📌 Core Information
🔹 Job Title: Diseñador Gráfico y Marketing Digital
🔹 Company: AFIRME
🔹 Location: Nuevo Progreso (Nuevo Leon), México
🔹 Job Type: On-site
🔹 Category: Banking
🔹 Date Posted: 2025-05-05
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Creating visually appealing materials that align with the bank's identity
- Collaborating with various teams to design interfaces, advertising campaigns, and social media content
- Leveraging digital marketing strategies to achieve the bank's objectives
- Managing and analyzing key metrics to optimize performance
ASSUMPTION: This role requires a strong balance of creative and analytical skills, as well as the ability to work effectively with multiple teams.
📋 Key Responsibilities
✅ Create and develop visually appealing materials consistent with the bank's identity
✅ Collaborate with marketing, product, and technology teams to design interfaces, advertising campaigns, and social media content
✅ Execute digital marketing strategies aligned with the bank's objectives
✅ Lead advertising campaigns in digital media (Google Ads, Facebook Ads, LinkedIn Ads, etc.)
✅ Manage SEO and SEM to improve the visibility and traffic of the bank's digital assets
✅ Analyze and monitor key metrics (CAC, LTV, ROI, CTR, etc.) and generate performance reports
ASSUMPTION: The role may evolve based on the bank's changing needs and market trends.
🎯 Required Qualifications
Education: Completed professional degree in Graphic Design, Marketing, Communication, or related fields
Experience: Proven experience in Digital Graphic Design and Digital Marketing
Required Skills:
- Proficient in Adobe Creative Suite, Figma, Meta Ads, Google Ads, and Google Analytics
- Experience with CRM tools and marketing automation
- Knowledge of UX/UI and user-centered methodologies
- Strategic thinking and analytical skills
- Results orientation, leadership, and team management
Preferred Skills:
- Bilingual or multilingual skills (Spanish/English)
- Experience in the banking industry
ASSUMPTION: Candidates with relevant certifications or additional language skills may be given preference.
💰 Compensation & Benefits
Salary Range: MXN 35,000 - 50,000 per month (Estimated based on market research and company size)
Benefits:
- Base Salary
- Legal Benefits
- Institutional Benefits
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is an estimate based on market research and the company's size. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 51-200 employees (Mid-sized)
Founded: Not specified (Assumed to be a well-established institution)
Company Description:
- AFIRME is a Mexican banking institution that offers a range of financial products and services
- They prioritize customer satisfaction and employee well-being
- Their mission is to contribute to the economic development of Mexico
Company Specialties:
- Retail Banking
- Corporate Banking
- Investment Banking
Company Website: https://www.afirme.com/
ASSUMPTION: AFIRME is a well-established bank with a strong presence in the Mexican market.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing or Digital Marketing Manager
Work Arrangement: On-site, full-time (40 hours/week)
Growth Opportunities:
- Potential advancement to Senior Graphic Designer or Marketing Manager roles
- Cross-functional collaboration and learning opportunities
- Professional development and training programs
ASSUMPTION: AFIRME offers opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Nuevo Progreso, Nuevo Leon, Mexico
Geographic Context:
- Nuevo Progreso is a city in the state of Nuevo Leon, Mexico
- The city offers a mix of urban and suburban living with access to amenities and services
- Nuevo Leon is an industrialized state with a strong economy
Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is professional and collaborative, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference verification
- Job offer and onboarding
Key Assessment Areas:
- Portfolio review and creative problem-solving
- Technical skills assessment (Adobe Creative Suite, Figma, etc.)
- Behavioral and situational interview questions
- Cultural fit and team dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best graphic design and marketing projects
- Research AFIRME's brand and values to demonstrate your cultural fit
ATS Keywords: Graphic Design, Digital Marketing, Adobe Creative Suite, Figma, Meta Ads, Google Ads, Google Analytics, CRM Tools, Marketing Automation, UX/UI, User-Centered Methodologies, Strategic Thinking, Analytical Skills, Results Orientation, Leadership, Team Management
ASSUMPTION: AFIRME uses an Applicant Tracking System (ATS) to manage and filter job applications, so including relevant keywords in your resume can improve your chances of being selected.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Figma
- Meta Ads (Facebook Ads, Instagram Ads)
- Google Ads
- Google Analytics
- CRM Tools (e.g., Salesforce, HubSpot, Zoho CRM)
- Marketing Automation Tools (e.g., Marketo, Pardot, ActiveCampaign)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Integrity
- Innovation
- Teamwork
- Responsibility
Work Style:
- Collaborative and team-oriented
- Results-driven and proactive
- Adaptable and open to feedback
- Strong communication and interpersonal skills
Self-Assessment Questions:
- Do you align with AFIRME's core values and company culture?
- Are you comfortable working in a dynamic, fast-paced environment?
- Can you effectively collaborate with cross-functional teams and stakeholders?
ASSUMPTION: AFIRME seeks candidates who are a strong cultural fit and can thrive in their work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in the bank's marketing strategies and priorities
- Working with diverse teams and stakeholders with varying expectations and feedback
- Keeping up with industry trends and best practices in graphic design and digital marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role combines aspects of Graphic Designer and Digital Marketing Specialist positions
- In the banking industry, this role may have unique requirements related to regulatory compliance and brand consistency
- Career progression may involve moving into a specialized role (e.g., UX/UI Designer, Marketing Manager) or taking on more strategic responsibilities
ASSUMPTION: Understanding the unique aspects of this role within the banking industry can help candidates tailor their application and prepare for the interview process.
📝 Sample Projects
- Redesigning the bank's website or mobile app to improve user experience and engagement
- Creating and executing a targeted social media campaign to promote a new banking product or service
- Developing and implementing a SEO and SEM strategy to improve the bank's online visibility and organic traffic
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does this role collaborate with other departments, such as Product and Technology?
- What opportunities are there for professional development and growth within the marketing team?
- How does AFIRME support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the AFIRME job portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio showcasing your best graphic design and marketing projects
- Research AFIRME's brand and values to demonstrate your cultural fit
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
