Director, TV, Video, Audio & Display

📌 Core Information

🔹 Job Title: Director, TV, Video, Audio & Display

🔹 Company: Tinuiti

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading a portfolio of clients, ensuring strategic alignment with client objectives and fostering trust with senior stakeholders.
• Overseeing client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential.
• Providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings, and facilitating career growth.
• Collaborating closely with pod leaders and directors to achieve financial targets and objectives, ensuring efficiency with staffing plans and allocations.
• Staying at the forefront of industry, consumer, platform, and relevant vertical trends, implementing cutting-edge tactics and technologies.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and industry expertise to drive client success and team growth.

📋 Key Responsibilities

✅ Lead a portfolio of clients, ensuring strategic alignment of account team recommendations with client objectives and fostering trust with senior client stakeholders.

✅ Oversee client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities.

✅ Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to scorecard tasks, effectively managing client relationships, delivering best-in-class products, fostering team building, and facilitating career growth through clear goal-setting, feedback loops, and educational development, while maintaining certifications and staying updated on industry trends and best practices through continuous learning initiatives.

✅ Collaborate closely with Pod Leader and Directors throughout the pod to achieve financial targets and objectives, ensuring efficiency with staffing plans and allocations as well as client margin.

✅ Stay at the forefront of industry, consumer, platform, and relevant vertical trends. Implement cutting-edge tactics and technologies. Drive innovative ideas and approaches to enhance campaign effectiveness and bring true value to our clients.

✅ Equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in our expertise.

✅ Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations.

✅ Master management of scaled advertising campaigns on streaming TV, online video, linear TV, digital audio, and display. Speak knowledgeably with clients regarding macro trends in the media landscape and provide advice for long-term, sustainable campaign success in a changing media environment.

✅ Create monthly, quarterly, and annual plans for client campaigns, incorporating data from media planning tools to formulate actionable recommendations. Advocate for Tinuiti’s recommendation with client team leadership.

✅ Act as an evangelist for TV, Audio, and Display solutions within the agency and train junior team members on new technologies and techniques that can provide incremental value to clients.

ASSUMPTION: This role requires a strong understanding of various advertising channels, excellent leadership skills, and the ability to balance strategic thinking with day-to-day client management.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 10+ years of experience in TV, Audio, and Display roles with a proven track record of executing successful campaigns

Required Skills:

• Proven management experience
• Mastery of principles of marketing data analysis, including A/B testing, incrementality, statistical significance
• Demonstrated success analyzing data and using analytics tools to drive marketing decisions
• Advanced computer skills including Google Suite, Microsoft Excel & PowerPoint
• Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives
• Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams

Preferred Skills:

• MBA or experience in finance, consulting, or like industries
• Experience with SQL

ASSUMPTION: Candidates should have a strong background in advertising, excellent leadership skills, and a solid understanding of data analysis to excel in this role.

💰 Compensation & Benefits

Salary Range: $130,000 - $145,000 USD per year

Benefits:

• Unlimited PTO
• Healthcare (Medical, Dental, Vision, Life & Disability, Flex Spending Accounts)
• Retirement (Match up to 4% of your contributions at 100% with immediate vesting)
• Perks and Wellness (Fringe, Forma, Thankful giving, Equity)
• Learning and Development (Mentor program and more)

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on market data and the company's compensation structure for this role. Benefits are subject to change and may vary based on employment status and location.

📌 Applicant Insights

🔍 Company Context

Industry: Tinuiti operates in the Advertising Services industry, focusing on full-funnel performance marketing across various media channels.

Company Size: Tinuiti is a mid-sized company with 1,001-5,000 employees, providing a structured yet flexible work environment.

Founded: Tinuiti was founded in 2004 and has since grown to become the largest independent full-funnel performance marketing agency in the US.

Company Description:

• Tinuiti is the largest independent full-funnel performance marketing agency in the US across the media that matters most.
• The agency's patented tech, Bliss Point by Tinuiti, measures what marketers previously struggled to measure, delivering unprecedented clarity in today’s murky marketing world to get brands to their Marketing Bliss Point.
• Tinuiti’s product-led approach gives brands an edge in – and across – every channel. With industry-leading expertise in Commerce, Search, Social, TV, and more, Tinuiti drives meaningful, measurable business outcomes for brands.

Company Specialties:

• Facebook
• Amazon
• Google
• Instagram
• Streaming
• Analytics
• and Mobile Apps

Company Website: http://www.tinuiti.com

ASSUMPTION: Tinuiti's focus on data-driven marketing and full-funnel approach sets it apart in the advertising industry, offering applicants a unique opportunity to grow and make an impact.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and industry expertise.

Reporting Structure: The Director, TV, Video, Audio & Display reports directly to the Pod Leader and collaborates closely with Pod Directors to achieve financial targets and objectives.

Work Arrangement: This role is 100% remote, allowing for flexibility and work-life balance.

Growth Opportunities:

• As Tinuiti continues to grow, there may be opportunities for the incumbent to take on additional responsibilities or move into a more senior role within the organization.
• The company's focus on continuous learning and development provides opportunities for professional growth and skill enhancement.
• Tinuiti's diverse client base and full-funnel approach offer exposure to various aspects of the advertising industry, allowing for a broad understanding of marketing strategies and tactics.

ASSUMPTION: This role presents significant opportunities for professional growth and development within Tinuiti's dynamic and expanding organization.

🌍 Location & Work Environment

Office Type: Remote - no physical office required

Office Location(s): N/A (100% remote)

Geographic Context:

• Tinuiti's remote work policy allows employees to work from anywhere in the United States, providing flexibility and convenience.
• The company has multiple office locations across the US, offering opportunities for in-person collaboration and networking when needed.
• Tinuiti's remote work environment fosters a diverse and inclusive team, drawing talent from various backgrounds and regions.

Work Schedule: Full-time, typically 40 hours per week, with flexible hours to accommodate individual needs and time zones.

ASSUMPTION: Tinuiti's remote work environment offers applicants the opportunity to work from anywhere in the US, promoting work-life balance and accessibility to a diverse range of candidates.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the Talent Acquisition team
• Behavioral and technical interviews with the hiring manager and team members
• Final interview with the Pod Leader or another senior leader
• Background check and onboarding

Key Assessment Areas:

• Industry knowledge and experience in TV, Audio, and Display advertising
• Leadership and management skills, including coaching, mentoring, and team building
• Data analysis and problem-solving abilities
• Excellent communication and interpersonal skills
• Strategic thinking and planning

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with TV, Audio, and Display advertising, as well as your approach to data analysis and strategic planning.
• Demonstrate your leadership and management skills through examples of successful team projects or client campaigns.
• Showcase your understanding of Tinuiti's unique approach to performance marketing and how your background aligns with the company's values and culture.

ATS Keywords: TV, Audio, Display, Advertising, Marketing, Strategy, Leadership, Management, Data Analysis, Client Management, Team Building, Remote Work

ASSUMPTION: Tinuiti's interview process is designed to assess candidates' industry knowledge, leadership skills, and strategic thinking, with a focus on cultural fit and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Google Suite (Google Docs, Sheets, Slides)
• Microsoft Office (Excel, PowerPoint)
• SQL (for data analysis and reporting)
• Advertising platforms (e.g., Google Ads, Facebook Ads, Amazon Advertising)
• Media planning tools (e.g., Mediaocean, Kantar, Nielsen)
• Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Candidates should be comfortable using various advertising platforms, data analysis tools, and project management software to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Unleash Greatness: Encourage employees to take ownership of their roles and contribute to the company's success.
• Never Stop Learning: Foster a culture of continuous learning and growth, both personally and professionally.
• Ignite Your Passion: Promote a work environment that inspires employees to be passionate about their work and the company's mission.
• Thankful Living: Encourage employees to express gratitude and appreciation for one another and the opportunities they have at Tinuiti.
• Inspire Innovation & Change: Embrace a culture of innovation and adaptability, driving change and improvement in the advertising industry.

Work Style:

• Collaborative: Tinuiti values teamwork and encourages employees to work together to achieve common goals.
• Data-driven: The company emphasizes the use of data and analytics to inform decision-making and drive marketing strategies.
• Adaptable: Tinuiti's dynamic industry requires employees to be flexible and responsive to change.
• Client-focused: The company prioritizes client success and ensures that all efforts are aligned with clients' objectives and needs.

Self-Assessment Questions:

• How do you align with Tinuiti's value of 'Unleash Greatness' and demonstrate ownership of your work?
• What steps do you take to ensure you're continuously learning and staying up-to-date with industry trends and best practices?
• How do you maintain a positive and passionate attitude in a remote work environment, and how do you foster this in your team?

ASSUMPTION: Candidates should assess their alignment with Tinuiti's core values and work style to ensure a strong cultural fit and successful integration into the team.

⚠️ Potential Challenges

• Managing a remote team may present unique challenges in maintaining productivity, engagement, and team cohesion.
• Balancing the demands of multiple clients and internal initiatives may require strong time management and prioritization skills.
• Keeping up with the rapidly evolving advertising landscape may necessitate continuous learning and adaptation.
• The remote work environment may present challenges in building and maintaining strong relationships with clients and team members.

ASSUMPTION: These challenges can be mitigated through strong leadership, effective communication, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to related roles in advertising agencies, this position requires a higher level of strategic thinking, leadership, and industry expertise.
• Tinuiti's focus on full-funnel performance marketing sets it apart from other agencies, offering a unique opportunity to drive client success across multiple channels.
• Career paths within Tinuiti may vary depending on the individual's skills, interests, and the company's growth and expansion.

ASSUMPTION: This role offers a unique blend of strategic leadership, industry expertise, and the opportunity to drive client success across multiple advertising channels.

📝 Sample Projects

• Developing and executing a comprehensive advertising strategy for a major retail client, spanning TV, Audio, Display, and Social channels, to drive brand awareness and sales during the holiday season.
• Conducting a thorough analysis of a client's advertising spend across multiple channels, identifying inefficiencies and opportunities for optimization, and presenting data-driven recommendations to the client and internal stakeholders.
• Leading a team in the development and launch of a new advertising product or service, requiring collaboration with cross-functional teams, market research, and strategic planning.

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Director, TV, Video, Audio & Display role at Tinuiti.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the pod, and how this role fits into the overall organization?
• How does Tinuiti support the professional growth and development of its employees, particularly in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
• How does Tinuiti foster a culture of innovation and adaptability, and what opportunities are there for this role to drive change and improvement?
• What are the most significant challenges facing the team or the industry, and how can this role contribute to addressing them?

ASSUMPTION: These questions are designed to provide insight into the role's responsibilities, team dynamics, and the company's culture, allowing candidates to assess their fit and make informed decisions about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your leadership, management, and strategic thinking abilities.
• Prepare for interviews by researching Tinuiti's unique approach to performance marketing and developing examples of your experience with TV, Audio, and Display advertising, as well as your data analysis and strategic planning skills.
• If selected for an interview, be prepared to discuss your approach to leadership, team building, and client management in a remote work environment.
• Follow up with the hiring manager or Talent Acquisition team within one week of your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.