📌 Core Information
🔹 Job Title: Marketing Executive
🔹 Company: DK International
🔹 Location: London, City of Westminster, England, United Kingdom
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Planning and executing creative marketing campaigns for DK's brands, books, and products.
- Collaborating with international teams to adapt marketing assets and ensure sales teams have necessary tools and information.
- Analyzing data to provide market and business insights, measuring campaign success, and managing monthly marketing budgets.
ASSUMPTION: This role requires a proactive and creative individual who can thrive in a collaborative environment and has a passion for books and international publishing.
📋 Key Responsibilities
✅ Work closely with Export and Rights Sales teams to plan and execute creative marketing activities.
✅ Adapt existing marketing assets to suit the needs of International Sales teams and assist with the design and production of various marketing materials.
✅ Keep International teams updated on marketing activities and ensure sales teams have necessary tools and information.
✅ Write and design high impact newsletters to inform both internal teams and external customers.
✅ Assist with data analysis to provide market and business insights, helping measure the success of marketing campaigns.
✅ Monitor monthly marketing budgets and ensure costs are within agreed limits, managing workload effectively and prioritizing tasks to meet deadlines.
ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to work effectively under pressure to meet deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field.
Experience: Proven experience in international marketing, with a focus on publishing or a related industry.
Required Skills:
- Proven experience with design software (e.g., Adobe Creative Suite, Sketch, Figma).
- Strong copywriting and proofreading skills.
- Excellent communication and interpersonal skills.
- Ability to work collaboratively and independently.
- Strong analytical skills and data-driven mindset.
- Fluency in English, with proficiency in additional languages a plus.
Preferred Skills:
- Experience working with international teams and understanding of global markets.
- Knowledge of the book publishing industry.
- Familiarity with marketing automation tools and CRM systems.
ASSUMPTION: Candidates should have a strong portfolio showcasing their design and marketing skills, as well as examples of successful marketing campaigns they have led or contributed to.
💰 Compensation & Benefits
Salary Range: Up to £30,000 per year, depending on skills and experience.
Benefits:
- 25 days paid holiday entitlement in year one, plus bank holidays.
- Generous pension scheme.
- Volunteering policy and charity matching.
- Employee assistance programme.
- 60% discount on company books.
- Cycle to work scheme and discounted gym membership.
- Flex Fridays (1pm Finish*).
- Shopping discounts.
- Up to 30 days remote working from abroad*.
Working Hours: Full-time, with flexible remote work options.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing executive role with 2-5 years of experience in the publishing industry. Final compensation will be determined based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: DK is a leading illustrated publisher and a member of the Penguin Random House division of Bertelsmann, creating cutting-edge design and stunning visual books for the whole family. They produce books in over 100 countries and over 60 languages, with a global book-loving community of over 800 colleagues.
Company Size: DK has 201-500 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: DK was founded as a subsidiary of Penguin Random House, with a rich history in publishing and a strong commitment to inspiring curiosity and bringing people to books through their thirst for knowledge.
Company Description:
- DK is passionate about inspiring curiosity and bringing people to books through their thirst for knowledge.
- Their mission is to create cutting-edge design and stunning visual books for the whole family, with a focus on inspiring discovery and nurturing curiosity about the world we live in.
- DK is committed to building a diverse workforce that reflects the varied communities that read their books across the world.
Company Specialties:
- Illustrated publishing.
- International marketing and sales.
- Collaborative and innovative team environments.
- Commitment to diversity, equity, and inclusion.
Company Website: dk.com
ASSUMPTION: DK's commitment to diversity and inclusion is evident in their hiring practices and company culture, providing a supportive and inclusive work environment for employees.
📊 Role Analysis
Career Level: This role is suitable for a marketing professional with 2-5 years of experience, seeking to grow their career in international publishing and marketing.
Reporting Structure: The Marketing Executive will report directly to the Head of Marketing and work closely with various teams, including Export and Rights Sales, Design, and Production.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. Employees can work from home up to 30 days per year, with the option to work from abroad for up to 30 days per year, subject to certain criteria being met.
Growth Opportunities:
- Progression to senior marketing roles within DK or Penguin Random House.
- Expanding skills and expertise in international marketing and publishing.
- Opportunities to work on high-profile campaigns and projects.
ASSUMPTION: With DK's commitment to employee development and growth, there are ample opportunities for the right candidate to advance their career within the company.
🌍 Location & Work Environment
Office Type: DK's London office is a collaborative and creative workspace, with a focus on fostering innovation and teamwork.
Office Location(s): DK's London office is located in the City of Westminster, with easy access to public transportation and local amenities.
Geographic Context:
- The City of Westminster is a vibrant and culturally diverse area, home to numerous museums, galleries, and historic landmarks.
- London offers a wide range of entertainment, dining, and shopping options, as well as excellent educational institutions and healthcare facilities.
- The city's international airport and extensive public transportation system make it easy for employees to travel for work or leisure.
Work Schedule: The standard workweek is Monday to Friday, with core hours of 10:00 AM to 4:00 PM. Employees are expected to work a total of 37.5 hours per week, with flexible start and finish times.
ASSUMPTION: DK's hybrid work arrangement provides employees with the flexibility to balance their personal and professional lives, while also fostering a collaborative and inclusive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call interview with the HR department.
- In-person or virtual interview with the hiring manager and relevant team members.
- Final interview with the Head of Marketing or another senior leader.
Key Assessment Areas:
- Candidates' understanding of DK's mission and values.
- Candidates' marketing and design skills, as demonstrated through their portfolio and previous work experience.
- Candidates' ability to work collaboratively and effectively within a team.
- Candidates' analytical and problem-solving skills.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and design skills, as well as your passion for books and international publishing.
- Prepare examples of successful marketing campaigns you have led or contributed to, demonstrating your ability to drive sales and performance.
- Be ready to discuss your understanding of the book publishing industry and your ideas for engaging marketing campaigns.
ATS Keywords: Marketing, design, international, publishing, campaign planning, data analysis, budget management, collaboration, teamwork, creativity
ASSUMPTION: DK's interview process is designed to assess candidates' skills, experience, and cultural fit, ensuring they are the best fit for the role and the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Microsoft Office Suite (Word, Excel, PowerPoint).
- Marketing automation tools (e.g., Mailchimp, HubSpot).
- CRM systems (e.g., Salesforce, Zoho CRM).
ASSUMPTION: Candidates should have proficiency in using design software and marketing automation tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Creativity: DK values innovative and creative thinking, encouraging employees to push boundaries and challenge the status quo.
- Collaboration: DK fosters a collaborative work environment, where employees support and learn from one another to achieve common goals.
- Diversity: DK is committed to building a diverse and inclusive workforce, where employees feel valued and respected for their unique perspectives and backgrounds.
Work Style:
- Team-oriented: DK values collaboration and teamwork, with a focus on supporting one another to achieve success.
- Adaptable: DK's fast-paced and ever-changing industry requires employees to be flexible and adaptable, embracing change and continuous learning.
- Results-driven: DK values employees who take initiative, set clear goals, and strive to deliver exceptional results.
Self-Assessment Questions:
- Do you thrive in a collaborative environment and enjoy working with diverse teams?
- Are you comfortable adapting to new situations and embracing change?
- Do you have a proven track record of delivering results and driving sales through engaging marketing campaigns?
ASSUMPTION: DK's company culture is built on a foundation of creativity, collaboration, and diversity, providing a supportive and inclusive work environment for employees.
⚠️ Potential Challenges
- The fast-paced and ever-changing nature of the publishing industry can be challenging, requiring employees to be adaptable and responsive to change.
- The role may require working on multiple projects simultaneously, with tight deadlines and competing priorities.
- International marketing campaigns may require travel and working with teams across different time zones.
- The role may involve working with sensitive data and information, requiring a high level of discretion and confidentiality.
ASSUMPTION: While there may be challenges associated with this role, DK's supportive and collaborative work environment provides employees with the resources and support they need to succeed.
📈 Similar Roles Comparison
- This role differs from other marketing executive positions in the publishing industry in its focus on international marketing and collaboration with global teams.
- DK's commitment to creativity and innovation sets it apart from other publishers, providing employees with the opportunity to push boundaries and challenge the status quo.
- Career progression within DK may be faster than in larger publishing houses, due to the company's size and focus on employee development.
ASSUMPTION: While this role shares similarities with other marketing executive positions in the publishing industry, DK's unique focus on international marketing and creativity sets it apart and provides employees with a unique opportunity to grow and develop their skills.
📝 Sample Projects
- Developing and executing a marketing campaign for a new book release, targeting international markets and maximizing sales opportunities with the book trade and partner publishers.
- Creating and designing high impact newsletters to inform both internal teams and external customers about DK's latest marketing activities and promotions.
- Analyzing data to provide market and business insights, helping measure the success of marketing campaigns and identifying opportunities for improvement.
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of tasks and responsibilities they may encounter in this role, highlighting the importance of creativity, collaboration, and data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing department and how this role fits into the broader organization?
- How does DK support the professional development and growth of its employees, particularly in the Marketing department?
- Can you provide examples of successful marketing campaigns that DK has executed in the past, and how this role contributed to their success?
- How does DK foster a culture of creativity and innovation, and what opportunities are there for employees to push boundaries and challenge the status quo?
- What are the key challenges facing the publishing industry today, and how does DK approach these challenges to maintain its competitive edge?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link by August 11, 2025, with your most recent CV and cover letter.
- Tailor your resume and cover letter to highlight your relevant marketing and design skills, as well as your passion for books and international publishing.
- Prepare examples of successful marketing campaigns you have led or contributed to, demonstrating your ability to drive sales and performance.
- Be ready to discuss your understanding of the book publishing industry and your ideas for engaging marketing campaigns.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
