📌 Core Information
🔹 Job Title: Director, Social Marketing Strategy
🔹 Company: NBCUniversal
🔹 Location: Miami, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Entertainment Providers
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and leading social strategies for Telemundo programming and brand campaigns
- Translating Hispanic consumer insights and social trends into actionable strategies
- Collaborating with cross-functional teams to build integrated, audience-first plans
- Guiding content and creative approach, ensuring campaigns reflect platform best practices
- Identifying and integrating platform tools and analytics dashboards to inform planning and performance
ASSUMPTION: This role requires a strategic thinker with a deep understanding of U.S. Hispanic audiences and platform trends to drive engagement and tune-in for Telemundo's content.
📋 Key Responsibilities
✅ Lead the development of social strategies across Telemundo programming and brand campaigns
✅ Translate Hispanic consumer insights, social trends, and behavioral data into actionable strategies
✅ Analyze the competitive landscape and market signals to inform Telemundo's approach
✅ Partner with Social Content, Creative, PR, Research, and Production teams to build integrated, audience-first plans
✅ Define campaign objectives, KPIs, content volume, cadence, and measurement frameworks for key promotables
✅ Guide the content and creative approach, ensuring campaigns reflect platform best practices and community behaviors
✅ Identify and integrate platform tools, listening software, and analytics dashboards to better inform planning and performance
✅ Act as a data storyteller, using insights to illuminate fandom behaviors, identify growth opportunities, and influence creative direction
✅ Collaborate with internal Research and external agencies to build reporting mechanisms and executive summaries that showcase campaign ROI and brand growth
✅ Keep the broader organization informed on emerging platform features, algorithm shifts, and fan culture evolutions
✅ Lead a small team and serve as a strategic mentor to the social marketing team
ASSUMPTION: This role requires strong communication and storytelling skills to create strategic decks and present to senior stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, Communications, Media, or related field.
Experience: 10+ years in social media strategy, digital marketing, or audience development, preferably in entertainment, media, or streaming.
Required Skills:
- Deep understanding of U.S. Hispanic audiences, platform trends, and Latin pop culture
- Demonstrated ability to turn data into insight and insight into action
- Experience building cross-platform campaign strategies that connect content, community, and KPIs
- Strong communication and storytelling skills
- Bilingual English/Spanish proficiency
- Adept at working in matrixed environments with multiple stakeholders and tight deadlines
Preferred Skills:
- Experience supporting marketing campaigns, live events, brand launches, and fandom-driven social programs
ASSUMPTION: Candidates with experience in entertainment, media, or streaming industries and a proven track record in social media strategy will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Director-level role in the entertainment industry in Miami, the estimated salary range is $150,000 - $180,000 per year. This range takes into account the candidate's experience level, the role's responsibilities, and the local cost of living.
Benefits:
- Comprehensive health, dental, and vision plans
- 401(k) with company match
- Paid time off and company holidays
- Employee discounts on NBCUniversal products and services
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for project needs and deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and the company's final assessment.
📌 Applicant Insights
🔍 Company Context
Industry: NBCUniversal is a leading entertainment provider, offering a wide range of content across film, television, and streaming platforms, as well as theme parks and consumer experiences.
Company Size: With over 10,000 employees, NBCUniversal offers a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: NBCUniversal was founded in 2004, following the acquisition of Universal Studios by General Electric.
Company Description:
- NBCUniversal creates world-class content and distributes it across various platforms
- The company owns and operates leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, and Peacock
- NBCUniversal is committed to fostering a diverse, equitable, and inclusive culture where employees feel supported, embraced, and heard
Company Specialties:
- Film and television production and distribution
- Streaming services
- Theme parks and consumer experiences
- News and entertainment broadcasting
Company Website: NBCUniversal.com
ASSUMPTION: NBCUniversal's extensive portfolio of brands and content offers applicants a unique opportunity to work on a wide range of projects and initiatives.
📊 Role Analysis
Career Level: This role is at the Director level, reporting directly to the Vice President of Marketing or a similar executive.
Reporting Structure: The Director, Social Marketing Strategy will oversee a small team of social marketing professionals and collaborate with various cross-functional teams, including Social Content, Creative, PR, Research, and Production.
Work Arrangement: This role is on-site, with the expectation of working from the company's Miami office. However, some flexibility may be available for remote work, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Potential to advance to a Vice President or Senior Director role within the marketing department
- Opportunities to work on high-profile projects and campaigns, gaining valuable experience and exposure
- Access to professional development and training opportunities through NBCUniversal's learning and development programs
ASSUMPTION: This role offers a unique opportunity for experienced social media strategists to make a significant impact on Telemundo's marketing efforts and grow their careers within a large, established entertainment company.
🌍 Location & Work Environment
Office Type: NBCUniversal's Miami office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 2350 NW 117 Place, Miami, Florida 33182, United States
Geographic Context:
- Miami is a vibrant, multicultural city with a strong Hispanic influence, making it an ideal location for a role focused on U.S. Hispanic audiences
- The city offers a wide range of cultural attractions, entertainment options, and outdoor activities
- Miami has a subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:30 PM, with flexibility for project needs and deadlines. Some evenings and weekends may be required for events or campaigns.
ASSUMPTION: The Miami office provides a dynamic, multicultural work environment that aligns well with the target audience for this role.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager or HR representative
- In-depth behavioral and situational interview with the hiring manager and other team members
- Final interview with the Vice President of Marketing or a similar executive
- Background check and reference check
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Understanding of U.S. Hispanic audiences and platform trends
- Communication and presentation skills
- Ability to work in a matrixed environment with multiple stakeholders
Application Tips:
- Tailor your resume and cover letter to highlight your experience with U.S. Hispanic audiences, social media strategy, and cross-functional team collaboration
- Prepare examples of your past work that demonstrate your ability to turn data into insight and insight into action
- Be ready to discuss your understanding of Telemundo's brand and content, as well as your ideas for driving engagement and tune-in
ATS Keywords: Social Media Strategy, Digital Marketing, Audience Development, Hispanic Audiences, Platform Trends, Cross-Functional Teams, Data-Driven Insights, Campaign Strategy, Creative Direction, Team Leadership
ASSUMPTION: NBCUniversal's application process is designed to assess candidates' strategic thinking, communication skills, and cultural fit with the company's brands and values.
🛠️ Tools & Technologies
- Meta Business Suite
- Comscore
- Sprout Social
- Talkwalker
- Google Analytics
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required. The ideal candidate will be eager to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Inclusion: We foster a culture where everyone feels valued and respected
- Integrity: We act with honesty and transparency in all our interactions
- Excellence: We strive for the highest quality in our work and our relationships
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We embrace change and continuously learn and improve
- Creative: We think outside the box and approach challenges with innovative solutions
Self-Assessment Questions:
- How do you align with NBCUniversal's commitment to inclusion and diversity?
- How do you stay up-to-date with emerging platform features, algorithm shifts, and fan culture evolutions?
- How do you approach working in a matrixed environment with multiple stakeholders and tight deadlines?
ASSUMPTION: NBCUniversal values candidates who demonstrate a strong cultural fit with the company's brands and values, as well as a commitment to inclusion, integrity, and excellence.
⚠️ Potential Challenges
- Managing multiple stakeholders and tight deadlines in a matrixed environment
- Keeping up with the fast-paced, ever-changing landscape of social media and platform trends
- Balancing the need for data-driven insights with the need for creative, audience-first campaigns
- Ensuring consistent brand messaging and visual identity across multiple platforms and content types
ASSUMPTION: These challenges require a strategic, adaptable, and creative approach, as well as strong communication and collaboration skills.
📈 Similar Roles Comparison
- Unlike other social media strategy roles, this position focuses specifically on U.S. Hispanic audiences and Telemundo's content
- This role requires a deep understanding of Latin pop culture and the ability to translate insights into actionable strategies
- Career progression in this role may lead to opportunities in entertainment, media, or streaming industries, as well as within NBCUniversal's broader portfolio of brands and content
ASSUMPTION: This role offers a unique opportunity to work on a wide range of projects and initiatives within a large, established entertainment company, with potential for growth and advancement.
📝 Sample Projects
- Developing a social media strategy for a new Telemundo original series, including platform-specific content, engagement tactics, and KPIs
- Analyzing fan behavior and trends to inform the creative direction and content mix for a Telemundo reality show
- Collaborating with the creative team to develop a cohesive visual identity for a Telemundo brand campaign, ensuring consistency across platforms and content types
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative opportunities available in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Telemundo and NBCUniversal?
- What are the most pressing challenges facing the social marketing team, and how can this role address them?
- How does NBCUniversal support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does NBCUniversal foster a culture of inclusion and diversity, and what specific initiatives are in place to support this?
ASSUMPTION: These questions demonstrate a strategic, engaged, and culturally aware approach to the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience with U.S. Hispanic audiences, social media strategy, and cross-functional team collaboration
- Prepare examples of your past work that demonstrate your ability to turn data into insight and insight into action
- Follow up with NBCUniversal's HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
