📌 Core Information
🔹 Job Title: Director, Product Marketing (Retirement & Benefits Solutions)
🔹 Company: LifeWorks
🔹 Location: Chicago, IL; Boston, MA; Pittsburgh, PA; New York, NY; Atlanta, GA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing oversight and product management to drive market success and business growth
- Leading a team of marketing professionals and collaborating with product development, sales leadership, and solution architecture
- Differentiating products in competitive markets through comprehensive go-to-market strategies and compelling product positioning
- Conducting market research and establishing voice-of-customer programs to inform marketing strategies
- Optimizing marketing KPIs for data-driven decision making and ROI
ASSUMPTION: This role requires a high level of strategic thinking, leadership, and cross-functional collaboration to succeed in a dynamic, competitive market.
📋 Key Responsibilities
✅ Drive comprehensive go-to-market strategies and product positioning to differentiate in competitive markets
✅ Develop compelling marketing narratives and client-facing product roadmaps in collaboration with product teams
✅ Lead market research initiatives to identify trends and transform insights into actionable strategies
✅ Create and implement voice-of-customer programs through direct client engagement and feedback mechanisms
✅ Establish and optimize marketing KPIs to ensure data-driven decision making and ROI
✅ Foster collaboration between product, sales, and marketing teams to align organizational strategies
✅ Lead and mentor high-performing marketing team members to drive innovation and excellence
✅ Direct sales enablement through strategic content development and training programs
✅ Maintain deep industry expertise in health, welfare, and pension administration to inform market strategies
ASSUMPTION: The responsibilities listed are comprehensive and require a broad skill set, including strategic thinking, leadership, and strong communication skills.
🎯 Required Qualifications
Education: Completed post-secondary education in Marketing, Business, or related field preferred
Experience: 10+ years of progressive product marketing experience in SaaS/software products
Required Skills:
- Proven track record in developing and executing successful B2B marketing strategies
- Strong understanding of technology markets and digital marketing
- Excellence in strategic communication and storytelling
- Strong leadership presence and executive communication skills
- Proven ability to build and scale marketing operations
- Excellence in cross-functional team leadership
- Deep understanding of B2B marketing and sales processes
- Track record of successful product launches and marketing campaigns
- Ability to influence and drive change across organizations
- Experience in building strategic partnerships and marketing alliances
Preferred Skills:
- Minimum 5 years working in HR service delivery, specifically pension/health benefit administration
ASSUMPTION: Given the senior leadership nature of this role, candidates should have extensive experience in product marketing, team leadership, and strategic decision-making.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 USD (Estimated based on industry standards for a senior marketing role with 10+ years of experience)
Benefits:
- Competitive benefits package
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Paid time off (vacation, sick, and holidays)
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with occasional travel
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role with 10+ years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 2022
Company Description:
- TELUS Health is empowering every person to live their healthiest life through leading-edge technology and a focus on the uniqueness of each individual
- As a global-leading health and well-being provider, TELUS Health improves health outcomes for consumers, patients, healthcare professionals, employers, and employees
- The company offers a range of products and services, including physical, mental, and financial health solutions
Company Specialties:
- Health and wellness technology
- Digital health solutions
- Telemedicine and virtual care
- Mental health services
- Employee benefits and retirement services
Company Website: www.telushealth.com
ASSUMPTION: TELUS Health is a well-established company in the health and wellness industry, with a strong focus on technology and innovation to improve health outcomes.
📊 Role Analysis
Career Level: Senior leadership (Director level)
Reporting Structure: This role reports directly to the Vice President of Marketing and leads a team of marketing professionals
Work Arrangement: On-site, with occasional travel required
Growth Opportunities:
- Potential progression to Vice President or Chief Marketing Officer roles
- Expansion of responsibilities based on company growth and market demands
- Opportunities to mentor and develop junior team members
ASSUMPTION: This role offers significant growth potential, both within the marketing department and across the broader organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Chicago, IL; Boston, MA; Pittsburgh, PA; New York, NY; Atlanta, GA
Geographic Context:
- These locations offer diverse cultural experiences, with vibrant cities and suburban areas
- Each location has a strong job market and offers opportunities for professional growth
- Candidates should consider the cost of living, commuting time, and personal preferences when choosing a location
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with occasional travel
ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and innovation. Candidates should be comfortable working in an on-site setting with occasional travel.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth behavioral and situational interviews
- Case study or presentation
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving
- Leadership and team management skills
- Communication and presentation skills
- Industry knowledge and market expertise
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience in product marketing, team leadership, and strategic decision-making
- Tailor your resume and cover letter to emphasize relevant skills and experiences
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research the company and industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Product Marketing, Strategic Planning, Market Research, Team Leadership, B2B Marketing, Digital Marketing, Sales Enablement, Pension Administration, Health Benefits Administration
ASSUMPTION: The application process is comprehensive and designed to assess the candidate's strategic thinking, leadership, and cultural fit. Candidates should be prepared to demonstrate their skills and experiences through various interview formats.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Market research tools (e.g., SurveyMonkey, Google Forms)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or adapted based on the company's specific tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Integrity
- Teamwork
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable using data and analytics to inform decision-making?
- Can you adapt to change and respond effectively in a dynamic market?
- Do you have a proven track record of achieving results and driving growth?
ASSUMPTION: TELUS Health values innovation, customer-centricity, and teamwork, and candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- Competitive market with established and emerging players
- Rapidly evolving technology landscape requiring continuous learning and adaptation
- Balancing strategic planning with day-to-day tactical execution
- Managing a team with diverse skills and backgrounds
- Occasional travel requirements
ASSUMPTION: This role presents unique challenges, including a competitive market, rapid technological change, and the need to balance strategic planning with tactical execution. Candidates should be prepared to address these challenges proactively.
📈 Similar Roles Comparison
- Unlike related roles, this position combines strategic marketing oversight with product management to drive market success and business growth
- Industry-specific context: The role focuses on retirement and benefits solutions, requiring a deep understanding of pension and health benefit administration
- Career path comparison: This role offers a clear path to senior leadership and executive positions within the marketing department and across the broader organization
ASSUMPTION: This role is unique in its combination of strategic marketing oversight and product management, requiring a broad skill set and extensive experience in product marketing.
📝 Sample Projects
- Developing a comprehensive go-to-market strategy for a new retirement product
- Conducting market research to identify trends and opportunities in health and welfare administration
- Creating and implementing a voice-of-customer program to gather insights and inform product development
ASSUMPTION: These sample projects are designed to assess the candidate's ability to develop strategic marketing plans, conduct market research, and gather customer insights to drive product development and market success.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall marketing strategy, and how will my work contribute to its success?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to innovation and staying competitive in the rapidly evolving health and wellness market?
- How does the company foster a culture of collaboration and teamwork across its marketing, product, and sales departments?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's marketing strategy, and its culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in product marketing, team leadership, and strategic decision-making
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research the company and industry to demonstrate your knowledge and enthusiasm
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
