🔹 Job Title: Director - SEO and Demand Generation Content
🔹 Company: Freshworks
🔹 Location: San Mateo, California, United States
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (3 days per week)
Key aspects of this role include:
ASSUMPTION: This role requires a strong background in SEO, content strategy, and demand generation, with a proven track record of driving results at scale.
✅ Lead SEO strategy and execution to drive organic growth and optimize Freshworks' digital presence
✅ Manage SEO agency and external partners to ensure best-in-class strategies and execution
✅ Oversee a team of DG content creators, producing high-impact content for top, middle, and bottom-funnel leads
✅ Develop and optimize demand generation content journeys, ensuring seamless audience experiences across channels
✅ Partner with campaign managers, brand, product marketing, and cross-functional teams to align SEO and DG content with marketing goals
✅ Own content performance tracking and reporting, using data-driven insights to improve organic visibility and conversion
✅ Stay ahead of SEO trends, AI-driven content strategies, and search engine algorithm updates
✅ Implement SEO best practices for multi-region, multi-language enterprise websites
✅ Spearhead website migrations, CMS transitions, and technical SEO enhancements
✅ Lead technical SEO initiatives, including site architecture, crawlability, indexation, schema markup, Core Web Vitals, and page speed optimizations
✅ Collaborate with engineering and web development teams to implement structured data, optimize JavaScript rendering, and ensure SEO-friendly site performance
✅ Innovate with AI, personalization, and marketing automation to scale content and enhance engagement
ASSUMPTION: This role requires a deep understanding of SEO, content strategy, and demand generation, with the ability to lead a team and collaborate effectively with cross-functional stakeholders.
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 10+ years of experience in SEO and content marketing, preferably in B2B SaaS
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in SEO, content strategy, and demand generation, with a proven track record of driving results at scale. Familiarity with enterprise-level SEO tools and platforms, as well as multiple languages, would be a plus.
Salary Range: $168,000 - $276,000 USD Base Salary + Variable Compensation
Benefits:
Working Hours: Full-time, with an expected 40-hour workweek. This role requires an on-site presence three days per week (Tuesday-Thursday).
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in B2B SaaS, with a focus on SEO and demand generation. Benefits are subject to change and may be modified in the future.
Industry: Software Development, specifically Customer Support Software and Helpdesk solutions
Company Size: 5,001-10,000 employees. This size allows for ample opportunities for collaboration and growth, while still maintaining a people-focused culture.
Founded: 2010. Freshworks has since grown into a global public company, serving over 72,000 customers worldwide.
Company Description:
Company Specialties:
Company Website: Freshworks.com
ASSUMPTION: Freshworks is a well-established company in the customer support software industry, with a strong focus on providing exceptional customer and employee experiences through AI-driven solutions.
Career Level: Director-level role, reporting directly to the VP of Marketing or a similar executive
Reporting Structure: This role will likely oversee a team of content creators and may have indirect reports within the marketing department
Work Arrangement: Hybrid, with an on-site presence required three days per week (Tuesday-Thursday)
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and take on more strategic responsibilities as the company continues to grow.
Office Type: Freshworks' San Mateo office is a modern, collaborative workspace designed to foster innovation and creativity
Office Location(s): 2950 S Delaware St, Suite 201, San Mateo, CA 94403, US
Geographic Context:
Work Schedule: Full-time, with an expected 40-hour workweek. This role requires an on-site presence three days per week (Tuesday-Thursday).
ASSUMPTION: The San Mateo office provides a modern, collaborative work environment, with ample opportunities for growth and development within the tech industry. The region offers a diverse range of cultural, dining, and entertainment options, as well as numerous networking opportunities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: SEO, Demand Generation, Content Strategy, Technical SEO, Link Building, Analytics, Marketing Automation, A/B Testing, Conversion Rate Optimization, HTML, CMS, Collaboration, AI, Personalization, Content Creation, Content Optimization
ASSUMPTION: The application process for this role will likely involve multiple interviews, including a technical assessment or case study presentation to evaluate SEO and content strategy skills. Applicants should highlight their relevant skills and experiences, using specific examples and data-driven results, and be prepared to discuss their alignment with Freshworks' company culture and values.
ASSUMPTION: This role requires proficiency in various SEO tools, content creation and management platforms, marketing automation tools, and project management software. Familiarity with enterprise-level SEO tools and platforms would be a plus.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Freshworks values a customer-centric, innovative, and collaborative work environment. Candidates should assess their fit with these values and be prepared to discuss their alignment during the interview process.
ASSUMPTION: This role presents several challenges, including managing a team of content creators, staying up-to-date with SEO trends, balancing on-site and remote work, and collaborating effectively with cross-functional teams. Candidates should be prepared to address these challenges and demonstrate their ability to succeed in a dynamic, fast-paced environment.
ASSUMPTION: This role is unique in its focus on SEO strategy and demand generation content, offering a broader scope than typical SEO or content marketing roles. Compared to similar roles in the B2B SaaS industry, this position presents a unique opportunity to drive organic growth and optimize demand generation content at an enterprise level, with significant growth potential for the right candidate.
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for this role, highlighting the opportunity to drive significant business impact through strategic SEO leadership and optimized demand generation content.
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, cross-functional collaboration, performance metrics, professional development opportunities, and work-life balance. Candidates should tailor their questions to demonstrate their understanding of the role and Freshworks' company culture.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.