and a passion for driving customer satisfaction and success?
• Are you able to balance strategic thinking with hands-on execution, and adapt to changing priorities and market demands?

ASSUMPTION: Cox Communications values a diverse, inclusive, and collaborative work environment. The ideal candidate will be a strong cultural fit, with a customer-centric mindset, a passion for innovation, and a commitment to continuous improvement and growth.

⚠️ Potential Challenges

• Managing a high-performing team in a fast-growing environment, with a focus on scaling the product marketing function
• Balancing strategic planning with day-to-day execution and tactical tasks
• Navigating a large, matrixed organization with multiple stakeholders and competing priorities
• Adapting to a remote work environment and building strong virtual relationships with team members and cross-functional partners
• Keeping up with the latest trends and best practices in the rapidly evolving hybrid cloud services space

ASSUMPTION: The ideal candidate will be comfortable managing teams in dynamic environments, balancing strategic and tactical responsibilities, and navigating complex organizational structures. They will also have a strong understanding of the hybrid cloud services space and a commitment to continuous learning and adaptation.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position offers a unique opportunity to build and scale a high-impact product marketing function from the ground up, with a strong focus on enterprise buyers and hybrid cloud services
• Unlike other roles, this position requires a strong understanding of enterprise sales cycles and the ability to align marketing strategies with buyer journeys, as well as experience in sales enablement and go-to-market strategies
• In terms of career path comparison, this role offers excellent growth opportunities for the right candidate, with the potential to advance to a senior leadership or executive position within the company

ASSUMPTION: This role is distinct from other product marketing positions due to its focus on enterprise buyers, hybrid cloud services, and the need to build and scale a high-impact product marketing function. The ideal candidate will have a strong background in B2B marketing, sales enablement, and go-to-market strategies, as well as a deep understanding of the hybrid cloud services space.

📝 Sample Projects

• Developing a comprehensive go-to-market strategy for a new hybrid cloud offering, including messaging frameworks, content creation, and sales enablement materials
• Conducting market research and customer interviews to refine positioning and messaging for an existing managed services offering
• Building and implementing a sales enablement program to improve win rates and deal velocity for an enterprise-focused product suite
• Creating a value proposition framework that translates technical capabilities into differentiated, outcome-focused narratives for hybrid cloud services

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and hands-on nature of the Director of Product Marketing role, requiring a strong understanding of the hybrid cloud services space, enterprise buyer personas, and sales enablement best practices.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the company's long-term growth plans, and what opportunities are there for career advancement?
• What are the key challenges facing the product marketing team, and how can this role address them?
• How does the company support the professional development and growth of its product marketing team members?
• What is the company's approach to remote work, and how does it support employees working remotely?
• How does the company measure the success of its product marketing efforts, and what key performance indicators (KPIs) are used to track progress?

ASSUMPTION: Asking these questions will help you better understand the role's expectations, the company's growth plans, and the team's challenges and priorities. It will also demonstrate your interest in the role and commitment to driving success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your background in product marketing, sales enablement, and go-to-market strategies
• Prepare for interviews by researching the company, understanding the hybrid cloud services space, and practicing your responses to common interview questions
• If selected for an interview, be ready to discuss your approach to product marketing, sales enablement, and go-to-market strategies, as well as your understanding of enterprise buyer personas and the hybrid cloud services space
• Follow up with the hiring manager or HR representative within one week of your interview to reiterate your interest in the role and address any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.