Director, Product Marketing (Remote)

📌 Core Information

🔹 Job Title: Director, Product Marketing (Remote)

🔹 Company: Mattermost

🔹 Location: United States

🔹 Job Type: Full-time

🔹 Category: Product Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for Mattermost’s products and solutions
• Creating compelling product messaging and positioning
• Collaborating cross-functionally with product management, sales, and marketing teams
• Conducting market research and gathering competitive intelligence
• Driving awareness and adoption through product announcements and launches

ASSUMPTION: This role requires a strategic leader who can balance big-picture thinking with tactical execution. The ideal candidate will have a strong background in product marketing, preferably in B2B and/or B2G software companies, with a deep understanding of the public sector, defense, and intelligence markets.

📋 Key Responsibilities

✅ Go-to-Market Strategy: Develop and execute the go-to-market strategy for Mattermost’s products and solutions, ensuring alignment with company revenue goals and growth objectives.

✅ Product Messaging and Positioning: Develop and iterate on a clear, compelling value proposition that connects with enterprise audiences, including champions, economic buyers, implementation partners, and internal audiences.

✅ Sales and Partner Collateral: Work with internal content, design, sales enablement, and marketing teams, as well as external customers and partners, to translate product messaging and positioning into compelling sales and partner collateral.

✅ Product Announcements and Launches: Collaborate closely with the Product and GTM teams, ecosystem partners, and PR firms to drive awareness and adoption of new product features and releases.

✅ Market and Ecosystem Opportunity Review: Utilize insights from listening systems and customer, partner, and ecosystem data to work with product, engineering, and GTM organizations to identify market and ecosystem opportunities.

✅ Market Insights: Conduct market research and gather competitive intelligence to inform product strategy and positioning.

✅ Sales Enablement: Create and deliver sales enablement materials, including playbooks, battle cards, customer case studies, and product presentations, to support the sales team in closing new logo ARR.

✅ Content Marketing: Partner with the content marketing team to develop product-focused content, including whitepapers, webinars, blogs, and video assets.

✅ Partner Alignment: Collaborate with strategic partners to align product marketing efforts and drive joint go-to-market initiatives.

✅ Customer Advocacy: Work with customer success to identify and develop customer advocates, capturing stories that demonstrate the value of Mattermost’s solutions in mission-critical use cases.

✅ Campaign Support: Collaborate with the growth marketing team to develop targeted campaigns that drive awareness and pipeline for specific solutions and industries.

✅ Acceleration of Enterprise New Logo Customer Journey: Partner with sales, sales enablement, sales engineering, marketing, product, and GTM teams to identify and clear bottlenecks in the enterprise new logo journey.

ASSUMPTION: This role requires a high degree of collaboration and communication with various teams and stakeholders. The ideal candidate will be comfortable working in a fast-paced, high-growth environment and managing multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is a plus.

Experience: 8+ years of experience in product marketing, preferably in B2B and/or B2G software companies.

Required Skills:

• Proven experience developing go-to-market strategies for complex technical solutions
• Exceptional storytelling and messaging skills with the ability to translate technical features into business benefits
• Strong cross-functional collaboration skills, working closely with product management, sales, and marketing teams
• Ability to manage multiple priorities in a fast-paced, high-growth environment
• Ability to obtain and maintain a U.S. government security clearance

Preferred Skills:

• Experience marketing solutions on hyperscaler infrastructure
• Understanding of key compliance and security frameworks relevant to government and defense sectors

ASSUMPTION: While not explicitly stated, it is assumed that the candidate should have a strong understanding of the public sector, defense, and intelligence markets, as well as experience working with enterprise customers.

💰 Compensation & Benefits

Salary Range: $180,000 - $220,000 a year

Benefits:

• Remote work flexibility
• Open-source company culture
• Equal employment opportunity

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a director-level product marketing role in a remote, open-source company. Benefits may include standard employee benefits such as health insurance, retirement plans, and paid time off, but specific details are not provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Mattermost operates in the collaborative workflow solution industry, focusing on defense, intelligence, security, and critical infrastructure organizations.

Company Size: Mattermost is a remote-first, open-source company. While the exact number of employees is not provided, it is assumed to be a mid-sized company based on its remote work policy and open-source focus.

Founded: Mattermost was founded in 2014, with a mission to empower organizations to operate with confidence, reducing risks, and accelerating productivity.

Company Description:

• Mattermost builds the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations
• Trusted by governments, financial institutions, and technology companies worldwide
• Guided by core values of Customer Obsession, Earn Trust, Self Awareness, Ownership, and High Impact

Company Specialties:

• Secure, efficient operations for the world’s most critical teams
• Reducing risks and accelerating productivity
• Collaborative workflow solutions for defense, intelligence, security, and critical infrastructure organizations

Company Website: www.mattermost.com

ASSUMPTION: Mattermost is a well-established company in the collaborative workflow solution industry, with a strong focus on security and compliance for defense, intelligence, and critical infrastructure organizations.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the Chief Marketing Officer (CMO) or a similar executive.

Reporting Structure: The Director of Product Marketing will oversee a team of product marketing managers and specialists, responsible for driving the go-to-market strategy for Mattermost’s products and solutions.

Work Arrangement: This is a remote-only position, with the flexibility to work from anywhere in the United States.

Growth Opportunities:

• Potential career progression into a VP of Marketing or Chief Marketing Officer role
• Opportunities to expand the product marketing team and grow the function
• Chance to work on cutting-edge technology and make a significant impact on the company’s growth

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to shape the product marketing function and drive the company’s go-to-market strategy.

🌍 Location & Work Environment

Office Type: Remote-only, with no physical office location required.

Office Location(s): N/A

Geographic Context:

• The United States has a diverse range of industries and markets, with a strong focus on defense, intelligence, and security sectors
• The remote work arrangement allows for flexibility and work-life balance
• The open-source company culture encourages collaboration and innovation

Work Schedule: Full-time, with a flexible work schedule that accommodates different time zones within the United States.

ASSUMPTION: The remote work arrangement and open-source company culture make Mattermost an attractive option for candidates seeking flexibility and a collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team to discuss the role and company culture
• Technical interview with the hiring manager or a member of the product marketing team
• Final interview with the Chief Marketing Officer or another executive

Key Assessment Areas:

• Strategic thinking and go-to-market planning
• Messaging and communication skills
• Cross-functional collaboration and teamwork
• Market research and competitive analysis

Application Tips:

• Tailor your resume and cover letter to highlight your experience in product marketing, go-to-market strategy, and messaging
• Include specific examples of your achievements in driving business outcomes and collaborating with cross-functional teams
• Demonstrate your understanding of the public sector, defense, and intelligence markets

ATS Keywords: Product Marketing, Go-to-Market Strategy, Messaging, Sales Enablement, Market Research, Cross-Functional Collaboration, Customer Advocacy, Content Marketing, Strategic Thinking, Data-Driven, Customer-Centric, Technical Solutions, Public Sector, Defense, Intelligence, Critical Infrastructure

ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, messaging skills, and cross-functional collaboration abilities, as well as their understanding of the public sector, defense, and intelligence markets.

🛠️ Tools & Technologies

• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Product marketing software (e.g., ProductPlan, Asana)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Project management tools (e.g., Jira, Trello)

ASSUMPTION: The ideal candidate will have experience with marketing automation and CRM platforms, as well as collaboration and project management tools. Familiarity with product marketing software is a plus.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsession: Focus on delivering value to customers and understanding their needs
• Earn Trust: Build credibility and trust through transparency and accountability
• Self Awareness: Recognize and manage personal biases and emotions to improve decision-making
• Ownership: Take responsibility for driving results and making decisions that benefit the company and its customers
• High Impact: Prioritize high-impact activities and focus on delivering meaningful outcomes

Work Style:

• Collaborative: Work closely with cross-functional teams to drive business outcomes
• Adaptable: Thrive in a fast-paced, high-growth environment and adapt to changing priorities
• Data-Driven: Use data and insights to inform decision-making and optimize strategies

Self-Assessment Questions:

• How do you align with Mattermost’s core values, and how have you demonstrated these values in previous roles?
• How do you approach working with cross-functional teams, and can you provide an example of a successful collaboration?
• How do you prioritize high-impact activities, and how do you ensure that your work delivers meaningful outcomes?

ASSUMPTION: Mattermost values candidates who align with their core values and can demonstrate a strong work ethic, adaptability, and a data-driven approach to decision-making.

⚠️ Potential Challenges

• Managing multiple priorities and balancing tactical execution with strategic thinking
• Working with a remote team and maintaining effective communication and collaboration
• Navigating the unique requirements and compliance standards of the public sector, defense, and intelligence markets
• Keeping up with the fast-paced, high-growth nature of a remote-first, open-source company

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, high-growth environment and managing multiple priorities. They will also have experience working with remote teams and navigating the unique requirements of the public sector, defense, and intelligence markets.

📈 Similar Roles Comparison

• This role is unique in its focus on the public sector, defense, and intelligence markets, requiring a deep understanding of these industries and their specific compliance and security standards
• Compared to other product marketing roles, this position places a greater emphasis on strategic thinking, messaging, and cross-functional collaboration
• Career progression in this role may follow a similar path to other director-level product marketing positions, with the potential to advance to VP or CMO roles

ASSUMPTION: While this role shares similarities with other product marketing positions, its unique focus on the public sector, defense, and intelligence markets sets it apart. Candidates should have relevant industry experience and be comfortable working with specific compliance and security standards.

📝 Sample Projects

• Developing a go-to-market strategy for a new product feature focused on enhancing security and compliance for defense and intelligence organizations
• Creating a compelling product messaging framework that resonates with enterprise customers and addresses their specific pain points
• Collaborating with cross-functional teams to develop sales and partner collateral that drives awareness and adoption of Mattermost’s solutions

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and messaging-focused nature of the Director of Product Marketing role at Mattermost. Candidates should be prepared to provide similar examples of their work in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the current go-to-market strategy for Mattermost’s products and solutions, and how this role will contribute to its evolution?
• How does Mattermost support the professional development and growth of its product marketing team members?
• Can you provide an example of a successful product launch or go-to-market initiative at Mattermost, and what made it successful?
• How does Mattermost approach working with strategic partners, and what role will this position play in driving joint go-to-market initiatives?
• What are the most significant challenges facing the public sector, defense, and intelligence markets, and how does Mattermost plan to address them?

ASSUMPTION: These interview questions are designed to assess the candidate’s understanding of Mattermost’s go-to-market strategy, professional development opportunities, and the unique challenges facing the public sector, defense, and intelligence markets. They also provide insight into the company’s approach to collaboration and partnership.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience in product marketing, go-to-market strategy, and messaging, as well as your understanding of the public sector, defense, and intelligence markets
• Prepare examples of your achievements in driving business outcomes and collaborating with cross-functional teams
• Follow up with the Mattermost HR team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.