Director, Product Marketing - TrainingPeaks

📌 Core Information

🔹 Job Title: Director, Product Marketing - TrainingPeaks

🔹 Company: Peaksware

🔹 Location: Louisville, Colorado, United States

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: 2025-07-01

🔹 Experience Level: 10+ years

🔹 Remote Status: On-Site (with potential for hybrid work)

🚀 Job Overview

Key aspects of this role include:

• Leading and mentoring a dedicated Product Marketing team
• Strategic product launches and positioning
• Cross-functional collaboration with Product, Brand, Design, Growth Marketing, Partnerships, and UX teams
• Data-driven decision making and customer-centric approach
• Championing internal product adoption and engagement

ASSUMPTION: This role requires a high level of strategic thinking, team leadership, and cross-functional collaboration. The ideal candidate will have a proven track record in product marketing, preferably within a PLG organization, and a strong background in SaaS platforms.

📋 Key Responsibilities

✅ Lead, mentor, and grow the Product Marketing team

✅ Define and execute strategic direction for the PMM function within a PLG company

✅ Launch new products or features with clear value propositions and adoption strategies

✅ Craft compelling narratives, messaging frameworks, and positioning maps tailored to target audiences

✅ Leverage platform data, customer research, and competitive analysis to guide messaging and product roadmap

✅ Develop and work with customer advisory board to enhance messaging and product development

✅ Collaborate and align cross-functional teams to drive successful product launches and adoption

✅ Influence the long-term direction of the brand and product while championing internal product adoption and engagement

ASSUMPTION: This role requires a strong understanding of the market, customers, and competitive landscape. The ideal candidate will be able to translate complex product features into clear and compelling value propositions.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred but not required)

Experience: 8-12 years of experience in product marketing, with at least 3-5 years in a leadership role

Required Skills:

• Customer-obsessed, audience-first approach
• Strong marketing mind, creativity, and ability to simplify complex concepts
• Resourceful and action-oriented, comfortable with ambiguity
• Proven track record of driving successful GTM launches that impact the bottom line
• Fluency in tools like Google Analytics, Sigma, or Confluence to define and measure success metrics
• Experience in B2C product or brand marketing, preferably with a direct-to-consumer app-based product
• Ability to influence cross-functional teams and build strong partnerships

Preferred Skills:

• 8-12 years of experience in product marketing, ideally within a PLG organization, with at least 3-5 years in a leadership role
• Strong background in marketing SaaS platforms (preferably in health, fitness, or sports tech)
• Background in and/or personal passion for the endurance sports and/or strength & conditioning industry
• Proven track record of launching products and driving adoption across multiple channels
• Experience managing or mentoring teams
• Experience working with product management teams in agile environments
• Familiarity with CRM, lifecycle marketing, PLG (product-led growth), and international marketing strategies
• MBA or equivalent business/marketing education (not required but helpful)

ASSUMPTION: While the preferred qualifications list is extensive, candidates with a strong foundation in product marketing and a proven track record in driving successful launches are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $91,151 - $151,919 annually (based on experience and qualifications)

Benefits:

• Medical, Dental, Vision
• Health Savings Account, Flexible Spending Account, Dependent Care Flexible Spending Account
• Paid Parental Leave, Teladoc, Employee Assistance Program (EAP)
• Short Term Disability, Long Term Disability, Basic Life Insurance
• 401(K) with matching, Pet Insurance
• 12 paid holidays annually and unlimited Flexible Time Off (FTO)
• Free TrainingPeaks, TrainHeroic, MakeMusic accounts, and Alfred Music product
• Access to the Performance and Recovery Center (PARC), on-site fitness facility
• Employee-only access to locker rooms, showers, and secure bike storage
• Access to on-site Music Studio, café with indoor and outdoor seating, and lounge areas
• Access to e-bikes available exclusively to Peaksware employees
• Significant investment in resources for employee growth and development
• Corporate discounts on select gym memberships and top brand gear
• Flexible work schedule in a culture of trust

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Colorado area. Final compensation will be determined by various factors such as a candidate’s relevant work experience, skills, and certifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically in music education, endurance sports, and strength & conditioning

Company Size: Medium (201-500 employees) - Large enough to offer diverse opportunities and resources, yet small enough to maintain a close-knit, collaborative culture

Founded: 2014 - Relatively young company with a strong focus on innovation and growth

Company Description:

• Peaksware is a holding company that owns and operates several brands, including TrainingPeaks, MakeMusic, TrainHeroic, and Alfred Music
• TrainingPeaks develops software for coaches and athletes to track, analyze, and plan endurance training
• TrainHeroic develops software solutions for the strength and conditioning needs of coaches and athletes
• MakeMusic develops software to transform how music is composed, taught, learned, and performed
• Alfred Music creates and publishes educational music to help teachers, students, professionals, and hobbyists experience the joy of making music

Company Specialties:

• Music Education Software
• Music Education
• Music Notation
• Triathlon
• Cycling
li>Running
• Strength and Sports Performance
• Strength and Conditioning
• Coaching
• Private Equity
• Venture Capital
• Seed Investing
• SaaS Software
• Content Marketing
• Marketing Automation
• Inbound Sales
• Mobile Development

Company Website: http://www.peaksware.com

ASSUMPTION: Peaksware's diverse portfolio of brands allows it to cater to a wide range of customers and markets, providing unique opportunities for growth and innovation.

📊 Role Analysis

Career Level: Senior-level role with significant strategic and leadership responsibilities

Reporting Structure: Reports directly to the VP, Marketing, and oversees the Product Marketing team

Work Arrangement: On-site, with potential for hybrid work (flexible work schedule in a culture of trust)

Growth Opportunities:

• Potential to grow the Product Marketing team and expand the role's influence within the organization
• Opportunities to collaborate with and learn from various cross-functional teams
• Potential to shape the long-term direction of the brand and product

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a tangible impact on the organization's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space with on-site amenities, including a fitness center, music studio, and café

Office Location(s): Louisville, Colorado (headquarters), with additional offices in Boulder and Denver

Geographic Context:

• Louisville, Colorado - A growing city with a mix of urban and suburban characteristics, located approximately 15 miles north of Denver
• Close proximity to outdoor recreation opportunities, including hiking, biking, and skiing
• Access to a diverse range of cultural and entertainment amenities in nearby Denver

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for hybrid work)

ASSUMPTION: The Louisville office provides a modern, collaborative work environment with easy access to outdoor recreation and cultural amenities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the HR team
• In-depth behavioral and situational interviews with the hiring manager and cross-functional team members
• Final interview with the VP, Marketing
• Background check and reference check (if applicable)

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cross-functional collaboration and communication skills
• Customer-centric mindset and market understanding
• Proven track record of driving successful product launches

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the market, customers, and competitive landscape in your application materials
• Prepare examples of successful product launches and the strategies behind them
• Be ready to discuss your personal passion for endurance sports, strength & conditioning, or music education (if applicable)

ATS Keywords: Product Marketing, Go-To-Market Strategy, Product-Led Growth, Cross-Functional Leadership, Customer Insights, Market Insights, Agile Environments, CRM Familiarity, Lifecycle Marketing, PLG

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and cross-functional collaboration skills, as well as their understanding of the market and customers.

🛠️ Tools & Technologies

• Google Analytics, Sigma, or Confluence
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Project management tools (e.g., Asana, Jira)
• Design and prototyping tools (e.g., Sketch, Figma)
• Product analytics tools (e.g., Mixpanel, Amplitude)
• Customer research and feedback tools (e.g., SurveyMonkey, UsabilityHub)

ASSUMPTION: The ideal candidate will have experience with relevant marketing, project management, and analytics tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Work-life balance and employee well-being

Work Style:

• Fast-paced and dynamic, with a focus on agile methodologies
• Data-driven and customer-centric
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Flexible and adaptable, with a willingness to take on new challenges and learn from failures

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment that prioritizes agile methodologies and data-driven decision making?
• Are you comfortable working collaboratively with cross-functional teams and taking on new challenges as they arise?
• Do you have a proven track record of driving successful product launches and a strong understanding of the market, customers, and competitive landscape?

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong customer-centric mindset, a proven track record of driving successful product launches, and a willingness to adapt to a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing a team in a fast-paced, dynamic environment with a focus on agile methodologies and data-driven decision making
• Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution
• Navigating a complex, cross-functional organization with a wide range of stakeholders
• Adapting to a rapidly evolving market and competitive landscape
• Managing work-life balance in a role that may require occasional evenings and weekends (especially during product launches)

ASSUMPTION: The ideal candidate for this role will be comfortable managing a team in a fast-paced, dynamic environment and navigating a complex, cross-functional organization. They will also be able to balance the demands of strategic planning with tactical execution and adapt to a rapidly evolving market.

📈 Similar Roles Comparison

• This role is unique in its focus on leading a dedicated Product Marketing team within a PLG company, with a strong emphasis on strategic direction and cross-functional collaboration
• Compared to similar roles in the industry, this position offers a unique opportunity to shape the long-term direction of the brand and product while championing internal product adoption and engagement
• Career path comparison: This role offers significant growth potential, with opportunities to expand the team and influence the organization's success

ASSUMPTION: While this role shares similarities with other Product Marketing positions in the industry, its unique focus on leading a dedicated team within a PLG company and shaping the long-term direction of the brand and product sets it apart.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new endurance training app, including customer segmentation, positioning, messaging, and launch planning
• Conducting customer research and competitive analysis to inform product roadmap and feature prioritization for a strength and conditioning platform
• Collaborating with cross-functional teams to rebrand and relaunch an established music education platform, including website redesign, content strategy, and marketing campaign development

ASSUMPTION: The ideal candidate for this role will have experience with similar projects and a proven track record of driving successful product launches and adoption.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the brand and product, and how this role fits into that strategy?
• How does the Product Marketing team collaborate with other cross-functional teams, such as Product, Brand, and Growth Marketing?
• What are the biggest challenges facing the brand and product in the market today, and how can this role help address them?
• How does the company support the growth and development of its employees, particularly in leadership roles?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking thoughtful, strategic questions during the interview process will help the candidate better understand the role, the company, and the market, as well as demonstrate their interest and qualifications for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your strategic thinking, leadership, and cross-functional collaboration abilities
• Prepare examples of successful product launches and the strategies behind them, demonstrating your understanding of the market, customers, and competitive landscape
• Be ready to discuss your personal passion for endurance sports, strength & conditioning, or music education (if applicable)
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and ask any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.