Director, Sports Integrated Marketing

📌 Core Information

🔹 Job Title: Director, Sports Integrated Marketing

🔹 Company: Hard Rock Digital

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading the Sports Integrated Marketing function across the full campaign lifecycle
• Developing and owning go-to-market strategies and communications frameworks
• Collaborating cross-functionally with various teams to deliver seamless, impactful marketing campaigns
• Championing a customer- and culture-first mindset, leveraging audience insights and industry trends
• Driving campaign planning at a strategic level, ensuring timelines are met, stakeholders are aligned, and results are tracked

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and campaign management expertise. The ideal candidate will have a strong background in integrated marketing, particularly in the sports betting or gaming industry.

📋 Key Responsibilities

✅ Lead the Sports Integrated Marketing function across the full campaign lifecycle, ensuring excellence in planning, execution, and measurement

✅ Develop and own go-to-market strategies and communications frameworks for key product, promotional, and tentpole campaign initiatives

✅ Partner cross-functionally with Media, Creative, CRM, Social, Content, Operations, Insights, and Product to deliver seamless, impactful marketing campaigns that are aligned with business priorities

✅ Champion a customer- and culture-first mindset, leveraging audience insights and industry trends to inform marketing strategies

✅ Drive campaign planning at a strategic level, including annual/quarterly calendars, workback schedules, resource planning, and delivery checkpoints

✅ Serve as the central point of accountability for integrated campaign success, ensuring timelines are met, stakeholders are aligned, and results are tracked

✅ Collaborate with internal and external partners to develop breakthrough creative, ensuring messaging is consistent, authentic, and performance-driven

✅ Translate performance data and insights into clear post-campaign analyses, informing continuous optimization and growth strategies

✅ Build, manage, and mentor a growing team of integrated marketers, providing guidance and leadership to elevate overall marketing excellence

✅ Represent the voice of the sports betting community internally, identifying opportunities for deeper engagement and cultural resonance

ASSUMPTION: The key responsibilities listed above are based on the provided job description. However, the role may evolve over time, and additional responsibilities may be assigned as needed.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or related field (MBA a plus)

Experience: 10+ years of progressive experience in integrated marketing, with a strong background in the sports betting or real money gaming industry

Required Skills:

• Proven success leading large-scale, cross-functional marketing campaigns from concept to execution

• Deep familiarity with go-to-market processes, marketing calendars, and multi-channel campaign workflows

• Proficiency with project management tools (e.g., Airtable, Monday.com, Asana) and campaign workflows

• Experience partnering closely with Creative, Product, and Media teams, with a deep understanding of performance marketing and brand storytelling

• A natural leader who thrives in a fast-paced, high-growth environment and knows how to motivate and develop high-performing teams

• Expert communicator with exceptional organizational skills

• Deep passion for sports and gaming culture, with an instinct for audience-first storytelling and community engagement

• Comfortable operating with ambiguity and making data-informed decisions under pressure

• Entrepreneurial spirit, collaborative mindset, and a deep desire to innovate and make an impact

Preferred Skills:

• Experience working in the gaming or sports betting industry

• Familiarity with the Hard Rock brand

• Bilingual or multilingual skills

ASSUMPTION: While the job description does not explicitly list preferred skills, candidates with experience in the gaming or sports betting industry and familiarity with the Hard Rock brand may have an advantage.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Director-level role in marketing, with 10+ years of experience in the sports betting or gaming industry)

Benefits:

• Competitive compensation and benefits package

• Flexible vacation allowance and remote-friendly environment (EST hours)

• A diverse, inclusive team that celebrates authenticity and empowers everyone to contribute meaningfully

Working Hours: Full-time (40 hours per week), with flexibility to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director-level role in marketing, with 10+ years of experience in the sports betting or gaming industry. The actual salary may vary depending on factors such as the candidate's experience, skills, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Gaming and Hospitality

Company Size: Medium (Based on the company's LinkedIn profile, Hard Rock Digital has 1,001-5,000 employees)

Founded: 1971 (Hard Rock International, the parent company of Hard Rock Digital)

Company Description:

• Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world

• Rooted in the iconic legacy of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality

• The company cares about each customer's interaction, experience, behavior, and insight and strives to ensure they're always acting authentically

Company Specialties:

• Online Sportsbook

• Online Casino

• Social Gaming

Company Website: www.hardrockdigital.com

ASSUMPTION: Hard Rock Digital is a subsidiary of Hard Rock International, which is known for its iconic hotels, casinos, and restaurants. The company is leveraging its strong brand to enter the online gaming market.

📊 Role Analysis

Career Level: Director

Reporting Structure: Reports directly to the Senior Director, Brand & Integrated Marketing Strategy

Work Arrangement: Remote OK (Flexible work arrangement with a focus on EST hours)

Growth Opportunities:

• Potential to grow into a more senior role within the marketing organization as the company expands

• Opportunity to build and lead a high-performing team of integrated marketers

• Chance to make a significant impact on the company's marketing strategy and brand identity

ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Hard Rock Digital is a relatively new venture and is looking to expand its marketing team.

🌍 Location & Work Environment

Office Type: Remote-friendly (With a focus on EST hours)

Office Location(s): United States (Remote)

Geographic Context:

• The United States has a large and growing online gaming market, with significant opportunities for growth

• The remote work arrangement allows for greater flexibility and work-life balance

• The EST time zone may require some evening or weekend work to accommodate meetings and campaigns in other time zones

Work Schedule: Full-time (40 hours per week), with flexibility to work remotely

ASSUMPTION: The remote work arrangement may require some flexibility in working hours to accommodate meetings and campaigns in other time zones.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager

• In-depth interview with the marketing team

• Final interview with the senior leadership team

Key Assessment Areas:

• Campaign management skills

• Strategic thinking and planning

• Cross-functional collaboration and communication

• Industry knowledge and passion for sports and gaming culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in integrated marketing, campaign management, and the sports betting or gaming industry

• Prepare examples of successful marketing campaigns you've led, including the strategy, execution, and results

• Demonstrate your passion for sports and gaming culture and your understanding of the Hard Rock brand

ATS Keywords: Integrated Marketing, Campaign Management, Cross-Functional Collaboration, Customer Engagement, Performance Measurement, Team Leadership, Audience Insights, Brand Strategy, Project Management, Creative Development, Data Analysis, Sports Betting, Community Engagement, Cultural Trends, Marketing Strategy, Communication Skills

ASSUMPTION: The ATS keywords listed above are based on the job description and may vary depending on the specific Applicant Tracking System (ATS) used by the company.

🛠️ Tools & Technologies

• Project management tools (e.g., Airtable, Monday.com, Asana)

• Campaign workflow management tools

• Data analysis and visualization tools (e.g., Tableau, Power BI)

• Marketing automation and CRM tools (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies listed above are based on industry standards for integrated marketing and campaign management. The specific tools used by the company may vary.

👔 Cultural Fit Considerations

Company Values:

• Authenticity

• Celebrating uniqueness

• Empowering employees to contribute meaningfully

Work Style:

• Collaborative and cross-functional

• Fast-paced and high-growth

• Focused on customer experience and engagement

Self-Assessment Questions:

• Do you have a deep passion for sports and gaming culture, and can you demonstrate your understanding of the Hard Rock brand?

• Are you comfortable operating with ambiguity and making data-informed decisions under pressure?

• Do you have a collaborative mindset and a desire to innovate and make an impact?

ASSUMPTION: The self-assessment questions listed above are designed to help candidates evaluate their fit with the company's values and work style.

⚠️ Potential Challenges

• The role may require some evening or weekend work to accommodate meetings and campaigns in other time zones

• The company is a relatively new venture, and the marketing team is still being built out, which may present some challenges in terms of resources and infrastructure

• The online gaming market is highly competitive, and the role may require significant effort to differentiate the Hard Rock Bet brand and drive customer engagement

• The role may require some travel to attend industry events and conferences

ASSUMPTION: The potential challenges listed above are based on the job description and the company's industry. The actual challenges may vary depending on the specific context of the role and the company.

📈 Similar Roles Comparison

• This role is similar to a Director of Integrated Marketing in the sports betting or gaming industry, but with a focus on the Hard Rock brand and its unique legacy in gaming, entertainment, and hospitality

• The role requires a strong understanding of the sports betting audience, cultural trends, and product opportunities, as well as the ability to develop and execute innovative, insight-driven marketing initiatives that drive brand love, customer engagement, and business results

• The career path for this role may include opportunities to grow into more senior roles within the marketing organization as the company expands

ASSUMPTION: The role comparison listed above is based on industry standards for integrated marketing and campaign management. The specific comparison may vary depending on the company and its unique context.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new sportsbook product launch, including cross-functional collaboration with product, creative, media, and operations teams

• Conducting audience research and analysis to inform marketing strategies and campaign development

• Leading a team to develop and execute a tentpole marketing campaign for a major sporting event, including creative development, media planning and buying, and performance measurement

ASSUMPTION: The sample projects listed above are based on the job description and may vary depending on the specific context of the role and the company.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the Hard Rock Bet brand and the marketing team's goals for the next year?

• How does the marketing team collaborate with other departments, such as product, creative, and operations, to ensure successful campaign execution?

• What is the company's approach to fostering a diverse and inclusive work environment, and how does that manifest in the marketing team?

• What opportunities are there for growth and development within the marketing organization as the company expands?

• How does the company support work-life balance for remote employees, and what resources are available to help manage the demands of the role?

ASSUMPTION: The key questions to ask during the interview listed above are designed to help candidates better understand the role, the company, and the team they would be joining.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://hardrockdigital.recruitee.com/o/director-sports-integrated-marketing

• Tailor your resume and cover letter to highlight your relevant experience in integrated marketing, campaign management, and the sports betting or gaming industry

• Prepare examples of successful marketing campaigns you've led, including the strategy, execution, and results

• Demonstrate your passion for sports and gaming culture and your understanding of the Hard Rock brand

• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.