📌 Core Information
🔹 Job Title: Director Product Marketing (Work Remotely Anywhere in the U.S.)
🔹 Company: Businessolver
🔹 Location: Work Remotely Anywhere in the U.S.
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: Remote (U.S.)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive product marketing strategies
- Leading product launches and ensuring cross-functional alignment
- Conducting market research to identify trends and customer needs
- Crafting compelling product messaging and positioning
- Managing and mentoring a team of product marketing professionals
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and experience in B2B technology or SaaS. The ideal candidate will be comfortable defining and conveying product value to buyers and decision-makers.
📋 Key Responsibilities
✅ Develop and execute comprehensive product marketing strategies that align with Businessolver’s vision and market objectives
✅ Lead the planning and execution of product launches, ensuring timely delivery and cross-functional alignment
✅ Conduct in-depth market research to identify trends, customer needs, and competitive positioning
✅ Craft compelling product messaging that differentiates Businessolver in the benefits administration landscape
✅ Work closely with Sales Consultants, Strategic Advisors, and Subject Matter Experts (SMEs) to gather accurate and up-to-date information for proposals
✅ Collaborate with product management, marketing, and revenue teams to ensure cohesive strategies and execution
✅ Partner with Sales Enablement to ensure training and education efforts are aligned, grow sales, and improve win-rate
✅ Monitor competitive landscape for features, offerings, pricing strategies, and unique value propositions that position Businessolver with short- and long-term competitive advantage for each product
✅ Collect field-level feedback and act on findings to continually innovate and optimize product marketing initiatives
✅ Have a deep understanding of buyers, current customers, and participants – how they buy, how they engage, and how their overall experience can continue to evolve to meet ongoing needs
✅ Manage and mentor a team of product marketing professionals, fostering a culture of continuous improvement and professional growth
✅ Encourage innovative approaches to addressing opportunities and problems, planning and driving the implementation and acceptance of change
ASSUMPTION: This role requires strong leadership, strategic thinking, and the ability to work effectively with cross-functional teams. The ideal candidate will have experience in product marketing, sales engineering, or product management.
🎯 Required Qualifications
Education: Bachelor’s degree preferred
Experience: 7-10 years of marketing experience, preferably in B2B technology or SaaS, with at least 5 years in a product marketing, sales engineering, or product management role
Required Skills:
- Proven ability to develop and execute product marketing plans that meet specified goals and objectives
- Must be comfortable defining and conveying value of products and technologies to buyers and decision-makers
- Must have impactful communication skills – Expresses thoughts and ideas in a clear, succinct and compelling manner, adjusting language to engage the audience effectively
- Proficient in MS Office applications including Word, PowerPoint, and Excel
- Excellent written, verbal, and visual communication skills
- Collaborative and positive attitude
Preferred Skills:
- Knowledge of and experience in benefits and health technology industry
ASSUMPTION: The ideal candidate will have a proven track record in product marketing, strong communication skills, and experience in the B2B technology or SaaS industry.
💰 Compensation & Benefits
Salary Range: $136,000 - $170,000 per year (pay to be determined by the applicant’s education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in B2B technology or SaaS. The final salary will be determined by the applicant’s education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services
Company Size: 1,001-5,000 employees
Founded: 1998
Company Description:
- Businessolver is a trusted partner in benefits administration technology, with over two decades of experience
- The company aims to delight clients by transforming benefits administration into a year-round journey, driven by its core values
- Businessolver’s proprietary platform offers a personalized benefits experience for employees, empowering informed decision-making and cost control
Company Specialties:
- Enrollment & Eligibility
- ACA Tracking & Reporting
- Billing & Financial Reporting
- Total Population Health Management
- COBRA Services
- Flex Spending Account Services
- Custom Communication & Fulfillment
- Verification Services
- Voluntary Benefits Enrollment
- Artificial Intelligence
- Software as a Service
- Reporting and Analytics
- Direct Bill
- Exchange Solution
- Compliance
- Payroll
- Mobile Application
- Recommendation Engine
- Benefits management system
- Benefit Administration Technology
- Benefit administration software
- Total Rewards
- and Consumer Accounts
Company Website: https://www.businessolver.com
ASSUMPTION: Businessolver is a well-established company in the human resources services industry, with a focus on benefits administration technology. The company has a strong commitment to client satisfaction and continuous improvement.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will manage a team of product marketing professionals and collaborate with cross-functional teams, including product management, marketing, revenue, and sales enablement
Work Arrangement: Remote (U.S.) with the flexibility to work from anywhere in the country
Growth Opportunities:
- Potential to grow into a VP or higher-level role as the company expands
- Opportunities to mentor and develop team members, fostering a culture of continuous improvement
- Chance to work on high-impact projects that drive revenue growth and improve the customer experience
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company’s success.
🌍 Location & Work Environment
Office Type: Remote (U.S.)
Office Location(s): Anywhere in the United States
Geographic Context:
- Businessolver has a strong presence in the United States, with employees working remotely from various locations
- The company’s headquarters is in Denver, Colorado, but this role does not require proximity to the office
- The remote work arrangement offers flexibility and the opportunity to work from a location that best suits the employee’s needs
Work Schedule: Full-time (40 hours per week), with the flexibility to work from anywhere in the United States
ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from a location that best suits the employee’s needs. However, the ideal candidate will be comfortable working independently and managing their time effectively in a remote environment.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a member of the HR team
- In-depth phone or video interview with the hiring manager
- Final interview with key stakeholders, including the Chief Marketing Officer
- Background check and reference check (if applicable)
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Experience in product marketing or related fields
- Understanding of the benefits administration industry
- Cultural fit and alignment with Businessolver’s core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with product marketing, market research, and competitive analysis
- Demonstrate your ability to think strategically and develop compelling product narratives
- Showcase your experience working with cross-functional teams and driving revenue growth
ATS Keywords: Product Marketing, Market Research, Strategic Leadership, Cross-Functional Collaboration, Market Analysis, Team Development, Communication Skills, B2B Technology, SaaS, Benefits Administration, Sales Enablement, Product Launch, Lifecycle Management, Innovative Approaches, Client Engagement, Competitive Positioning
ASSUMPTION: The interview process will focus on assessing the candidate’s strategic thinking, communication skills, and experience in product marketing or related fields. The ideal candidate will be able to demonstrate their ability to drive revenue growth and improve the customer experience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, Power BI)
ASSUMPTION: The ideal candidate will be comfortable using a variety of tools and technologies to support their work in product marketing. Familiarity with marketing automation tools, CRM software, and analytics platforms is preferred.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: Putting clients first and understanding their unique needs
- Integrity: Acting with honesty and ethical behavior in all aspects of our business
- Innovation: Continuously improving and driving change through creativity and collaboration
- Accountability: Taking ownership and responsibility for our actions and results
- Teamwork: Working together to achieve common goals and supporting each other’s success
Work Style:
- Collaborative and team-oriented, with a focus on cross-functional collaboration
- Results-driven, with a strong focus on driving revenue growth and improving the customer experience
- Adaptable and flexible, with the ability to work effectively in a remote environment
- Strategic and forward-thinking, with a focus on long-term growth and success
Self-Assessment Questions:
- Do you have a proven track record of driving revenue growth through strategic product marketing initiatives?
- Are you comfortable working independently and managing your time effectively in a remote environment?
- Do you have experience working with cross-functional teams to develop and execute cohesive strategies and execution plans?
- Are you comfortable defining and conveying the value of products and technologies to buyers and decision-makers?
- Do you have a strong commitment to client satisfaction and continuous improvement?
ASSUMPTION: The ideal candidate will be a strong cultural fit with Businessolver’s values and work style. They will be comfortable working independently and managing their time effectively in a remote environment, with a strong focus on driving revenue growth and improving the customer experience.
⚠️ Potential Challenges
- Managing a remote team and fostering a culture of continuous improvement and professional growth
- Balancing strategic thinking and execution with day-to-day tactical tasks
- Adapting to a fast-paced, dynamic work environment with changing priorities and deadlines
- Working effectively with cross-functional teams, including product management, marketing, revenue, and sales enablement
ASSUMPTION: The ideal candidate will be comfortable managing a remote team and fostering a culture of continuous improvement and professional growth. They will be able to balance strategic thinking and execution with day-to-day tactical tasks and adapt to a fast-paced, dynamic work environment with changing priorities and deadlines.
📈 Similar Roles Comparison
- This role is similar to other Director-level product marketing positions in B2B technology or SaaS companies, but with a focus on the benefits administration industry
- Unlike other roles, this position requires experience in benefits and health technology, as well as a strong understanding of the benefits administration landscape
- Career path comparison: This role offers significant growth potential, with opportunities to grow into a VP or higher-level role as the company expands
ASSUMPTION: This role is similar to other Director-level product marketing positions in B2B technology or SaaS companies, but with a unique focus on the benefits administration industry. The ideal candidate will have experience in benefits and health technology, as well as a strong understanding of the benefits administration landscape.
📝 Sample Projects
- Developing and executing a comprehensive product marketing strategy for a new benefits administration platform
- Conducting market research to identify trends and customer needs in the benefits administration landscape
- Crafting compelling product messaging and positioning for a suite of benefits administration tools
- Managing a team of product marketing professionals to execute a product launch campaign, ensuring cross-functional alignment and timely delivery
- Monitoring the competitive landscape and developing strategies to maintain a short- and long-term competitive advantage for each product
ASSUMPTION: The ideal candidate will have experience working on high-impact projects that drive revenue growth and improve the customer experience in the benefits administration industry.
❓ Key Questions to Ask During Interview
- Can you describe the company’s long-term vision for the benefits administration industry and how this role contributes to that vision?
- How does the company support the professional growth and development of its employees, particularly in product marketing roles?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does the company approach cross-functional collaboration, and what tools or processes are in place to support effective teamwork?
- What are the biggest challenges facing the benefits administration industry, and how does this role address those challenges?
ASSUMPTION: The ideal candidate will be curious and engaged, asking thoughtful questions about the company’s long-term vision, professional development opportunities, and the key priorities for the role. They will also be interested in understanding the challenges facing the benefits administration industry and how this role addresses those challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://www.businessolver.com/careers/openings/?gh_jid=6330051
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the benefits administration industry and Businessolver’s products and services
- Be ready to discuss your experience with product marketing, market research, and competitive analysis
- Demonstrate your ability to think strategically and develop compelling product narratives
- Showcase your experience working with cross-functional teams and driving revenue growth
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
